It Hit a Nerve

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“A great leader’s courage to fulfill his vision comes from passion, not position.” ~ John Maxwell

Last week, I received an e-mail from a frequent visitor to this blogsite. The correspondent stated that independent publishing is a hobby,  and nothing more. I found it interesting. I guess then, from her statement, we can all surmise that she thinks the independent films that are shown all over the world every year, are produced only as “hobbies?” Hardly!

I couldn’t  help but take quiet offense to her statement. I assured her that if she were to attend a professional publishing trade association conference with me, she would quickly realize that independent publishers are no different than those who seek to have their books published through traditional publishing houses. That by attending an independent publishing trade event, she would see that there is a huge network of professionals and vendors working hard to support each other in business, helping each other to succeed and are passionate about educating, inspiring, informing and entertaining others through their independent publishing.

What  I decided was that perhaps I needed to educate her about the fact that the independent publishing industry now represents almost half of all publishing revenue. In fact, between 2008 and 2009, the indpendent publishing industry has grown by 40%! I project that the independent publishing industry will grow even further this year.

It’s funny how people criticize what they do not understand. I am posting this video in hopes that the frequent reader of this blogsite, who hit a nerve within me, will return again and become better informed. There is so much excitement in the independent publishing industry. It keeps me engaged each and every day.

Art & Media Building Bridges

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“Education is all a matter of building bridges.” ~ Ralph Ellison

My, my how our world has changed in unimaginable ways. When I  stumbled upon a Reuters news article, I realized just how far our  world really has come, in all industries, with regard to international agreements and trade. Even the arts and entertainment industry has joined forces with other countries to collaborate on projects. Reuters has reported that Time Warner Inc.’s Cartoon Network is  partnering with the United Arab Emirates to open Carton development in that country and also a training academy in September. New production studios will open in early 2011, in the capital city of Abu Dabi.

The initiative  is part of efforts by Abu Dabi to diversity their economy and create a 27 billion dollar cultural hub for television, radio, film, publishing and animation. The cultural district will also house branches of France’s Louvre Museum and New York’s Guggenheim Museum.

Many of the media broadcast stations such as Fox News International, the British Broadcast Corporation (BBC) and CNN have also joined forces in this collaboration. To read the article in it’s entirety http://bit.ly/djCEIp.

Never would I have I have thought a cultural exchange of the Arts and media of this proportion would be possible many years ago.  How far we have progressed in the world of international business and in the exchange of bright, open minds full of all kinds of possibility.

To see a model of the futuristic buidings designed by architects from France and California architect Frank Gehry, please visit 

This blog brought to you by www.CornerstoneFulfillmentService.com.

Weekend Indie Publisher News

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Tis the Season for Annual Writers Competitions!

79th Annual Writers Digest Competition. Deadline May 14. Grand prize $3,000 and trip to NYC to meet with 4 editors or agents of your choice. 10 Categories to be judged.

For information on more writing contests, please visit Poets and Writers Magazine www.pw.org

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Creative Writing Summer Intensive Program June 13 -25, 2010    New York University – School of Continuing & Professional Studies. For more information, visit www.scps.nyu.edu.

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Split Rock Arts Program – Summer workshop and retreats for creative writing. University of Minnesota.  For more information, please visit www.cce.umn.edu/split-rocks-arts-program.com

Check back every weekend for more news on writing contests, workshops and other independent publishing news!

All Angles of Fulfillment

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“All the so-called “secrets of success” will not work unless you do.” ~Author Unknown

There are so many ways to look at fulfillment! Fulfillment can be thought of from a personal point of view, emotional point of view, intellectual point of view and a business point of view. Each of these perspectives have been addressed by www.dictionary.com in their definitions for the word fulfillment:

1- the act or state of fulfilling

2- the state or quality of being fulfilled; completion; realization

3-the process or business of handling and executing customer orders, as packing, shipping or processing checks.

