New Approaches to Marketing

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confused about marketingpngOk…so, I know what you are thinking “The year is more than half-way over. You had made a pact with yourself that 2013 will be the year that your independent business will make some transitions in the way things are being done especially, when it comes to marketing and promotion. But you are not sure where to start.”

Business marketing has indeed changed. Print ads are risky – it is too hard to hit your target market. Mass mailing campaigns are expensive, postage is outrageous and print publications are disappearing. With the cost of gasoline, and heavy traffic, cold calling is no longer economical and meeting people the old fashioned way, has nearly gone by the wayside, too. The traditional sales mindset approach has been replaced with social media communications.

There is no reason for a business to be invisible in this digital age of communication. Sometimes all it takes is basic education to gain an understanding of how to use today’s marketing tools effectively. As Sir Francis Bacon once said,  “Knowledge is power.”  There is no need to remain in a state of confusion, action always brings a sense of fulfillment.

This blog brought to you by www.CornerstoneFulfillmentService.com. A Company Specializing in e-Commerce and e-Marketing for Independent Publishers. Do return tomorrow for more independent thoughts, words and views from All Things Fulfilling.

Two Rules for On-Line Selling

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“The only limit to your impact is your imagination and commitment.” ~ Anthony Robbins

Let’s face it, many authors love the creative process and would rather write than self-promote. From consulting with independent publishing clients, I’ve concluded that the #l reason independent publishers do not succeed is lack of consistent marketing efforts – it takes real commitment.

  • Rule #1: If you are selling your book over the internet, you must be marketing over the internet consistently.
  • Rule #2:  A strong web presence is necessary so your product is visible to potential buyers.

strategy and implementationThere are writers and there are marketers, and not everyone is both. Be honest with yourself. Determine if you capable of both. If you are not sure, that’s where a company that specializes in e-commerce and e-marketing for independent publishers comes in handy. They can educate you about what it really takes to successfully promote and market your book over the internet and whether your technology skills are up to it.

Remember, writing a book, or producing music or film, is just the beginning of the independent publishing business. Marketing strategy is as equally important to becoming a successful publisher of media content.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Bringing Fulfillment to Life

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The greatest discoveries have come from people who have looked at a standard situation and seen it differently.” ~ Ira Erwin

What does fulfillment mean to you? Which medium of art do you like to explore the most to find a satisfying experience? Do  you like discovering the works of new musicians, a debut author or watching a new film release?

People who love books, LOVE books! Some individuals can not get enough music in their lives, and for others – there is nothing more personally fulfilling than watching an inspiring film, whether it is on the big silver screen or not.

What is your choice of entertainment? Take our quick survey, and we will let you know the result at a later date.

Take time this summer to explore whatever it is that floats your boat in your life!

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Reading into Thoughts

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We buy books because we believe we’re buying the time to read them. ~ Warren Zevon

Good story line, great characters, mystery, romance, captivating dialogue or cover, identification with place or setting – all good reasons why people buy books.

I never much thought that hope may be a reason for buying a book. But, yes, as I ponder the idea, it is true. We do buy books anticipating we will find time to read them. And we trust there will be something that speaks to us from within the pages.

man with child readingI recently read The Light between Oceans by author M.L. Stedman. What a moral dilemma the characters in this novel face. It is a very compelling, thought provoking story. The book made me stop and consider all the reasons parents take the plunge and bear children. On the list is the same element of hope we have in buying novels.

We hope we will have enough time to love our children they way we ought to and we will have a fulfilling relationship with them. As with books, what’s the point of having children in the home if we can’t appreciate them, and if they do not remain in our hearts and minds forever?

There is a blog I’ve been following for about a year by Tom Dawson, author of Cottonwood. http://tdawson-cottonwood.com/pieces.html . Dawson’s commentary on being a father  and grandfather in his “Pieces” column is worthy of reading. Follow the link, and scroll down until you see the article titled “The Promise.”

Just another independent thought this morning about books and children. Do return tomorrow to All Things Fulfilling.

America through Images

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I think at a child’s birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift should be curiosity.” ~ Eleanor Roosevelt

 Happy Birthday, America!

