Book Marketing Savvy

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“….from the reading of ‘good books’ there comes a richness of life that can be obtained in no other way.” ~ Gordon B Hinckley

On Tuesday I joined a book club of women from Dorchester County Maryland for lunch. It was the second time I have been among the group, and talk naturally flowed to who is reading what, favorite authors, book lists and other common subjects among book lovers.

One member of the group mentioned she was headed to Boonsboro, Maryland to the historic Inn that is the subject of Nora Roberts recently published Boonsboro trilogy. Roberts has capitalized on capturing the hearts of her readers not only through her books, but by giving her fans an opportunity to visit and relax in the setting of some of her stories. In my opinion, it is a great example of using creative book marketing savvy and smart business.

boonsboro innObviously her investment in the old stone property, the Boonsboro Inn, on the corner of North  Main Street and Potomac, and in the town, itself, has been made possible by her success as a very prolific writer. She has approximately 200 titles to her credit, and some of her novels have been adapted for film. www.noraroberts.com.

The Boonsboro Inn aims to provide a fulfilling vacation travel experience with a literature experience. The assistant innkeeper, Patti, worked at Turn the Page Bookstore for four years. Obviously a booklover and well-read person, I am sure she is well-versed in providing the guests with plenty of background about the Montgomery brothers, the clan featured in The Next Always (Book 1), The Last Boyfriend (Book 2) and the final book of the trilogy, The Perfect Hope. To read more about the Boonsboro trilogy,Click here..

To learn more about the Boonsboro bed and breakfast experience, the amenities offered and the renovation of the historic property, please visit the website. http://bit.ly/19GwZhM.

According to hospitality surveys, more and more people are looking for unique vacations. If you have had a satisfying vacation in a literature hotel or inn, please share your experience with booklovers and writers who frequent www.allthingsfulfilling.com. Click on comment below and tell us all about it.

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Common Community Through Art and Culture

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“In art, the hand can never execute anything higher than the heart can imagine.”  ~Ralph Waldo Emerson

Have you ever noticed how artists flock together and build common community?

People find kinship in their writing, painting, poetry, music, filmmaking, knitting,the performing arts and so forth. You know how it goes. Everyone in the group speaks the same language. 

The Colorado Creative Industries has worked to identify communities where art contributes greatly to the overall culture,  enhancing the lives of local citizens and tourists.  

Telluride has been designated as a one of five prospective Creative Districts in Colorado. Forty-four towns and cities were under consideration. The goal of the Colorado Creative Industries is to bolster the artistic community by providing consulting and technical assistance and an $8,000 grant to help grow the community as an economic driver through art. 

During the winter, outstanding skiing is the impetus behind visiting this “box canyon” with stunning and dramatic scenery, but in summer it is all about art festivals. Each weekend from May to September people flock to the area for two film festivals, music concerts and gatherings of playwrite/screenwriters. There is also a Cajun weekend, chamber music, yoga and bike races,  and more. 

There is even a Compassion Festival held in Telluride, which I was not aware of until I picked up some tourist literature. This event brings in academia from different parts of the country who lecture on the benefits that compassion brings to overall health, well-being and stress reduction. Cultural differences in compassion is also part of the discussion. It is held in collaboration between the Telluride Institute http://bit.ly/U87yzg and Stanford University’s Center for Compassion & Altruism Research & Education (CCARE). Interesting! Please visit this link to read more about it.http://bit.ly/QVb8Kn

Congratulations, Telluride! When I was in the area recently I was impressed with your charming Victorian homes, art galleries, retail spaces, historic hotels, the amazing scenery and the emcompassing flavor of the artistic community. It was fun visiting. I’ll be back!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Gem Stone Village Discovered

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I’m also looking for gems that the average reader might have missed.” ~ Terry Windling

“My, oh, my, isn’t it gorgeous?” I said to my husband and son, as we drove into Ouray, Colorado on Saturday. “Didn’t I tell you, Mom?” my son said “that’s why I said you have to come see it.”

Ouray, nestled between high, high peaks in the San Juan Mountains is called “Switzerland of America©.” The “alpine-like” village is a gem. Outstanding ice climbing and summer rock climbing and the healing hot springs are just a few reasons that this little town is so busy with tourist activity.

On Saturday morning the center of town was the starting place for the Imogene Pass half marathon. Fifteen hundred runners faced a challenging course that climbed from altitudes of 7,700 elevation to 13,000, over an unpaved mountain pass from Ouray to Telluride.

I’d be remiss if I didn’t mention the relief and pride I felt as my saw my son cross the finish line after running seventeen grueling miles. It takes guts and grit to tackle it. He did well for himself, finishing 14th in his age group. But, he said many of his competitors were “seniors who looked older than the mountains and really put him and the younger people to shame.” I noticed that as I watched.

Ouray has so much going for it! Well cared for Victorian buildings, art galleries and quaint little shops, the Ouray Hot Springs, and charming bed and breakfasts, historic hotels.

It was second Saturday Art Walk, and we made the rounds. We stopped into Buckskin Booksellers. They have a large and outstanding collection of books of regional interest on Colorado, Western history and of geological subjects such as mineralogy, mining, fossils, rock hounding and the like.

I also noticed some outstanding art books scattered in different retail establishments throughout town. You could not help but notice them because some were like tomes – oversized, beautifully crafted, filled with magnificent images. I spied John Fielder’s Ranches of Colorado http://www.johnfielder.com and books on the Art of Howard Terpning

Many notable movies were filmed in Ouray County. My son Marc’s interest in visiting Ouray was more than just to run in a footrace. As a filmmaker, he was interested in seeing the settings of these movies:

Our visit to Ouray was a perfect stop along the way of a fun and fulfilling weekend. I’d like to return some day to further explore this area. It is located near where four states – Colorado, New Mexico, Arizona and Utah come together. There is a lot more to see such as Twin Peak Falls, and more to do than I ever realized.  For more information, visit this website http://www.ouraycolorado.com/.

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpected and www.CornerstoneFulfillmentService.com.