Category Archives: world wide shipping

Books from Basement to Marketplace

8 Comments

“You have all the reason in the world to acheive your grandest dreams. Imagination plus innovation equals realization.”~ Dennis Waitley

A mistake that some independent publishers make is putting all efforts into writing and publishing their book and forgetting about marketing campaigns. This leads to poorly or under-marketed  books. Over printing can also leave an independent publisher with a pile of unsold books.

Does your independently published book or film still have as much relevance today as when it was published, yet you have cartons sitting in your basement rather than on the shelves of your audience?

Enter E-Marketing! Through the use of social media marketing and e-commerce (internet selling), why not explore the possibility of ridding yourself of books that are still current in subject matter. Breathe new life  into  your attempts at marketing and selling them. Social media marketing can be the perfect tool for reaching potential readers and to getting those books sold. Many independent publishers have never used these tactics of book selling,  but there are professionals who can assist with every step along the way.

Give it a go! Opportunity may be just a search engine away! Start with e-commerce for independent publishers.

This blog brought to you by www.CornerstoneFulfillmentService.com

Being on Target

1 Comment

“All great men are gifted with intuition. They know without reasoning or analysis what they need to know.” ~Alexis Carrel

Hah! I knew I should listen to my intuition or the big guy in the sky who has been telling me to press on, not to listen to all the doubters, to carry-on with what feels right and just! I am talking about social media marketing!

One of the most high of all feels the same way I do! The Pope just advised his people that they need to spread the word by responding to “today’s cultural shifts” and if that means messing about with electronic technology and the virtual world, so be it! The Pope is an advocate for the use of electronic images, blogs, websites and videos to communicate with the masses of people throughout the world.

I concur! This is also what I have prescribed for opening up doorways of opportunity for all of our independent publishing clients! See that, sometimes it really pays to listen to your intuition or whatever elevated “being” you listen to!

Are you paying attention?

This blog brought to you by www.CornerstoneFulfillmentService.com.

Prepping for An Event

Leave a comment

“The potential possibilities of any child are the most intriguing and stimulating in all creation.” ~ Unknown

The buzz has begun, excitement is in the air, things are  beginning to transition and I am getting ready!

A few hints won’t hurt a soul-

  • The location could be here or elsewhere
  • It will be worth the wait
  • The anticipation is more than I can stand
  • It will all come, in due time
  • You won’t  be left out

What is it you may ask? That is for me to know, and for you to find out! In the meantime, I am getting dressed. We all hate to be left waiting. Come on back, anytime!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Writers Revelations

Leave a comment

“The root of all superstition is that men observe when a thing hits, but not when it misses.” ~ Francis Bacon, Sr.

I didn’t know writers were a superstitious group! In truth, it never crossed my mind. Except for a few, all superstitious beliefs escape me. Every once in a while, I will search for the allusive four leaf clover and I walk around rather than under a ladder. But that is more out of concern for safety than thinking bad luck will befall upon me.

Yesterday, I was reading Poets and Writers Magazine www.pw.org and there is a page where writers recommend their secrets to success. Each had unique words of wisdom, but writer Jonathan Lethem suggested that his belief in superstition has helped him succeed along the way. To quote him “Have lucky things. It doesn’t matter what they are. I bought a green cardigan sweater for a quarter at a thrift store in Bennington, Vermont and wore it nearly every day through the writing of my first three novels, until it was in tatters.”

Jonathan has struck my curiosity! Are writers really, as a group, a superstitious lot? What would you add to a list of quirks, habits, superstitions and rituals that you practice when engaged in a publishing project? You can post them on this blogsite for all to see.

I’ll bet Poets and Writers Magazine has some words of wisdom they could add – they have been publishing the magazine for 40 years! I hope they remember to blow out all the candles on the cake! Happy Birthday, Poets and Writers Magazine.

This blog brought to you by www.CornerstoneFulfillmentService.com.

What Am I Getting Myself Into?

Leave a comment

“The value of many men and books rests solely on their faculty for compelling all to speak out the most hidden and intimate things.” ~ Friedrich Nietzshe

How many times have you had a book in your hands ready to buy, but then put it back on the store shelf because you didn’t know if you would like it or not? I don’t know about you, but I have done that frequently! The text on the back or inside flap covers gives us a glimpse into what the book is all about but sometimes that is just not enough. With just a little more insight into the book, perhaps you would be pushed over the edge into buying!

Guess what? Like movie trailers, which tease us into seeing a film, many independent publishers are now offering book trailers for the books they are selling on-line. I like that idea! For me, one extra flash of information about the book helps me discern whether to buy or  not.

Have you as an independent publisher put a book trailer on your list of ways to market your book? It may be the very thing that will grab the attention of a potential buyer and turn interest into action! As consumers, whether we are purchasing clothes, shoes, a book or a film, we all  want to know whether it “fits” prior to purchasing.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Weekend Indie Publishing News

Leave a comment

One of the best on-line guides to what is happening in the publishing world that I know of is the Southern Review of Books!

http://www.anvilpub.net/southern_review_of_books.com

This on-line resource is choked full of breaking news on books, trade shows, book fairs, book festivals, seminars  for authors, publishers and micropresses. Check it out, and subscribe!

**************************************************************

Guess who is featured in the March 2010 American Artist Magazine?  Artist Nancy Guzik! The March issue will be hitting magazine stands on January 26 and I have heard from one artist, that his issue has already arrived via subscription! The article features Nancy Guzik’s portraits and still life paintings and she shares her personal artistic journey with readers.  Don’t miss this important issue!  www.interweave.com.

This blog brought to you by www.CornerstoneFulfillmentService.com

Is This Just for Me?

