Tag Archives: e-marketing

Sometimes No is Okay!

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The more information kids have about things that are going on in the world, the better decisions they will make.”~ Deborah Ellis 

This week, April 10 -16, is the annual celebration of the young child. The purpose of the week is to bring the public’s attention on the needs of young children and it is sponsored by the National Association for the Education of Young Children (NAEYC). 

There is a book that focuses on educating very young children about the appropriateness of sometimes saying NO! Author Julie K. Federico, a counselor with her Master’s degree from Indiana University, shares her book with young children to educate them that “Some Parts are NOT for Sharing.” Julie believes that the early years are the best years for teaching kids about  personal boundaries to prevent incidents of child abuse. 

This book’s message, endorsed by Kathryn Wells, MD a pediatrician with Denver Health,  is conveyed through age-appropriate language and through illustrations of colorful fish.  “Some Parts are NOT for Sharing” has been made available in Spanish too!  

Parents, April is also National Child Abuse Prevention Month. Practice pro-active parenting by sharing this book with your young child. For more information on this book, geared for children under 4 years of age, please visit www.juliefederico.com. The author is so dedicated to the urgency of educating about child abuse, she shares the book on-line.

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Rockwell Art: All about Community

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All I know is that whatever type of work I do, I try to give it my very best. Art has been my life. ~ Norman Rockwell        

Some of the most recognizable art in history are the illustrations of Norman Rockwell. His work reflects what was most important to him – life in small town America and the people who were integral to the fabric of the community in which he lived. For me, fulfilling thoughts of life in much simpler times are recalled when I see iconic Rockwell images. 

Now, by agreement between Kiwanis International www.kiwanisinternational.org and the Norman Rockwell Licensing Company of Niles, Illinois, outstanding community leaders, recognized by Kiwanis International, can now receive a fulfilling award of a Rockwell-style portrait to grace the walls of their homes. Photographs of Kiwanis Recognition Award recipients are transformed into images by outstanding artists licensed to put the stamp of Norman Rockwell Moments™ www.normanrockwellmoments.org onto their work. 

What a natural and splendid pairing of Kiwanis International and Norman Rockwell Moments™ this is!  Norman Rockwell-style portraits are heirloom gifts to entire families. They are lasting reminders to children, in future generations, of what set their ancestors apart. It was the very same qualities that Norman Rockwell sought in his subjects to paint – people who stood out in their communities. 

Kiwanis aims to bring a new whole generation of young adults into the fold. Maintaining and building strong communities in the 21st century will be as important to this non-profit organization as when the organization began in Detroit in 1914. 

Are you a young adult who believes that community spirit builds a better world? If so, contact your local Kiwanis Club and become a member. Perhaps someday you will be recognized as a community leader!

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Making a Pledge

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 “In the final analysis, the one quality that all successful people have is the ability to take on responsibility.” ~ Michael Korda 

I am making a pledge, right here, right now! I will no longer make generalized statements or assumptions about the media, specifically about newspaper publishing. 

A statement that I often hear is “the media is  just out to get a good story, caring not about the individuals in the story or the sensitivity of the subject they are exposing.” In some circumstances I might agree with this statement. However, last week I gained new insight into the collaborative decisions that are made, by the editor and supporting staff of our local newspaper. 

Once a month the editor and the general manager of our town’s newspaper, The Steamboat Pilot www.steamboatpilot.com, open their doors to their readers, so the community can become more informed about their business. Last week, I attended the “coffee hour” with other community members. I was heartened to learn: 

  • The newspaper staff wants feedback from the community about how they are doing, as a local newspaper.
  • The staff was “all ears.” They wanted to know what stories of community interest should be addressed.
  • The e-format and the print version of the Steamboat Pilot are both popular.
  • The Steamboat Pilot is owned by The World Company of Lawrence, Kansas
  • The reputation of others, in exposing stories of sensationalism or controversy, is of great concern.
  • A democratic process is in place for deciding what newspaper articles will run or not. Note: Sometimes the editor gets over-ruled in the process.
  • Decisions take into consideration what is best for each format- the print version and the e-version of the newspaper.  

Thank you to the staff of the Steamboat Pilot for the opportunity to learn more about your world of newspaper publishing.  I appreciate the fact that you want to hear, from readers, whether the goal of responsible newspaper reporting is being fulfilled by the Steamboat Pilot.  

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A Film Sweet-Treat for Kids

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“…all the choicest of things and all that your heart holds dear Have A Fun- Filled Day.”  

Looking for a fulfilling way to treat your kids to something different during this Easter season? According to box office sales, families in communities everywhere are going to the Hop! Ticket sales of this animated “Easter theme” film brought in $37.5 million over the weekend of April 4th alone. This fun, family-friendly movie will be playing in theatres all month long. By all indicators, Hop, has done better in sales than the film industry expected and it’s widespread marketing is paying off. 

