Category Archives: Marketing for Independent Publishers

It is Boxing Day!

“All the statistics in the world can’t measure the warmth of a smile” ~ Chris Hart

To an order fulfillment company, all days are boxing days! As the holidays roll around, the heat is on, as orders are being processed, packed and shipped at a feverish pace. Postal and delivery service carriers also have their work cut out for them. All loads are bigger and heavier to bear during this time of year.

To citizens in the United Kingdom and most areas settled by the British (Australia, Canada and New Zealand), December 26th is boxing day. Historians say the holiday came to be because servants typically worked on Christmas Day. The day after, those in the service industry usually took their holiday and visited their families.  The servant’s employers would present them with gift boxes as they went on their way. This tradition continues today in the UK and other countries, as people give presents to tradesman, mail carriers, doormen, porters and others in the service industry.

The postal service and delivery carriers have ramped up their staff to do their best to see to it that all gifts arrive in time for holiday giving. When a gift arrives at your door, make it “boxing” day, and give a tip, a gift of a smile or friendly thank you for their service. It may make the job all the more fulfilling!!

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A Book with a Bonus

“A quiet mind cureth all.” ~ Robert Burton

Did you know that all books come with a bonus gift that you can give to mothers of young children? That is right! It is free and it is available with all books that sit on bookstore shelves. What is the bonus, you may ask?  Time to read it alone!

I hear so many young mothers say “they would love to be able to read, if given the time.” I can relate, I have been there and sometimes, I still feel that way.  My husband is and was a very wise man. He seemed to know when I was at wit’s end with our child and all I needed was time alone to curl up in a chair with a cup of tea and sink myself into a book.  That was when he and our son planned to do something “just for guys.”

Fathers with young children – whether you are buying your wife a cookbook, the latest hot novel or a non-fiction book on women’s spirituality, child-rearing, the Arts, home decorating, architecture, gardening or a book about independent publishing, give an additional gift, time to read it Alone! Your whole family will benefit and you will be among the Wise Men!

…..psst – maybe, just maybe, the gift will be returned in kind!

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Weekend Indy Publishers News

Poets and Writers Magazine 50% off  newstand price go to www.pw.org

Literary Magazine – The Kenyon Review www.kenyonreview.org   Holiday special 25% off newstand price and a one year subscription will give you access to 70 years of  literary excellence through digitally archived copies that are  now available on-line.

Ne w Book  – Fiction Writing for Dummies http://www.advancedfictionwriting.com/blog by Randy Ingermanson. Now available in stores. This is one of the latest from the “Dummies” serious of books, that many people find so useful.

Don’t know what to give a writer for a holiday gift? How about something that will inspire, education and inform? Magazine subscriptions and books about writing are always a welcomed gift, and they can be ordered on-line, often at reduced prices.

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Publishing Success

“When a person really desires something, all the Universe conspires to help that person realize his dream” ~ Paul Coeho

For those of you that are beginning a new venture into becoming an independent publisher in 2010, you will need a checklist of things that will make you a publishing success. Here are some steps for your check list:

  • A good idea that is unique, inspirational or educational
  • Belief in yourself as a writer or publisher
  • Contact with those who can help you along the way
  • Determination that never quits! Check this twice!
  • Excellence in all you do – find a great editor
  • Freelance publishing professionals for help when needed
  • Good cover design that Pops with interest!
  • Honest opinions from others
  • Innovative way to market your publication
  • Joyful  Jubilation as you pass each hurdle
  • Kick in the Pants – when you get frustrated
  • Lots of good advice from experienced publishers
  • Masterful story line
  • Name/title of the publication that will attract buyers
  • Order Fulfillment Company – to process, pack and ship
  • Printer who is reliable and affordable
  • Question others for good advice
  • Return on Investment – Lots of Book/DVD Sales!
  • Software for Publishers that will ease the way
  • Time devoted to making sure every detail is covered
  • Unrelenting pursuit of your dream. Check it Twice!
  • Vision for your publication
  • Writers Group to help support and steer your efforts
  • Xtra pinch of good luck!
  • Yell – go ahead – do it when you are frustrated!
  • Zippy Shipping to get your On-line orders to readers fast!

