Tag Archives: fulfillment companies

Books from Basement to Marketplace

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“You have all the reason in the world to acheive your grandest dreams. Imagination plus innovation equals realization.”~ Dennis Waitley

A mistake that some independent publishers make is putting all efforts into writing and publishing their book and forgetting about marketing campaigns. This leads to poorly or under-marketed  books. Over printing can also leave an independent publisher with a pile of unsold books.

Does your independently published book or film still have as much relevance today as when it was published, yet you have cartons sitting in your basement rather than on the shelves of your audience?

Enter E-Marketing! Through the use of social media marketing and e-commerce (internet selling), why not explore the possibility of ridding yourself of books that are still current in subject matter. Breathe new life  into  your attempts at marketing and selling them. Social media marketing can be the perfect tool for reaching potential readers and to getting those books sold. Many independent publishers have never used these tactics of book selling,  but there are professionals who can assist with every step along the way.

Give it a go! Opportunity may be just a search engine away! Start with e-commerce for independent publishers.

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It’s All Good!

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“We immediately become more effective when we decide to change ourselves rather than asking things to change for us.” ~ Stephen Covey

You all must think that this blogsite only focuses on independent publishing. Not so! I will read any book or watch any film so long as it adds value to my life, independently published or not!

Although we all stop growing physically at a certain age in life, that does not mean our intellect and self improvement skills need to stop growing, too. Growth from that perspective should be never ending.  Our evolution as human beings should be ongoing, especially if we are to live the kind of life we want for ourselves.

Last week, I stopped by the library and picked up a book that I never expected to be as useful to my own life and business as it is. It is called “Daily Reflections for Highly Effective People” by Stephen Covey, published by Franklin Covey Company. What a treasure chest of writings this book contains for a values based business. If every business operated with the same synergy suggested in this book, we would all be living in a diamond mine.  Every company and organization would shine so brightly, we would all need blinders on! There is no “preachiness” in each short daily reflection in this book, only empowering principles for living life effectively and with great integrity.

We are all diamonds in the rough. This helpful book may add polish to your life, and contain the very things you have been searching for along your path to an enriched life. Check it out!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Being on Target

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“All great men are gifted with intuition. They know without reasoning or analysis what they need to know.” ~Alexis Carrel

Hah! I knew I should listen to my intuition or the big guy in the sky who has been telling me to press on, not to listen to all the doubters, to carry-on with what feels right and just! I am talking about social media marketing!

One of the most high of all feels the same way I do! The Pope just advised his people that they need to spread the word by responding to “today’s cultural shifts” and if that means messing about with electronic technology and the virtual world, so be it! The Pope is an advocate for the use of electronic images, blogs, websites and videos to communicate with the masses of people throughout the world.

I concur! This is also what I have prescribed for opening up doorways of opportunity for all of our independent publishing clients! See that, sometimes it really pays to listen to your intuition or whatever elevated “being” you listen to!

Are you paying attention?

This blog brought to you by www.CornerstoneFulfillmentService.com.

Prepping for An Event

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“The potential possibilities of any child are the most intriguing and stimulating in all creation.” ~ Unknown

The buzz has begun, excitement is in the air, things are  beginning to transition and I am getting ready!

A few hints won’t hurt a soul-

  • The location could be here or elsewhere
  • It will be worth the wait
  • The anticipation is more than I can stand
  • It will all come, in due time
  • You won’t  be left out

What is it you may ask? That is for me to know, and for you to find out! In the meantime, I am getting dressed. We all hate to be left waiting. Come on back, anytime!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Writers Revelations

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“The root of all superstition is that men observe when a thing hits, but not when it misses.” ~ Francis Bacon, Sr.

I didn’t know writers were a superstitious group! In truth, it never crossed my mind. Except for a few, all superstitious beliefs escape me. Every once in a while, I will search for the allusive four leaf clover and I walk around rather than under a ladder. But that is more out of concern for safety than thinking bad luck will befall upon me.

Yesterday, I was reading Poets and Writers Magazine www.pw.org and there is a page where writers recommend their secrets to success. Each had unique words of wisdom, but writer Jonathan Lethem suggested that his belief in superstition has helped him succeed along the way. To quote him “Have lucky things. It doesn’t matter what they are. I bought a green cardigan sweater for a quarter at a thrift store in Bennington, Vermont and wore it nearly every day through the writing of my first three novels, until it was in tatters.”

Jonathan has struck my curiosity! Are writers really, as a group, a superstitious lot? What would you add to a list of quirks, habits, superstitions and rituals that you practice when engaged in a publishing project? You can post them on this blogsite for all to see.

I’ll bet Poets and Writers Magazine has some words of wisdom they could add – they have been publishing the magazine for 40 years! I hope they remember to blow out all the candles on the cake! Happy Birthday, Poets and Writers Magazine.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Trim, Clip and Snip!

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“In character, in manner, in style, in all things, the supreme excellence is simplicity.” ~ Henry Wadsworth Longfellow

I can stand it no longer! I feel like I am sitting amid chaos. It is time for me to switch gears over the next few days. I must become an editor and clean up my act.

Being all surrounded by mail, papers, files, e-mails and other extraneous things leads to the feelings of exhaustion and confusion. I can no longer think succinctly. This is not typical of the way I operate, clearly something must be done.

Organization experts say 80% of your desk should be empty. I have  a long way to go! Ridding myself of what is no longer needed will clarify and simplify my life once again. After all, the tax man will be coming to call pretty soon. I need to organize records that have accummulated all year long and be ready.