Other newly-released films worthy of considering taking in this weekend: 

  • Hanna
  • Soul Surfer
  • Arthur
  • Your Highness 

For more information the ratings of these films and whether these films will be playing at a theatre near you, please visit: www.reelzchannel.com. You can also see film trailers on Reelz Channel, the TV station about movies! 

Rebuild your family life after a long work week.  Have a fulfilling weekend with your children , at the movies – see  Hop!  Easter entertainment for kids and parents.

Writers: Explore and Navigate

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The two most engaging powers of an author are to make new things familiar and familiar things new.  ~Samuel Johnson

Throughout the history of mankind, there have been explorers in all kinds of fields – medicine, business, science, space, technology, publishing, communication and more. The pioneering spirit is driven by hope for fulfillment through research, prospecting, investigation and discovery.

When an individual is exploring possibilities of writing a book, producing a film or music the impetus behind the mission is to create with words, images or audio sounds an original idea. Researching what has been done before, and devising a plan independent of the “the same old, same old” is not an easy task. In publishing, finding a contemporary way of communicating thoughts and ideas is what constructing a successful publication is about. There is a company that can help create a plan for your idea and find a novel way of sharing it. For more information, please visit http://bit.ly/h7EukB. 

Moreover, shaping a marketing campaign, that communicates the originality of your published projected, is essential.  If you will be selling your publication on the world-wide-web, and have never navigated the waters of internet marketing, there are professionals that specialize in e-marketing for independent publishers. There are all kinds of innovative ways of broadcasting the marketing message, far and wide, in this electronic age.

 

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Glassworks Inspired by Nature

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 “I will be the gladdest thing under the sun. I will touch a hundred flowers and not pick one.” ~ Edna St. Vincent Millay 

 

Tiffany glass is a remarkable example of artists being inspired by elements of nature. Lamps, vases, stained glass designed and created by Louis Comfort Tiffany incorporate birds, flora and fauna into the composition of the piece.

Huge installations of stained glass windows, depicting the life of Christ, are incorporated in the architecture of many churches. In the city where I was born and raised, Baltimore, Maryland, there is a church, the Brown Memorial Presbyterian Church, which is noted for its 12 outstanding Tiffany stained glass windows. It is also the place where in 1887, the church’s minister, Maltbie Babcock wrote the beautiful hymn “This is My Father’s World.” 

Today, the church still honors the creator of the magnificent stained glass windows that grace the church’s walls, with “The Tiffany Series.” The series of stellar classical concerts and lectures draw distinguished speakers and avid followers. For more information on this church, exceptionally rich in culture both in its programs and its architecture, please visit http://bit.ly/eTDFtF. 

“Clara and Mr. Tiffany” written by Susan Vreeland, and newly published in 2011, is a book of historical art fiction. This book,  has been of great interest to me. It  gives insight into the artist, Louis Comfort Tiffany, the development of the process of stained glass- making and how nature inspired Mr. Tiffany’s work. 

“New age thought” does not include drawing inspiration from nature. Artists from the beginning of time, in places all over the world, have been motivated and illuminated by the natural world. 

There is an issue, brought to light by one of the characters of the book, that brings conflict to many Artists. Artists have faced this dilemma for decades and it is carried throughout the main theme of the book “Clara and Mr. Tiffany.” We will explore this theme later in the week on All Things Fulfilling. Come on back!

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Living with Art and Soul

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“A fellow who does things that count, doesn’t usually stop to count them.”  ~Variation of a saying by Albert Einstein

The Japanese people have been in the hearts and minds of so many of us in past weeks. The aftermath of a tsumani, an earthquake and fears of radiation contamination are what the people of Japan are coping with right now.  Despite catastrophic events that are enough to turn any country into chaos and confusion, it has been widely reported that the Japanese people are calm and have a cooperative demeanor. 

Traumatic occurrences in our lives leave us feeling helpless, out of control and at a loss. Coming to light are heart-warming stories of Artists and others who are raising funds, in their own creative ways, for the victims of the devastated country of Japan. It is fulfilling to hear of instances of people, communities and countries coming to the assistance of each other. It gives us faith that there are, indeed, compassionate individuals who are leaders in this world. When communities of people and individuals have benevolence and generosity of spirit, rebuilding of lives and healing can begin. 

In era of independent publishing, many non-profit organizations are sharing their missions of building a better world through the power of documentary films. Peaceable Kingdom: The Journey Home, a project of a Tribe of Heart, a non-profit documentary filmmaking organization, brings awareness to the interconnectedness of life all over the globe. Living by commitment to kindness and respect for others and this earth, we can become agents for change. For more information on this award-winning film, please visit http://bit.ly/hQtDEi.

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Explora Museum Albuquerque!

