Two Rules for On-Line Selling

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“The only limit to your impact is your imagination and commitment.” ~ Anthony Robbins

Let’s face it, many authors love the creative process and would rather write than self-promote. From consulting with independent publishing clients, I’ve concluded that the #l reason independent publishers do not succeed is lack of consistent marketing efforts – it takes real commitment.

  • Rule #1: If you are selling your book over the internet, you must be marketing over the internet consistently.
  • Rule #2:  A strong web presence is necessary so your product is visible to potential buyers.

strategy and implementationThere are writers and there are marketers, and not everyone is both. Be honest with yourself. Determine if you capable of both. If you are not sure, that’s where a company that specializes in e-commerce and e-marketing for independent publishers comes in handy. They can educate you about what it really takes to successfully promote and market your book over the internet and whether your technology skills are up to it.

Remember, writing a book, or producing music or film, is just the beginning of the independent publishing business. Marketing strategy is as equally important to becoming a successful publisher of media content.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Bringing Fulfillment to Life

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The greatest discoveries have come from people who have looked at a standard situation and seen it differently.” ~ Ira Erwin

What does fulfillment mean to you? Which medium of art do you like to explore the most to find a satisfying experience? Do  you like discovering the works of new musicians, a debut author or watching a new film release?

People who love books, LOVE books! Some individuals can not get enough music in their lives, and for others – there is nothing more personally fulfilling than watching an inspiring film, whether it is on the big silver screen or not.

What is your choice of entertainment? Take our quick survey, and we will let you know the result at a later date.

Take time this summer to explore whatever it is that floats your boat in your life!

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

The American Story in DVDs

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You need to take pride in what God has given you.” ― Joel Osteen, Your Best Life Now: 7 Steps to Living at Your Full Potential

God Bless America.” Those words get to me every time! Over 4th of July I was with my family at a small marina on the Chesapeake enjoying a band that was playing popular songs from the 1970s and 1980s. I was in my glory listening to “oldies but goodies,” including Bruce Springsteen’s “Born in America.” The band ended the evening with singing “God Bless America.” Many of us stood, and placed our hands over our hearts, as we were taught to do during patriotic anthems.

learn our historyIn today’s world many students are not aware of the role God has played in our nation’s history. In my opinion, it is sad, and frankly, un-American not to teach it in schools. Love of country and our creator, go hand in hand. If you ask me, without a personal belief system that includes faith our country, and in our fellow citizens, and  belief in a force much greater than humankind there is less hope in the world for growth, prosperity, ingenuity, and other things that we Americans have always held near and dear to our hearts. These attributes are what has made our country great.

There is a new series of animated films called “Learn our History.”  Writers, animators, historians and educators collaborated on this project to make certain highlights from America’s story of independence available to students and teachers. You can see a sneak preview, free of charge, through this website. http://www.learnourhistory.com/Columbus.html.  The lessons are uniquely told, in a fashion that is interesting and compelling. The American Revolution, Lewis and Clark Expeditions, The Mayflower and the First Thanksgiving, Christopher Columbus’ Great Discovery are just a few topics on this DVD series.

Order these independently produced films to share with your children and keep the American story alive. Teaching history does not have to be rote learning of facts, creative storytelling is incorporated into each of these movies. They are also formatted for on-line streaming on I-Pads and i-phones  and other internet connected devices.

Return tomorrow to All Things Fulfilling. This blog brought to you by http://www.CornerstoneFulfillmentService.com.

America through Images

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I think at a child’s birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift should be curiosity.” ~ Eleanor Roosevelt

 Happy Birthday, America!

Today’s blog is all about independence, patriotism, and all things fulfilling and nostalgic through American art posters.

Each of these works of art have been created by independent artists and can be purchased, and shipped world-wide through e-commerce (through the web or on-line). Please go to www.AllPosters.com .

As you take a tour, remember those who have fought to defend our country’s liberties, this day and every day. Enjoy the American story, told through images.

Happy 4th of July, everyone!

adolph-treidler-soldiers-without-gunsfood is ammunition dont waste

girl pulling for soldier

wwii-can-all-you-can

edward-penfield-every-girl-pulling-for-victory-save-waste-papersilence means security

stevan-dohanos-two-generations-of-vets-july-5-1947

scott-westmoreland-surfin-usa

wwii-us-poster-1942

charles-coiner-give-it-your-bestThis blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Do return tomorrow to www.allthingsfulfilling.com .

