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New Approaches to Marketing

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confused about marketingpngOk…so, I know what you are thinking “The year is more than half-way over. You had made a pact with yourself that 2013 will be the year that your independent business will make some transitions in the way things are being done especially, when it comes to marketing and promotion. But you are not sure where to start.”

Business marketing has indeed changed. Print ads are risky – it is too hard to hit your target market. Mass mailing campaigns are expensive, postage is outrageous and print publications are disappearing. With the cost of gasoline, and heavy traffic, cold calling is no longer economical and meeting people the old fashioned way, has nearly gone by the wayside, too. The traditional sales mindset approach has been replaced with social media communications.

There is no reason for a business to be invisible in this digital age of communication. Sometimes all it takes is basic education to gain an understanding of how to use today’s marketing tools effectively. As Sir Francis Bacon once said,  “Knowledge is power.”  There is no need to remain in a state of confusion, action always brings a sense of fulfillment.

This blog brought to you by www.CornerstoneFulfillmentService.com. A Company Specializing in e-Commerce and e-Marketing for Independent Publishers. Do return tomorrow for more independent thoughts, words and views from All Things Fulfilling.

Two Rules for On-Line Selling

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“The only limit to your impact is your imagination and commitment.” ~ Anthony Robbins

Let’s face it, many authors love the creative process and would rather write than self-promote. From consulting with independent publishing clients, I’ve concluded that the #l reason independent publishers do not succeed is lack of consistent marketing efforts – it takes real commitment.

  • Rule #1: If you are selling your book over the internet, you must be marketing over the internet consistently.
  • Rule #2:  A strong web presence is necessary so your product is visible to potential buyers.

strategy and implementationThere are writers and there are marketers, and not everyone is both. Be honest with yourself. Determine if you capable of both. If you are not sure, that’s where a company that specializes in e-commerce and e-marketing for independent publishers comes in handy. They can educate you about what it really takes to successfully promote and market your book over the internet and whether your technology skills are up to it.

Remember, writing a book, or producing music or film, is just the beginning of the independent publishing business. Marketing strategy is as equally important to becoming a successful publisher of media content.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Bringing Fulfillment to Life

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“The greatest discoveries have come from people who have looked at a standard situation and seen it differently.” ~ Ira Erwin

What does fulfillment mean to you? Which medium of art do you like to explore the most to find a satisfying experience? Do  you like discovering the works of new musicians, a debut author or watching a new film release?

People who love books, LOVE books! Some individuals can not get enough music in their lives, and for others – there is nothing more personally fulfilling than watching an inspiring film, whether it is on the big silver screen or not.

What is your choice of entertainment? Take our quick survey, and we will let you know the result at a later date.

Take time this summer to explore whatever it is that floats your boat in your life!

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Reading into Thoughts

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We buy books because we believe we’re buying the time to read them. ~ Warren Zevon

Good story line, great characters, mystery, romance, captivating dialogue or cover, identification with place or setting – all good reasons why people buy books.

I never much thought that hope may be a reason for buying a book. But, yes, as I ponder the idea, it is true. We do buy books anticipating we will find time to read them. And we trust there will be something that speaks to us from within the pages.

man with child readingI recently read The Light between Oceans by author M.L. Stedman. What a moral dilemma the characters in this novel face. It is a very compelling, thought provoking story. The book made me stop and consider all the reasons parents take the plunge and bear children. On the list is the same element of hope we have in buying novels.

We hope we will have enough time to love our children they way we ought to and we will have a fulfilling relationship with them. As with books, what’s the point of having children in the home if we can’t appreciate them, and if they do not remain in our hearts and minds forever?

There is a blog I’ve been following for about a year by Tom Dawson, author of Cottonwood. http://tdawson-cottonwood.com/pieces.html . Dawson’s commentary on being a father  and grandfather in his “Pieces” column is worthy of reading. Follow the link, and scroll down until you see the article titled “The Promise.”

Just another independent thought this morning about books and children. Do return tomorrow to All Things Fulfilling.

