Category Archives: Management

Do You Know How to Grab Them?

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“When you do the common things in life in an uncommon way, you will command the attention of the world.” ~ George Washington Carver

Not all small business owners, and that includes many independent publishers, are able to hire a public relations firm. There is a basic PR tool that every entrepreneur, speaker, author, CEO or other business professional should know how to use,  and how to write. It is the staple of the PR industry and it is referred to as a news or press release.

If you do not know how to write a press release, there are many articles on the internet that are valuable and free. You can learn how to write a press release that is compelling, how not to turn off the media by being too self promotional, why writing a good headline matters and why size counts. For more information, please visit http://bit.ly/bqeTi5.

For authors, speakers, CEOs and entrepreneurs who handle their own public relations, there is a wealth of information available in Pam Lontos’ and Andrea Brunais’ book “I See Your Name Everywhere.”  This terrific resource is concise, easy to understand and is filled with tips on how to get your name and your product out there, through newspapers, magazines, radio appearances and television. To order this softcover book, and to read about the credentials of these two seasoned public relations professionals who have written this book, please visit www.ISeeYourNameEverywhere.com.

Isn’t it time you used the media to your advantage to jumpstart your sales, your career and attention to your product? Learn how!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Being Tortured!

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“The world does not have to change…the only thing that has to change is our attitude.” ~ Gerald Jampolsky

I am being tortured and I am in a snit! Old Man Winter will not leave me alone! Does he not realize what month it is? Does he not own a calendar? It is Friday, the last day of the month of April and I am calling “May Day, May Day.” I need help! Old Man Winter has messed about with me all too long! Snow has come back to haunt me far too many times in the past few weeks.

I have made a decision. It is for the best. Here is my plan of action:

  • I am not going to hang around with that Old Man Winter any longer.
  • I am going to hang around with others that have a positive influence on my life, instead of the negative.
  • I’ve decided there is no one that can bring about change, other than myself.
  • I am replacing the negative with the positive!
  • I am going to associate myself with those that give me energy and motivation, not someone that drags me down.
  • I am going to change my mental picture!

It is time to lighten up!  I will show you who I will be hanging with, so you will know I’ll be in good hands. Join me! We can share! Take a look!

This blog brought to you by www.cornerstonefulfillmentservice.com.

 

 

Postage Due!

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“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” ~ Donald Porter, V.P. British Airways

A few weeks ago, I received notification from the USPS that they had a package that being held for pick-up, with postage due.  I was a bit baffled because, I was not expecting a package. So, off to the Post Office I went, to pick up my package. As I drove to the Post Office, I began to get all excited. I thought “perhaps one of my friends had sent me a little surprise gift.” After all, who doesn’t like a little unexpected gift in the mail?

When I arrived, the postman presented me with the package, with postage due. The return address was not familiar to me – not at all! The address and return label had both been handwritten. I did not recognize the handwriting and there was no company name on the return address – just the street, town, state and zipcode. So, I questioned the validity of whether I was paying postage due for junk mail or for a promotional piece that I did not want anyway.

Now, I was faced with a dilemma, “do I pay for the postage due or not accept the package?” My curiosity got the better of me! I paid the postage due and accepted the package.

When I opened the package, I remembered 8 weeks prior, I had ordered an independent film (DVD). The shipping time took so long that I had completely forgotten I had ordered it.  I also checked my order confirmation and, sure enough, shipping and handling was included in the purchase price. Why then, was there postage due? Not a real great way to attract return buyers, now, is it? I also began to wonder how many other orders this company had shipped that said shipping and handling was included, but there was postage due when the order came? And also, how many other buyers had questioned whether the package was junk mail since the packaging and labeling did not give the appearance of having come from a reputable company?

Being an advocate of “don’t sweat the small stuff” I was happy to get what I had paid for – finally. A little extra postage due, really was  “just small stuff.” But, a quick courtesy call, a quick email or an enclosed note with the order explaining the reason for the additional postage due would have built tremendous good will between customer and company, don’t you think?

In business, small stuff does matter, and don’t let anyone tell you otherwise. Your customers will be the first to tell you it matters.  They will tell you by just going elsewhere!

All Angles of Fulfillment

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“All the so-called “secrets of success” will not work unless you do.” ~Author Unknown

There are so many ways to look at fulfillment! Fulfillment can be thought of from a personal point of view, emotional point of view, intellectual point of view and a business point of view. Each of these perspectives have been addressed by www.dictionary.com in their definitions for the word fulfillment:

1- the act or state of fulfilling

2- the state or quality of being fulfilled; completion; realization

3-the process or business of handling and executing customer orders, as packing, shipping or processing checks.