Expanding this definition of fulfillment is what we like to strive for. Knowing we have done our best in helping independent publishers  become successful and visible in their business and have acted in a manner that is consistent with our goals and values brings the most satisfying feeling of all. Staying focused on a vision and being dedicated to what we set out to achieve, brings realization of our goals, each and every day.

Simple principles that take hard work to achieve.

This blog brought to you by www.CornerstoneFulfillmentService.com

Weekend Indie Publisher News

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Updated Information: If you missed “Cover to Cover” Radio Show and want to learn more about order fulfillment for independent publishers

Go to www.oceanpublishing.com/podcast.html  

Look for April 3, 2010 Show featuring Sue Leonard

A Box, is a Box, is a Box?

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  • “Previously, it was rush to buy anything. Now I think that quality will stand out.” ~ Michael Hartnett

    If you think a box, is a box, is a box, you are mistaken! The importance of the strength of a box for shipping purposes, came clear to me when a delivery of books arrived from China, and all the books were nearly destroyed. The cartons were clearly marked for 25 lb. test weight, but the books contained within weighed almost 40 lbs. By the time the boxes arrived at the fulfillment house, they were all riped and torn.  If they had had to be moved one more time, that would have been the end.

    I recently read a statistic that a carton can loose 50% of it’s strength in one week, in a high humidity environment. So, you can imagine how cartons break down when they are being exported on a container from a place like China to the United States. Knowing how cartons will be stacked while in transit and while in storage, needs to be taken into consideration. Each time a shipment is moved, the integrity of the carton can deteriorate if a box is filled beyond it’s test weight, and even more so if it has been subjected to a high humidity environment. The compression strength of a carton can be compromised if boxes are stacked higher and wider than designed for.

    Thankfully, there are lots of professionals in the packaging industry who do their homework and know about carton-drop tests, carton test weights, board weights, etc. Most book printers discuss their need for appropriate cartons for shipping wtih their packaging vendors, too.

    The point of this blog: A box, is a box, is a box – NOT! One size does not fit all! From experience, I know, that poor outer packaging can turn perfectly good products into unsaleable items. It is never a good idea to skimp when selecting exterior packaging for shipments, large or small! Being pound wise and penny foolish, just does not pay!

    This blog brought to you by www.CornerstoneFulfillmentService.com.

  • Walk the Walk

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    “The most important thing about goals is having one.”                                 ~ Geoffry F. Abert

    Today is World Health Day! It marks the beginning of a week long world-wide health campaign called 1,ooo Cities, 1,000 Lives. The World Health Organization calls upon all cities worldwide to open up portions of streets to people to promote health activities. For more information visit http://1000cities.who.int/

    I love to walk, and it is a form of exercise that costs nothing. For me, daily walking eases any stresses in my life. I walk and ponder! It is how I keep my mental attitude healthy! I can go out the door as Oscar the Grouch and return after 20-30 minutes of brisk walking, as little Miss Suzy Sunshine. That’s not a bad trade off, is it?

    Every month, almost all of the women’s magazines on the news stand tout articles about the benefits of walking. It is hard not to be informed about the issue. Although many people mention the lack of time to exercise, walking can become a fulfilling habit, with little change to your regular routine. Research has shown it takes 21 days to form a habit. Set a goal to walk a little more each day. It will help you to stay focused along the way. By reaching your goal, your self-esteem will be boosted and you will feel confident that when the tough gets going, you can overcome.

    When it comes to walking, it is hard to find excuses “why not”, no matter where you live. Even in cities, you can take to the streets and get in your daily dose of exercise. The largest cities around the world have some of the most gorgeous public parks! Go see what they have to offer!

    Springtime is the best time to establish a walking routine. Start today by becoming part of a global health campaign! Celebrate each extra step you take, knowing you are one step closer to your goals of becoming fit and healthy.  Have fun!

    This blog brought to you by www.CornerstoneFulfillmentService.com.

