Moving Forward

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“Everyone has his burden. What counts is how you carry it”    ~ Merle Miller

There is  no free ride in life, and no one said being an independent publisher would be a walk in the park. You most likely have had successes and disappointments along the way. Don’t we all? But don’t let those frustrations get you down. Let them only be fleeting moments.

As an independent publisher, I am willing to bet that you have the gumption to hang in there, through thick and thin. What made you decide to independently publish was your steadfast belief that your book, film or music is unique, inspirational, educational or entertaining. I’ll wager you are persistant, persevering, have dogged determination, are unfaltering, devoted and unrelenting in your quest to see your project complete.

Precisely the reasons our company serves “independent publishers!”

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Help is on the Way!

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October 1st! It is hard to believe we are 9 months into the year of 2009. This year has been a blur to me and it has passed me by all too quickly. Soon, it will be time to make our New Years resolutions once again.

Before we can make resolutions for the New Year, we need to look at where we stand, look at where we are going and decide how we will get there. Now is the time to consider whether you are suffering from job burn-out. Here are a few ways to know if the stresses of the job are getting you down.

  • Do you feel you have little or no control over your work?
  • Do you have a hard time saying no?
  • Do you identify so strongly with the work that you do that you lack a reasonable balance between work and your personal life?
  • Do you suffer from lack of sleep?
  • Are you feeling stretched to your limits every day?
  • Do you feel you are pulled in every direction?

If you have answered YES! to many of these questions, perhaps it is time to seek help. Being an independent publisher does not mean having to do it all by yourself.  Order fulfillment companies  can support you administratively. Find a company that can tailor their services to your needs. Seek and ye shall find that there are many freelance services available just for independent publishers. Start by using your favorite search engine and look for order fulfillment for independent publishers.

The year 2010 looks to be a very promising year for independent publishers. Maybe your time for change has come. Regain your balance by reassessing your priorities, delegate the tasks that someone else can do for you and seek support. Work smart, the obstacles will disappear and you will be able to see much more clearly.

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Up on A Pedestal

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“Don’t place your mistakes on your head, their weight may crush you. Instead, place them under your feet and use them as a platform to view your horizons.”  ~ Author unknown

One of the conditions of being human, is imperfection – like it or not!  I don’t know about you, but I try my best from day to day to change this well known fact of life. Our company is diligent in it’s work, we try all ways to stick to our promises, we strive for excellence and reach for the highest standards.

Our shipping policy is to process all orders on a timely basis. But, everyonce in a while, our best laid plans go awry. Late one afternoon a few weeks ago, I received a book order throught the internet from a fine art gallery on the East Coast. We reached our goal of shipping the very next day. About seven days later, I received a call from the art gallery owner that he had yet to receive the order. We discussed the fact that the order was sent standard shipping, as requested, and the weekend may have delayed it’s delivery. We jointly decided to give it a few more days with the agreement that he call me if he did not receive it.

Three or four days later, I heard again from the customer that the order still had not arrived at his doorstep. I told him “you have waited long enough, I will send a second book via expedited shipping.”  To shorten the story, the first shipment arrived long after the second one arrived. I don’t know what happened. Each time I tracked the order, the only message available was the date the shipment was picked up by the carrier. Once a shipment leaves our fulfillment company’s doors, it is out of our hands.

But – I beat myself up, feeling we had let our customer down, even though we shipped the order within 18 hours of having received it. I knew there was nothing I could do about the lost order other than try to satisfy the customer the very best I could by sending another shipment – PRONTO!

As much as we strive for perfection, other influences, people and situations often get in the way. The only thing we have true control over is ourselves. For those in the customer service side of things, if we have done everything we possibly can to satisfy our customers, sometimes we have to accept the fact that we are all human beings in an imperfect world, and sometimes things just run amuck!

