Two Rules for On-Line Selling

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“The only limit to your impact is your imagination and commitment.” ~ Anthony Robbins

Let’s face it, many authors love the creative process and would rather write than self-promote. From consulting with independent publishing clients, I’ve concluded that the #l reason independent publishers do not succeed is lack of consistent marketing efforts – it takes real commitment.

  • Rule #1: If you are selling your book over the internet, you must be marketing over the internet consistently.
  • Rule #2:  A strong web presence is necessary so your product is visible to potential buyers.

strategy and implementationThere are writers and there are marketers, and not everyone is both. Be honest with yourself. Determine if you capable of both. If you are not sure, that’s where a company that specializes in e-commerce and e-marketing for independent publishers comes in handy. They can educate you about what it really takes to successfully promote and market your book over the internet and whether your technology skills are up to it.

Remember, writing a book, or producing music or film, is just the beginning of the independent publishing business. Marketing strategy is as equally important to becoming a successful publisher of media content.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Bringing Fulfillment to Life

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The greatest discoveries have come from people who have looked at a standard situation and seen it differently.” ~ Ira Erwin

What does fulfillment mean to you? Which medium of art do you like to explore the most to find a satisfying experience? Do  you like discovering the works of new musicians, a debut author or watching a new film release?

People who love books, LOVE books! Some individuals can not get enough music in their lives, and for others – there is nothing more personally fulfilling than watching an inspiring film, whether it is on the big silver screen or not.

What is your choice of entertainment? Take our quick survey, and we will let you know the result at a later date.

Take time this summer to explore whatever it is that floats your boat in your life!

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

The American Story in DVDs

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You need to take pride in what God has given you.” ― Joel Osteen, Your Best Life Now: 7 Steps to Living at Your Full Potential

God Bless America.” Those words get to me every time! Over 4th of July I was with my family at a small marina on the Chesapeake enjoying a band that was playing popular songs from the 1970s and 1980s. I was in my glory listening to “oldies but goodies,” including Bruce Springsteen’s “Born in America.” The band ended the evening with singing “God Bless America.” Many of us stood, and placed our hands over our hearts, as we were taught to do during patriotic anthems.

learn our historyIn today’s world many students are not aware of the role God has played in our nation’s history. In my opinion, it is sad, and frankly, un-American not to teach it in schools. Love of country and our creator, go hand in hand. If you ask me, without a personal belief system that includes faith our country, and in our fellow citizens, and  belief in a force much greater than humankind there is less hope in the world for growth, prosperity, ingenuity, and other things that we Americans have always held near and dear to our hearts. These attributes are what has made our country great.

There is a new series of animated films called “Learn our History.”  Writers, animators, historians and educators collaborated on this project to make certain highlights from America’s story of independence available to students and teachers. You can see a sneak preview, free of charge, through this website. http://www.learnourhistory.com/Columbus.html.  The lessons are uniquely told, in a fashion that is interesting and compelling. The American Revolution, Lewis and Clark Expeditions, The Mayflower and the First Thanksgiving, Christopher Columbus’ Great Discovery are just a few topics on this DVD series.

Order these independently produced films to share with your children and keep the American story alive. Teaching history does not have to be rote learning of facts, creative storytelling is incorporated into each of these movies. They are also formatted for on-line streaming on I-Pads and i-phones  and other internet connected devices.

Return tomorrow to All Things Fulfilling. This blog brought to you by http://www.CornerstoneFulfillmentService.com.

Fulfilling Flashbacks

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“God has given us our memories that we might have roses.” ~ Unknown

Recollections bookThere is a book by Jim Chambers called,  Recollections: A Baby Boomers Memories of the Fabulous Fifties that is a fun read if you grew up in the 1950’s and 1960s and like to return temporarily to yesteryear. Although I believe in the importance of moving forward in my life, just thinking back to childhood days is fulfilling.

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The other day, I returned to my childhood, when I stopped by a snowball stand (also known as snow cones, in other parts of the country) for a treat down memory lane. Choosing a flavor has not become easier as an adult, I can assure you of that. Tutti-fruity, blood orange, thunderbird, lemon-lime, they all sounded good, but root beer eventually won out. The girl manning the stand rushed me to a quick decision when she looked at me with her beady eyes, as if to say “Hurry up lady, make up your mind, I’ve got along line of people waiting.”

