New Approaches to Marketing

Leave a comment

Posted on July 11, 2013

Ok…so, I know what you are thinking “The year is more than half-way over. You had made a pact with yourself that 2013 will be the year that your independent business will make some transitions in the way things are being done especially, when it comes to marketing and promotion. But you are not sure where to start.”

Business marketing has indeed changed. Print ads are risky – it is too hard to hit your target market. Mass mailing campaigns are expensive, postage is outrageous and print publications are disappearing. With the cost of gasoline, and heavy traffic, cold calling is no longer economical and meeting people the old fashioned way, has nearly gone by the wayside, too. The traditional sales mindset approach has been replaced with social media communications.

There is no reason for a business to be invisible in this digital age of communication. Sometimes all it takes is basic education to gain an understanding of how to use today’s marketing tools effectively. As Sir Francis Bacon once said, “Knowledge is power.” There is no need to remain in a state of confusion, action always brings a sense of fulfillment.

This blog brought to you by www.CornerstoneFulfillmentService.com. A Company Specializing in e-Commerce and e-Marketing for Independent Publishers. Do return tomorrow for more independent thoughts, words and views from All Things Fulfilling.

Two Rules for On-Line Selling

1 Comment

Posted on July 10, 2013

“The only limit to your impact is your imagination and commitment.” ~ Anthony Robbins

Let’s face it, many authors love the creative process and would rather write than self-promote. From consulting with independent publishing clients, I’ve concluded that the #l reason independent publishers do not succeed is lack of consistent marketing efforts – it takes real commitment.

Rule #1: If you are selling your book over the internet, you must be marketing over the internet consistently.
Rule #2: A strong web presence is necessary so your product is visible to potential buyers.

There are writers and there are marketers, and not everyone is both. Be honest with yourself. Determine if you capable of both. If you are not sure, that’s where a company that specializes in e-commerce and e-marketing for independent publishers comes in handy. They can educate you about what it really takes to successfully promote and market your book over the internet and whether your technology skills are up to it.

Remember, writing a book, or producing music or film, is just the beginning of the independent publishing business. Marketing strategy is as equally important to becoming a successful publisher of media content.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Bringing Fulfillment to Life

Leave a comment

Posted on July 9, 2013

“The greatest discoveries have come from people who have looked at a standard situation and seen it differently.” ~ Ira Erwin

What does fulfillment mean to you? Which medium of art do you like to explore the most to find a satisfying experience? Do you like discovering the works of new musicians, a debut author or watching a new film release?

People who love books, LOVE books! Some individuals can not get enough music in their lives, and for others – there is nothing more personally fulfilling than watching an inspiring film, whether it is on the big silver screen or not.

What is your choice of entertainment? Take our quick survey, and we will let you know the result at a later date.

Take time this summer to explore whatever it is that floats your boat in your life!

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

The American Story in DVDs

Leave a comment

Posted on July 8, 2013

“You need to take pride in what God has given you.” ― Joel Osteen, Your Best Life Now: 7 Steps to Living at Your Full Potential

“God Bless America.” Those words get to me every time! Over 4th of July I was with my family at a small marina on the Chesapeake enjoying a band that was playing popular songs from the 1970s and 1980s. I was in my glory listening to “oldies but goodies,” including Bruce Springsteen’s “Born in America.” The band ended the evening with singing “God Bless America.” Many of us stood, and placed our hands over our hearts, as we were taught to do during patriotic anthems.

In today’s world many students are not aware of the role God has played in our nation’s history. In my opinion, it is sad, and frankly, un-American not to teach it in schools. Love of country and our creator, go hand in hand. If you ask me, without a personal belief system that includes faith our country, and in our fellow citizens, and belief in a force much greater than humankind there is less hope in the world for growth, prosperity, ingenuity, and other things that we Americans have always held near and dear to our hearts. These attributes are what has made our country great.

