Category Archives: order fulfillment for independent publishers

Ready, Set, Launch!

Your dream is about to become a reality! Your book or film has been published or produced, and now it is time to think about getting your product into the hands of your audience.

An order fulfillment company is the answer to those nagging administrative and shipping tasks that an independent publisher is faced with.  After all, you are a writer and a publisher. Your primary business is not fulfilling and shipping orders (and that means world-wide shipping in this age of e-commerce). Let someone else handle those tasks so you can focus on what you do best – creating, inspiring, educating and entertaining through the power of books and film.

Without the distraction of processing and shipping orders – you can get ready, set and  DSC_0094 your next creative endeavor!

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Funding for Filmmakers

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There is not a shortage of creative talent in this world. There are more ideas and inspiring subjects for documentary films than there are “Carter’s Has Liver Pills,” to use my Mom’s ancient expression. We are a generous people, We Americans! There are so many outstanding non-profit organizations spreading the good news and helping others in this country. Many have inspiring tales to tell through the power of film.

The biggest stumbling block for independent filmmakers is finding funds to bring a project to fruition and getting enough financial backing to professionally market a film. Films of award winning caliber may not necessarily mean a feature film blockbuster. But, an outstanding film needs to attract the attention that it deserves.

There is grant funding available through Mandy.com and the Independent Documentary Association (DIA) to name a few resources. They both post deadlines and grant opportunities. PBS also offers non-profit status for film projects. It is a selective process, but I have yet to see a PBS film production that was not worth viewing!

Hiring a professional grant writer could pay off. They know the lingo, the approach and can help you navigate through the process of obtaining funds. And don’t forget, include a budget for professional marketing of your film in your application for funding.

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Cracking Up!

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As an independent publisher, do you ever feel the tasks are overwhelming? There are printing matters to be dealt with, cover design decisions to be made, making sure the editiorial/revision process has been effectively handled, layout, pagination concerns, and the list just goes on and on. Isn’t it enough to just focus on publishing matters without having to handle the administrative tasks and shipping side of publishing too?

Before you reach beyond your limit, there is no reason to “crack up” from the stress of it all. There are companies out there that can assist you with processing and fulfilling your orders. They know the fastest and most economical ways of getting your book, film or other publication to the buyer and can even keep track of your sales and inventory matters.

It is easy to find a company to assist you. Go ahead, google “affordable order fulfillment for independent publishers.” It is that easy! Don’t wait until it is too late!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Best of Times for Indy Publishers

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There is no doubt about it, independent publishers have never had it so good! The independent publishing scene is hot, hot, hot! Proof is in the statistics cited by seasoned publishing professionals.

Desktop publishing software has been developed so that it has become user friendly. The arrival of the Expresso Book Machine really has independent publishers smiling!

For those of you unfamiliar with the EBM (Expresso Book Machine), it has the capacity of downloading manuscripts from PDF format files, printing and delivering a perfect bound book within 10-15 minutes time. I kid you not! I have seen it first hand at the Northshire Bookstore in Manchester Center, VT.  www.Northshire.com

The Northshire Bookstore was the first retail store to obtain one of these print on demand book machines. Even now, few establishments have them.  A visit to the Northshire Bookstore to see this beast in action will be well worth your time. The Publishers Weekly Magazine has given the Northshire an award of distinction for “The Best Independent Bookstore.”

When you go, plan to spend a good part of the day exploring the nooks and crannies of the store. It is like a destination resort, unlike any other you have visited before. But, do me a favor, tell General Manager Chris Merrow that Sue Leonard from Cornerstone Fulfillment Service, LLC says “hello!” And one more thing, please leave your kindle reader behind!

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Planes, Trains and Automobiles

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“The world has arrived at an age of cheap complex devices of great reliability and something is bound to come of it.”                     – Unknown

There! Maybe that quote explains what I have been pondering on all morning long! My morning meaderings have led me to the thought of the number of packages that are shipped across the country and all over the world on a daily basis. What set my mind on this course this morning, was the order we received from Germany. The customer is half way around the globe, yet his order arrived via the internet within seconds of placing it. Furthermore, the book he ordered will arrive at his doorstep in Germany in approximately 5 – 7 days.

Some companies prefer one shipping method or carrier over another, and that is fine. Everyone has their preferences. Usually the choice is strictly about economics, which carrier can get it there faster and cheaper! After all, as a fulfillment company, we must be guardians for our clients to make sure they retain the highest profit margin on their sale.