4 Comments

“All that is valuable in human society depends upon the opportunity for development accorded the individual.”~ Albert Einstein

Isn’t it funny how chance and timing lead to opportunity? We all have situations from time to  time that work out perfectly in our favor, in very unexpected ways.

This Saturday (tomorrow) is a perfect example of what I am referring to! My plans were to drive to Denver to drop my son and his college roommate off at the airport so they can  return back to school. My plans got even better when I received a telephone call this morning from a Colorado Independent Publisher Association member asking me if I would like to attend their Saturday meeting. www.cipabooks.com.

Perfect! I will be driving right by the site of the meeting just in time! Any opportunity to network with this group of publishing professionals is a great one! And to make it even more worthwhile, the speaker of the morning will be Brian Jud. The program will be The Buck Starts Here – How You Can Sell More Books in Special Markets!  He is also author of Beyond the Bookstore. Is this not just what I blogged about yesterday???

Turn down the chance to learn all I possibly can about this subject matter? No way!! Not when the timing is this perfect!!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Opportunities Lead to Choices

Leave a comment

“You just don’t luck into things as much as you’d like to think you do. You build step by step, whether it is friendships or opportunities.” ~ Barbara Bush

Over the past years, I have made a concerted effort to stop living in the “what if” frame of mind, at least from a negative point of view. I have decided we are all better off if we look at “what if” from a perspective of opportunity and possibility, instead.

Have you ever stopped to think how e-commerce (on-line, internet selling) has opened up a whole new world of possibilities?  Orders can be placed from all reaches of the globe. Such are the advantages of e-commerce.

Independent publishing lends itself quite naturally to  niche publishing and social media marketing provides great opportunities for reaching those niche markets. A war historian in the U.S. can publish a book on WWI or WWII and a history buff in Europe seeking out the lastest book to add to his collection, will order with little regard of where it is being shipped from.

You will need to figure out how to get the order to your customer, in far off reaches of the world, the most reliable and economical way possible. Global shipping means a conundrum of options with customs forms to match! Each country has it’s own regulations to deal with, too.

Don’t be caught unprepared! Knowing how to get the order across the globe so that it does not go astray, can be part of the battle, too. When contracting with an order fulfillment company, of all questions, ask whether they ship worldwide. It matters!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Being Caught Unprepared

2 Comments

“All speech, written or spoken, is a dead language, until it finds a willing and prepared hearer.” ~ Robert Louis Stevenson

Well, I have done it now. I do not mean this statement in a bad way, because I am happy to support a great cause. I have jumped in with all two feet and committed to something that may be beyond my expertise. I have volunteered to cook a dish for an International Dinner which is proposed to be in early March to benefit the Macedonian Mission for Humanity.  This worthy non-profit is hosting the dinner along with the Culture Club of the Steamboat Springs High School to raise money to ship a container of medical supplies from the USA to Macedonia. The medical supplies are needed for children’s hospitals in Macedonia, and the alternative would be for all of the no longer needed supplies to end up in America’s landfills.

As I have mentioned in my blog writing before, I am a comfort food junkie, so for me to commit to cooking a dish with international flair is a stretch! I will have to dig deep. Deep into all the international cookbooks at the Bud Werner Library, to see what recipe I can find that I can handle. Thankfully, I have some weeks to prepare.

I guess I could even call on my brother-in-law, a chef who has worked at some of the most impressive restaurants and a few embassies in Washington, DC and the Capital district. His recipe book might be a little too complicated for me, though.

This town is filled with all kinds of talent – good writers, good Artists, good restaurants, good cooks. Perhaps there are others that would like to join me in supporting the International Dinner and can rustle up some good international flavors and foods to donate to the cause. I challenge you and don’t forget to stay posted for more information on this event! It is a win-win cause, and the MMH could use all of your support, by attending the dinner or by bringing a dish to share. It is all about community sharing and the children in Macedonia are waiting!

Hungry yet?

This blog brought to you by www.CornerstoneFulfillmentService.com

Cure All

1 Comment

“All seasons are beautiful for the person who carries happiness within” ~ Horace Friess

I have a personal and business Facebook page now, as so many of you do. My Facebook friends include many artists, writers and others that work in all kinds of creative industry. Hardly a day goes  by that someone does not post on Facebook that they are stuck in a rut and are looking for ideas as to how they can set their minds free. Sympathetic friends post things to do to sir up creativity. Suggestions range from go get a massage, do some Tai Chi, go down to the local bar and “tie one on”, take a trip to an exotic, culturally rich city like Ohrid, Macedonia and the ideas go on and on.

This weekend, I hardly went out my backdoor and I saw the most beautiful source of inspiration one could ever find – nature. My husband, son and I spent the afternoon in the Routt County National Forest, showshoeing in Rabbit Ears Pass. For a day that started out at -20 below zero, we picked a winner of a day! By afternoon the sun was radiant and warm on our backs. The deep, powdery snow and the icicles hanging from the trees were glistening in the sunlight. We were surrounded by vistas that become subjects of the most beautiful landscape paintings of all.

Much to my dismay, I had forgotten to bring pen and paper. As I witnessed the beauty, the adjectives that came to my mind were free flowing. I wished I could have written them all down in the heat of the moment. Writers, like plein air painters, get the best results when they interpret what they are seeing right then and there – not afterwards.

The afternoon was nothing but a tease to our wounded warrior son. Spectacular back country skiing abounds for any one who dares go there. Yet our son was restricted to tame snowshoes due to a soccer injury that required surgery late this fall.

I returned from our trek into the forest feeling refreshed, renewed and ready for the week that lies ahead. Inspiration comes to all of us in so many different ways. Whatever floats your boat – “just do it!” It is bound to be a cure all.

This blog brought to you by www.CornerstoneFulfillmentService.com.