“We are all inventors, each sailing out on a voyage of discovery, guided each by a private chart, of which there is no duplicate” ~ Ralph Waldo Emerson
The words of poet, philosopher, orator and essayist Ralph Waldo Emerson have endured because of the wisdom and insight he had into the independent spirit. Transcendentalist and idealist that he was, he well understood how we are all fulfilled by different things in life. He also “got it” when it came to literature, too! His comprehension of how to eloquently use words to move us, worked well.
One of the biggest advantages of independent publishing, is the ability to plot an individual and “private chart” for marketing a book or film. However, in order to be successful, one must have vision, understand capturing an audience, know how to market and how to tap into it. In this day and age of internet selling, the willingness to step into marketing tactics that are creative and non-traditional is important and necessary.
If you are a person who enjoys the writing process, but do not consider yourself e-commerce (internet) savvy, there is no reason to be concerned. There are freelance consultants that can help design a course of sales and marketing action for your book. The aim will be to become more visible to your potential buyers so you can increase opportunities for sales.
Wisdom dictates that it is never too early to begin plotting the course for your voyage for your independently published book or film. Be smart – start right now! Search the internet for companies who specialize in e-commerce and e-marketing for independent publishers.
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