Tag Archives: Independent Publishing

Pitching the Book

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“The intelligent man is one who has successfully fulfilled many accomplishments, and is yet willing to learn more” ~ Unknown

Not all independent publishers, for various reasons, are able to travel the country promoting their books. Fortunately, the hot trend in marketing independently published books and films is through the internet. It is the best way to reach large communities of people who may be potential book buyers, at a relatively low cost.

However, no one can sell a book as well as the author. The author has the deepest personal investment in and connection to their publication, they have the best knowledge of what the book communicates to the reader, and can best share his or her own reasons for writing the book.  People are always interested in what led someone to write a book!

If you are an independent publisher who finds it difficult to travel to promote your book or film, don’t despair! One of the best ways of marketing, at absolutely no cost, is to develop an outstanding elevator speech. Watch this quick video to learn how you can, at no cost, share your “pitch” with everyone you encounter, no matter where you are! It will be the best no cost advertising and marketing you can do!

After you have developed your elevator speech about your book or film, give it a test by entering it on the comment section for this blog. I would love to hear it! Come on, don’t be shy! You have to start somewhere and I could very well be one of your potential book buyers!

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Fold Your Hands

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“Faith makes all things possible…Love makes all things easy” ~ Unknown

Today is the National Day of Prayer. In my opinion, the disappearance of prayer being allowed in public places, in schools and at ceremonial events makes it even more important to stop and observe this day. The founding fathers of our country used prayer to guide them, protect them, and strengthen their resolve, as they put into place the documents that helped to create our nation and our freedoms. Our society has strayed much too far from the basic foundation and principles that were put into place for the well-being of our country and ourselves.

Now, more than ever, prayer is needed, to guide our country. One does not have to regularly attend a church, temple, chapel, cathedral or synagogue in order to worship. Prayer is communication with our own God, heavenly father or Higher Being, in our own private way. It can be well expressed through music, singing, words, clapping, dancing or through quiet meditation.

There is an enormous amount of evidence, testimony, medical and scientific research that prayer has many benefits. Prayer relieves stress, anxiety, calms fears, and helps in overcoming problems such as addiction, relationship issues and health concerns.

On this National Day of Observance, take a few minutes, lighten your load and ask your Higher Being for help, understanding, protection, guidance and to hear your prayer. And remember to listen, too.

 

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Struggle No More!

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“The pleasantest things in the world are pleasant thoughts; and the great art of  life is to have as many of them as possible.” ~ Montaigne

Yesterday, this blogsite addressed the issue of artists finding fulfillment in the creative work they do. Finding satisfaction in the work we do and the lives we live is not unique to artists, it applies to people in all walks of life.

I have found employment throughout the years in many different industries. In each job, I have found satisfaction, even in the most menial. I look back at my first “real job” as a cashier/clerk in a drugstore, when I was in high school. There were skills that I learned that prepared me for subsequent jobs. It was then that I learned to run a cash register, be accurate in handling money, and give change. My customer service skills were put to the test by helping shoppers find what they were looking for in the store.

Very early on in my working years, I decided that my attitude towards each job, could either make or break me. My own attitudes toward work (and life) and my success or failure was entirely up to me. My conclusions about life and and work, were this:

  • I decided to be accountable to myself in doing the best I can, each and every day.
  • Working is necessary, so, I may as well find happiness in it.
  • Taking the glass half full, not empty approach made sense, no matter what.
  • I decided I would learn something from each job I have held.
  • Putting my best foot forward felt much better than having a “who cares attitude.”
  • I could at least be proud of myself, even if no one else noticed.

When it comes down to it, our attitudes in life, often account for our happiness or lack thereof. They affect our health, our stress levels, our experience with others and with life, in general. For information on how  happiness affects health, please visit http://bit.ly/al0Qll.

Count the blessings instead of the shortcomings in your life. Challenge yourself to wake up each day with a positive thought and to end the day with a positive thought. It can make a huge difference – life is meant to be lived with joy, not struggle!