Rockwell Models Gather

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“I am the oldest antique in town.” ~ Norman Rockwell

RosieTheRiveterI love the images of Norman Rockwell. To me they are symbolic of the innate goodness of people and the average hardworking American. The paintings also remind me of a time when children were not rushed through childhood and were able to retain their innocence and naïveté for much longer. Things like patriotism, creativity, family and fellowship among people are depicted in so many of Rockwell’s paintings.

On July 6th, the NormanRockwellMuseum will be having a reunion of the models who posed for the artist who are still living. This event is being held in honor the 20th anniversary of the new museum building in Stockbridge, Massachusetts. Panel discussions and the opportunity to hear Melinda Pelham (the daughter of the Arlington, Vermont Rockwell assistant), talk about her recent Rockwell discovery and her appearance on PBS-TV’s “Antiques Roadshow.” To read more about the Norman Rockwell Museum and this event, please follow this link to the website. http://bit.ly/16z8gcm .Click for info & ordering on Norman Rockwell Publications

Sounds like a fulfilling event! Put this on your “to do list” if you are in the area. While you are there, check out the many antique shops, farmers markets,historic architecture and the spectacular Berkshire countryside. The Sterling and Francine Clark Museum in Williamstown, Massachusetts http://www.clarkart.edu/museum/  is just a hop, skip and a jump away and worthwhile seeing!

Have a fulfilling 4th of July week, everybody. Cheers to independence and all things made in America!

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Films to Look Forward to in 2014

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“Empires of the future are the empires of the mind.” ~Winston Churchill

Scanning of a human brain by X-raysPhysics, apocalyptic events, abilities of the brain, technology, traveling to places here-to-fore unknown, Western culture, the power of the Universe are themes that run rampant in films set to be released in the year 2014. Success of these films will be  dependent on the filmmaker’s storytelling ability, and visual effects are sure to be a large part of that, along with compelling characters, plot and settings.

Here is a list of movies to look forward to in 2014. http://imdb.to/15yrzQB.

Which of these movies appeal to your interest and which do you think will bring you personal fulfillment? Noah and Transcendence and The Grand Budapest Hotel are at the top of my list.

Happy Film Friday, everyone. Have a good weekend, and do return to All Things Fulfilling on Monday! This blog brought to you by www.CornerstoneFulfillmentService.com.

Book Club Buzz

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“Reason, observation and experience; the holy trinity of science.” ~ Robert Green Ingersoll

book group insiderAs I conclude my blog series about book clubs, here is what I have ascertained from being a casual observer.

Conclusion:  “Bookies” have their own opinions of what they like in a story. They are spirited and fight respectfully to uphold their side of the debate of whether they think a book was a good read or not.

Conclusion: Journeys of the heart, that incorporate lessons or themes involving moral judgments make for good book discussions.

Conclusion: Avid readers usually make  decent writers. They know what makes for a fulfilling story, and have a vault full of their own wealth of experiences to write about.

Conclusion: Most members are as interested in the author, as the storyline. This leads to curiosity about learning more about the writing process and publishing.

Thus, the group asked me to explain what I do. I said “everything I do in my professional life involves writing and reading. I consult with independent publishers on how to market and sell their products over the internet.”

A discussion ensued about how the publishing industry has changed. No surprise to this group. Many have had the experience of reading e-books. We talked about how digital technology has changed the way books, films and music is being produced. I left them with the thought that people just like themselves who have stories to tell, can now do it and not fear having a warehouse full of books sitting waiting to be sold. Print on demand and e-books have eliminated that.

I’d like to say thank you to the women in the Dorchester County Maryland book club who allowed me to observe their group discussion of “The Postmistress,” and for the opportunity to share with them information about the independent publishing industry. I enjoyed it very much.

Please return to All Things Fulfilling tomorrow. The space where independent thoughts, words and views are all part of the business. This blog brought to you by www.CornerstoneFulfillmentService.com.

Defending a Story

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The essence of the independent mind lies not in what it thinks, but in how it thinks.” ― Christopher Hitchens, Letters to a Young Contrarian

Today, on All Things Fulfilling, I’ll report my findings as a casual observer of a book club group from Dorchester County, Maryland.The New York the postmistressTimes bestselling book “The Postmistress” by Sarah Blake was discussed the day of the meeting.

