Help is on the Way!

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October 1st! It is hard to believe we are 9 months into the year of 2009. This year has been a blur to me and it has passed me by all too quickly. Soon, it will be time to make our New Years resolutions once again.

Before we can make resolutions for the New Year, we need to look at where we stand, look at where we are going and decide how we will get there. Now is the time to consider whether you are suffering from job burn-out. Here are a few ways to know if the stresses of the job are getting you down.

  • Do you feel you have little or no control over your work?
  • Do you have a hard time saying no?
  • Do you identify so strongly with the work that you do that you lack a reasonable balance between work and your personal life?
  • Do you suffer from lack of sleep?
  • Are you feeling stretched to your limits every day?
  • Do you feel you are pulled in every direction?

If you have answered YES! to many of these questions, perhaps it is time to seek help. Being an independent publisher does not mean having to do it all by yourself.  Order fulfillment companies  can support you administratively. Find a company that can tailor their services to your needs. Seek and ye shall find that there are many freelance services available just for independent publishers. Start by using your favorite search engine and look for order fulfillment for independent publishers.

The year 2010 looks to be a very promising year for independent publishers. Maybe your time for change has come. Regain your balance by reassessing your priorities, delegate the tasks that someone else can do for you and seek support. Work smart, the obstacles will disappear and you will be able to see much more clearly.

This blog brought to you by www.CornerstoneFulfillmentService.com

Up on A Pedestal

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“Don’t place your mistakes on your head, their weight may crush you. Instead, place them under your feet and use them as a platform to view your horizons.”  ~ Author unknown

One of the conditions of being human, is imperfection – like it or not!  I don’t know about you, but I try my best from day to day to change this well known fact of life. Our company is diligent in it’s work, we try all ways to stick to our promises, we strive for excellence and reach for the highest standards.

Our shipping policy is to process all orders on a timely basis. But, everyonce in a while, our best laid plans go awry. Late one afternoon a few weeks ago, I received a book order throught the internet from a fine art gallery on the East Coast. We reached our goal of shipping the very next day. About seven days later, I received a call from the art gallery owner that he had yet to receive the order. We discussed the fact that the order was sent standard shipping, as requested, and the weekend may have delayed it’s delivery. We jointly decided to give it a few more days with the agreement that he call me if he did not receive it.

Three or four days later, I heard again from the customer that the order still had not arrived at his doorstep. I told him “you have waited long enough, I will send a second book via expedited shipping.”  To shorten the story, the first shipment arrived long after the second one arrived. I don’t know what happened. Each time I tracked the order, the only message available was the date the shipment was picked up by the carrier. Once a shipment leaves our fulfillment company’s doors, it is out of our hands.

But – I beat myself up, feeling we had let our customer down, even though we shipped the order within 18 hours of having received it. I knew there was nothing I could do about the lost order other than try to satisfy the customer the very best I could by sending another shipment – PRONTO!

As much as we strive for perfection, other influences, people and situations often get in the way. The only thing we have true control over is ourselves. For those in the customer service side of things, if we have done everything we possibly can to satisfy our customers, sometimes we have to accept the fact that we are all human beings in an imperfect world, and sometimes things just run amuck!

This blog brought to you by www.CornerstoneFulfillmentService.com

To Market,To Market, To Buy A…….

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A few years ago, my husband and I saw a show on the Travel Channel about teardrop travel trailers. They are the cutest little june bugs! These camper trailers came on the market after World War II and were made out of surplus materials. The exteriors were made from the wings of World War II Bombers. They are making a come back and every so often, you will see one being towed behind a car, if you are alert.

This weekend at Arts and the Parks, we saw this little turquoise teardrop travel trailer being used as part of a booth display. The exhibitors were selling a line of cosmetics, soaps, hand lotions designed and packaged for the “rodeo girl.”  The products being sold were not exactly art, but what was art was the entire brand identity this company had built. The packaging of the products had an outstanding southwestern “rodeo” theme,  all highest quality of packaging, the company owner was dressed in her rodeo wear(complete with cowboy hat) and even the teardrop trailer was decked out inside with towels appliqued with western motif  and the galley table in the trailer had tableware settings of western design. The entire booth “worked” to sell their unique line of products. I remarked to the company owners that I liked their booth very much. They told me they had won best booth awards about 6 or 7 times from various arts and crafts events they have participated in. I can see why!

How does this relate to independent publishing you may ask? Well- products don’t sell themselves. People sell products. With independent publishing, critical to selling products is the author’s involvement in the process. You will need to sell yourself  as an author and that, in turn, will sell your publication. Polish up your “shoes” and know what you are passionate about as a writer. Visit bookstores, libraries, and other venues. Convey that passion about your publication to your potential readers. If you can find something “gimmicky” that will set you or your genre of writing apart, great!

Independent publishing is not just about the writing process!

This blog brought to you by www.CornerstoneFulfillmentService.com

Move Forward In Confidence

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Do your research and be informed. Many order fulfillment and distribution companies charge a hefty monthly minimum fee if your monthly sales volume does not meet their requirements.  Keep this in mind when  you are choosing an order fulfillment company.

Stop! Ask! And move forward when guided by knowledge.

This blog brought to you by www.CornerstoneFulfillmentService.com

 

 

Think before you leap!

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Many individuals have wonderful, inspiring and thoughtful stories to tell. With the availability of print on demand and desk top publishing, anyone can be a published writer.  But, there are a few things to be  aware of!

Independent publishing includes much more than just writing your book. A well developed plan is critical to a book that will lead to successful sales.

  • Research your topic or subject
  • Think about your niche market
  • Put together an comprehensive marketing plan
  • Remember – the author plays a critical role in marketing
  • Plan for sales and distribution issues (order fulfillment)
  • Research, plan and project costs of independent publishing
  • Decide what parts of the process you can handle on your own
  • Think about the business aspect of independent publishing

And always remember, writing the book is only part of the entire process. Be smart, plan ahead and get professional assistance in the parts of the process where you need help.

This blog is brought to you by www.CornerstoneFulfillmentService.com

Edit..Proofread..Edit..Proofread

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Our first permission based email went out last night through YesMail   to our distribution list. It went out without a hitch, I thought.

Well, almost – after it went out, I discovered a few minor typographical/editorial errors. Whoops! We were so focused with learning the software program for the permission based program, those errors went unnoticed. Being the in-house editor, I have no one to blame other than myself.  It will serve as a good lesson for all self publishing authors.

Edit..proofread..edit..proofread..edit……

This blog brought to you by www.CornerstoneFulfillmentService.com