Expanding this definition of fulfillment is what we like to strive for. Knowing we have done our best in helping independent publishers  become successful and visible in their business and have acted in a manner that is consistent with our goals and values brings the most satisfying feeling of all. Staying focused on a vision and being dedicated to what we set out to achieve, brings realization of our goals, each and every day.

Simple principles that take hard work to achieve.

This blog brought to you by www.CornerstoneFulfillmentService.com

Walk the Walk

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“The most important thing about goals is having one.”                                 ~ Geoffry F. Abert

Today is World Health Day! It marks the beginning of a week long world-wide health campaign called 1,ooo Cities, 1,000 Lives. The World Health Organization calls upon all cities worldwide to open up portions of streets to people to promote health activities. For more information visit http://1000cities.who.int/

I love to walk, and it is a form of exercise that costs nothing. For me, daily walking eases any stresses in my life. I walk and ponder! It is how I keep my mental attitude healthy! I can go out the door as Oscar the Grouch and return after 20-30 minutes of brisk walking, as little Miss Suzy Sunshine. That’s not a bad trade off, is it?

Every month, almost all of the women’s magazines on the news stand tout articles about the benefits of walking. It is hard not to be informed about the issue. Although many people mention the lack of time to exercise, walking can become a fulfilling habit, with little change to your regular routine. Research has shown it takes 21 days to form a habit. Set a goal to walk a little more each day. It will help you to stay focused along the way. By reaching your goal, your self-esteem will be boosted and you will feel confident that when the tough gets going, you can overcome.

When it comes to walking, it is hard to find excuses “why not”, no matter where you live. Even in cities, you can take to the streets and get in your daily dose of exercise. The largest cities around the world have some of the most gorgeous public parks! Go see what they have to offer!

Springtime is the best time to establish a walking routine. Start today by becoming part of a global health campaign! Celebrate each extra step you take, knowing you are one step closer to your goals of becoming fit and healthy.  Have fun!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Rx for Independent Publishers

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” By prevailing over all obstacles and distractions, one may unfailingly arrive at his chosen goal or destination.” ~ Christopher Columbus

Have you ever tried concentrating on and keeping track of 10 or 12 book manuscripts at a time? Wow – it is a trip! All I know is that some people can do it. And for those that can, I am truly impressed. But I am not one of them.

I had been attending the Steamboat Writers Group on a regular basis. I had been listening to and following 10 or 12 works in progress. Too many things had been begging for my attention and it had been far too many weeks since I had attended. Yesterday, I took a little time out of my day to sit in on the group. It was as if I had started reading 10 or 12 books, put them down and I am now trying to pick them back up again. I am paying for my absence and neglect now! Trying to re-enter the stories was nearly impossible!  The narratives have moved forward, character traits have morphed, I’ve missed critical junctures in the storyline, the settings have changed and the plots have developed in ways that I never expected. Some manuscripts are even drawing to a conclusion. I can no longer remember who is doing what!

Whether you are a writer or a reader, when you are distracted, it is hard to get back on track. Being able to work on a publishing project, without diversions can make all the difference in the quality of the end result.

If being able to concentrate is a challenge, seek first to understand what it is that is distracting you and preventing you from moving forward with your project in an efficient manner. Research what right options will help you clear the way. Order fulfillment for independent publishers may be the perfect prescription for what ails you. As an independent publisher, what would it mean to be able to focus on your primary business at hand?

This blog brought to you by www.CornerstoneFulfillmentService.com.

Come on Out from Hiding!

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“We look at each other wondering what the other is thinking but we never say a thing.” ~ Dave Matthews Band

I decided to do a little research over the weekend. I wanted to know what things men most frequently write about. Guess what – my research fell flat! I searched all over the internet with terms such as – subjects men like to write about, most frequently published subjects by men, most popular genres of books published by men.  I could not find one thing that gave me insight into my inquiry.

Being of the other gender, I am truly interested in this subject. What do men like to write about? I have my suspicions but, don’t go there! Men and women are on two different planets when it comes to communication, thus the subjects male independent publishers like to write about is almost guaranteed to be different than the subjects women like to write about. After all, due to our differences in genetic make-up, the way each gender is raised and the chemistry of our brains, we go through life with completely different points of view.

I want to be an equal opportunity blogsite! My slant has been far too focused on women and women’s issues. Having grown up with two brothers, I can converse on a number of subjects, you would be surprised. But, please of all things, do not ask me to blog about car mechanics, football or nuclear particle accelerators!!  Ask me about fishing! I have done alot of that in my lifetime, and I even know how to clean them!

Help me out here, what do men most frequently like to write about?

