Tag Archives: marketing

Staying True Blue

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“Besides pride, loyalty, discipline, heart and mind, confidence is the key to all the locks.” ~ Joe Paterno

Over the weekend, I had the pleasure of attending my first Kiwanis International Conference. It was a conference of Kiwanians from the Rocky Mountain Division. I could go on at quite some length about what the Conference covered, but it really isn’t necessary to give you all a minute to minute accounting of the weekend. I would much rather expound on the virtues of it’s members.

A shared belief in living one’s life according to ethical principles has brought personal fulfillment to the lives of each Kiwanis member I spoke with. How can you not be inspired by a group of individuals who display:

  • Courage in leading
  • Imagination in creating a vision for future generations
  • Integrity in the way they live their lives
  • Great hope for the future of our world

I traveled around the conference rooms, speaking with members, trying to get a sense of some of the projects each club is involved with. The information of the fundraising projects each club is engaged in was useful and interesting. But, what struck me most was the loyalty and fellowship that it’s members share. I spoke with members that have had allegiance to the club for as many as 30, 40 and 50+ years!  I met a wonderful woman who was 97 years young, and still actively involved. She spoke with me about her years of commitment to fighting for and improving the lives of children. She expressed her concern at the vast numbers of “latchkey” children. Now, if still being actively involved at age 97 is not loyalty, I don’t know what is!

Besides a great sense of loyalty to their fellow man, why do Kiwanians stay involved for 30, 40 or 50 years? It is simple! They all have great confidence that their service organization is making an “international difference one child at a time.”

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I See You!

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“There are many reasons why novelists write,  but they all have one thing in common – a need to create an alternative world.” – John Fowles

Years ago, one of the biggest challenges of all self publishing authors and independent publishers was becoming visible in the marketplace. Used to be, the fastest way to notoriety as an author was to be published by one of the large traditional publishing giants and then by doing a little name dropping as to who published your manuscript. Reality is, only a very small percentage of manuscript submissions ever get accepted by the big publishing conglomerates. Sad but true.

Now, opportunities for making a name for yourself as a independent publisher are all there! With a well-executed publication and a well thought-out, creative marketing plan and an undying belief in yourself and your publication (called self promotion!), success as an independent publisher is not as allusive as one might think.

If you have been frustrated by your attempts to self-promote your book, have you looked into the “new generation” of marketing  for writers? By design, social media marketing greatly increases your visibility as an independent publisher and the probability of being discovered. To those who are inexperienced with e-marketing, there  is nothing to be scared of!

No longer are independent publishers found just by a stroke of luck!

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Antiquarian Advice

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“The finest eloquence is that which gets things done”~ David Lloyd George

Guess what I did? Purchased my first antiquarian book! Thanks to the internet, I located and purchased the book through e-commerce! Interesting thing is , I located the book through Abe Books in British Columbia, Canada, yet the book was published in 1952 in Baltimore, Maryland.

To get to the real point, I wanted this book because it was authored by my uncle, Dr. John C. Krantz, who was professor of pharmacology at the University of Maryland. In fact, he is the only published relative that I know of! Not only was he a brilliant medical research doctor, who was widely published in medical journals, he was also a wonderful storyteller!

My uncle, Dr. Krantz, was a pioneer in medical research, and in my opinion, he was also a pioneer in teaching others about the art of public speaking! Today, there are a plethora of books on the subjects of career coaching, public speaking and professionalism in the workplace but, when this book was published in 1952, I doubt many books on these topics existed.

The book, The Art of Eloquence: A Governor and Scientist Look at Public Speaking was co-authored with Governor Theodore R. McKeldin of Maryland. The forward of this book was written by Lowell Thomas, an American writer and broadcaster who made the film Lawrence of Arabia famous.

Dr. Krantz and Governor McKeldin cover such topics in their publication as public speaking on radio, stage, giving welcome speeches, commencement addresses, speeches of acceptance and even as a toastmaster using humor. Tips on things such as how to dress for success, enunciation and proper modulation of the voice, protecting your voice from the cold and the importance of women removing their hats prior to television appearances are covered.

As a child, I knew my uncle was a greatly respected man of high integrity and intelligence. In the prime of his career, I was just a child, so I never witnessed “Uncle John” making a speech. What I have discovered inside the covers of this book, are transcripts of many of the speeches he made throughout his life. My intentions are to sit down soon, and read each and every one and to learn. After all, you never know when you could be called upon to address a group of people!

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Following Tradition

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“Grandfathers are for loving and fixing things.” ~ Author Unknown

Oh, how sweet it is! Isn’t that the truth? Pop was the best! He loved us all so unconditionally that he even loved us when he shouldn’t have. The four of us grandchildren were the apple of his eye, the light in his day, and we knew it!

I recently joined Kiwanis International. This service organization was established in 1915, when my Grandfather was a young man in his early twenties. Several months ago, I mentioned to my Dad that I was contemplating joining this fine service organization.  He reminded me of a few things – that my Grandfather, who was a fine custom homebuilder and my uncle, who was a medical reseach doctor, both were Kiwanians. Once I was reminded of this fact, I did vaguely recall that my Grandfather had a Kiwanis plaque hanging in his office.

Many might wonder why a person would join a service organization. It is simple! I was given so much as a child, in ways that have nothing to do with material goods, that if there is some way I can give back by being involved with this great organization, it will be my pleasure!

Kiwanians are involved in all sorts of service projects which benefit children. They aid in providing for homeless children, building playgrounds, raising funds for pediatric research, mentoring disadvantaged children, and much more. Great things come out of stepping out and giving a child a chance in life! I am going to follow in my grandfather’s footsteps, because being a Kiwanian is a tradition worth following!