But when it comes to reliability, I think all major carriers are about as reliable as they can possibly be. It is amazing how few shipments are “lost” on a yearly basis. The percentage is infinitesimal compared to the number of parcels, packages and letters that criss-cross the world every year.

Global shipping is a complex chain. The logistics of getting the job done is something that I can not even wrap my mind around!

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What is Under Your Umbrella?

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“What is  your name?” and “What do you do for a living?” I am routinely asked being an unknown face in a new community. When I answer question #2 with “I own an order fulfillment company specializing in e-Commerce for independent publishers,” I am looked at like I am a space alien. To redeem myself, I usually go on to mention some of the services our company provides for independent publishers:

  • Order Processing
  • Order Fulfillment (pick and pack)
  • World wide shipping
  • Warehousing
  • Providing sales and inventory reports
  • Social Media Marketing for our clients (the alien look sets in again)!

Our company is definitely a niche market kind of business. But, anyone seeking our services knows what they are looking for.  They know to google “order fulfillment for independent publishers” to find us on the internet.

Sometimes when asked question #2 “What do you do for a living? ” I just put everything under one big umbrella and answer -“We assist independent publishers with the business and shipping aspect so they can focus what they do best – writing and publishing!”

Does that clear things up? I will keep my umbrella handy incase things get cloudy again.

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Early Warning!

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The name of this blog is a bit ominous sounding. There is nothing foreboding about this notification. I am writing to remind all writers, emerging and experienced, that the weekly radio show “Cover to Cover” with Frank Gromling is broadcast on Saturday mornings. Tune in to www.wnzf.com on line. The show is filled with information on getting started as a writer, marketing yourself as a writer, interviews with NY Times best selling authors and local writers exposing their new publications to the public.  It is educational, enlightening and fun to listen to. Broadcast times in the various parts of the country are :  

 11:30 am Eastern                                     10:30 am Central

9:30 am Mountain                                     8:30 am Pacific time

If you haven’t tuned in before, you are missing it!

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Let’s be Frank

Owning a business that serves independent publishers, I am often asked my opinion about the Kindle reader and e-books.  I can see the convenience of both. But,  after sitting in front of a computer all day writing business prospecting letters, business proposals and now blogging, I can tell you the last thing I want to do is read a book on an electronic device.  When the day is done, I want to be as far away from an electronic screen as possible!

I like to curl up in a comfy chair, wrap myself up in a blanket, sit in front of a fire, enjoy a cup of tea  and hold an honest to goodness real book. I like feeling the weight of the book, the smell of the paper and seeing the print on the pages.

Curl up with an electronic reading device? I don’t think so!  But, that is only my point of view.

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Partners

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If you plan on hiring an outside company to handle order fulfillment of your independently published books and DVDs, it is always a good idea to begin your search for a fulfillment company well in advance.

Advanced research (and obtaining quotations) will help you in setting your price points for your products. You will want to make sure the shipping and handling fees you charge your customers will pay for a good part of having your publication shipped from the warehouse to your customer’s door.

A qualified fulfillment company knows and can discuss the mail order industry standards for shipping and handling fees. Make this a part of your discussion when searching for fulfillment companies. Sometimes, two heads are better than one when it comes to establishing appropriate shipping and handling fees.

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In my Book – The Winner Is!

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This weekend I went to Arts in the Park in Steamboat Springs, CO.  I love going to Arts and Crafts events in communities that have a real appreciation for the Arts. You never know what you are going to find.

There were artists of every medium displaying their wares – potters, painters, birdhouse builders, fiber artists, jewelers and more. Each one interesting, unique and serious about their craft. I enjoyed it all!

The artist that really inspired me the most was a photographer, pictured above, Kenny Tong. His magnificent photographs of China were anything but ordinary. He came all the way from Chino, California to share his photography with Steamboat Springs, CO.  His photography is better than a day at the Spa. The images were pure serenity and tranquility. They captured places and scenes in China that few of us have seen before in books or from other photographs of China. For more information on his art, please visit www.kennytong.com.  And by the way,  you have to see his images first hand to really appreciate what I am talking about.

Kenny, you won my prize for artist of the day! Thanks for sharing your work with Steamboat Springs, Colorado and come back again! I am glad to know your images can be ordered on-line at www.kennytong.com.  Any plans for a coffee table book with your magnificent images?

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 Enjoy the glorious summertime!