Today’s blog is all about independence, patriotism, and all things fulfilling and nostalgic through American art posters.

Each of these works of art have been created by independent artists and can be purchased, and shipped world-wide through e-commerce (through the web or on-line). Please go to www.AllPosters.com .

As you take a tour, remember those who have fought to defend our country’s liberties, this day and every day. Enjoy the American story, told through images.

Happy 4th of July, everyone!

adolph-treidler-soldiers-without-gunsfood is ammunition dont waste

girl pulling for soldier

wwii-can-all-you-can

edward-penfield-every-girl-pulling-for-victory-save-waste-papersilence means security

stevan-dohanos-two-generations-of-vets-july-5-1947

scott-westmoreland-surfin-usa

wwii-us-poster-1942

charles-coiner-give-it-your-bestThis blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Do return tomorrow to www.allthingsfulfilling.com .

America’s Oldest 4th of July Celebration

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He who loves not his country, can love nothing. ~ Lord Byron

Bristol, Rhode Island, the home of Roger Williams University http://rwu.edu/,  is a place that can claim the title of the city with The Oldest 4th of July Celebration. The town celebrates Independence Day in grand style and it is very special. This year, its residents will beat the drum to the 228th annual event. A patriotic parade, music concerts, an interfaith service, and a 4th of July Ball  are only a few things on the docket. The town will be decked out in its red, white and blue regalia – flags, banners, buntings and posters adorn the buildings. All things fulfilling about our country’s freedom and independence will be evident, including an abundance of food and drink that we have in America.

In the most recent issue of Yankee Magazine, an article about Bristol’s 4th of July celebration was featured. Pick up a copy of the magazine at your neighborhood newsstand. You can also read about the scheduled events on the official website, by following this link. http://www.july4thbristolri.com/.

Happy Independence Day, everybody and don’t miss the photographs below of Americana at its finest. This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

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GodBlessAmerica

Rockwell Models Gather

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“I am the oldest antique in town.” ~ Norman Rockwell

RosieTheRiveterI love the images of Norman Rockwell. To me they are symbolic of the innate goodness of people and the average hardworking American. The paintings also remind me of a time when children were not rushed through childhood and were able to retain their innocence and naïveté for much longer. Things like patriotism, creativity, family and fellowship among people are depicted in so many of Rockwell’s paintings.

On July 6th, the NormanRockwellMuseum will be having a reunion of the models who posed for the artist who are still living. This event is being held in honor the 20th anniversary of the new museum building in Stockbridge, Massachusetts. Panel discussions and the opportunity to hear Melinda Pelham (the daughter of the Arlington, Vermont Rockwell assistant), talk about her recent Rockwell discovery and her appearance on PBS-TV’s “Antiques Roadshow.” To read more about the Norman Rockwell Museum and this event, please follow this link to the website. http://bit.ly/16z8gcm .Click for info & ordering on Norman Rockwell Publications

Sounds like a fulfilling event! Put this on your “to do list” if you are in the area. While you are there, check out the many antique shops, farmers markets,historic architecture and the spectacular Berkshire countryside. The Sterling and Francine Clark Museum in Williamstown, Massachusetts http://www.clarkart.edu/museum/  is just a hop, skip and a jump away and worthwhile seeing!

Have a fulfilling 4th of July week, everybody. Cheers to independence and all things made in America!

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Fulfilling Flashbacks

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“God has given us our memories that we might have roses.” ~ Unknown

Recollections bookThere is a book by Jim Chambers called,  Recollections: A Baby Boomers Memories of the Fabulous Fifties that is a fun read if you grew up in the 1950’s and 1960s and like to return temporarily to yesteryear. Although I believe in the importance of moving forward in my life, just thinking back to childhood days is fulfilling.

Click for info & ordering

The other day, I returned to my childhood, when I stopped by a snowball stand (also known as snow cones, in other parts of the country) for a treat down memory lane. Choosing a flavor has not become easier as an adult, I can assure you of that. Tutti-fruity, blood orange, thunderbird, lemon-lime, they all sounded good, but root beer eventually won out. The girl manning the stand rushed me to a quick decision when she looked at me with her beady eyes, as if to say “Hurry up lady, make up your mind, I’ve got along line of people waiting.”

