“You just don’t luck into things as much as you’d like to think you do. You build step by step…” ~ Barbara Bush
Yesterday’s blog about the Library of Congress, the keeper of all things published, in Washington, DC brought to mind how things have changed in libraries since the days of wooden card catalog boxes. Ever since index cards were replaced with the On-Line Public Access Catalog (OPAC) new search methods have been developed for identifying publications people are seeking to find.
It is essential that independent publishers can found through the On-Line Public Access catalog. http://bit.ly/pug0x. In order to be a successful independent book seller, there are four user tasks that must be incorporated into e-marketing your book. Potential buyers must be able to identify, find, select and obtain your book or other published media. Without understanding and utilizing the tools that are used in today’s computer cataloging systems, it is difficult for your publication to be visible among all the rest.
Marketing over the internet is more complex than just having a website presence. Becoming visible as an author through e-marketing is as important as bringing visibility to the publication itself. Publicity and marketing of both product and “supplier” will greatly increase your publication’s chances of being found and sold!
If you do not understand the strategies behind selling and marketing your publication over the internet, seek help. Contact a company that specializes in e-marketing for independent publishers.
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