Sharing the Word!

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Do the right thing. It will gratify some people and astonish the rest.”                 ~Mark Twain 

How coincidental is that? Today, I had planned to write a blog on the man who is known as our first American novelist – Mark Twain. He is one of the most well-known essayists and moralists in our country’s history! This morning, I had a few minutes to spare before my dentist appointment, and took the opportunity to take a little drive into an area of Steamboat Springs, CO that I had not previously taken the time to explore before. There the name was, on a street sign, Mark Twain. Was it an Avenue or Road or Lane? ! I dont know! I was so thrown off guard by this odd coincidence of having just composed, on paper, last night a blog based on  Mr. Twain that I can not remember which!   

Seeing this sign has changed the content of my blog. I was going to go on and on about the man who was born in 1835 and died in 1915 AKA Samuel Langhorne Clemens. His speculative ventures included silver mining, business and publishing.  His writings had appeal to young and old, alike. Although in he is known for his humor and wit, many of the essays he wrote in his final years were filled with his “venting” against power, corruption and greed.

Why his name should appear on a street sign in a place like Steamboat Springs, CO, I wonder. Perhaps it is just a subtle reminder to all that as we travel down the road of life  “to do the right thing.”

 

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Keeping Us Safe

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“Sometimes it takes risking that friendship to find a love that will endure all things.” ~  Unknown

The events of 9-11 are all so fresh in my mind. Early Saturday morning, I reached page 197 in former First Lady Laura Bush’s memoir “Speaking from the Heart.” Here begins Mrs. Bush’s recounting of all the tragic events of that horrific, fateful day.

On this 9th anniversary of  the senseless loss of thousands of Americans, I helped my fellow Kiwanians as they rescued, with nets and buckets, the majority of 2500 rubber ducks that were released and floated down the Yampa River in Steamboat Springs, CO. The Rubber Duckie Race is an annual fundraising event for the Yampa Valley Medical Center, which Kiwanis has been involved with for over twenty years now. www.kiwanis.org. This year’s proceeds will go toward purchasing a medical instrument which will detect infections, such as staph, of new patients prior to being admitted to the hospital. An important, pro-active medical device.

As I helped with this fundraiser from the sidelines, I began to think how taking pro-active steps saves lives. Had our country known just how vulnerable, we were to attack, it would have done all that it could to be pro-active on that fateful day. If  all the safety nets had been in place, perhaps several thousand lives could have been spared.

I opted to stay safely out of the waters , as I helped with this fundraising event on Saturday. I did not want to risk the chances of petite, little ole me, being carried down the rapidly rushing waters of the Yampa River. I wanted to stay safe to enjoy today. It is a day of celebration of two people who have survived the challenges  and risks of marriage for 30 years! My husband has been my safety through each and every day of it.  I am truly grateful for all that I have and feel sad for those that no longer can share anniversaries, holidays and daily living with their mates that were lost in the Twin Towers.

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Do Another Nice Thing!

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“A library of all wisdom is more precious than all wealth…” ~ Unknown

All children need to learn the virtues of compassion and sharing. Teach your child to be a book angel, by donating their gently used (or new) books to inner city children, homeless shelters, youth centers and family literacy centers through www.bookends.org.

The founder of this non-profit is a 8 year old boy. The focus of  this  organization is kids helping other kids for the sake of literacy. Since this organization was founded in 1998, 1.9 million books have landed in the hands of 478,000 at risk childrens hands. Imagine how many smiles this gesture of kindness has brought to the faces of children who needed it the most!

Keep the momentum going from yesterday’s cleaning out of kid flicks to give to children in hospitals. Have your child make room for new books by donating those they no longer need!

Teaching your children to be involved with doing good things sure beats the alternative, doesn’t it?

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Do a Nice Thing!