As I sipped and crunched on the giant-sized cup of crushed ice with artificial flavoring, I thought back to all kinds of fulfilling thoughts of summer from the 1950s and 60s. Do you remember?

  • “Sea and Ski” suntan lotion? Back then, the thought of adding a sun block to the lotion would have been a travesty!
  • The drive-in movies? The audio box that hung from the window emitted sounds that crackled and broke up.
  • Lazy  days by the pool or laying on the bed reading The Bobbsey twin novels? One book after another?
  • Doing the twist or the “Freddie” with your friends? Loved the Beach Boys, the Mamas and the Pappas, the Temptations, the Righteous Brothers and the Supremes.
  • Walking between bolts of fabric at the sewing store? Dreaming about patterns, colors and materials you’d need to make a back to school dress for      September?
  • Waiting for the weekly airing of Candid Camera? That show always tickled me pink.
  • Screaming like a raving maniac when the Beatles appeared on Ed Sullivan? How I adored Ringo and also Topo Gigio!

608-worldsfair-postcardI was keenly aware that our family shared a special privilege, the summer of 1964. We went to the World’s Fair in NY. Oh, how I wish my youngest brother was old enough to remember it. He was just a baby. I marveled at seeing the huge globe on display, and colorful flags from all the nations represented, surrounding it. Our family sang “It’s a Small World After All” the entire way back to Baltimore.

Ahhhh…childhood. Beautiful childhood. I had all the time in the world just to be a kid and play. Unfortunate that today, kids get rushed through it, isn’t it?

This  blog brought to you by Sue B Leonard, author of Gift of a Lifetime: Finding Fulfilling Things in the Unexpected Click for info & ordering Sue’s memoir and www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Films to Look Forward to in 2014

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“Empires of the future are the empires of the mind.” ~Winston Churchill

Scanning of a human brain by X-raysPhysics, apocalyptic events, abilities of the brain, technology, traveling to places here-to-fore unknown, Western culture, the power of the Universe are themes that run rampant in films set to be released in the year 2014. Success of these films will be  dependent on the filmmaker’s storytelling ability, and visual effects are sure to be a large part of that, along with compelling characters, plot and settings.

Here is a list of movies to look forward to in 2014. http://imdb.to/15yrzQB.

Which of these movies appeal to your interest and which do you think will bring you personal fulfillment? Noah and Transcendence and The Grand Budapest Hotel are at the top of my list.

Happy Film Friday, everyone. Have a good weekend, and do return to All Things Fulfilling on Monday! This blog brought to you by www.CornerstoneFulfillmentService.com.

Postcards Facing Extinction?

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He who moves not forward, goes backward.” ~Johann Wolgang von Goethe

I tried, I really did, but there were no postcards to be had within a 20 mile radius. A few weeks ago I searched every convenience store, gas station and even inquired in local restaurants and marinas. Even on a remote island, where progress moves very slowly, postcards are like dinosaurs – they are non-existent. I had hoped to send some to my writer friends but, e-communication seems to have replaced most paper correspondence.

What with the price of gas, I couldn’t see traveling further than twenty miles just for a few postcards. So, for my author friends at the Steamboat Writers Group,http://steamboatwriters.com/ I’ll post my own image of my travels in this space and the message I would have written on a postcard if I’d had one.

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Visiting with writers groups in my travels – listening to works in progress. All things western traded for narratives about all things nautical. Fictional tales about authors bagging the big buck in the Rockies replaced with bragging about the big catch in the Atlantic. I still wait with baited breath for a true story. All things fulfilling and fun! See you soon.

The next greetings go out to my other pals at We Write Steamboat ,http://on.fb.me/1a8jQzO a networking group that I organized a few years ago. And also to the Colorado Independent Publishers Association. www.cipabooks.com.

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Hi Gang –

Wish you were here – great place for a meeting. Writing group conversations on East Coast are very familiar. Like the west, independent publishing, e-books, print-on-demand & how the industry has changed takes priority no matter where I travel. All things fulfilling and fun! Wish you were here.

This blog brought to you by www.CornerstoneFulfillmentService.com. A Company Specializing in e-Commerce & e-Marketing for Independent Publishers.