Category Archives: business

New Approaches to Marketing

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confused about marketingpngOk…so, I know what you are thinking “The year is more than half-way over. You had made a pact with yourself that 2013 will be the year that your independent business will make some transitions in the way things are being done especially, when it comes to marketing and promotion. But you are not sure where to start.”

Business marketing has indeed changed. Print ads are risky – it is too hard to hit your target market. Mass mailing campaigns are expensive, postage is outrageous and print publications are disappearing. With the cost of gasoline, and heavy traffic, cold calling is no longer economical and meeting people the old fashioned way, has nearly gone by the wayside, too. The traditional sales mindset approach has been replaced with social media communications.

There is no reason for a business to be invisible in this digital age of communication. Sometimes all it takes is basic education to gain an understanding of how to use today’s marketing tools effectively. As Sir Francis Bacon once said,  “Knowledge is power.”  There is no need to remain in a state of confusion, action always brings a sense of fulfillment.

This blog brought to you by www.CornerstoneFulfillmentService.com. A Company Specializing in e-Commerce and e-Marketing for Independent Publishers. Do return tomorrow for more independent thoughts, words and views from All Things Fulfilling.

Two Rules for On-Line Selling

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“The only limit to your impact is your imagination and commitment.” ~ Anthony Robbins

Let’s face it, many authors love the creative process and would rather write than self-promote. From consulting with independent publishing clients, I’ve concluded that the #l reason independent publishers do not succeed is lack of consistent marketing efforts – it takes real commitment.

  • Rule #1: If you are selling your book over the internet, you must be marketing over the internet consistently.
  • Rule #2:  A strong web presence is necessary so your product is visible to potential buyers.

strategy and implementationThere are writers and there are marketers, and not everyone is both. Be honest with yourself. Determine if you capable of both. If you are not sure, that’s where a company that specializes in e-commerce and e-marketing for independent publishers comes in handy. They can educate you about what it really takes to successfully promote and market your book over the internet and whether your technology skills are up to it.

Remember, writing a book, or producing music or film, is just the beginning of the independent publishing business. Marketing strategy is as equally important to becoming a successful publisher of media content.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Bringing Fulfillment to Life

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“The greatest discoveries have come from people who have looked at a standard situation and seen it differently.” ~ Ira Erwin

What does fulfillment mean to you? Which medium of art do you like to explore the most to find a satisfying experience? Do  you like discovering the works of new musicians, a debut author or watching a new film release?

People who love books, LOVE books! Some individuals can not get enough music in their lives, and for others – there is nothing more personally fulfilling than watching an inspiring film, whether it is on the big silver screen or not.

What is your choice of entertainment? Take our quick survey, and we will let you know the result at a later date.

Take time this summer to explore whatever it is that floats your boat in your life!

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

The American Story in DVDs

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“You need to take pride in what God has given you.” ― Joel Osteen, Your Best Life Now: 7 Steps to Living at Your Full Potential

“God Bless America.” Those words get to me every time! Over 4th of July I was with my family at a small marina on the Chesapeake enjoying a band that was playing popular songs from the 1970s and 1980s. I was in my glory listening to “oldies but goodies,” including Bruce Springsteen’s “Born in America.” The band ended the evening with singing “God Bless America.” Many of us stood, and placed our hands over our hearts, as we were taught to do during patriotic anthems.

learn our historyIn today’s world many students are not aware of the role God has played in our nation’s history. In my opinion, it is sad, and frankly, un-American not to teach it in schools. Love of country and our creator, go hand in hand. If you ask me, without a personal belief system that includes faith our country, and in our fellow citizens, and  belief in a force much greater than humankind there is less hope in the world for growth, prosperity, ingenuity, and other things that we Americans have always held near and dear to our hearts. These attributes are what has made our country great.

There is a new series of animated films called “Learn our History.”  Writers, animators, historians and educators collaborated on this project to make certain highlights from America’s story of independence available to students and teachers. You can see a sneak preview, free of charge, through this website. http://www.learnourhistory.com/Columbus.html.  The lessons are uniquely told, in a fashion that is interesting and compelling. The American Revolution, Lewis and Clark Expeditions, The Mayflower and the First Thanksgiving, Christopher Columbus’ Great Discovery are just a few topics on this DVD series.

Order these independently produced films to share with your children and keep the American story alive. Teaching history does not have to be rote learning of facts, creative storytelling is incorporated into each of these movies. They are also formatted for on-line streaming on I-Pads and i-phones  and other internet connected devices.

Return tomorrow to All Things Fulfilling. This blog brought to you by http://www.CornerstoneFulfillmentService.com.