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Artists, Is it all about fulfillment?

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“Your work is to discover your world, and then with all your heart give yourself to it.” ~ Buddha

Artists are inspired in all different ways and by all different things. The imagination, everyday life, seeing works of other artists and art in other forms such as books, films or music might inspire an artist to create. Something as simple as a color or shape might set in motion, the creativity of an artist.

Most artists are led by their hearts and emotions rather than being led  by  market trends,  but market research never hurts. Looking at the practical side of things, the goal of most artists is to sell their work.  Even placing art work in galleries appropriate to the genre of art that an artist offers, can mean the difference between selling the work or not.

Artists – what do you think? Is it worth giving up personal fulfillment to paint only what the art market wants ?Or do you paint only what inspires and delights you? We would like to hear what leads you to your subject?

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The Arts & Alzheimers

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“Art therapy is all about the moment, all about the process, all about happiness…”  ~ Valerie Kent

Art enriches the lives of so many Americans and people all over the globe. Much research has been done regarding the effects of art therapy with Alzheimer’s patients. Among the positive effects are reducing stress, aggression, anxiety, apathy and anxiety.

For persons in the earlier stages of Alzheimer’s disease, viewing art and listening to music often brings back memories, and has calming effects. Participating in the arts through dance, stimulates neuron activity in the brain, improving concentration and focus.  For those in the later stages of Alzeheimer’s when communication is more difficult, art therapy provides an outlet of expression, when words can not be found.

Not only do professionals in Alzeheimer’s facilities use art therapies , it can be used by caretakers of Alzeheimer’s patients in private homes. It provides a quiet, peaceful activity for patients and caretakers alike. By engaging the patient in a creative activity, it can provide relief for caretakers who are often subjected to repeated questions and demands that are placed upon the caretaker.

For more information on the field of art therapy for Alzeheimer’s patients, please visit:

Although scientists are still trying to determine the cause and risk factors of Alzeheimer’s disease, research shows intellectually stimulating activities, such as Art, may lower the risk of developing the disease.

 To me, this sounds like good reason for artists to paint up a storm! If someone tells you to put down the paintbrush and go do something else, tell them you are working on your “mental health.”

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Weekend Indie Publishing News

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Looking for good Mother’s Day gifts?

It is critically important to our society and all of our world to have decent homes and families with decent values. This Mother’s Day, order your wife, your mother, or any woman raising a family, a copy of  the book Building Materials for Life by Millard Fuller, Founder of Habitat for Humanity. The three volumes of this book are filled with short essays about raising families with common sense, good values and giving children a solid, strong foundation. Proceeds from the sale of this book and other books and DVDs from the Fuller Center will be used to purchase building materials for Habitat for Humanity houses.

Thanks to the Fuller Center, hundreds of children around the world have decent housing and brighter futures!

You can also honor the Mother in your life by donating to the Fuller Center or win free flowers for entering your essay of what your mother means to you! For more information, please visit http://bit.ly/c9S9cG.

Hurry, Mother’s Day is only 9 days away!

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Being Tortured!

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“The world does not have to change…the only thing that has to change is our attitude.” ~ Gerald Jampolsky

I am being tortured and I am in a snit! Old Man Winter will not leave me alone! Does he not realize what month it is? Does he not own a calendar? It is Friday, the last day of the month of April and I am calling “May Day, May Day.” I need help! Old Man Winter has messed about with me all too long! Snow has come back to haunt me far too many times in the past few weeks.

I have made a decision. It is for the best. Here is my plan of action:

  • I am not going to hang around with that Old Man Winter any longer.
  • I am going to hang around with others that have a positive influence on my life, instead of the negative.
  • I’ve decided there is no one that can bring about change, other than myself.
  • I am replacing the negative with the positive!
  • I am going to associate myself with those that give me energy and motivation, not someone that drags me down.
  • I am going to change my mental picture!

It is time to lighten up!  I will show you who I will be hanging with, so you will know I’ll be in good hands. Join me! We can share! Take a look!

