Tag Archives: marketing

Weekend Indie Publishing News

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Looking for good Mother’s Day gifts?

It is critically important to our society and all of our world to have decent homes and families with decent values. This Mother’s Day, order your wife, your mother, or any woman raising a family, a copy of  the book Building Materials for Life by Millard Fuller, Founder of Habitat for Humanity. The three volumes of this book are filled with short essays about raising families with common sense, good values and giving children a solid, strong foundation. Proceeds from the sale of this book and other books and DVDs from the Fuller Center will be used to purchase building materials for Habitat for Humanity houses.

Thanks to the Fuller Center, hundreds of children around the world have decent housing and brighter futures!

You can also honor the Mother in your life by donating to the Fuller Center or win free flowers for entering your essay of what your mother means to you! For more information, please visit http://bit.ly/c9S9cG.

Hurry, Mother’s Day is only 9 days away!

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Cultural Understanding

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“Things go wrong because people build walls instead of bridges”   ~Unknown

For those who do not work in the arts industry, understanding the value of a creative industry is difficult to understand. When you understand the scope of how many are employed in creative industry, how the Arts help to build the fabric of community life, how arts education touches the lives of children and how Art provides for cultural exchange between countries, supporting Americans for the Arts Action Fund www.artsactionfund.org is not a hard pill to swallow.

Mayer Michael Nutter recently testified about  the importance of the Arts in his city of Philadelphia. His testimony and arguments for the importance of the Arts, could be echoed by cities, big and small, across America. To listen to Mayor Nutter’s testimony, please go to http://bit.ly/bZetCV.

Even in small cities, like Steamboat Springs, Colorado (population 9600), the Arts are very important. The Macedonian Mission for Humanity (Colorado based non-profit organization 5013(C) is focused on humanitarian assistance and cultural exchange between Macedonian and U.S. artists.

On May 15, the non-profit will be hosting a Concert, at the United Methodist Church in Steamboat, between an international award winning concert pianist, Kalina Mrmevska from Macedonia, and soprano soloist, Keri Rusthoi from the U.S. It is bound to be a beautiful evening of entertainment between two artists who come from very different backgrounds.

All proceeds from the concert will go toward the expense of shipping no longer needed medical supplies from the U.S. to Macedonian children’s hospitals. For more information on this non-profit, please visit http://bit.ly/askllQ.

The Macedonian Mission for Humanity is building bridges between culture and humanitarian needs. What vision this represents!

 

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Seeing the Light

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“All personal breakthroughs begin with a change in beliefs”                    ~Tony Robbins

It is interesting, now that spring has arrived in most parts of the country, it seems independent publishers are beginning to emerge out of their hiding places. After being cooped up and in the dark all winter long, many have decided it is time to be seen and heard from!

It seems independent publishers took time this winter to think and mull over their publications, their marketing plans and strategies, and now they have decided they have been inactive long enough. It is time to take action! Many have decided to take the plunge in to the world of e-marketing/social media marketing!

For more information on how marketers are using social media to grow their businesses, please visit http://bit.ly/YbyEU.

Sometimes, it takes time to readjust our thinking, adapt new ways of being. Social media marketing/e-marketing is a bit scary for those who have only used traditional methods of marketing – such as print advertising, bulk mailings, hiring a traditional publicist or agent, doing book appearances. All of these marketing techniques are still valuable but marketing trends do change. Life is so interesting when we decide to let go of old ideas and follow new paths!

What is it they say about growth? “Do the thing that scares you the most” ? Don’t let fright stop you from drawing closer to becoming more visible and fulfilling your dreams!

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It’s A Perfect Fit!

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“The only thing that will redeem mankind is  c0operation.”        ~                       ~Bertrand Russell

In Steamboat Springs, CO and in places all across the country, there are so many non-profits that are quietly contributing to the betterment of others and to the world, in their own special way. Many of these non-profits are unheard of to the “average Joe.” With funding and grant opportunities being cut, it is never more important for non-profits to become visible and to demonstrate how they are helping others to fulfill their needs.

There is a way! To bring visibility and awareness to a non-profit, independent publishing can help. An independently published book or film, about your non-profit, may provide a way for non-profit organizations to spread the word about their mission and obtain corporate sponsorship. Also, it is a creative way for others to learn and see how satisfying it is to volunteer for a worthy cause and to increase your volunteer base by recruiting others who will commit to an exciting project or mission.

Independent publishing is a perfect fit for alternative marketing for non-profit organizations. One of the most successful global non-profits  has chosen independent publishing to advance their visibility throughout this world. To watch a preview of a great example of non-profit work and independent publishing joining together to bring visibility to a mission, please visit www.MillardFullerMovie.com.

Is your non-profit doing all it can to be recognized in your community, in your world?

 

This blog brought to you by www.CornerstoneFulfillmentService.com.

Peek-A-Boo, I See You!

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“Vision is the art of seeing things invisible”  ~ Jonathan Swift

Are you an independent publisher who has been tucked away, just waiting to be found? If so, you might be waiting for a long time before you are discovered. Some independent publishers are quite skilled at becoming visible in the marketplace. Yet, there are others who need help in becoming more noticeable to potential book buyers. Even the most well crafted book will not sell if it can not be found by potential book buyers over the internet. Visibility can be the make or break of book sales.

The dynamics of e-commerce (internet selling) are quite different than selling from a brick and mortar bookstore or through print advertising and marketing. If it is unfamiliar territory, consider seeking the help of others who can help you, as an author and independent publisher, and your publication. Come out from hiding and be “in the face” of those who are looking for unique and niche subjects, and books not found in the same ole, same ole bookstores.