There is a new series of animated films called “Learn our History.” Writers, animators, historians and educators collaborated on this project to make certain highlights from America’s story of independence available to students and teachers. You can see a sneak preview, free of charge, through this website. http://www.learnourhistory.com/Columbus.html. The lessons are uniquely told, in a fashion that is interesting and compelling. The American Revolution, Lewis and Clark Expeditions, The Mayflower and the First Thanksgiving, Christopher Columbus’ Great Discovery are just a few topics on this DVD series.

Order these independently produced films to share with your children and keep the American story alive. Teaching history does not have to be rote learning of facts, creative storytelling is incorporated into each of these movies. They are also formatted for on-line streaming on I-Pads and i-phones and other internet connected devices.

Return tomorrow to All Things Fulfilling. This blog brought to you by http://www.CornerstoneFulfillmentService.com.

America through Images

Leave a comment

Posted on July 4, 2013

I think at a child’s birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift should be curiosity.” ~ Eleanor Roosevelt

Happy Birthday, America!

Today’s blog is all about independence, patriotism, and all things fulfilling and nostalgic through American art posters.

Each of these works of art have been created by independent artists and can be purchased, and shipped world-wide through e-commerce (through the web or on-line). Please go to www.AllPosters.com .

As you take a tour, remember those who have fought to defend our country’s liberties, this day and every day. Enjoy the American story, told through images.

Happy 4th of July, everyone!

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Do return tomorrow to www.allthingsfulfilling.com .

America’s Oldest 4th of July Celebration

6 Comments

Posted on July 3, 2013

He who loves not his country, can love nothing. ~ Lord Byron

Bristol, Rhode Island, the home of Roger Williams University http://rwu.edu/, is a place that can claim the title of the city with The Oldest 4th of July Celebration. The town celebrates Independence Day in grand style and it is very special. This year, its residents will beat the drum to the 228th annual event. A patriotic parade, music concerts, an interfaith service, and a 4th of July Ball are only a few things on the docket. The town will be decked out in its red, white and blue regalia – flags, banners, buntings and posters adorn the buildings. All things fulfilling about our country’s freedom and independence will be evident, including an abundance of food and drink that we have in America.

In the most recent issue of Yankee Magazine, an article about Bristol’s 4th of July celebration was featured. Pick up a copy of the magazine at your neighborhood newsstand. You can also read about the scheduled events on the official website, by following this link. http://www.july4thbristolri.com/.

Happy Independence Day, everybody and don’t miss the photographs below of Americana at its finest. This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Rockwell Models Gather

1 Comment

Posted on July 2, 2013

“I am the oldest antique in town.” ~ Norman Rockwell

I love the images of Norman Rockwell. To me they are symbolic of the innate goodness of people and the average hardworking American. The paintings also remind me of a time when children were not rushed through childhood and were able to retain their innocence and naïveté for much longer. Things like patriotism, creativity, family and fellowship among people are depicted in so many of Rockwell’s paintings.

On July 6th, the NormanRockwellMuseum will be having a reunion of the models who posed for the artist who are still living. This event is being held in honor the 20th anniversary of the new museum building in Stockbridge, Massachusetts. Panel discussions and the opportunity to hear Melinda Pelham (the daughter of the Arlington, Vermont Rockwell assistant), talk about her recent Rockwell discovery and her appearance on PBS-TV’s “Antiques Roadshow.” To read more about the Norman Rockwell Museum and this event, please follow this link to the website. http://bit.ly/16z8gcm .Click for info & ordering on Norman Rockwell Publications

Sounds like a fulfilling event! Put this on your “to do list” if you are in the area. While you are there, check out the many antique shops, farmers markets,historic architecture and the spectacular Berkshire countryside. The Sterling and Francine Clark Museum in Williamstown, Massachusetts http://www.clarkart.edu/museum/ is just a hop, skip and a jump away and worthwhile seeing!

Have a fulfilling 4th of July week, everybody. Cheers to independence and all things made in America!

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Postcards Facing Extinction?

2 Comments

Posted on June 27, 2013

“He who moves not forward, goes backward.” ~Johann Wolgang von Goethe

I tried, I really did, but there were no postcards to be had within a 20 mile radius. A few weeks ago I searched every convenience store, gas station and even inquired in local restaurants and marinas. Even on a remote island, where progress moves very slowly, postcards are like dinosaurs – they are non-existent. I had hoped to send some to my writer friends but, e-communication seems to have replaced most paper correspondence.