This short trailer will give a little insight into what Kiwanis is all about! Take just a few minutes to watch fellowship, caring and community happen!  For more information on Kiwanis International, please visit http://www.kiwanis.org.

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Books from Basement to Marketplace

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“You have all the reason in the world to acheive your grandest dreams. Imagination plus innovation equals realization.”~ Dennis Waitley

A mistake that some independent publishers make is putting all efforts into writing and publishing their book and forgetting about marketing campaigns. This leads to poorly or under-marketed  books. Over printing can also leave an independent publisher with a pile of unsold books.

Does your independently published book or film still have as much relevance today as when it was published, yet you have cartons sitting in your basement rather than on the shelves of your audience?

Enter E-Marketing! Through the use of social media marketing and e-commerce (internet selling), why not explore the possibility of ridding yourself of books that are still current in subject matter. Breathe new life  into  your attempts at marketing and selling them. Social media marketing can be the perfect tool for reaching potential readers and to getting those books sold. Many independent publishers have never used these tactics of book selling,  but there are professionals who can assist with every step along the way.

Give it a go! Opportunity may be just a search engine away! Start with e-commerce for independent publishers.

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Prepping for An Event

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“The potential possibilities of any child are the most intriguing and stimulating in all creation.” ~ Unknown

The buzz has begun, excitement is in the air, things are  beginning to transition and I am getting ready!

A few hints won’t hurt a soul-

  • The location could be here or elsewhere
  • It will be worth the wait
  • The anticipation is more than I can stand
  • It will all come, in due time
  • You won’t  be left out

What is it you may ask? That is for me to know, and for you to find out! In the meantime, I am getting dressed. We all hate to be left waiting. Come on back, anytime!

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What Am I Getting Myself Into?

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“The value of many men and books rests solely on their faculty for compelling all to speak out the most hidden and intimate things.” ~ Friedrich Nietzshe

How many times have you had a book in your hands ready to buy, but then put it back on the store shelf because you didn’t know if you would like it or not? I don’t know about you, but I have done that frequently! The text on the back or inside flap covers gives us a glimpse into what the book is all about but sometimes that is just not enough. With just a little more insight into the book, perhaps you would be pushed over the edge into buying!

Guess what? Like movie trailers, which tease us into seeing a film, many independent publishers are now offering book trailers for the books they are selling on-line. I like that idea! For me, one extra flash of information about the book helps me discern whether to buy or  not.

Have you as an independent publisher put a book trailer on your list of ways to market your book? It may be the very thing that will grab the attention of a potential buyer and turn interest into action! As consumers, whether we are purchasing clothes, shoes, a book or a film, we all  want to know whether it “fits” prior to purchasing.

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Is This Just for Me?

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“All that is valuable in human society depends upon the opportunity for development accorded the individual.”~ Albert Einstein

Isn’t it funny how chance and timing lead to opportunity? We all have situations from time to  time that work out perfectly in our favor, in very unexpected ways.

This Saturday (tomorrow) is a perfect example of what I am referring to! My plans were to drive to Denver to drop my son and his college roommate off at the airport so they can  return back to school. My plans got even better when I received a telephone call this morning from a Colorado Independent Publisher Association member asking me if I would like to attend their Saturday meeting. www.cipabooks.com.

Perfect! I will be driving right by the site of the meeting just in time! Any opportunity to network with this group of publishing professionals is a great one! And to make it even more worthwhile, the speaker of the morning will be Brian Jud. The program will be The Buck Starts Here – How You Can Sell More Books in Special Markets!  He is also author of Beyond the Bookstore. Is this not just what I blogged about yesterday???

Turn down the chance to learn all I possibly can about this subject matter? No way!! Not when the timing is this perfect!!

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Order in the Court

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“Good order is the foundation of all good things.” ~ Edmund Burke

Before the holidays, I was feeling stuck in the snow. I had decisions to make, tasks to accomplish, unsolved business to attend to. All things that had me feeling bogged down.

It is difficult to move into a New Year with unfinished business, whether it is in your personal life or business life. Indecision only brings delays!

What a freeing feeling it is when we finally make decisions, right or wrong! What power we give to ourselves when we step out of indecision. Making a decision paves the way for movement, change and growth. It puts us one step closer to our goals!

You will notice, that as of today, we have put into place some changes in the appearance of our blogsite. It improves functionality of the site for our readers and positions us for exciting changes in the future. Stay tuned, as things develop!

For our independent publishing clients, if you are stopped in your tracks and unable to finish a project, no need to struggle. There are freelance publishing professionals that can help you with every step along the way. If there are decisions that you have put off making, be brave! It is all part of being independent – you can make your own decisions regarding what is best for your own publishing business. Use those freedoms to bring the results and outcome you have been striving for!

Clear the way for success – act now!

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A Gargantuan Gift

“Love is, above all, the gift of oneself ” ~ Jean Anouilh

For me, the greatest gift on this earth, is the gift of my family and our independent publishing clients, who allow us to serve them each and every day. They are the purpose of our work. I know blessings when I see them!

This blog will remain silent throughout the holidays so that I can give the best gift of all to my family – my time. If you have children, give them your undivided attention when they need it most. It is the best way to demonstrate how much you value their presence in your life. Unlike other things, nurturing children is not something that can wait.

We appreciate and value the feedback we have gotten from loyal followers of this blog site. In 2010, you will be able to post your comments on this site. Our aim is to provide a community of like-minded readers sharing our dreams, ideas, goals and needs as independent publishers. We want to hear from you and your comments will be a gift to us!

We look forward to sharing some exciting news with you, our loyal readers from around the globe, in 2010.

Merry Christmas, Happy Holidays and Happy New Year to All!