As I sipped and crunched on the giant-sized cup of crushed ice with artificial flavoring, I thought back to all kinds of fulfilling thoughts of summer from the 1950s and 60s. Do you remember?

  • “Sea and Ski” suntan lotion? Back then, the thought of adding a sun block to the lotion would have been a travesty!
  • The drive-in movies? The audio box that hung from the window emitted sounds that crackled and broke up.
  • Lazy  days by the pool or laying on the bed reading The Bobbsey twin novels? One book after another?
  • Doing the twist or the “Freddie” with your friends? Loved the Beach Boys, the Mamas and the Pappas, the Temptations, the Righteous Brothers and the Supremes.
  • Walking between bolts of fabric at the sewing store? Dreaming about patterns, colors and materials you’d need to make a back to school dress for      September?
  • Waiting for the weekly airing of Candid Camera? That show always tickled me pink.
  • Screaming like a raving maniac when the Beatles appeared on Ed Sullivan? How I adored Ringo and also Topo Gigio!

608-worldsfair-postcardI was keenly aware that our family shared a special privilege, the summer of 1964. We went to the World’s Fair in NY. Oh, how I wish my youngest brother was old enough to remember it. He was just a baby. I marveled at seeing the huge globe on display, and colorful flags from all the nations represented, surrounding it. Our family sang “It’s a Small World After All” the entire way back to Baltimore.

Ahhhh…childhood. Beautiful childhood. I had all the time in the world just to be a kid and play. Unfortunate that today, kids get rushed through it, isn’t it?

This  blog brought to you by Sue B Leonard, author of Gift of a Lifetime: Finding Fulfilling Things in the Unexpected Click for info & ordering Sue’s memoir and www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Films to Look Forward to in 2014

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“Empires of the future are the empires of the mind.” ~Winston Churchill

Scanning of a human brain by X-raysPhysics, apocalyptic events, abilities of the brain, technology, traveling to places here-to-fore unknown, Western culture, the power of the Universe are themes that run rampant in films set to be released in the year 2014. Success of these films will be  dependent on the filmmaker’s storytelling ability, and visual effects are sure to be a large part of that, along with compelling characters, plot and settings.

Here is a list of movies to look forward to in 2014. http://imdb.to/15yrzQB.

Which of these movies appeal to your interest and which do you think will bring you personal fulfillment? Noah and Transcendence and The Grand Budapest Hotel are at the top of my list.

Happy Film Friday, everyone. Have a good weekend, and do return to All Things Fulfilling on Monday! This blog brought to you by www.CornerstoneFulfillmentService.com.

Book Club Buzz

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“Reason, observation and experience; the holy trinity of science.” ~ Robert Green Ingersoll

book group insiderAs I conclude my blog series about book clubs, here is what I have ascertained from being a casual observer.

Conclusion:  “Bookies” have their own opinions of what they like in a story. They are spirited and fight respectfully to uphold their side of the debate of whether they think a book was a good read or not.

Conclusion: Journeys of the heart, that incorporate lessons or themes involving moral judgments make for good book discussions.

Conclusion: Avid readers usually make  decent writers. They know what makes for a fulfilling story, and have a vault full of their own wealth of experiences to write about.

Conclusion: Most members are as interested in the author, as the storyline. This leads to curiosity about learning more about the writing process and publishing.

Thus, the group asked me to explain what I do. I said “everything I do in my professional life involves writing and reading. I consult with independent publishers on how to market and sell their products over the internet.”

A discussion ensued about how the publishing industry has changed. No surprise to this group. Many have had the experience of reading e-books. We talked about how digital technology has changed the way books, films and music is being produced. I left them with the thought that people just like themselves who have stories to tell, can now do it and not fear having a warehouse full of books sitting waiting to be sold. Print on demand and e-books have eliminated that.

I’d like to say thank you to the women in the Dorchester County Maryland book club who allowed me to observe their group discussion of “The Postmistress,” and for the opportunity to share with them information about the independent publishing industry. I enjoyed it very much.

Please return to All Things Fulfilling tomorrow. The space where independent thoughts, words and views are all part of the business. This blog brought to you by www.CornerstoneFulfillmentService.com.

