Category Archives: Learning

The Beat Goes On

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“Gratitude is a quality similar to electricity: it must be produced and discharged and used up in order to exist at all.” ~ William Faulkner

Being a blogger, I am always on the beat looking for inspiration around which to write the next story. Saturday night, I did not have to stray far! Just a quick drive to the United Methodist Church in downtown Steamboat Springs, CO. A beautiful example of cultural harmony through the Arts, was waiting to be found.

The Macedonian Mission for Humanity brought together two artists, one from an ancient civilization and one from a much newer world order, to provide a night of amazing musical entertainment. Keri Rusthoi, and soprano soloist living in Steamboat Springs, CO and award winning, international concert pianist from Macedonia, Kalina Mrmevska, could not have better displayed a great example of two countries working toward the good for the other through the Arts. The proceeds for this concert will go toward getting medical supplies to Macedonian Children’s Hospitals, where they are so badly needed.

If you missed this concert, the two artists will be repeating  the performance at the Colorado Community Church on Saturday, May 21st at 7pm. The church is located in Englewood, Colorado at 3651 So. Colorado Blvd.

As I sat and enjoyed this outstanding concert, I couldn’t help but think what it would be like to hear these two diverse artists perform in an ancient church, in an ancient city, in a place like Ohrid, Macedonia. The Macedonian Mission for Humanity (A Colorado based 501(3)C, non-profit organization) is so very grateful to the United Methodist Church in Steamboat Springs, CO for making this concert possible, right in our own backyard. Don’t count me as ungrateful – the acoustics there were certainly more than good enough, for my untrained musical ear!

 

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Seeking the Unknown

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“My task which I am trying to achieve is by the power of the written word, to make you hear, to make you feel–it is, before all, to make you see.”     ~ Joseph Conrad 1897

Living life with clarity can be as difficult to achieve as writing with clarity. From time to time, we live with absolute clarity knowing where we want to go and what we want to achieve. At other times throughout our lives, we are in a state of disarray, not knowing exactly where we are headed or how we are going to get there. Writing with clarity sometimes alludes us. At other times, there is no fuzz, we are lucid and free of ambiguity. For those who think in abstract terms, clarity in writing is more difficult to achieve.

When you write without organization, your message is unfocused, the reader has to do too much work to grasp and interpret the message, and the reader often looses interest. In business writing, in essays and in non-fiction writing, abstract writing is infrequently used and clarity is needed most.

Sometimes, however, it is good to live our lives spontaneously! When every detail of our life is not planned, we become engaged in experiences that are exciting, unexpected and delightful. Such is the case with creative writing! Letting our thoughts swirl and soar can result in writing with novelty and artistry.

I have a plan in mind! I have made a promise to myself that I intend to keep. As soon as I can, I am going to take a creative writing course. It is a little bit scary, a lot exciting! It will be like letting the dog off the leash, not knowing where she is going to roam!

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Do You Know How to Grab Them?

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“When you do the common things in life in an uncommon way, you will command the attention of the world.” ~ George Washington Carver

Not all small business owners, and that includes many independent publishers, are able to hire a public relations firm. There is a basic PR tool that every entrepreneur, speaker, author, CEO or other business professional should know how to use,  and how to write. It is the staple of the PR industry and it is referred to as a news or press release.

If you do not know how to write a press release, there are many articles on the internet that are valuable and free. You can learn how to write a press release that is compelling, how not to turn off the media by being too self promotional, why writing a good headline matters and why size counts. For more information, please visit http://bit.ly/bqeTi5.

For authors, speakers, CEOs and entrepreneurs who handle their own public relations, there is a wealth of information available in Pam Lontos’ and Andrea Brunais’ book “I See Your Name Everywhere.”  This terrific resource is concise, easy to understand and is filled with tips on how to get your name and your product out there, through newspapers, magazines, radio appearances and television. To order this softcover book, and to read about the credentials of these two seasoned public relations professionals who have written this book, please visit www.ISeeYourNameEverywhere.com.

Isn’t it time you used the media to your advantage to jumpstart your sales, your career and attention to your product? Learn how!

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Volunteer & Vacation All at Once

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“Teach this triple truth to all: A generous heart, kind speech, and a life of service and compassion as the things which renew humanity.” ~ Buddha

Schools will soon be letting out, and millions of Americans will be taking to the highways and byways for their annual summer vacation. One of the hottest trends in vacationing, voluntourism, is becoming a subject that many want to read about! Independent publishing is a great way to share, with others, unique experiences you have had through travel.

