Category Archives: Art

All Part of the Process

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“The way I see it, if you want the rainbow, you gotta put up with the rain.”     ~Dolly Parton

Rejection! Most writers have heard it before:

  • “Not what we are looking for”
  • “Does not meet our standards”
  • “Our company does not publish this genre of writing”

Don’t take rejection to heart and let it deflate your ego! Consider how many manuscripts a traditional publishing company reviews for publication on a  weekly, monthly and yearly basis. The competition is stiff and it always has been.

Still, being turned down can be a hard pill to swallow when a writer has devoted so much time and research into their project, not even to mention the emotional investment involved.  But, rejection is not necessarily a sign that a book is not worthwhile and saleable.

Take heart, there could be another way! According to Bowker “on demand and short run books were up a staggering 132% in 2008.” There must be a reason behind it. If it were me, I would at least look into it, consider it and float the idea up in the air.

Who said your book won’t fly?

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Tantalize, Tease and Entice

Owning a company that is a vendor to the independent publishing industry, I often enter into discussions with writers about book covers.  The importance of book cover design can not be overstated.  Good cover design is what leads us to pick up a book in the first place. It is what makes us decide to venture further and take a peak. Good cover design draws us in.

One time, a poet came to me with his book of poetry which was hot off the press – a print on demand publication. He was proud as a peacock that his first published work was complete. The poetry was good. Actually, I liked it alot! He painted visual pictures with words quite effectively. He had used the caption of one of his poems as the title for his book of poetry – it was something like “Hot, Steamy Sunset: Poetry for Evening Reflection.” The cover design, however, was nothing more than a blank canvas – just the name of the book, the author’s name and a solid color (sage green) background.

A discussion ensued about the cover design and I inquired about the lack thereof. He said he had chosen the “least expensive option” available from the print on demand company because  ” he didn’t know how many books he would sell.” 

The cover did nothing, absolutely nothing, to make me want to open up the book of poetry and read it.  So, please remember, the cover needs to be reflective of what is on the inside. It needs to grab a reader and make them yearn for more!  I am not in the book cover design business, but to my way of thinking, the choice of a cover design would have been quite obvious.

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Ready, Set, Launch!

Your dream is about to become a reality! Your book or film has been published or produced, and now it is time to think about getting your product into the hands of your audience.

An order fulfillment company is the answer to those nagging administrative and shipping tasks that an independent publisher is faced with.  After all, you are a writer and a publisher. Your primary business is not fulfilling and shipping orders (and that means world-wide shipping in this age of e-commerce). Let someone else handle those tasks so you can focus on what you do best – creating, inspiring, educating and entertaining through the power of books and film.

Without the distraction of processing and shipping orders – you can get ready, set and  DSC_0094 your next creative endeavor!

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Funding for Filmmakers

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There is not a shortage of creative talent in this world. There are more ideas and inspiring subjects for documentary films than there are “Carter’s Has Liver Pills,” to use my Mom’s ancient expression. We are a generous people, We Americans! There are so many outstanding non-profit organizations spreading the good news and helping others in this country. Many have inspiring tales to tell through the power of film.

The biggest stumbling block for independent filmmakers is finding funds to bring a project to fruition and getting enough financial backing to professionally market a film. Films of award winning caliber may not necessarily mean a feature film blockbuster. But, an outstanding film needs to attract the attention that it deserves.

There is grant funding available through Mandy.com and the Independent Documentary Association (DIA) to name a few resources. They both post deadlines and grant opportunities. PBS also offers non-profit status for film projects. It is a selective process, but I have yet to see a PBS film production that was not worth viewing!

Hiring a professional grant writer could pay off. They know the lingo, the approach and can help you navigate through the process of obtaining funds. And don’t forget, include a budget for professional marketing of your film in your application for funding.

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Cracking Up!

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As an independent publisher, do you ever feel the tasks are overwhelming? There are printing matters to be dealt with, cover design decisions to be made, making sure the editiorial/revision process has been effectively handled, layout, pagination concerns, and the list just goes on and on. Isn’t it enough to just focus on publishing matters without having to handle the administrative tasks and shipping side of publishing too?

Before you reach beyond your limit, there is no reason to “crack up” from the stress of it all. There are companies out there that can assist you with processing and fulfilling your orders. They know the fastest and most economical ways of getting your book, film or other publication to the buyer and can even keep track of your sales and inventory matters.

It is easy to find a company to assist you. Go ahead, google “affordable order fulfillment for independent publishers.” It is that easy! Don’t wait until it is too late!

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Best of Times for Indy Publishers

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There is no doubt about it, independent publishers have never had it so good! The independent publishing scene is hot, hot, hot! Proof is in the statistics cited by seasoned publishing professionals.

Desktop publishing software has been developed so that it has become user friendly. The arrival of the Expresso Book Machine really has independent publishers smiling!