Now, where do I start? I think I will start with my hair. A new style! It will be like my desk – even if I don’t like the clean new look, it is bound to grow back .  But, at least for now, I will be able to see clearly once again.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Beyond Ourselves

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“Compassion is the basis of all morality” ~ Arthur Schopenhauer

Yesterday, we had a very timely speaker at our Kiwanis International weekly meeting. Dr. Dawn Obrecht and her husband Erik Landvik were there to speak with our group about the disaster relief work they have done all over the world. They set up a medical clinic to assist the victims of the Indonesian tsunami, Dr. Obrecht doctored the injured after Hurricane Katrina and has in fact, volunteered her time to five other calamitious events resulting in great loss of life and widespread destruction.

As we watch all that has happened in Haiti over the past week, it gives me pause to think, what this world would be like if Doc Dawn and her husband Erik and thousands of other extraordinarily compassionate individuals did not exist in this world.

Dr. Dawn Obrecht has chronicled her experiences through the writing of her independently published book, Mission Impossible: A Missionary Doctor’s Journey of Healing. http://www.docdawn.com/book1.php.  The perils that she has been up against in her work as a missionary doctor will leave you with an increased understanding of the compassion, kindness and unique human qualities that exist in individuals that are so willing to put themselves, at their own expense, on the line for others.

Dr. Obrecht’s work is not done, she has gotten calls to help in Haiti, however, until there is more order and structure with the relief efforts, she has been advised to wait. Hopefully, Erik will be at her side as this extraordinarily gifted couple work together to fulfill the work that is so important in their lives and to the survival of others.

It has been an honor to begin to know Dr. Obrecht, who like me, was born and raised in Baltimore, Maryland! We will  be working together with the Macedonian Mission for Humanity, to help raise funds through an international dinner,  to ship a container of much needed medical supplies to children’s hospitals in Macedonia.

What small thing can you do to help your community or another community of people who are in dire need of help?

This blog brought to you by www.CornerstoneFulfillmentService.com.

Weekend Indie Publishing News

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One of the best on-line guides to what is happening in the publishing world that I know of is the Southern Review of Books!

http://www.anvilpub.net/southern_review_of_books.com

This on-line resource is choked full of breaking news on books, trade shows, book fairs, book festivals, seminars  for authors, publishers and micropresses. Check it out, and subscribe!

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Guess who is featured in the March 2010 American Artist Magazine?  Artist Nancy Guzik! The March issue will be hitting magazine stands on January 26 and I have heard from one artist, that his issue has already arrived via subscription! The article features Nancy Guzik’s portraits and still life paintings and she shares her personal artistic journey with readers.  Don’t miss this important issue!  www.interweave.com.

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Opportunities Lead to Choices

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“You just don’t luck into things as much as you’d like to think you do. You build step by step, whether it is friendships or opportunities.” ~ Barbara Bush

Over the past years, I have made a concerted effort to stop living in the “what if” frame of mind, at least from a negative point of view. I have decided we are all better off if we look at “what if” from a perspective of opportunity and possibility, instead.

Have you ever stopped to think how e-commerce (on-line, internet selling) has opened up a whole new world of possibilities?  Orders can be placed from all reaches of the globe. Such are the advantages of e-commerce.

Independent publishing lends itself quite naturally to  niche publishing and social media marketing provides great opportunities for reaching those niche markets. A war historian in the U.S. can publish a book on WWI or WWII and a history buff in Europe seeking out the lastest book to add to his collection, will order with little regard of where it is being shipped from.

You will need to figure out how to get the order to your customer, in far off reaches of the world, the most reliable and economical way possible. Global shipping means a conundrum of options with customs forms to match! Each country has it’s own regulations to deal with, too.

Don’t be caught unprepared! Knowing how to get the order across the globe so that it does not go astray, can be part of the battle, too. When contracting with an order fulfillment company, of all questions, ask whether they ship worldwide. It matters!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Being Caught Unprepared

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“All speech, written or spoken, is a dead language, until it finds a willing and prepared hearer.” ~ Robert Louis Stevenson

Well, I have done it now. I do not mean this statement in a bad way, because I am happy to support a great cause. I have jumped in with all two feet and committed to something that may be beyond my expertise. I have volunteered to cook a dish for an International Dinner which is proposed to be in early March to benefit the Macedonian Mission for Humanity.  This worthy non-profit is hosting the dinner along with the Culture Club of the Steamboat Springs High School to raise money to ship a container of medical supplies from the USA to Macedonia. The medical supplies are needed for children’s hospitals in Macedonia, and the alternative would be for all of the no longer needed supplies to end up in America’s landfills.

As I have mentioned in my blog writing before, I am a comfort food junkie, so for me to commit to cooking a dish with international flair is a stretch! I will have to dig deep. Deep into all the international cookbooks at the Bud Werner Library, to see what recipe I can find that I can handle. Thankfully, I have some weeks to prepare.

I guess I could even call on my brother-in-law, a chef who has worked at some of the most impressive restaurants and a few embassies in Washington, DC and the Capital district. His recipe book might be a little too complicated for me, though.

This town is filled with all kinds of talent – good writers, good Artists, good restaurants, good cooks. Perhaps there are others that would like to join me in supporting the International Dinner and can rustle up some good international flavors and foods to donate to the cause. I challenge you and don’t forget to stay posted for more information on this event! It is a win-win cause, and the MMH could use all of your support, by attending the dinner or by bringing a dish to share. It is all about community sharing and the children in Macedonia are waiting!

Hungry yet?

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