“Starting your book is only the first five miles of a twenty-six-mile marathon that’s one-third of a triathlon (authoring, publishing, and entrepreneuring).” ― Guy Kawasaki
I’ve been so busy I really haven’t watched much of the Olympics. For a few minutes I looked in on the ice skating. Lately, I’ve felt like a participant in a speed skating relay race – going back and forth with the publisher to make very minor, but necessary changes. Every last detail has to be in place so it is smooth sailing and there are no trip-ups to having the manuscript published. Thank goodness I finally did a hand-off and gave my manuscript to the publisher. It was time to let go, and let someone else carry the composition to the finish line.
Most people would think now it’s a straight glide to the end point ~ not quite! The marketing, promotion and advertising is a completely different dimension to a publishing project. Many authors loose steam, big-time, when it comes to that part.
It’s not just the independent publisher who has to carry the load of marketing, promotion and advertising. A traditional publishing house is committed to putting big resources behind a top selling author but, most authors are now expected to carry a good portion of the marketing load themselves. It’s understandable. After all, no one can promote a story as well as the one who wrote it because they have an intimate relationship with the characters!
Like any job, writing and publishing is not without it’s challenges. But for me, it is very personally fulfilling. Thankfully, I went into the project with realistic expectations since I had worked in the independent publishing industry long before starting my own race.
The prize for me will come as each book is sold in the marketplace. Now, it’s back to more work. This blog brought to you by www.CornerstoneFulfillmentService.com. The space where independent thoughts, words and views are all part of the business.
All Things Fulfilling 