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Cultural Understanding

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“Things go wrong because people build walls instead of bridges”   ~Unknown

For those who do not work in the arts industry, understanding the value of a creative industry is difficult to understand. When you understand the scope of how many are employed in creative industry, how the Arts help to build the fabric of community life, how arts education touches the lives of children and how Art provides for cultural exchange between countries, supporting Americans for the Arts Action Fund www.artsactionfund.org is not a hard pill to swallow.

Mayer Michael Nutter recently testified about  the importance of the Arts in his city of Philadelphia. His testimony and arguments for the importance of the Arts, could be echoed by cities, big and small, across America. To listen to Mayor Nutter’s testimony, please go to http://bit.ly/bZetCV.

Even in small cities, like Steamboat Springs, Colorado (population 9600), the Arts are very important. The Macedonian Mission for Humanity (Colorado based non-profit organization 5013(C) is focused on humanitarian assistance and cultural exchange between Macedonian and U.S. artists.

On May 15, the non-profit will be hosting a Concert, at the United Methodist Church in Steamboat, between an international award winning concert pianist, Kalina Mrmevska from Macedonia, and soprano soloist, Keri Rusthoi from the U.S. It is bound to be a beautiful evening of entertainment between two artists who come from very different backgrounds.

All proceeds from the concert will go toward the expense of shipping no longer needed medical supplies from the U.S. to Macedonian children’s hospitals. For more information on this non-profit, please visit http://bit.ly/askllQ.

The Macedonian Mission for Humanity is building bridges between culture and humanitarian needs. What vision this represents!

 

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Seeing the Light

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“All personal breakthroughs begin with a change in beliefs”                    ~Tony Robbins

It is interesting, now that spring has arrived in most parts of the country, it seems independent publishers are beginning to emerge out of their hiding places. After being cooped up and in the dark all winter long, many have decided it is time to be seen and heard from!

It seems independent publishers took time this winter to think and mull over their publications, their marketing plans and strategies, and now they have decided they have been inactive long enough. It is time to take action! Many have decided to take the plunge in to the world of e-marketing/social media marketing!

For more information on how marketers are using social media to grow their businesses, please visit http://bit.ly/YbyEU.

Sometimes, it takes time to readjust our thinking, adapt new ways of being. Social media marketing/e-marketing is a bit scary for those who have only used traditional methods of marketing – such as print advertising, bulk mailings, hiring a traditional publicist or agent, doing book appearances. All of these marketing techniques are still valuable but marketing trends do change. Life is so interesting when we decide to let go of old ideas and follow new paths!

What is it they say about growth? “Do the thing that scares you the most” ? Don’t let fright stop you from drawing closer to becoming more visible and fulfilling your dreams!

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Wisdom Comes from Living It

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“All men make mistakes, but only the wise men learn from their  mistakes.” ~ Winston Churchill

There is nothing worse than having a deep concern and not wanting to share it because you know others will not understand. I am talking about something that only those who have lived it can relate – such as having a child struggling with drug and substance abuse.

Out of her experiences of living with a teen hooked on drugs, public speaker, author and Mom, Mitzi Rudderow has written a book called “Coming Clean: Drug Addiction – help and hope.” This book should be in the household of every family with children. For a parent, learning how to identify addiction before it becomes a crisis is of paramount importance.

Through this book, you will learn how to avoid the mistakes this Mom made, what the red flags of substance abuse are and parenting do’s and don’ts. This book is made very affordable for every parent because Mitzi is truly committed to helping other parents learn from the mistakes she made with her teen.

As a radio broadcaster, Mitzi learned so well how to communicate with others and she has used her skill to communicate about an issue, through her book, that is all too pervasive in today’s world – drug and alcohol abuse.

Take your first pro-active step, as a parent of a teen, by educating yourself rather than denying that your child could very well face these struggles in his or her teenage years.

For more information on this book, please visit www.mitzirudderow.com and visit her blog http://www.comingcleantogether.wordpress.com

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