Category Archives: Publishing

Updating Books: Electronic Publishing

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During these challenging economic times, there are many industries that are asking the question “What can we do to remain relevant, move with the times, survive and even grow?” I have no involvement in it, but I consider for example, how my family’s business that was established in 1902, in the building trades, is addressing these questions and finding viable answers.

A few weeks ago, I came across a book called “Built to Last: Successful Habits of Visionary Companies.” The publication is a good resource for entrepreneurs and already established companies who are searching for clues during these volatile times. The book published in 1998,some nine or ten years prior to the beginning of this current recession, may not last if they do not update their vision for selling it. I’m taking the publisher of this book to task. It is not available in e-book format!

Could the publishers of “Built to Last” be reluctant to put much faith in electronic publishing? They’ve not moved with the times. Whether they are aware of it or not, publishing has gone through dramatic change over the past ten years, E-books and independent publishing has been the answer to sustainability.

Many books, previously available only in print, are now being offered in a new format of an electronic publication. Here are a few e-books that may open your eyes to doing business in this new era:

  • Primal Leadership: Realizing the Power of Emotional Intelligence
  • Strengthen your Business in a Recession: Build a Stronger Business for Success
  • Visionary Business: An Entrepreneur’s Guide to Success 

Like I tell all our  independent publishing clients, “Business promotion is no longer just doing  grunt work  on  paper – electronic media and promotion is essential. In order to be visible,  digital content  on the internet is a must .  Authors, remember it is not just about writing the book, promotion and sales are a part of it. Independent publishing is a business. For more information on tht subject here is an article.

Are you an author, publisher or business person who has not stepped forward into the new era of promotion through e-commerce and e-marketing? A specialist in that field can help you with that!

This blog brought to you by www.CornerstoneFulfillmentService.com.

 

Worldwide Interest in Indie Publishing

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“It is not in the pursuit of happiness we find fulfillment, it is in the happiness of pursuit.” ~ Denis Waitley

What do the U.K., India, Australia, Macedonia, Russia and Canada have in common? These countries are only the start of the long list of countries that frequent this site. Over the weekend we reached a new landmark in readership – one that I would never have predicted when this blog was started. It’ s thrilling!

What does this tell us? About the internet’s ability to reach far and wide! It also tells me that independent publishing of books, films and music is, indeed, a hot topic of conversation in this age of digitally produced art content. Countries that endorse independent publishing, have common concerns. 

In July, the 2012 Yale Publishing Course will take place. Many global issues surrounding independent publishing will be addressed. The website Independent Publisher has featured an interview of YPC’s Director Tina C. Weiner. To read her interview which provides an overview of this year’s discussion, please visit http://bit.ly/I48Vd6.  To apply for the Yale Publishing course, designed for mid and upper level publishing professionals, please visit this link http://bit.ly/ln4cFX. 

Obtaining copyright permissions is just one of many issues that will be discussed at the YPC. A  perplexing and time consuming task, there are experts in this field who can steer you, such as Integrated Writer Services, LLC.  To view the website of Integrated Writers Services, LLC, please follow this link http://bit.ly/JRBnfW. 

Thank you to all readers who visit this blog site. Our objective is to share interesting, useful, and fun information for anyone who is interested in the topic of  independent publishing and finding fulfillment in the Arts. 

Return tomorrow for more independent thoughts, words and views from www.CornerstoneFulfillmentService.com.

What is Your Focus?

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“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer

Back in February, as author of  All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website.  http://bit.ly/IpusLy.

Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with  creativity – independent words, views and thought.

Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers.  E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t  that the objective,  if you want to sell your independent publications?

What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like  there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!

So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging,  I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Individual Integrity in Publishing

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I received an interesting blog comment two weeks ago from a reader regarding the post “Paranormal Book Sales.”  The response from the reader was that if “he was going to put his work out there,” meaning publish it, “he wanted his book in-print.” I respect that! Deciding whether to publish an e-book or a book in- print, or audio book  is an individual decision, there is no right or wrong. Depends on your purpose and objectives for publishing and what feels right.

The same reader went on to say that not only does he want his book in print, “he wants the second opinion of an editor.” My reply to his remark “publishing an e-book does not preclude you from having a book edited.” This brings up a good point for our blog subject today.

Editors are key players when it comes to putting quality publications and productions into the market place. Authors use editors. Filmmakers use editors. Music producers use  audio editors.

From the point of view of a person serving the independent publishing industry, putting quality publications out into the marketplace is of foremost importance, if non-traditional publishing is to continue to grow. Having a publication edited is all part of the process.

The Colorado Independent Publishers Association www.cipacatalog.com has been a leading force in getting high quality independent e-books into library catalogs. Excellence is crucial in order to advance this trend. I endorse this position whole heartedly!

Eric Leppert’s words about fulfilling a responsibility to an industry in my opinion, is spot on. “Professionalism is not about adherence to the policies of a bureaucracy. Professionalism is about having the integrity, honesty, and sincere regard for the personhood of the customer, in the context of always doing what is best for the business.”

More independent thoughts, words and views from www.CornerstoneFulfillmentService.com will be posted tomorrow. Please return!