America through Images

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I think at a child’s birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift should be curiosity.” ~ Eleanor Roosevelt

 Happy Birthday, America!

Today’s blog is all about independence, patriotism, and all things fulfilling and nostalgic through American art posters.

Each of these works of art have been created by independent artists and can be purchased, and shipped world-wide through e-commerce (through the web or on-line). Please go to www.AllPosters.com .

As you take a tour, remember those who have fought to defend our country’s liberties, this day and every day. Enjoy the American story, told through images.

Happy 4th of July, everyone!

adolph-treidler-soldiers-without-gunsfood is ammunition dont waste

girl pulling for soldier

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edward-penfield-every-girl-pulling-for-victory-save-waste-papersilence means security

stevan-dohanos-two-generations-of-vets-july-5-1947

scott-westmoreland-surfin-usa

wwii-us-poster-1942

charles-coiner-give-it-your-bestThis blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Do return tomorrow to www.allthingsfulfilling.com .

For the Love of Reading

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To be successful, the first thing to do is fall in love with your work.”  ~ Sister Mary Lauretta

cultivating readers and writerssWe’ve all heard adages about having passion for our work, haven’t we?  Author Joseph Campbell has written a lot about following our bliss. Some people take issue with his teachings but, it does give us fulfilling feelings when we become absorbed in the things we love to do. If you are interested in learning more about  the life and writings of Joseph Campbell, please follow this link. https://en.wikipedia.org/wiki/Joseph_Campbell.

Today I am feeling so very grateful because I love what I do, and do what I love – consult with independent publishers about selling and marketing their publications over the internet. It affords me the opportunity to delve into the desires of both readers and writers to learn what sells books and what makes for fascinating stories.

Writers, in general, are an interesting group of people. Learning how authors draw from their careers, experiences and their imaginations to create fulfilling tales to share with others, is always insightful. Some authors tell tales that are true to life, others have made up characters, settings and plots, all contrived through the power of their own creativity.

Last week I took an inside look at a book club. I was a casual observer and purposely did not enter into the conversation. I only listened. What factors, I wanted to know, have the greatest influence on the way a reader perceives a story and forms their opinions. Is it the age of the reader or some other individual perspective, or experience that determines whether a reader likes a book or not? Does geographical location change the dynamics of how a book club runs its meetings and critique sessions?

Do return tomorrow as I share my findings as an observer of a book club group. This blog brought to you by www.cornerstonefulfillmentservice.com.

The Viewpoint of a Famed Writer

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“The past actually happened. History is what someone took the time to write down.” ~ A. Whitney Brown

“The town that fooled the British” is a tagline that St Michaels Maryland http://bit.ly/140ExHA earned during the War of 1812. As I entered through the gates of the Inn at Perry Cabin and came upon the rose gardens with a fabulous garden conservatory, my exact thoughts were “I do, indeed, feel as if I am in England.”

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 Above: Garden Conservatory on Grounds of Inn at Perry Cabin http://bit.ly/17JGjCc

Below: Entrance to Inn at Perry Cabin

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St. Michaels, named after the patron saint of mariners, is filled with seafaring history. The Chesapeake Bay Maritime Museum is a popular attraction for tourists, and locals alike, who want to learn about the legacy of the town and share its place in history with children.

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Above: Building at the Chesapeake Bay Maritime Museum http://bit.ly/11bNJu2

Below: More sites on the grounds of the Museum

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A trading post for trappers and tobacco farmers back in the mid-sixteenth century, today St. Michaels offers great recreational opportunity on the waters of the Miles River and Broad Creek, just some of the fabled places on the tributaries of the Chesapeake Bay that author James Michener wrote about.http://bit.ly/140G54n.

A well-preserved vintage port, my exploration of “St. Mike’s” was fun, educational and inspirational as I took in the museum, shops, art galleries and other sites in heart of Chesapeake Bay country. Join me as I share my journey from St. Michaels to nearby Tilghman’s Island through photographs.

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Above: Entrance to Marina at St Michaels

Below: How to Read the Weather from A Stone

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Below: The very charming “Parsonage Inn” (circa 1883) http://www.parsonage-inn.com/

Love the turret uniquely placed in the center, at the heart of the structure, rather than on the corner as so  many typically  are.

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Gallery Window

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Photo above: Loved the name of this boat “Once Upon a Time.”

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Bridge Restaurant at the Bridge onto Tilghman’s Island

To read more about the history of this region of Maryland, things to see and do, and to see more pictures, follow the links I have provided throughout this article. Thanks for visiting this site. Come back tomorrow!

This blog brought to you by www.allthingsfulfilling.com and www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

A Colorful Stroll

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The craving for color is as necessity as water and fire.~ Frenand Leger, “On Monumentality and Color”, 1943.