America’s Oldest 4th of July Celebration

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He who loves not his country, can love nothing. ~ Lord Byron

Bristol, Rhode Island, the home of Roger Williams University http://rwu.edu/,  is a place that can claim the title of the city with The Oldest 4th of July Celebration. The town celebrates Independence Day in grand style and it is very special. This year, its residents will beat the drum to the 228th annual event. A patriotic parade, music concerts, an interfaith service, and a 4th of July Ball  are only a few things on the docket. The town will be decked out in its red, white and blue regalia – flags, banners, buntings and posters adorn the buildings. All things fulfilling about our country’s freedom and independence will be evident, including an abundance of food and drink that we have in America.

In the most recent issue of Yankee Magazine, an article about Bristol’s 4th of July celebration was featured. Pick up a copy of the magazine at your neighborhood newsstand. You can also read about the scheduled events on the official website, by following this link. http://www.july4thbristolri.com/.

Happy Independence Day, everybody and don’t miss the photographs below of Americana at its finest. This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

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Rockwell Models Gather

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“I am the oldest antique in town.” ~ Norman Rockwell

RosieTheRiveterI love the images of Norman Rockwell. To me they are symbolic of the innate goodness of people and the average hardworking American. The paintings also remind me of a time when children were not rushed through childhood and were able to retain their innocence and naïveté for much longer. Things like patriotism, creativity, family and fellowship among people are depicted in so many of Rockwell’s paintings.

On July 6th, the NormanRockwellMuseum will be having a reunion of the models who posed for the artist who are still living. This event is being held in honor the 20th anniversary of the new museum building in Stockbridge, Massachusetts. Panel discussions and the opportunity to hear Melinda Pelham (the daughter of the Arlington, Vermont Rockwell assistant), talk about her recent Rockwell discovery and her appearance on PBS-TV’s “Antiques Roadshow.” To read more about the Norman Rockwell Museum and this event, please follow this link to the website. http://bit.ly/16z8gcm .Click for info & ordering on Norman Rockwell Publications

Sounds like a fulfilling event! Put this on your “to do list” if you are in the area. While you are there, check out the many antique shops, farmers markets,historic architecture and the spectacular Berkshire countryside. The Sterling and Francine Clark Museum in Williamstown, Massachusetts http://www.clarkart.edu/museum/  is just a hop, skip and a jump away and worthwhile seeing!

Have a fulfilling 4th of July week, everybody. Cheers to independence and all things made in America!

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Films to Look Forward to in 2014

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“Empires of the future are the empires of the mind.” ~Winston Churchill

Scanning of a human brain by X-raysPhysics, apocalyptic events, abilities of the brain, technology, traveling to places here-to-fore unknown, Western culture, the power of the Universe are themes that run rampant in films set to be released in the year 2014. Success of these films will be  dependent on the filmmaker’s storytelling ability, and visual effects are sure to be a large part of that, along with compelling characters, plot and settings.

Here is a list of movies to look forward to in 2014. http://imdb.to/15yrzQB.

Which of these movies appeal to your interest and which do you think will bring you personal fulfillment? Noah and Transcendence and The Grand Budapest Hotel are at the top of my list.

Happy Film Friday, everyone. Have a good weekend, and do return to All Things Fulfilling on Monday! This blog brought to you by www.CornerstoneFulfillmentService.com.

Postcards Facing Extinction?

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“He who moves not forward, goes backward.” ~Johann Wolgang von Goethe

I tried, I really did, but there were no postcards to be had within a 20 mile radius. A few weeks ago I searched every convenience store, gas station and even inquired in local restaurants and marinas. Even on a remote island, where progress moves very slowly, postcards are like dinosaurs – they are non-existent. I had hoped to send some to my writer friends but, e-communication seems to have replaced most paper correspondence.

What with the price of gas, I couldn’t see traveling further than twenty miles just for a few postcards. So, for my author friends at the Steamboat Writers Group,http://steamboatwriters.com/ I’ll post my own image of my travels in this space and the message I would have written on a postcard if I’d had one.

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Visiting with writers groups in my travels – listening to works in progress. All things western traded for narratives about all things nautical. Fictional tales about authors bagging the big buck in the Rockies replaced with bragging about the big catch in the Atlantic. I still wait with baited breath for a true story. All things fulfilling and fun! See you soon.