Check the list, and check it twice. There are lots of steps, but don’t get discouraged. With a clear understanding of your project, your market, your expectations and an unfaultering “CAN DO ATTITUDE”, you can be a publishing success.

Best Wishes for Becoming an Independent Publishing Success!

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A Smile on a Face

“We can not do great things on this Earth, only small things with great love.” ~  Mother Teresa

Things are beginning to look like Christmas here in Steamboat Springs, Colorado. The town is bedecked with lights, Mt. Werner has gotten some new fallen snow, the hustle and bustle of holiday events has begun.

It has been some time since I have bought toys for “little ones.” Last week, I had a wonderful time picking out a few special gifts for children in two families. Our club, the Yampa Valley University Women, had partnered with the United Way and committed to fulfilling Christmas Wish List needs for two “adopted” families.

As I searched for a few perfect gifts for the “adopted” children on my list, a sense of nostalgia began to set in. I began to remember how special bedtime was for my son during the Christmas holidays. On his bookshelves sat a number of seasonal books that we saved all year long for Christmas reading. We couldn’t wait to revisit them year after year. Some of his favorites included:

  • The Mitten by Jan Brett
  • The Night Before Xmas (pop-up version) by Clement Clarke Moore
  • The Wild Christmas Reindeer by Jan Brett
  • The Christmas Miracle of Jonathan Toomey by Susan Wojciechowski
  • Christmas Trolls by Jan Brett
  • How the Grinch Stole Christmas by Dr. Seuss

The images in the Jan Brett books were so bright, clear and fun to look at. Although it made me cry year after year, no book was more special than The Christmas Miracle of Jonathan Toomey. It’s message is beautiful, and it reminds us all that the simple things in life can bring out the best.  Old family friends gave this book, and many other holiday books to our son. Each Christmas, we always remembered the thoughtfulness that came from The Miller family in picking out and giving very special books to my son.

Many bookstores, such as The Northshire Bookstore in Manchester, Vermont www.northshire.com have “Christmas Book Angel” programs, to provide books for needy children. While you are doing your holiday shopping, buy a holiday book for a child you know, so they will have a book they can read Christmas after Christmas.

It’s time to make Christmas!!!

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Precious Poe

“That is a good book which is opened with expectation and closed in profit” ~ Amos Bronson Alcott

Christie’s of New York www.Christies.com has been put in command of auctioning off precious items of jewelry, furniture, Art, wine, books and other collectible things since 1766. They have evaluated and sold the most extravagant and valuable collectibles from around the world. Despite difficult economic times, in 2008, their sales reportedly reached 5.1 billion dollars.

Several days ago, they shattered all previous records for the sale of a literary piece of work. William Self, a former senior TV executive placed his collection of rare books with Christie’s and among the collection was a rare copy of Edgar Allen Poe’s book “Tamerlane and Other Poems.”

This book was first self-published in obscurity in 1827. It was then republished under Poe’s own name. Edgar Allen Poe wrote most of the book before he reached age 14. Only 40-50 copies of “Tamerlane” were printed and only 12 copies remain today.

The new owner was willing to pay $662,500 for this book of antiquity. Sadly, in all likelihood, the book will not sit on his bookshelf, either. Rare books, like museum quality paintings, are often held in vault storage with optimum humidity, air circulation, temperature controls and little exposure to light, so as not to further compromise it’s already frail condition.

Edgar Allen Poe, a gem of American poets, would probably turn over in his grave if he knew just how precious our society views his literary work. 

Weekend Indie Publisher News

 

All Independent Publishers – Second Reminder – Mark your Calendars The American Library Association Mid-Winter Convention.  9,000 + librarians will be attending this conference, looking for unique books for their library patrons. The www.AuthorsCollective.com is dedicated to helping the self published, emerging writers and independent publisher gain publicity for their books. Contact the Authors Collective today about including  your publication in their display.

The Independent Publishers of New England www.ipne.com will also include your publication in their display. Time is running short, so act now, while  space is still available.

