Category Archives: music

Weekend Indie Publisher News

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Do you all have the 2010 Christian Writers Market Guide? If not, you better grab a copy while there are still some left! This is a top resource for writers, revised yearly, to stay current with up to date essential information such as:

  • Listing of Book Publishers
  • Greeting Card and Gift Marketers
  • Christian Writing Contests
  • Order Fulfillment and E-Marketing for Independent Publishers
  • Editorial Services
  • Card/Game/DVD Software Developers
  • Pastor/leadership Markets
  • Christian Writers Groups
  • Literary Agents

This invaluable resource, by Sally E. Stuart, is one of the most comprehensive resource guides I have found. Sally is the author of 34 books.

For more information, please visit www.stuartmarket.com

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Do You Know How to Grab Them?

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“When you do the common things in life in an uncommon way, you will command the attention of the world.” ~ George Washington Carver

Not all small business owners, and that includes many independent publishers, are able to hire a public relations firm. There is a basic PR tool that every entrepreneur, speaker, author, CEO or other business professional should know how to use,  and how to write. It is the staple of the PR industry and it is referred to as a news or press release.

If you do not know how to write a press release, there are many articles on the internet that are valuable and free. You can learn how to write a press release that is compelling, how not to turn off the media by being too self promotional, why writing a good headline matters and why size counts. For more information, please visit http://bit.ly/bqeTi5.

For authors, speakers, CEOs and entrepreneurs who handle their own public relations, there is a wealth of information available in Pam Lontos’ and Andrea Brunais’ book “I See Your Name Everywhere.”  This terrific resource is concise, easy to understand and is filled with tips on how to get your name and your product out there, through newspapers, magazines, radio appearances and television. To order this softcover book, and to read about the credentials of these two seasoned public relations professionals who have written this book, please visit www.ISeeYourNameEverywhere.com.

Isn’t it time you used the media to your advantage to jumpstart your sales, your career and attention to your product? Learn how!

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Pitching the Book

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“The intelligent man is one who has successfully fulfilled many accomplishments, and is yet willing to learn more” ~ Unknown

Not all independent publishers, for various reasons, are able to travel the country promoting their books. Fortunately, the hot trend in marketing independently published books and films is through the internet. It is the best way to reach large communities of people who may be potential book buyers, at a relatively low cost.

However, no one can sell a book as well as the author. The author has the deepest personal investment in and connection to their publication, they have the best knowledge of what the book communicates to the reader, and can best share his or her own reasons for writing the book.  People are always interested in what led someone to write a book!

If you are an independent publisher who finds it difficult to travel to promote your book or film, don’t despair! One of the best ways of marketing, at absolutely no cost, is to develop an outstanding elevator speech. Watch this quick video to learn how you can, at no cost, share your “pitch” with everyone you encounter, no matter where you are! It will be the best no cost advertising and marketing you can do!

After you have developed your elevator speech about your book or film, give it a test by entering it on the comment section for this blog. I would love to hear it! Come on, don’t be shy! You have to start somewhere and I could very well be one of your potential book buyers!

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Struggle No More!

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“The pleasantest things in the world are pleasant thoughts; and the great art of  life is to have as many of them as possible.” ~ Montaigne

Yesterday, this blogsite addressed the issue of artists finding fulfillment in the creative work they do. Finding satisfaction in the work we do and the lives we live is not unique to artists, it applies to people in all walks of life.

I have found employment throughout the years in many different industries. In each job, I have found satisfaction, even in the most menial. I look back at my first “real job” as a cashier/clerk in a drugstore, when I was in high school. There were skills that I learned that prepared me for subsequent jobs. It was then that I learned to run a cash register, be accurate in handling money, and give change. My customer service skills were put to the test by helping shoppers find what they were looking for in the store.

Very early on in my working years, I decided that my attitude towards each job, could either make or break me. My own attitudes toward work (and life) and my success or failure was entirely up to me. My conclusions about life and and work, were this:

  • I decided to be accountable to myself in doing the best I can, each and every day.
  • Working is necessary, so, I may as well find happiness in it.
  • Taking the glass half full, not empty approach made sense, no matter what.
  • I decided I would learn something from each job I have held.
  • Putting my best foot forward felt much better than having a “who cares attitude.”
  • I could at least be proud of myself, even if no one else noticed.

When it comes down to it, our attitudes in life, often account for our happiness or lack thereof. They affect our health, our stress levels, our experience with others and with life, in general. For information on how  happiness affects health, please visit http://bit.ly/al0Qll.

Count the blessings instead of the shortcomings in your life. Challenge yourself to wake up each day with a positive thought and to end the day with a positive thought. It can make a huge difference – life is meant to be lived with joy, not struggle!

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The Arts & Alzheimers

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“Art therapy is all about the moment, all about the process, all about happiness…”  ~ Valerie Kent

Art enriches the lives of so many Americans and people all over the globe. Much research has been done regarding the effects of art therapy with Alzheimer’s patients. Among the positive effects are reducing stress, aggression, anxiety, apathy and anxiety.

For persons in the earlier stages of Alzheimer’s disease, viewing art and listening to music often brings back memories, and has calming effects. Participating in the arts through dance, stimulates neuron activity in the brain, improving concentration and focus.  For those in the later stages of Alzeheimer’s when communication is more difficult, art therapy provides an outlet of expression, when words can not be found.

Not only do professionals in Alzeheimer’s facilities use art therapies , it can be used by caretakers of Alzeheimer’s patients in private homes. It provides a quiet, peaceful activity for patients and caretakers alike. By engaging the patient in a creative activity, it can provide relief for caretakers who are often subjected to repeated questions and demands that are placed upon the caretaker.

For more information on the field of art therapy for Alzeheimer’s patients, please visit:

Although scientists are still trying to determine the cause and risk factors of Alzeheimer’s disease, research shows intellectually stimulating activities, such as Art, may lower the risk of developing the disease.

 To me, this sounds like good reason for artists to paint up a storm! If someone tells you to put down the paintbrush and go do something else, tell them you are working on your “mental health.”

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Cultural Understanding

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“Things go wrong because people build walls instead of bridges”   ~Unknown

For those who do not work in the arts industry, understanding the value of a creative industry is difficult to understand. When you understand the scope of how many are employed in creative industry, how the Arts help to build the fabric of community life, how arts education touches the lives of children and how Art provides for cultural exchange between countries, supporting Americans for the Arts Action Fund www.artsactionfund.org is not a hard pill to swallow.

Mayer Michael Nutter recently testified about  the importance of the Arts in his city of Philadelphia. His testimony and arguments for the importance of the Arts, could be echoed by cities, big and small, across America. To listen to Mayor Nutter’s testimony, please go to http://bit.ly/bZetCV.

Even in small cities, like Steamboat Springs, Colorado (population 9600), the Arts are very important. The Macedonian Mission for Humanity (Colorado based non-profit organization 5013(C) is focused on humanitarian assistance and cultural exchange between Macedonian and U.S. artists.

On May 15, the non-profit will be hosting a Concert, at the United Methodist Church in Steamboat, between an international award winning concert pianist, Kalina Mrmevska from Macedonia, and soprano soloist, Keri Rusthoi from the U.S. It is bound to be a beautiful evening of entertainment between two artists who come from very different backgrounds.

All proceeds from the concert will go toward the expense of shipping no longer needed medical supplies from the U.S. to Macedonian children’s hospitals. For more information on this non-profit, please visit http://bit.ly/askllQ.

The Macedonian Mission for Humanity is building bridges between culture and humanitarian needs. What vision this represents!

 

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