Bay to Ocean Writers Conference

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To live a creative life, we must lose our fear of being wrong. —Joseph Chilton Pearce

Winter is a good time to hold a Writers Conference. It’s the time of year when people spend more time indoors reading and writing! Mark your calendar! 

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What: The 17th annual Bay to Ocean Writers Conference

When: February 22, 2014

Where:KentHumanitiesBuilding, ChesapeakeCollege, Wye Mills, Maryland 

How do I know if this conference is for me?

The mission of the non-profit organization that sponsors this one day conference is “to inform, encourage and inspire writers of all levels from beginners to published authors.”

More details, please. To see the list of 2013 presenters and their offerings please visit the website for the Bay to Ocean Writers Conference.

Please visit this link. http://bit.ly/1ackcUn.

The line-up is jam-packed with fulfilling subjects for writers in every genre. Workshops range from the Craft of Writing, to Poetry, to Marketing and Using Social Media. You will have an opportunity for one on one manuscript review, there will be agents available. 

If independent publishing and e-book publishing (digital/electronic publishing) strikes your fancy, sign up now. There will be  independent publishing industry experts on hand to educate you on this growing trend of publishing, which now represents more than 50% of all publishing revenue.

Remember, there is no right or wrong way to publish. We all have our own preferences and ways of doing things. In this day and age, publishing can be whatever your heart desires!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Top Indie Films of Summer 2013

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Indie Wire has released its latest list of top money making independent films so far this summer. Keep your eye on http://www.indiewire.com because the list will periodically be updated.

The top five “indie” films this summer are as follows, along with name of the film production companies and their gross earnings as of June 5, 2013.

1. Mud (Roadside Attractions) – $16,849,451
2. The Iceman (Millennium) – $1,716,661
3. Frances Ha (IFC Films) – $1,556,325
4. Stories We Tell (Roadside Attractions) – $900,464
5. Kon-Tiki (The Weinstein Company) – $897,137

stories we tellMy top pick on this list is Stories We Tell. It was an Oscar nominated film and won awards at Cannes Film Festival, Telluride Film Festival, Venice Film Festival and Sundance. To read more about it, follow this link http://www.storieswetellmovie.com/story.html.

To read the full list of top grossing independent films, and a summary of each production, please visit www.indiewire.com.

Please return on Monday to All Things Fulfilling, where independent thoughts, words and views are all part of the business. This blog brought to you by www.CornerstoneFulfillmentService.com .

Honoring Those Behind the Scenes

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successThe other day I posted several blogs about the 2013 EVVY book awards from the Colorado Independent Publishers Association. Service providers are also recognized for their outstanding work on the night of the award presentations They are the individuals and companies  who work behind the scenes to help independent publishers create and sell quality publications for the marketplace.

Today, I would like to acknowledge the  freelance professionals who provide services to the independent publishing industry, such as printing companies, editors, cover designers, layout designers, e-book formatters and designers, marketing , copyright experts and more. Here is a helpful link  for finding assistance with your publishing projects  for the future. http://bit.ly/ZOsPCr .

If you are an author in any state or region looking to hire high quality freelance professionals to help you with your publishing project, a great place to start is to contact a regional or statewide trade association for independent publishers. They may be able to steer you in the right direction by locating companies who support authors in all parts of the publishing process.

When you are in the planning stage of publishing a book, decide what part of the process you can handle yourself and what parts would be best left to the professionals. It will make for a smoother process and a quality end result.

Gold Standards in Independent Publishing

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Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution. ~ William A Foster

Award-winning authors with award winning books! Today we continue highlighting authors who took away 2013 EVVY prizes from the Colorado Independent Publishers Association (CIPA) last month.

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Each of the aforementioned authors, as well as those who received second, third and merit awards from CIPA are setting high standards for all independent publishers. The Colorado Independent Publishers Association is working hard to ensure that top quality authors are reaping the rewards. The organization is putting into place high standards for judging criteria for book contests. Thank you, CIPA, for leading the way with your EVVY awards.

To read the full list of the 2013 EVVY award-wining books, please visit http://bit.ly/16BLVPn.

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce & e-marketing for independent publishers. Please return tomorrow to All Things Fulfilling, where independent thoughts, words and views are all part of the business.