The next greetings go out to my other pals at We Write Steamboat ,http://on.fb.me/1a8jQzO a networking group that I organized a few years ago. And also to the Colorado Independent Publishers Association. www.cipabooks.com.

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Hi Gang –

Wish you were here – great place for a meeting. Writing group conversations on East Coast are very familiar. Like the west, independent publishing, e-books, print-on-demand & how the industry has changed takes priority no matter where I travel. All things fulfilling and fun! Wish you were here.

This blog brought to you by www.CornerstoneFulfillmentService.com. A Company Specializing in e-Commerce & e-Marketing for Independent Publishers.

Defending a Story

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The essence of the independent mind lies not in what it thinks, but in how it thinks.” ― Christopher Hitchens, Letters to a Young Contrarian

Today, on All Things Fulfilling, I’ll report my findings as a casual observer of a book club group from Dorchester County, Maryland.The New York the postmistressTimes bestselling book “The Postmistress” by Sarah Blake was discussed the day of the meeting.

In my experience, there are common things readers want to discuss about a book after reading it. The types of critique questions and discourse this East Coast book club had was not so different than any other groups I have witnessed. But, it was evident that each reader had a slightly different point of view about the story, which is why books are worth discussing. Here are some of  the ideas the members talked about:

Did the readers relate to the era of this story? Yes. Most in the book group lived through the times this story was set – World War II era.

Were the characters believable? The postmistress character, one reader said “was too ‘rigid’ to be realistic.” Others disagreed saying it was, “part of the  job.”

Did the author do a good job with character development? Some said yes. Others, no.

Was the storyline effective in evoking memories for the reader? In the case of this book, the answer was an overwhelming Yes!”

Did the readers like the ending? One “bookie” said admittedly, “it is the author’s prerogative to end the story however they see fit. But, she did not like it.”

Other points made in the discussion:
• More than one reader in the group said they “enjoyed her familiarity of the setting (small town Cape Cod),” but they were not fond of reading about war, they had already lived it vicariously through the stories of their fathers, brothers, friends and uncles.
• Another reader stated the meaning behind the narrative was much bigger than the immediate story. The book made a strong statement that “Life goes on despite war.” Note: I have found that universal lessons that go beyond the immediate story, are what makes for a very marketable book.
• One reader said “none of the stories within the book were finished.” Others defended the fact that the book left “things for the reader to figure out, in their own minds, and they like that in books.”
• The consensus seemed to be that a post office in a small town is still the center of community.

As I sat listening to the women’s discussion, I formed my own opinions about the ladies in the book group. Do return to All Things Fulfilling tomorrow as I share my general observances of the “bookies.”

This blog brought to you by www.CornerstoneFulfillmentService.com.

For the Love of Reading

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To be successful, the first thing to do is fall in love with your work.”  ~ Sister Mary Lauretta

cultivating readers and writerssWe’ve all heard adages about having passion for our work, haven’t we?  Author Joseph Campbell has written a lot about following our bliss. Some people take issue with his teachings but, it does give us fulfilling feelings when we become absorbed in the things we love to do. If you are interested in learning more about  the life and writings of Joseph Campbell, please follow this link. https://en.wikipedia.org/wiki/Joseph_Campbell.

Today I am feeling so very grateful because I love what I do, and do what I love – consult with independent publishers about selling and marketing their publications over the internet. It affords me the opportunity to delve into the desires of both readers and writers to learn what sells books and what makes for fascinating stories.

Writers, in general, are an interesting group of people. Learning how authors draw from their careers, experiences and their imaginations to create fulfilling tales to share with others, is always insightful. Some authors tell tales that are true to life, others have made up characters, settings and plots, all contrived through the power of their own creativity.

Last week I took an inside look at a book club. I was a casual observer and purposely did not enter into the conversation. I only listened. What factors, I wanted to know, have the greatest influence on the way a reader perceives a story and forms their opinions. Is it the age of the reader or some other individual perspective, or experience that determines whether a reader likes a book or not? Does geographical location change the dynamics of how a book club runs its meetings and critique sessions?

Do return tomorrow as I share my findings as an observer of a book club group. This blog brought to you by www.cornerstonefulfillmentservice.com.