Writing and publishing is a business. All businesses, big and small, need to rely on the most current, far reaching methods of marketing there are. Have you considered whether you are doing all you can to come out from hiding? Have you moved from antiquated ways of doing business into the new age of being discovered in places you have never thought of before? If not, why not?

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Weekend Indie Publishing News!

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Tune in this Morning, Saturday April 3, 2010 to radio show for authors and independent publishers. “Cover to Cover” with host Frank Gromling will have as his guest, Sue Leonard of Cornerstone Fulfillment Service, LLC. Today’s discussion will be order fulfillment for independent publishers. Tune in to www.wnzf.com on-line at 11:30 am Eastern Standard Time, 10:30 am Central Time, 9:30 am Mountain Time and 8:30 am Pacific Time.  If you miss it you can go to Archived shows at www.wnzf.com or www.oceanpublishing.org.

Last weekend at the Colorado Independent Publishers Association Collge, I learned something I was not aware of. Scott Flora, Executive Director of the Small Publishers Association of  North American (SPAN) informed me that it is springing into new territory. This non-profit publishing trade association is establishing a new on-line presence! For a period of time, a one month free trial membership is available.

The mission statement of SPAN is “Advancing the Success of Independent Publishers and Authors.” There are so many member benefits to joining publishing trade associations fromm education  to  discounts on writing software, discounts on printing and discounted advertising rates. For more information on SPAN, please visit www.spannet.org.

Join this non-profit trade association and take advantage of all the benefits this organization has to offer!

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Spirit of Adventure

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“A work of art is above all an adventure of the mind.”                                   ~ Eugene Ionesco

There is a commonality that I have found among all independent publishers. It is the spirit of adventure. This should not be a surprise to anyone! The creative mind knows not where it is going or what the end result will be. It is the sense of the unknown that keeps the creative process going.

Daydreaming, engaging in fantasy, reliving old memories and creating new, are all part of the creative process. The artist does not exist to support the mind, the mind exists to support the artist. Paying attention to the little nuances of life creates the experience that an artist draws from. To the artist, mindfulness is not judging, rather it is simply observing and then letting the creative process take  hold, meander, carry and go with the flow of energy.

Are you a person who is considering joining the ranks of  independent publishers? Don’t let fear and uncertainty hold you back. Take action, jump aboard and embrace the opportunity! Your creativity,  your knowledge, your inspiration and your tales of entertainment will take your readers to places they have never been before. Enjoy the creative travel and welcome to the wonderful world of independent publishing!

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Weekend Indie Publisher News

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Happy Saturday! Did all of you know March is Youth Art Month? Well it is! Invite a child and his or her parents into your studio this month, and share your passion for your craft. Maybe they will even want to go home with a souvenir – a piece of your work!

Art education teaches children about shape, color and form.  Children are able to articulate their feelings, their dreams and their expressions of perception through drawing, painting, writing, dance, film, pottery and every other medium of art.

Art education is often misunderstood and underestimated. Take a few minutes, watch this video and learn more about the important  part Art plays in the development of a child.

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Packaging for the Artist

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“Attitude is a little thing that makes a big difference.” ~ Winston Churchill

Over the months, I have received many rewarding comments about our blogsite.  Although I can not share all the comments with you, I would like to share a few because they have led me to my thoughts for this day. But first, I would like to preface this blog by saying that for as many artists as my comments apply to, there are an equal number of artists that these comments do not apply to. I am posing this question all for my own clarity in understanding the wonderful world of artists.

  • Melody the artist said “She appreciated my attention to the arts.”
  • Nicole said she “appreciates my business direction.”
  • Businesssprouts said ” I enjoy seeing people who are passionate and confident in their work.”

Artists  are known for their dedication and strong belief in their creations and their work. Why then, do many artists often think of themselves as “only artists.” Artists are business people and professionals, too!

Just as you consider your artwork as having high value and worth, are you putting yourself forward as a VIP? I am not referring to “lofty attitudes.” I am referring to presenting yourself to the world as a professional.  Your art work, and the presentation of yourself needs to be in sync, a complete professional package. It can be the very thing that sets you and your artwork apart from all the others.

It is more important to your success than you may think!

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Bring it On Home!!

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“If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude.”        ~ Colin Powell

Have all of you been watching the Olympics? I have! I have been loyal in following our hometown boys from Steamboat Springs, CO. As I have heard the personal stories of the athletes from all around the world, it has occurred to me that successful artists and athletes have so many things they strive for in common. Really, athletes are artists too- in the field of physiology and kinetic energy.

The list of what it takes to be successful artists or athletes  is strikingly similar. In fact, there are few things that set them apart!

  • Artists, like athletes, are known for their passion and strong belief in the work they do.
  • Both challenge themselves to “reach for the stars.”
  • Athletes and artists must achieve a high level of performance day after day and continually improve.
  • Both types of artists are faced with internal and external challenges but still must perform.
  • Goals and the mastery of those goals are essential for success.
  • Both must be very disciplined and practice
  • Belief in one’s own self, of all things, must rule!

Our United States Olympians are “doing us proud!” They have all subscribed to “right thinking.” It is what has gotten them to where they are in the first place. As for our hometown boys from Steamboat Springs, CO they will be adding their names to the roster of all the other champions from this town and will have a little “bling” around their necks to prove it.

Bring it on home, boys! Bring it on home. Share with us the result of your passion for your sport!

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