Voluntourism is becoming increasingly popular for those who are looking for a vacation experience unlike any they have had before. Volunteer vacations can be fulfilling, fun and sometimes, a less expensive way to travel. Retirees and senior citizens represent a large segment of people who have jumped on the bandwagon and are participating in this new travel trend.

Service vacations are often good values for seniors on a tight budget. They provide unique and active vacations rather than spending time on golf courses, on beaches or on a cruise ship. The travel living conditions may include shared accommodations or family style food arrangements, but, for those that ordinarily would not be able to travel, it is a great alternative to staying home and growing old. For more information on this growing trend of service vacations, please visit http://bit.ly/bQ4X9j.

Retirees, is becoming a published writer on your “bucket list” of things to do? Perhaps you have been part of this new trend in travel aimed at renewing humanity,  having fun and seeing the sights, all at once! Share with others, through independent publishing,  how a service vacation enriched your life. Anyone can become a published writer, thanks to the independent publishing industry! What are you waiting for?

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Pitching the Book

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“The intelligent man is one who has successfully fulfilled many accomplishments, and is yet willing to learn more” ~ Unknown

Not all independent publishers, for various reasons, are able to travel the country promoting their books. Fortunately, the hot trend in marketing independently published books and films is through the internet. It is the best way to reach large communities of people who may be potential book buyers, at a relatively low cost.

However, no one can sell a book as well as the author. The author has the deepest personal investment in and connection to their publication, they have the best knowledge of what the book communicates to the reader, and can best share his or her own reasons for writing the book.  People are always interested in what led someone to write a book!

If you are an independent publisher who finds it difficult to travel to promote your book or film, don’t despair! One of the best ways of marketing, at absolutely no cost, is to develop an outstanding elevator speech. Watch this quick video to learn how you can, at no cost, share your “pitch” with everyone you encounter, no matter where you are! It will be the best no cost advertising and marketing you can do!

After you have developed your elevator speech about your book or film, give it a test by entering it on the comment section for this blog. I would love to hear it! Come on, don’t be shy! You have to start somewhere and I could very well be one of your potential book buyers!

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Weekend Indie Publishing News

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Looking for good Mother’s Day gifts?

It is critically important to our society and all of our world to have decent homes and families with decent values. This Mother’s Day, order your wife, your mother, or any woman raising a family, a copy of  the book Building Materials for Life by Millard Fuller, Founder of Habitat for Humanity. The three volumes of this book are filled with short essays about raising families with common sense, good values and giving children a solid, strong foundation. Proceeds from the sale of this book and other books and DVDs from the Fuller Center will be used to purchase building materials for Habitat for Humanity houses.

Thanks to the Fuller Center, hundreds of children around the world have decent housing and brighter futures!

You can also honor the Mother in your life by donating to the Fuller Center or win free flowers for entering your essay of what your mother means to you! For more information, please visit http://bit.ly/c9S9cG.

Hurry, Mother’s Day is only 9 days away!

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Cultural Understanding

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“Things go wrong because people build walls instead of bridges”   ~Unknown

For those who do not work in the arts industry, understanding the value of a creative industry is difficult to understand. When you understand the scope of how many are employed in creative industry, how the Arts help to build the fabric of community life, how arts education touches the lives of children and how Art provides for cultural exchange between countries, supporting Americans for the Arts Action Fund www.artsactionfund.org is not a hard pill to swallow.

Mayer Michael Nutter recently testified about  the importance of the Arts in his city of Philadelphia. His testimony and arguments for the importance of the Arts, could be echoed by cities, big and small, across America. To listen to Mayor Nutter’s testimony, please go to http://bit.ly/bZetCV.

Even in small cities, like Steamboat Springs, Colorado (population 9600), the Arts are very important. The Macedonian Mission for Humanity (Colorado based non-profit organization 5013(C) is focused on humanitarian assistance and cultural exchange between Macedonian and U.S. artists.

On May 15, the non-profit will be hosting a Concert, at the United Methodist Church in Steamboat, between an international award winning concert pianist, Kalina Mrmevska from Macedonia, and soprano soloist, Keri Rusthoi from the U.S. It is bound to be a beautiful evening of entertainment between two artists who come from very different backgrounds.

All proceeds from the concert will go toward the expense of shipping no longer needed medical supplies from the U.S. to Macedonian children’s hospitals. For more information on this non-profit, please visit http://bit.ly/askllQ.