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 “In any field find the strangest thing and then explore it.” ~ John Wheeler

Hey, Hey! What is this you say? “Albuquerque was a recipient of the 2010 National Medal for Museum and Library Science from the White House.” Really?  Quite an honor, don’t you think? That is the nation’s highest honor for museums and libraries! Must be the Explora Science Center and Children’s Museum in Albuquerque, New Mexico is providing extraordinarily fulfilling experiences  for the community. I’ll bet that is exactly why they won the award!   Would you like more information on the Explora museum, if so, please visit http://www.explora.us/en/

There were eight other museums and libraries that were deemed to be worthy of this National Award, too. The full list of award-winning museums and libraries are:

  • Conner Prairie Interactive History Park, Fishers, Ind.
  • Explora Science Center & Children’s Museum of Albuquerque, N.M.
  • Mississippi Museum of Art, Jackson, Miss.
  • Japanese American National Museum, Los Angeles, Calif.
  • The New York Botanical Garden, Bronx, N.Y.
  • Peter White Public Library, Marquette, Mich.
  • West Bloomfield Township Public Library, West Bloomfield, Mich.
  • Patchogue-Medford Library, Patchogue, N.Y.
  • Nashville Public Library, Nashville, Tenn.

For more information on the 2010 National Medal Awards for Museum and Library Science, please visit http://1.usa.gov/gTdstj.

Libraries and museums, whether they are in big cities or small towns, make important contributions to communities. They add cultural vibrancy and improve community health, making  places better  environments  in which to learn, work and live. Explore them all!

P.S. If you are in Albuquerque, don’t forget to stop by their outstanding Hot Air Balloon Museum, too! Take a ride of a life time!

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Puzzle Pieces in Place

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“Writing is mentally stimulating; it’s like a puzzle that makes you think all the time.”
~Stephanie Zimbalist 

I like to put together jigsaw puzzles, and until I get every last piece into place, I can not rest. When that final part has been put into place, what a fulfilling feeling that is! 

A few weekends ago, I spoke with authors and independent publishers who were visiting exhibit booths at the Colorado Independent Publishers Association “College” www.cipabooks.com. The visitors attending the trade industry event were looking for all the missing puzzle pieces to complete their publishing project. They were in various stages of the process. 

Some had begun to envision their writing project but had yet to put a single piece into place. They knew that gaining insight into the entire process, prior to beginning the task, was a wise thing to do. 

Others had completed the writing process, and were looking for the next puzzle piece to put into place. They were searching for folks who could add “spit and polish” to their rough draft.

Many had every part of the puzzle in place, except the final. They had come to learn more about how to sell and effectively market their finished product. Like most non-traditional publishers they were seeking information on selling books, film and music over the internet. E-marketing is an essential puzzle piece that fits well into the independent publishing game. 

Understanding how the last piece of the puzzle, “the internet marketing part” is the connector in the over-all picture of e-commerce is so important. This marketing piece, seldom well-understood,  has added a whole new dimension to selling over the world-wide-web. 

If you have never had experience in fitting this piece of the puzzle into your company’s marketing plans, help is available.  Start by locating a company that specializes in e-commerce and e-marketing for independent publishers. It is essential that all the internet marketing  pieces are put into place  correctly so that your potential buyers can find just what they are looking for.This blog brought to you by www.CornerstoneFulfillmentService.com.

 

Have we Met Before?

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“Books are the best of things if well used; if abused, among the worst. They are good for nothing but to inspire.”    ~Ralph Waldo Emerson 

Increasingly businesses are stepping into the arena of e-marketing. It is a whole new tactic of promoting products, services, individuals and companies in the business world. Knowing how to use internet marketing effectively is key. 

I read something the other day that made me think there may a fulfilling reason to communicate with people on-line,  that I had never considered before.  According to a study in the journal Cognition, http://bit.ly/hRtWxK our ability to remember faces peaks between ages 30 and 34. People 35 years and older are now finding there are ways to put faces and names together over the internet.   Maybe that explains why kids are no longer the only ones connecting on the world-wide-web. Am I over-thinking it by saying “the younger generation is compassionate and are developing ways of connecting faces and names, on-line, to help out their forgetful elders ?”  Perhaps! 

The viral world is helping to connect people around the world through meet-up groups, too.  People with similar business interests can now get together on-line or arrange “face to face” meetings. 

 Denver is home to the nation’s largest meet-up group in the country. The group is comprised of creative professionals www.meetup.com/creative-connections. It has a growing membership of over 1,000 strong. So large is this group, they meet at the Colorado Community Church http://www.coloradocommunity.org/ , a facility that can accommodate all. Creative Connections draws Artists (all forms), writers, photographers,  marketing and advertising creatives. Professionals who make their living through TV, the internet, radio and video production also attend the twice weekly meetings. 

If you have a specific career interest, and are looking for opportunities to meet up with like-minded people, connect through www.meetup.com.    

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