This blog brought to you by www.CornerstoneFulfillmentService.com

Things that Mean the Most

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“Management is doing things right, leadership is doing the right things.” ~ Peter F. Drucker

As Americans live longer and continue to work well beyond what used to be retirement age, the world has become a “melting pot” of four generations in the business world. Decision making can be complex. All four generations bring their own ideas of what they value, a different range of attitudes, expectations, habits and motivational thinking. No wonder it is difficult to reach a consensus on what matters most!

All of us get exhausted by hearing the squabbling between political parties. It concerns me that we can not come to a consensus on so many issues. Perhaps we ought to discard Republican, Independent and Democratic ballot voting!

I propose we start anew! Let’s form an alternative party  called the “New Party V.” Voting would be based on fundamental principles of what fulfills us most, as individuals. “The New Values Party” members must work within the truths of their conscience, and take an oath of no lobbying allowed. The new ballot would read something like this.

Choose 6 values which most resemble your own and rank them in importance. #1 being top priority, # 6 being the lowest.

  • Respect for elders and authority
  • Unquestioning and silent
  • Traditional (nuclear) family
  • Individuality
  • Being adept in technology
  • Flexibility
  • Work/Life Balance
  • Family – Centric
  • Achievement Oriented
  • Team Oriented
  • Attention Craving
  • Emphasis on Call me at Work
  • Communication through Technology
  • Instant Gratification and Satisfaction
  • Merged Families
  • Accepting of Intrusion of Space

I am not sure the outcome of an election using the new ballot would be much different than the situation we have right now. There could be some disturbing results using the new ballot, too. Personally, I feel the priorities and values of the American people need to be re-aligned.

Who are you and how do you define and express yourself in this world? What principles do you most closely identify with? Be honest!

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A Life in Balance

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“All well-regulated families set apart an hour every morning for tea and bread and butter.” ~ Joseph Addison

Ok! It is time for a come-uppance. I have a bone to pick – with myself, that is. Ever since I began blogging, I feel like I have been all out of sync. I have always been one who awakes and goes at full speed ahead. But I have always taken advantage of the quiet of the morn to sit, have a cup of tea, and gather my thoughts for the day. The thing is, ever since I began blogging, I don’t even allow myself the luxury of  sitting quietly for a few minutes of solitude before I start my day. Isn’t that the reason I rise so early?

I live according to the Mountain Time watch, but I have an obsession of posting all my blogs by 8 or 8:30 Eastern Standard Time. That way, my blogs can be seen by all my friends and associates on the East Coast when their work day begins. This means, I am front and center of my computer by 5:30 to 6 am every day.  What bothers me is the fact that I actually feel like The Big Kahuna is hovering over me, in a fancy gray suit, looking at his watch, waiting to catch me off guard and scold me if I am late. There is no reason why I should feel this way. It is just my work ethic speaking to me, thats all. Do I really think someone will give me demerits or slap me on the wrist if my blog is not posted  by exactly 8:30 am EST? Does someone care that much?

Come on, get a grip! From now on, I am going to get back to my pre-blogging routine of allowing myself some time to sit with a cup of tea and let my creative mind wander for a few pre-sunrise moments before I am drawn into the world of digital communication. Don’t I owe that to myself? Furthermore, I will take a break, mid afernoon, for 15 minutes to have another tuppa tea, so that I can get through the rest of the day refreshed and renewed.

I need to get my life in balance! And it begins with me!!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Packaging for the Artist

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“Attitude is a little thing that makes a big difference.” ~ Winston Churchill

Over the months, I have received many rewarding comments about our blogsite.  Although I can not share all the comments with you, I would like to share a few because they have led me to my thoughts for this day. But first, I would like to preface this blog by saying that for as many artists as my comments apply to, there are an equal number of artists that these comments do not apply to. I am posing this question all for my own clarity in understanding the wonderful world of artists.

  • Melody the artist said “She appreciated my attention to the arts.”
  • Nicole said she “appreciates my business direction.”
  • Businesssprouts said ” I enjoy seeing people who are passionate and confident in their work.”

Artists  are known for their dedication and strong belief in their creations and their work. Why then, do many artists often think of themselves as “only artists.” Artists are business people and professionals, too!

Just as you consider your artwork as having high value and worth, are you putting yourself forward as a VIP? I am not referring to “lofty attitudes.” I am referring to presenting yourself to the world as a professional.  Your art work, and the presentation of yourself needs to be in sync, a complete professional package. It can be the very thing that sets you and your artwork apart from all the others.

It is more important to your success than you may think!

 This blog brought to you by www.CornerstoneFulfillmentService.com.