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Weekend Indie Publisher News

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IPPY AWARD INFORMATION

What are the IPPY AWARDS? “The IPPY Awards reward those who exhibit the courage, motivation and creativity to bring about change in the world of publishing.” Awards are given in 67 categories, along with regional awards as well.  It is the world’s largest book awards competition!

Who is eligible to enter: All small presses, self publishing authors using print on demand, university presses and self publishers.

Enter Early! Fees increase as the deadline approaches!             $75 per title, per category until November 14, 2009                                 $80 per title, per category from November 15 – January 16, 2010       $85 per title, per category from January 17 – March 20, 2010               FINAL ENTRY DEADLINE – MARCH 20, 2010                                                $45 Regional entries (such as travel, local history, geography, etc.)  

Why enter?  Awards earn credibility for your book!  Awards earn publicity for your book! Awards SELL BOOKS!

For more information and to register your publication for the IPPY Awards, go to www.independentpublisher.com.

IPPY AWARDS GRAB THE ATTENTION OF BOOKSELLERS, BUYERS, LIBRARIANS AND BOOK LOVERS AROUND THE WORLD!                                    ENTER NOW!

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Weekend Indie Publishers News

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Wow! Where did this week go? It is hard to believe it is time to update you with more independent publisher news.

NEWS FLASH: The 2010 Eric Hoffer Book Awards are coming up!     Here is your chance indie publishers – shoot for the moon and submit!!

This contest is accepting newly released books or older books from     Small Presses~Academic Presses~Micro-Presses~Self Publishers                                                                                                        Deadline:  January 21, 2010                                                                                    Entry Fee: $45                                                                                                           Grand Prize and World Wide Exposure                                                        Winner and Runner-up Prizes in Every Category                                     Coverage in The US Review of Books!

Categories: Art, Poetry, Children, Fiction & Non-fiction, Memoir, Culture, Business, Reference, Home, Health, Reference, Spirtual/Self Help.

A SINGLE REGISTRATION GIVES YOU FIVE WAYS TO WIN!!!

For full details and to enter – please visit www.HofferAward.com         Other Contact Information: email – info@hofferaward.com                      The Eric Hoffer Awards, PO Box ll, Titusville, NJ  08560

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It is a Tricky Business

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One of the comments I hear from self publishing authors or independent publishers is “I had no idea what I was getting myself into!”  But this comment is not unique to the publishing industry. I have often heard the same comment from those who have renovated a house or had a house custom built! Sometimes, we just do not know all the facets of a project until  we roll up our sleeves and jump in!

This same comment can be heard from those selling independently published books, videos, DVDs and journals through e-commerce (internet sales). Independent publishers think “how hard can it be to put a book in the mail to someone?” What independent publishers fail to consider is this:

  • Is there time in your day to invoice the orders and record payments?
  • Do you have a reliable method for tracking your inventory?
  • Are you ready to deal with wholesale orders from bookstores, universities, libraries and other organizations?
  • Will you be able to handle customer service inquiries and calls regarding lost shipments or shipment tracking?

This is only surface stuff. Once you roll up your sleeves and jump in, I can assure you order fulfillment is a whole lot more time consuming and detailed than one can imagine. Just keeping track of what the most economical and most efficient way of shipping is, is a job in itself.

Thankfully, there are companies out there that can assist with the business end of shipping so you can focus on writing and publishing. The best way to find the support services you need is use your favorite seach engine and search the terms:  Order Fulfillment for Independent Publishers or Order Fulfillment for Independent Filmmakers or Order Fulfillment for Independently Published Books, Videos, DVDs and Journals. That part is not tricky!

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Grow, Baby, Grow

“He who plants a garden, plants happiness”   Chinese  Proverb                             

Writing usually begins with a hint of an idea, a small thought, a vague notion.  As time goes by, the seed sprouts, the microscopic buds reach out and the plot develops, paragraph after paragraph, page after page, chapter after chapter!