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“It is above all by the imagination that we achieve perception and compassion and hope.” ~ Ursula K LeGuin

How would you like to fulfill a dream of a child who is sick and in the hospital? Well, you can, in a very easy way! If you are a parent whose kids have grown, and you have no longer used children’s DVDs sitting in boxes, or in your basement or garage, you can donate your kid’s flicks to children’s hospitals and pediatric medical units, all over the United States.

This idea came about when four sisters visited a young friend being treated for leukemia in the hospital. Children are distracted and pain is eased when they can watch colorful, fun DVDs from the comfort of their hospital beds.

Rather than selling your children’s  idle DVDs in garage sales and the like, give them away to children who will value them the most. Send them to –

Kid flicks/Barta, 11755 Wilshire Blvd., Suite 1450, Los Angeles, CA  90025

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Helping Teachers Explore Possibilities

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“Give all you have…teach what you know and learn what you don’t. Stay open to all” ~ Unknown 

Last night at the Epilogue Bookstore, we had some bright, intelligent people who came to learn why non-traditional publishing is on the fast track to becoming the leading sector of the publishing industry. After all, independent publishing (non-traditional publishing) already represents over 50% of all publishing revenues! According to Bowker, the industry grew a whooping 181% between 2008-2009! http://bit.ly/cp3anL

Folks everywhere are asking the same question – how can they take their ideas for books and film, and turn them into reality? “On the Fast Track: The Independent Publishing Industry” will be repeated in September at Colorado Mountain College www.coloradomtn.edu.com.  Stay tuned to this blogsite, for  more information, in the coming weeks. 

Colleges are breeding grounds for professionals who are highly educated, have career expertise and love to share their knowledge with others through teaching! Sometimes, teaching means standing in front of a classroom, sometimes teaching means sharing knowledge through the form of a book or film. 

If you are a professor who has been interested in sharing your career knowledge through a book or film, the time has never been better to share that knowledge. Join in on the discussion and learn why independent publishing may be the perfect choice for you. You can be “the boss” of your book, and I can guarantee you this – it will be published, when it is up to you!

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Grassroots Spreading Globally

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We are all functioning at a small fraction of our capacity to live life fully in it’s total meaning of loving, caring, creating and adventuring.                            ~ Herbert A. Otto  

It is inspiring when a simple message and concept begins to grow beyond wildest dreams. When Salley Gibney, founder of You Are Never Alone Foundation, a Vermont 501(3)C voluntary, non-profit began her efforts to foster caring, connection and hope through Caring Coins, I doubt she envisioned her efforts would spread so quickly, globally.  

The message of  You Are Never Alone is passed along from person to person through Caring Coins. These simple wooden coins inscribed with the words “You are Never Alone” were first given to troubled teens, to senior citizens, to hospice patients and to troops from Vermont headed to war in Afghanistan. Little by little, “the good news of hope” began to gather momentum. These coins are now available in Spanish, too and have traveled to places far beyond Vermont. They have traveled to children in Uganda, Guatemala and Ecuador!  

A few months ago word spread even further when the You Are Never Alone Foundation was invited to Bangladesh to spread the news and share caring coins with children in India! Please take a few minutes to watch this video and you will see the joy that this simple concept is now bringing to children on the other side of the world!  

This non-profit organization is a wonderful reminder of how one person’s vision and passion for changing the world can bring fulfillment to others. Salley is so fortunate to have the assistance of volunteers. There is much work to be done and funds are needed to continue to share this valuable message with others who are so in need of knowing, that despite life’s hard knocks, YOU ARE NEVER ALONE!

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Wipe It Out!

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In faith and hope the world will disagree, but all mankind’s concern is charity.” ~ Alexander the Great 

 Last month at the 2010 Kiwanis International Convention, a historic decision was made to partner with UNICEF in an effort to eliminate all neonatal and maternal tetanus (MNT) around the world.

The $110 million dollar effort has it’s sites set on reaching it’s goals by the year 2015. The project will utilize 600,000 Kiwanis volunteers to help raise resources and awareness about MNT. This project helps in fulfilling the mission statement of Kiwanis International by “changing the world, one child and one community at a time.”  