Walking through the streets of historic St Michaels, Maryland is like tip-toeing around dabs of color on an artist’s palette. The shops, restaurants and some of the houses are painted beautiful vivid colors with eye-catching contrasting trim such as lemon yellow, cerise, aqua, bubblegum pink, lime, amethyst, baby blue, coral, fuchsia, bittersweet and azure. Bright and bold, no watered down pigments and few earthy colors that reign in Western landscapes. There is no doubt I am in the Eastern part of the United States.

One can’t help entering through the doors of the retail spaces out of curiosity to see whether the goods inside are as decorative and enticing as the structures themselves. Come along on this photographic tour of the beautiful harbor town of St Michaels, Maryland. Return tomorrow , I’ll show you what else I found in St. Mike’s that was as tasteful as the gourmet cupcakes they sell at Sweetie Bakery . It was a fulfilling day of doing business in the “Land of Pleasant Living” and on the Chesapeake.

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Thanks for visiting www.AllThingsFulfilling.com, the blog of www.CornerstoneFulfillmentService.com.

Launching from an International Shipping Port

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You must live in the present, launch yourself on every wave, find your eternity in each moment. ~ Henry David Thoreau

Charming Oxford, Maryland, http://www.oxfordmd.net/ a small waterside town of about 1,000 people is one of the oldest towns in America.  Oxford has a very southern feel with huge, old magnolia trees lining many of its streets. Until the American Revolution, Oxford enjoyed prominence as an international shipping center surrounded by wealthy tobacco plantations.

On my way to St Michaels, Maryland, I boarded the Oxford ferry for a scenic fifteen minute ride across the TredAvonRiver to the town of Bellevue, Maryland. The ferry is the longest running privately owned ferry in the country.  Service began in 1683.

People in Oxford live a fulfilling “waterman’s way of life.” Here are a few pictures from my travels to Oxford.

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Above: A Day at Work for Oysterman & Crabbers

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Oxford is enjoying a new resurgence based on tourism and leisure activities. Its quiet environment, fresh air and cooler breezes provide a haven from the hustle and bustle of  the Baltimore-Washington metropolitan area.  Boaters, weekend visitors, and summer residents find Oxford a welcoming change of pace.

Filmmakers came to Oxford in 2006 when they captured some of their scenes for the movie Failure to Launch, a romantic comedy staring Matthew McConnaughey, Terry Bradshaw and Sarah Jessica Parker. This film can be ordered through the Internet Movie Database http://imdb.to/14ZGByG .

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Photo: The stars of the film Failure to Launch in Oxford, Maryland

Do return tomorrow and I will show you more photos of fulfilling things I found to see and do, when I traveled from Oxford to St Michaels, Maryland.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Honoring Nature and Roots in Photography

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Good art is art that allows you to enter it from a variety of angles and to emerge with a variety of views. ~ Mary Schmich

dorchester center for the arts_3 The exhibit, Creatures in Motion, is like looking out at the world through the eyes of a true nature lover. The photography of Linda Roy Walls is featured at the DorchesterCenter for the Arts during the month of June 2013. Images of living things (bovine, beast and avian) in their natural environment, is  the focus of the exhibit.

It is evident by the images Walls captures, the artist believes in “living in the moment.”  Scenes of  her environment, wildlife, and all other things that catches her eye, through the lens of the camera,  provides an even more extensive photographic collection on her website.

Walls has honored what is important to her in her life through the three photo books she has published. One book, “Ode to Ed” is dedicated to her father, a war veteran, who succumbed to leukemia due to Agent Orange poisoning after three tours of duty in Vietnam. Her other photo books “Riding Waves and Herding Cats” and “The Content Canines” call attention to more of what she has found fulfilling in living on the Eastern Shore of the Chesapeake Bay. Her travels to Ireland will be the focus of an upcoming publication.

Linda Roy Walls is also a writer for the column “Ponderings” in the Dorchester Banner and a contributing writer for other regional newspapers and magazines. Ever the artist, she is also involved in a portrait study of humble Eastern shore waterman and other locals who add flavor to the region in which her roots have been planted.

IMAG0645Stop by the DorchesterCenter for the Arts to see the photography of Linda Roy Walls, it is a limited but delightful sampling of her photographs. To see more of her images,  read her artist bio and to learn more about her art, photography and writing, please visit her website http://www.lindaroywalls.com/.

We look forward to sharing more independent thoughts, words and views with you tomorrow on www.AllThingsFulfilling.com. This blog brought to you by www.cornerstonefulfillmentservice.com. A company specializing in e-commerce and e-marketing for independent publishers.