For those of you unfamiliar with the EBM (Expresso Book Machine), it has the capacity of downloading manuscripts from PDF format files, printing and delivering a perfect bound book within 10-15 minutes time. I kid you not! I have seen it first hand at the Northshire Bookstore in Manchester Center, VT.  www.Northshire.com

The Northshire Bookstore was the first retail store to obtain one of these print on demand book machines. Even now, few establishments have them.  A visit to the Northshire Bookstore to see this beast in action will be well worth your time. The Publishers Weekly Magazine has given the Northshire an award of distinction for “The Best Independent Bookstore.”

When you go, plan to spend a good part of the day exploring the nooks and crannies of the store. It is like a destination resort, unlike any other you have visited before. But, do me a favor, tell General Manager Chris Merrow that Sue Leonard from Cornerstone Fulfillment Service, LLC says “hello!” And one more thing, please leave your kindle reader behind!

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What is Under Your Umbrella?

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“What is  your name?” and “What do you do for a living?” I am routinely asked being an unknown face in a new community. When I answer question #2 with “I own an order fulfillment company specializing in e-Commerce for independent publishers,” I am looked at like I am a space alien. To redeem myself, I usually go on to mention some of the services our company provides for independent publishers:

  • Order Processing
  • Order Fulfillment (pick and pack)
  • World wide shipping
  • Warehousing
  • Providing sales and inventory reports
  • Social Media Marketing for our clients (the alien look sets in again)!

Our company is definitely a niche market kind of business. But, anyone seeking our services knows what they are looking for.  They know to google “order fulfillment for independent publishers” to find us on the internet.

Sometimes when asked question #2 “What do you do for a living? ” I just put everything under one big umbrella and answer -“We assist independent publishers with the business and shipping aspect so they can focus what they do best – writing and publishing!”

Does that clear things up? I will keep my umbrella handy incase things get cloudy again.

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To Market,To Market, To Buy A…….

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A few years ago, my husband and I saw a show on the Travel Channel about teardrop travel trailers. They are the cutest little june bugs! These camper trailers came on the market after World War II and were made out of surplus materials. The exteriors were made from the wings of World War II Bombers. They are making a come back and every so often, you will see one being towed behind a car, if you are alert.

This weekend at Arts and the Parks, we saw this little turquoise teardrop travel trailer being used as part of a booth display. The exhibitors were selling a line of cosmetics, soaps, hand lotions designed and packaged for the “rodeo girl.”  The products being sold were not exactly art, but what was art was the entire brand identity this company had built. The packaging of the products had an outstanding southwestern “rodeo” theme,  all highest quality of packaging, the company owner was dressed in her rodeo wear(complete with cowboy hat) and even the teardrop trailer was decked out inside with towels appliqued with western motif  and the galley table in the trailer had tableware settings of western design. The entire booth “worked” to sell their unique line of products. I remarked to the company owners that I liked their booth very much. They told me they had won best booth awards about 6 or 7 times from various arts and crafts events they have participated in. I can see why!

How does this relate to independent publishing you may ask? Well- products don’t sell themselves. People sell products. With independent publishing, critical to selling products is the author’s involvement in the process. You will need to sell yourself  as an author and that, in turn, will sell your publication. Polish up your “shoes” and know what you are passionate about as a writer. Visit bookstores, libraries, and other venues. Convey that passion about your publication to your potential readers. If you can find something “gimmicky” that will set you or your genre of writing apart, great!

Independent publishing is not just about the writing process!

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In my Book – The Winner Is!

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This weekend I went to Arts in the Park in Steamboat Springs, CO.  I love going to Arts and Crafts events in communities that have a real appreciation for the Arts. You never know what you are going to find.

There were artists of every medium displaying their wares – potters, painters, birdhouse builders, fiber artists, jewelers and more. Each one interesting, unique and serious about their craft. I enjoyed it all!

The artist that really inspired me the most was a photographer, pictured above, Kenny Tong. His magnificent photographs of China were anything but ordinary. He came all the way from Chino, California to share his photography with Steamboat Springs, CO.  His photography is better than a day at the Spa. The images were pure serenity and tranquility. They captured places and scenes in China that few of us have seen before in books or from other photographs of China. For more information on his art, please visit www.kennytong.com.  And by the way,  you have to see his images first hand to really appreciate what I am talking about.

Kenny, you won my prize for artist of the day! Thanks for sharing your work with Steamboat Springs, Colorado and come back again! I am glad to know your images can be ordered on-line at www.kennytong.com.  Any plans for a coffee table book with your magnificent images?

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 Enjoy the glorious summertime!

 

 

 

 

 

A New Day Rising!

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There is a group 1,600 filmmakers that have come together to produce “films that matter.” This group of filmmakers, Nomads Land Network www.NomadsLand.com partner with non-profits, ecotourism and volunteerism groups to produce social issue media and documentary films. I am so excited about this network of filmmakers. This is the stuff we at Cornerstone Fulfillment Service, LLC get all excited about and want to shout “Hurray!”

I told you there is alot of good stuff on the horizon in independent filmmaking!

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