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Another reminder- Deadline for the 2010 Eric Hoffer Book Award

All books accepted and the grand prize is $1500. Winner and First Runner-up in your selected category. Montaigne Medal for the most thought provoking book and the daVinci Eye Award will be presented for the best book cover.

Some of the catagories are: Art, Poetry, General Fiction, Commercial Fiction, Children, Young Adult, Culture, Memoir, Business. Reference, Home, Health, Self-Help/Spiritual, Legacy Non-fiction.

For more information: hofferaward01@gmail.com.

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Admiring Art

“Look at every thing as though you were seeing it either for the first time or the last time.”  ~Betty Smith

All of us have our own interpretation of what good art means. What one of us may deem to be beautiful, may have little merit for others. Some of us like representational art, others prefer abstract art presented in large installations or sculpture, some enjoy art in the form of handcrafted items. Creative expression comes in so many forms.

Art has merit in my own eyes, when it strikes me immediately. It may come in the form of a painting, an exquisite voice, a superb theatrical production, a symphony of sounds, meaningful lyrics to a song or a well executed book or film.  A  meal with beautiful garnishes or even a beautiful flower arrangement is a work of art.

There are paintings that I love to revisit day after day,  as if I am seeing the work for the first time.  Painter Timothy Thies has a way of drawing me into his gardens of color and light, time and time again.  As my eyes meander the canvas, I always see a stroke of paint, a blending of color or a ray of light I had never seen before.

Wikipedia.com defines art as “the process or product of deliberately arranging  elements in a way that appeals to the senses or emotions.” That is a very broad definition. What really matters when it comes to Art appreciation is that it satisfies and fulfills us.

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Comfort in Knowing

“Other things might change us, but we start and end with family.”                  ~ Anthony Brandt

I recently read some staggering statistics about hospice. According to The National Hospice and Palliative Care Organization www.nhpco.org  1.45 million hospice patients were served in 2009. Out of approximately 2,500,000 deaths in 2008 – close to 963,000 were cared for by hospice workers. These numbers include patients who found comfort  and care in their final days of life in private residences, nursing homes, residential facilities, acute care hospitals and hospice inpatient facilities.

All of us have known someone who has been cared for by hospice workers in the final days of their life.  My hope is that along with my family, a compassionate and caring hospice worker will be by my side at the end of my life. This thought, I am sure, is shared by many people.

It is astounding to me that, although the need is great, the general population knows so little about hospice services. With our aging population, it would behoove all of us to be come educated and informed.

If you have a family member who is facing end of life issues, check with a  hospice facility, closest to you, to see whether they have a lending library that includes the documentary film “Pioneers of Hospice” www.pioneersofhospice.org. The film will help to educate you about an issue that, as human beings, each of us will face in a lifetime. The documentary sensitively handles a subject that so many are uncomfortable in discussing. It is insightful and educational for any family member who is faced wtih end of life decisions and end of life care.

You will find comfort in knowing you have learned something about hospice and it’s value prior to making those difficult end of life decisions for your loved one.

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Decking the Halls with Wildlife

“Great things are done when men and mountains meet.” ~ William Blake

I am getting excited! The holiday season is just around the corner and the Arts community in Steamboat Springs, Colorado has reason to celebrate! The Steamboat Art Museum is hosting an exhibition of award winning, wildlife artist Ken Carlson. His paintings will be exhibited throughout the winter season from December 18 to April 10th.

Ken Carlson is an artist who resides in Texas. He has won many awards including the prestigious Frederic Remington Award. His work is exhibited at the National Museum of Wildlife Art in Jackson, Wyoming and the Leigh Yawkey Woodson Art Museum, to name a few. His paintings have also helped raise money for conservation concerns.

If you are unable to attend the exhibition at the Steamboat Art Museum, his work is featured along with other masters of the trade in the newly released  book “Patrons without Peer” published by Collectors Covey in Dallas, Texas. It can be ordered in time for holiday buying through www.WestWindFineArt.com.

Having Ken Carlson arrive in Steamboat Springs, CO is almost as good as Santa Claus coming to town. Don’t miss the opportunity to see wildlife art at it’s finest!

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