Ergo! Readers Reign Supreme!


Consider the postage stamp:  its usefulness consists in the ability to stick to one thing till it gets there.”  ~Josh Billings

When I began this blog site, All Things Fulfilling, I had arbitrarily set a goal of reaching 10,000 readers. Guess what? Yesterday I hit the mark! What a fulfilling day this is!

 I knew before starting this blogsite  there were folks searching for  specialists in e-commerce and e-marketing for independent publishers. I was also well aware that writers, artists, filmmakers, musicians, educators, professionals and other “creative types” were becoming ever more interested in the industry called “independent publishing or non-traditional publishing.” But, I really was not sure how this blog site would be received. The result has been very gratifying!

I owe a huge Thank You to every reader of All Things Fulfilling. Each of one of you make blogging worthwhile. Whether you live in Steamboat Springs, Colorado or reside somewhere else around the globe, we are essentially one big community of people who believe in the power of independent thoughts, words and views. 

 I’ve enjoyed the journey of reaching 10,000 readers. I appreciate the comments and  discussions I have had with a community of people who share the same interests as I do. There will be more exciting news from All Things Fulfilling in the coming months so stay tuned!

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Tap In! Tune In!

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“All the world is a laboratory to the inquiring mind” ~ Martin H Fisher 

At lunchtime yesterday, the monthly Brown Bag Lunch Series of seminars began at Colorado Mountain College.  I was pleased to present “On the Fast Track: The Independent Publishing Industry.” I mentioned current trends in the publishing industry, in general, and the robust growth of independent publishing. 

At the end of the presentation, I answered questions, and even handed out a little advice. “If you are considering independent publishing, begin to learn all you can about the industry.” I said. I suggested “tap into as much free information as possible by speaking with others who have independently published, attend writers groups, brush up on your writing skills by taking classes at Colorado Mountain College.” I also advised it would be wise to  join the Colorado Independent Publishers Association and tune in and listen to “Cover to Cover” Radio Show.’ For those of you that are unaware, it is broadcast on Saturday mornings on over the internet and it provides free education and valuable information on the independent publishing industry each and every week. 

The old adage “Knowledge is Power” applies to the independent publishing industry. Writing and publishing are businesses. Start with a  business plan that includes a solid marketing approach. Before you put pen to paper, identify your market and map out a plan of action for reaching it. If you need help, there are freelance professionals that are available and can help you through every step of the independent publishing process. Don’t forget to tap into all available resources, there is no need to go it alone.

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Right Here, Right Now!

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Many fine things can be done in a day, if you don’t always make that day tomorrow” ~ Unknown 

Last week, perhaps I didn’t need to remind all independent publishers that the end of the year is approaching and the selling season will soon be upon us. That reminder was as much for me, as it was for you! I needed to fulfill my duties and tend to those nagging details of owning a business. On Friday, I decided that not one more day would pass without getting caught up on all those details that had piled up. I was going to balance that checkbook, write the letters I had been meaning to write, file those papers way and step by step, clean up my desk. A load has been lifted off my shoulders! Boy, do I feel good! Procrastination is an ugly word, and I am not prone to it. 

If you are an independent publisher, I bet you have been busy over the past year, too. Those that remember writing is a business have the best results for publishing success. Focusing only on writing the manuscript, can lead to a crucial part of the publishing process being overlooked. Failure to have a solid marketing plan of action can lead to struggle down the line, far after the book has been published.  

There are lots of details when it comes to independent publishing. Hopefully, long before you started your manuscript, you mapped out a plan for marketing it. If not, sooner is always much better than later! Remember, sales are a function of your marketing efforts, so do not leave that detail until the end. It is never too early to begin connecting with communities of people who may be interested in your publication.  

Having others evaluate your book and it’s marketing possibilities can be very valuable. If you are going to sell through e-commerce (over the internet), your plan, as an independent publisher, should include internet marketing because that is where your potential buyers will be searching for you. Make sure you are visible on the world wide web!

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A Change in Landscape

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“I think one of our main strengths lies in being adaptable, hitting smart, things like that.” ~ Franklin Brightwater

You are business owner. So, have you noticed how the landscape has changed? If not, you had better take heed! It is not a change in scenery due to seasonal weather. I am referring to the marketing landscape. It has stepped from an old season to a new season. One that now includes focus on e-marketing (internet marketing). 

Did you know that 88% of marketers are now using social media marketing as part of their overall strategy?  It is for good reason! Internet marketing generates increased exposure for business, brings awareness to your brand, improves search engine rankings, and helps to generate qualified leads. 

How about you? You are in business to stay in business, and that means changing with the landscape, too. It doesn’t mean you need to do completely away with the old marketing strategies of print advertising, direct mail and face to face selling, it means adding a new dimension to the landscape. 

The principles of internet marketing are the same whether you are selling a product or service. Visibility on the internet is the name of the game! If your business needs help in becoming more visible, do exactly what you always do in this day and age of the internet when you are looking for information, search it! Look for an e-marketing company for independent publishers. They can paint a new marketing landscape for you. One that includes e-marketing!

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Add them Up!


There are certain things that are fundamental to human fulfillment. The essence of these needs is captured in the phrase ‘to live, to love, to learn, to leave a legacy” ~ Stephen R. Covey

Hey! It’s a good day! 

I have just gotten word that my article on E-Marketing: Moving Books from Basement to Marketplace will be published within the next twenty four hours.

That’s not all that is fulfilling in my life! There is so much more! Sometimes, when our lives are taken up with responsibilities in the workplace, in the home, as members of families and communities it is difficult to find quiet in the storm of life and remember that each and every day is a blessing, even during our most hectic times! 

For the next week, I am going to be completely engaged in some of the things that fulfill me the me most –volunteering for several events at Strings in the Mountains  which affords me the ability to enjoy the Arts, spending Sunday with precious, open-minded children learning about the value of faith and planning how I can best share the spirit of independent publishing with the writing community of Steamboat Springs, CO. 

Today, is fabulous Friday and I would like to share with you the miracle of nature. I have much to do this day, so rather than share words, I am going to share an image. Enjoy! 

See you in a few days!

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