What with the price of gas, I couldn’t see traveling further than twenty miles just for a few postcards. So, for my author friends at the Steamboat Writers Group,http://steamboatwriters.com/ I’ll post my own image of my travels in this space and the message I would have written on a postcard if I’d had one.

Visiting with writers groups in my travels – listening to works in progress. All things western traded for narratives about all things nautical. Fictional tales about authors bagging the big buck in the Rockies replaced with bragging about the big catch in the Atlantic. I still wait with baited breath for a true story. All things fulfilling and fun! See you soon.

The next greetings go out to my other pals at We Write Steamboat ,http://on.fb.me/1a8jQzO a networking group that I organized a few years ago. And also to the Colorado Independent Publishers Association. www.cipabooks.com.

Hi Gang –

Wish you were here – great place for a meeting. Writing group conversations on East Coast are very familiar. Like the west, independent publishing, e-books, print-on-demand & how the industry has changed takes priority no matter where I travel. All things fulfilling and fun! Wish you were here.

This blog brought to you by www.CornerstoneFulfillmentService.com. A Company Specializing in e-Commerce & e-Marketing for Independent Publishers.

Book Club Buzz

Leave a comment

Posted on June 26, 2013

“Reason, observation and experience; the holy trinity of science.” ~ Robert Green Ingersoll

As I conclude my blog series about book clubs, here is what I have ascertained from being a casual observer.

Conclusion: “Bookies” have their own opinions of what they like in a story. They are spirited and fight respectfully to uphold their side of the debate of whether they think a book was a good read or not.

Conclusion: Journeys of the heart, that incorporate lessons or themes involving moral judgments make for good book discussions.

Conclusion: Avid readers usually make decent writers. They know what makes for a fulfilling story, and have a vault full of their own wealth of experiences to write about.

Conclusion: Most members are as interested in the author, as the storyline. This leads to curiosity about learning more about the writing process and publishing.

Thus, the group asked me to explain what I do. I said “everything I do in my professional life involves writing and reading. I consult with independent publishers on how to market and sell their products over the internet.”

A discussion ensued about how the publishing industry has changed. No surprise to this group. Many have had the experience of reading e-books. We talked about how digital technology has changed the way books, films and music is being produced. I left them with the thought that people just like themselves who have stories to tell, can now do it and not fear having a warehouse full of books sitting waiting to be sold. Print on demand and e-books have eliminated that.

I’d like to say thank you to the women in the Dorchester County Maryland book club who allowed me to observe their group discussion of “The Postmistress,” and for the opportunity to share with them information about the independent publishing industry. I enjoyed it very much.

Please return to All Things Fulfilling tomorrow. The space where independent thoughts, words and views are all part of the business. This blog brought to you by www.CornerstoneFulfillmentService.com.

A Colorful Stroll

Leave a comment

Posted on June 18, 2013

The craving for color is as necessity as water and fire.~ Frenand Leger, “On Monumentality and Color”, 1943.

Walking through the streets of historic St Michaels, Maryland is like tip-toeing around dabs of color on an artist’s palette. The shops, restaurants and some of the houses are painted beautiful vivid colors with eye-catching contrasting trim such as lemon yellow, cerise, aqua, bubblegum pink, lime, amethyst, baby blue, coral, fuchsia, bittersweet and azure. Bright and bold, no watered down pigments and few earthy colors that reign in Western landscapes. There is no doubt I am in the Eastern part of the United States.

One can’t help entering through the doors of the retail spaces out of curiosity to see whether the goods inside are as decorative and enticing as the structures themselves. Come along on this photographic tour of the beautiful harbor town of St Michaels, Maryland. Return tomorrow , I’ll show you what else I found in St. Mike’s that was as tasteful as the gourmet cupcakes they sell at Sweetie Bakery . It was a fulfilling day of doing business in the “Land of Pleasant Living” and on the Chesapeake.