But remember, your marketing plans for your book or film must too develop. Many independent publishers make the mistake of limiting the marketing possibilities to the thought that “my family and friends” will buy it. Quite bluntly, that is the wrong approach.

Just like a vine, the marketing possibilities  for your independently published book or film should reach out in every imaginable direction. Beauty can be found in unpromising places. Let your imagination run rampant, without discipline, without fences as it’s borders. You may need to trim the growth once you have discovered your target market but, when putting together the initial plan – brainstorm, brainstorm, brainstorm.

You have put too much time and effort into planting the seed, weeding and nurturing your publication to completion to limit its possibilities. A book or film which you may feel has limited potential is only limited by your efforts! Aim high, reach for the stars and most of all, share your thrill for your beautifully cultivated publication with others. Your excitement needs to be like poison ivy – contagious!

After all, a gardener is optimistic! Let that spirit carry your publication to the beautiful places you have dreamed about.

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More Indy Publishers News

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More upcoming events for Independent Publishers:

October 14    Midwest Independent Publishers Assoc.                 Guest speakers: Dunn & Assoc. – Kathi Dunn & Ron Hobart

to visit their website go to www.dunn-design.com They are among the best in the business for book cover design!   For more information on the event, visit www.mipa.org/Events

October 18 & 19 American Library Assoc. (NELA), Hartford, CT   For more information and to register, visit www.ipne.org/Events

January 15 – 17, 2010 American Library Assoc. Mid Winter Conference (ALA),  Event to be held in Boston, MA.  For more information and also to register, visit www.ipne.org/Events

ATTENTION – CALLING ALL POETS!!!                                                Between September 15 – October 15, 2009 there are 49 writing and poetry contests. Go to Submission Calendar in Poets and Writers Magazine on-line. http://www.pw.org/submissioncalendar

Special Offer Now: Poets and Writers Magazine           subscriptions at discounted rates  50% off   6 issues for  $14.97                               to subscribe go to http://www.pw.org

Stay tuned next weekend for more writers and publishers resources, events and conferences! There is always something happening in the independent publishing industry!!

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Tantalize, Tease and Entice

Owning a company that is a vendor to the independent publishing industry, I often enter into discussions with writers about book covers.  The importance of book cover design can not be overstated.  Good cover design is what leads us to pick up a book in the first place. It is what makes us decide to venture further and take a peak. Good cover design draws us in.

One time, a poet came to me with his book of poetry which was hot off the press – a print on demand publication. He was proud as a peacock that his first published work was complete. The poetry was good. Actually, I liked it alot! He painted visual pictures with words quite effectively. He had used the caption of one of his poems as the title for his book of poetry – it was something like “Hot, Steamy Sunset: Poetry for Evening Reflection.” The cover design, however, was nothing more than a blank canvas – just the name of the book, the author’s name and a solid color (sage green) background.

A discussion ensued about the cover design and I inquired about the lack thereof. He said he had chosen the “least expensive option” available from the print on demand company because  ” he didn’t know how many books he would sell.” 

The cover did nothing, absolutely nothing, to make me want to open up the book of poetry and read it.  So, please remember, the cover needs to be reflective of what is on the inside. It needs to grab a reader and make them yearn for more!  I am not in the book cover design business, but to my way of thinking, the choice of a cover design would have been quite obvious.

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COLORADO INDY PUBLISHERS & THE PUBLIC WELCOME!

BIG BOOK SALE AND OPEN HOUSE – FREE EVENT!!

When:  Thursday, August 27, 2009               6pm – 9 pm

Where: Denver, CO at the Red Lion Inn (Quebec Street location)

Sponsored By: Colorado Independent Publishers Assoc. (CIPA)

This event is open to the public. A chance for CIPA members to sell  books, ask publishing experts your questions and meet vendors promoting their services. Attend this fun social event where you can network and receive free advice. CIPA will provide the food and cash bar will be available.

For more information go to www.ColoradoIndependentPublishersAssociation.com

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