In my experience, there are common things readers want to discuss about a book after reading it. The types of critique questions and discourse this East Coast book club had was not so different than any other groups I have witnessed. But, it was evident that each reader had a slightly different point of view about the story, which is why books are worth discussing. Here are some of  the ideas the members talked about:

Did the readers relate to the era of this story? Yes. Most in the book group lived through the times this story was set – World War II era.

Were the characters believable? The postmistress character, one reader said “was too ‘rigid’ to be realistic.” Others disagreed saying it was, “part of the  job.”

Did the author do a good job with character development? Some said yes. Others, no.

Was the storyline effective in evoking memories for the reader? In the case of this book, the answer was an overwhelming Yes!”

Did the readers like the ending? One “bookie” said admittedly, “it is the author’s prerogative to end the story however they see fit. But, she did not like it.”

Other points made in the discussion:
• More than one reader in the group said they “enjoyed her familiarity of the setting (small town Cape Cod),” but they were not fond of reading about war, they had already lived it vicariously through the stories of their fathers, brothers, friends and uncles.
• Another reader stated the meaning behind the narrative was much bigger than the immediate story. The book made a strong statement that “Life goes on despite war.” Note: I have found that universal lessons that go beyond the immediate story, are what makes for a very marketable book.
• One reader said “none of the stories within the book were finished.” Others defended the fact that the book left “things for the reader to figure out, in their own minds, and they like that in books.”
• The consensus seemed to be that a post office in a small town is still the center of community.

As I sat listening to the women’s discussion, I formed my own opinions about the ladies in the book group. Do return to All Things Fulfilling tomorrow as I share my general observances of the “bookies.”

This blog brought to you by www.CornerstoneFulfillmentService.com.

For the Love of Reading

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To be successful, the first thing to do is fall in love with your work.”  ~ Sister Mary Lauretta

cultivating readers and writerssWe’ve all heard adages about having passion for our work, haven’t we?  Author Joseph Campbell has written a lot about following our bliss. Some people take issue with his teachings but, it does give us fulfilling feelings when we become absorbed in the things we love to do. If you are interested in learning more about  the life and writings of Joseph Campbell, please follow this link. https://en.wikipedia.org/wiki/Joseph_Campbell.

Today I am feeling so very grateful because I love what I do, and do what I love – consult with independent publishers about selling and marketing their publications over the internet. It affords me the opportunity to delve into the desires of both readers and writers to learn what sells books and what makes for fascinating stories.

Writers, in general, are an interesting group of people. Learning how authors draw from their careers, experiences and their imaginations to create fulfilling tales to share with others, is always insightful. Some authors tell tales that are true to life, others have made up characters, settings and plots, all contrived through the power of their own creativity.

Last week I took an inside look at a book club. I was a casual observer and purposely did not enter into the conversation. I only listened. What factors, I wanted to know, have the greatest influence on the way a reader perceives a story and forms their opinions. Is it the age of the reader or some other individual perspective, or experience that determines whether a reader likes a book or not? Does geographical location change the dynamics of how a book club runs its meetings and critique sessions?

Do return tomorrow as I share my findings as an observer of a book club group. This blog brought to you by www.cornerstonefulfillmentservice.com.

Bay to Ocean Writers Conference

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To live a creative life, we must lose our fear of being wrong. —Joseph Chilton Pearce

Winter is a good time to hold a Writers Conference. It’s the time of year when people spend more time indoors reading and writing! Mark your calendar! 

bto logo tiny

What: The 17th annual Bay to Ocean Writers Conference

When: February 22, 2014

Where:KentHumanitiesBuilding, ChesapeakeCollege, Wye Mills, Maryland 

How do I know if this conference is for me?

The mission of the non-profit organization that sponsors this one day conference is “to inform, encourage and inspire writers of all levels from beginners to published authors.”

More details, please. To see the list of 2013 presenters and their offerings please visit the website for the Bay to Ocean Writers Conference.

Please visit this link. http://bit.ly/1ackcUn.

The line-up is jam-packed with fulfilling subjects for writers in every genre. Workshops range from the Craft of Writing, to Poetry, to Marketing and Using Social Media. You will have an opportunity for one on one manuscript review, there will be agents available. 

If independent publishing and e-book publishing (digital/electronic publishing) strikes your fancy, sign up now. There will be  independent publishing industry experts on hand to educate you on this growing trend of publishing, which now represents more than 50% of all publishing revenue.

Remember, there is no right or wrong way to publish. We all have our own preferences and ways of doing things. In this day and age, publishing can be whatever your heart desires!

This blog brought to you by www.CornerstoneFulfillmentService.com.