The Macedonian Mission for Humanity is building bridges between culture and humanitarian needs. What vision this represents!

 

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Seeing the Light

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“All personal breakthroughs begin with a change in beliefs”                    ~Tony Robbins

It is interesting, now that spring has arrived in most parts of the country, it seems independent publishers are beginning to emerge out of their hiding places. After being cooped up and in the dark all winter long, many have decided it is time to be seen and heard from!

It seems independent publishers took time this winter to think and mull over their publications, their marketing plans and strategies, and now they have decided they have been inactive long enough. It is time to take action! Many have decided to take the plunge in to the world of e-marketing/social media marketing!

For more information on how marketers are using social media to grow their businesses, please visit http://bit.ly/YbyEU.

Sometimes, it takes time to readjust our thinking, adapt new ways of being. Social media marketing/e-marketing is a bit scary for those who have only used traditional methods of marketing – such as print advertising, bulk mailings, hiring a traditional publicist or agent, doing book appearances. All of these marketing techniques are still valuable but marketing trends do change. Life is so interesting when we decide to let go of old ideas and follow new paths!

What is it they say about growth? “Do the thing that scares you the most” ? Don’t let fright stop you from drawing closer to becoming more visible and fulfilling your dreams!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Wisdom Comes from Living It

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“All men make mistakes, but only the wise men learn from their  mistakes.” ~ Winston Churchill

There is nothing worse than having a deep concern and not wanting to share it because you know others will not understand. I am talking about something that only those who have lived it can relate – such as having a child struggling with drug and substance abuse.

Out of her experiences of living with a teen hooked on drugs, public speaker, author and Mom, Mitzi Rudderow has written a book called “Coming Clean: Drug Addiction – help and hope.” This book should be in the household of every family with children. For a parent, learning how to identify addiction before it becomes a crisis is of paramount importance.

Through this book, you will learn how to avoid the mistakes this Mom made, what the red flags of substance abuse are and parenting do’s and don’ts. This book is made very affordable for every parent because Mitzi is truly committed to helping other parents learn from the mistakes she made with her teen.

As a radio broadcaster, Mitzi learned so well how to communicate with others and she has used her skill to communicate about an issue, through her book, that is all too pervasive in today’s world – drug and alcohol abuse.

Take your first pro-active step, as a parent of a teen, by educating yourself rather than denying that your child could very well face these struggles in his or her teenage years.

For more information on this book, please visit www.mitzirudderow.com and visit her blog http://www.comingcleantogether.wordpress.com

This blog brought to you by www.CornerstoneFulfillmentService.com.

Postage Due!

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“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” ~ Donald Porter, V.P. British Airways

A few weeks ago, I received notification from the USPS that they had a package that being held for pick-up, with postage due.  I was a bit baffled because, I was not expecting a package. So, off to the Post Office I went, to pick up my package. As I drove to the Post Office, I began to get all excited. I thought “perhaps one of my friends had sent me a little surprise gift.” After all, who doesn’t like a little unexpected gift in the mail?

When I arrived, the postman presented me with the package, with postage due. The return address was not familiar to me – not at all! The address and return label had both been handwritten. I did not recognize the handwriting and there was no company name on the return address – just the street, town, state and zipcode. So, I questioned the validity of whether I was paying postage due for junk mail or for a promotional piece that I did not want anyway.

Now, I was faced with a dilemma, “do I pay for the postage due or not accept the package?” My curiosity got the better of me! I paid the postage due and accepted the package.

When I opened the package, I remembered 8 weeks prior, I had ordered an independent film (DVD). The shipping time took so long that I had completely forgotten I had ordered it.  I also checked my order confirmation and, sure enough, shipping and handling was included in the purchase price. Why then, was there postage due? Not a real great way to attract return buyers, now, is it? I also began to wonder how many other orders this company had shipped that said shipping and handling was included, but there was postage due when the order came? And also, how many other buyers had questioned whether the package was junk mail since the packaging and labeling did not give the appearance of having come from a reputable company?

Being an advocate of “don’t sweat the small stuff” I was happy to get what I had paid for – finally. A little extra postage due, really was  “just small stuff.” But, a quick courtesy call, a quick email or an enclosed note with the order explaining the reason for the additional postage due would have built tremendous good will between customer and company, don’t you think?

In business, small stuff does matter, and don’t let anyone tell you otherwise. Your customers will be the first to tell you it matters.  They will tell you by just going elsewhere!