 The first initiative to wipe out tetanus began in 1989. Kiwanis International contends that in this new century, no child or mother should have to suffer the devastating effects of MNT. This highly fatal disease is preventable.The partnership between Kiwanis and UNICEF will have the power to reach the 40 remaining countries where the disease is still a risk. 

I am proud to be a Kiwaniian! This is a very important project aimed at providing critical health services to some of the world’s most neediest countries. For more information on this important service organization, visit www.kiwanis.org.

  

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Summer Screens

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There’s a certain drive in me that won’t allow me to do certain things the easy way.” ~ Johnny Depp

Drive-in movie theatres were at the height of popularity in the 1950s. Since then, almost all have slowly disappeared. Movie goers have traded in their Chevy or Ford bench seat viewing posts for singular, cushy, indoor theatre seats complete with 3D glasses and air conditioning.

Thanks to jumbotron screens, outdoor movies are making a resurgence. There is also a New York non-profit organization www.rooftopfilms.com that is helping to advance this resurgence in their own way. This non-profit’s claim to fame is to screen feature and short “underground” movies outdoors. They also provide youth media education and rent film equipment at low cost to artists.

Interested? You had better be quick! Their summer season runs every weekend from May 14 to August 14. The films screened are as diverse as those shown in movie theatres – everything from documentaries, to fiction to drama, comedy and more!

For more information on outdoor screening locations, the history of the non-profit and films they will be showing during the summer of 2010, please visit www.rooftopfilms.com.

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Authors, Build your Whuffie!

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Friendships are fragile things, and require as much handling as any other fragile and precious thing.” ~ Unknown

What’s your whuffie, you say? Why, it is the way of the world, these days! Something that all authors and business people need to include in their marketing plans.

Whuffie is built through forming relationships with communities of people on-line. By developing an audience and customer base on-line, you will build support and increase visibility for your products. That means sales of  your independently published books, cds and DVDs.

One of the best resources I have stumbled upon is “The Power of Social Networking” by Tara Hunt. www.threeriverspress.com. This book provides great stories of on-line business successes through building whuffies!

Make no mistake, building your whuffie on-line takes time. But, building a business does not happen overnight. Even after reading this book, the concept is still very foreign to many. Where do you start? Call on an expert, a company who specializes in e-marketing for independent publishers. While you are at it, you had better ask whether they handle order fulfillment for independent publishers too ! You will be needing that !

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Sweeten the Deal

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“The universe is full of magical things, patiently waiting for our wits to grow sharper.” ~ Eden Phillpotts

Some companies become more famous for their legendary marketing ploys than for their products. For years, Ben and Jerry’s has been the focus of attention for their accomplishments in innovative marketing and product development. Since the start up of the company, decades ago, it’s visionary leaders have tested what happens when combining business with social consciousness. The taste of sweet success for this company, has been the result.

On June 20th, Ben & Jerry’s unveiled Berry Voluntary and Brownie Chew Gooder. You can be sure the sales of these two new ice cream flavors will be closely watched and scrutinized by the company’s marketing and advertising gurus. They will be watching their target markets to see whether the sales performance of these two concoctions have the anticipated results that they expect.

Ben & Jerry’s has never waivered from their belief in the value of being a socially responsible company. The names of these two flavors leave little doubt in the minds of the consumer that volunteerism is supported and positively endorsed by this company.

Having resided in the state of origin of Ben & Jerry’s, Vermont, for over 30 years, I can attest to the fact that Ben & Jerry’s puts “their money where their mouth is.”  The promise of a free ice cream has sweetened the deal for many a volunteer or supporter of non-profit fundraising events. The company takes the cake in their stellar example of giving back to community.

Thanks, Ben & Jerry’s, for dipping into your profits to make this world a better place!

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