“Gossip is just news running ahead of itself in a red satin dress.” ~ Liz Smith
Have you ever noticed that we hear about movies from Hollywood, long before they hit the movie screens? Smart marketing tactics!
Independent publishers, you can become stars too by beginning the buzz before, not after, your books arrive from the printers or before your cds and DVDs have been duplicated.
E-marketing is the very best way to get the word out in advance of the release of a product. You can begin spreading a broadcast of information, far and wide. Every independent publisher should begin creating a community of fans and followers prior to the book, music or film’s release.
Not only that, you can begin taking pre-sales, too. Years ago, wise early pioneers of independent publishing began accepting pre-orders by keeping advance sale lists of customers on legal pads before the product even arrived. Today’s pre-ordering can be made available on-line, through websites and shopping carts.
Just think how satisfying it will be that once the publication arrives from the printer or from the cd/DVD duplication company, you can begin fulfilling orders immediately and ship the products right back out the door! With good planning and advance e-marketing you can begin realizing your ROI without delay!
It’s never too early to start pollinating your market! Need help? There are companies that specialize in e-commerce and e-marketing for independent publishers.
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