    Covering All Bases

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    “The art and science of asking questions is the source of all  knowledge.”~ Thomas Berger

    Frank Gromling,  Host of Radio Show “Cover to Cover” www.wnzf.com called yesterday! I knew he would. He is as reliable as they come. He called and asked me to be a guest on his radio show this coming Saturday morning, April 3rd! “Cover to Cover” is an educational radio show for authors and publishers that all of you should not miss.

    If yesterday’s blog left you dazed, confused and scratching your head, it was because I wanted to talk to Frank, ask and confirm the broadcast date, before I spilled all the beans.

    Frank knows how to put together a great radio show! Every Saturday morning he has guests who know the independent publishing scene well and they share their knowledge about a variety of subjects relating to the industry. This Saturday, tune in and learn about order fulfillment for independent publishers. Independent publishers will come away from this half hour show with a better understanding of what services order fulfillment companies provide.

    The best way to become knowledgeable about independent publishing is to listen to “Cover to Cover”  www.wnzf.com weekly, attend publishing conferences, search for e-zine articles on the industry, join independent publishing associations and ask questions of those who are seasoned professionals. Cover all your bases! There is valuable knowledge to be had everywhere. Take every opportunity there is to educate yourself.

    This blog brought to you by www.CornerstoneFulfillmentService.com.

    Counting Down

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    “The only thing that will stop you from fulfilling your dreams is you.” ~Tom Bradley

    Isn’t it fun when you get together with others that speak the same language as you do? Networking with communities of people who like to converse about the same things as you do is fulfilling and definitely has it’s rewards. For an independent publisher, attending workshops and publishing conferences is especially valuable. All the tricks of the trade can be learned in this ever evolving, fascinating world of independent publishing.

    Only two days left until the Colorado Independent Publishers Association “College” begins in Denver, CO. Each spring, the Board members of this publishing trade association of 450 members brings together vendors that are “the best of the best” in the business. Book printers, editors, copywrite/trademark experts, book marketing companies, producers of book trailers, leaders in creative writing workshops and other freelance professionals who support authors and independent publishing, through their services, will be present. Folks who can give  you advice on partnering with order fulfillment companies for independent publishing success will be there. Outstanding keynote speakers will even rev up and wow the crowd!

    The “College” will culminate with a dazzling event! The best independently published books of the year, by Colorado residents, will be recognized with an EVVY award! For more information, please visit www.cipabooks.com.

    When you come, look  me up! See you there!

    This blog brought to you by www.CornerstoneFulfillmentService.com.

    Rx for Independent Publishers

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    ” By prevailing over all obstacles and distractions, one may unfailingly arrive at his chosen goal or destination.” ~ Christopher Columbus

    Have you ever tried concentrating on and keeping track of 10 or 12 book manuscripts at a time? Wow – it is a trip! All I know is that some people can do it. And for those that can, I am truly impressed. But I am not one of them.

    I had been attending the Steamboat Writers Group on a regular basis. I had been listening to and following 10 or 12 works in progress. Too many things had been begging for my attention and it had been far too many weeks since I had attended. Yesterday, I took a little time out of my day to sit in on the group. It was as if I had started reading 10 or 12 books, put them down and I am now trying to pick them back up again. I am paying for my absence and neglect now! Trying to re-enter the stories was nearly impossible!  The narratives have moved forward, character traits have morphed, I’ve missed critical junctures in the storyline, the settings have changed and the plots have developed in ways that I never expected. Some manuscripts are even drawing to a conclusion. I can no longer remember who is doing what!

    Whether you are a writer or a reader, when you are distracted, it is hard to get back on track. Being able to work on a publishing project, without diversions can make all the difference in the quality of the end result.

    If being able to concentrate is a challenge, seek first to understand what it is that is distracting you and preventing you from moving forward with your project in an efficient manner. Research what right options will help you clear the way. Order fulfillment for independent publishers may be the perfect prescription for what ails you. As an independent publisher, what would it mean to be able to focus on your primary business at hand?

    This blog brought to you by www.CornerstoneFulfillmentService.com.