Tag Archives: marketing

Play it Again, Sam!

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“Patriotism is your conviction that this country is superior to all others because you were born in it” ~ George Bernard Shaw

Have you ever wished you could have a “do over” – a repeat of a day, an hour,  a moment? I’d like our country’s citizens to have a “do over” of yesterday, for one moment, each and every day.  America was hard at work celebrating all things patriotic. We waved our flags, pledged our allegiance and sang “America the Beautiful.” We celebrated with baseball games, parades, barbeques and fireworks. Forgotten were the woes of stock market statistics, the high price of living, and the lackluster economy. Instead we had fun celebrating the liberties and freedoms that we so enjoy. The American spirit reigned supreme!

Don’t let the 4th of July be the only day of the year that you show your appreciation for this country of ours. Play it again, Sam, for each and everyday you are alive in this fabulous country, The United States of America – the land of independence! Every time you hear the words of our National  Anthem “the land of the free and the home of the brave,” put your hand over your heart, cause that’s where it belongs, in remembrance of our honorable countrymen who have fought the battles for us. We continue to live the dream, in a land relatively free of strife and struggle, compared to many countries around the globe. Thank, God.

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Authors, Build your Whuffie!

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“Friendships are fragile things, and require as much handling as any other fragile and precious thing.” ~ Unknown

What’s your whuffie, you say? Why, it is the way of the world, these days! Something that all authors and business people need to include in their marketing plans.

Whuffie is built through forming relationships with communities of people on-line. By developing an audience and customer base on-line, you will build support and increase visibility for your products. That means sales of  your independently published books, cds and DVDs.

One of the best resources I have stumbled upon is “The Power of Social Networking” by Tara Hunt. www.threeriverspress.com. This book provides great stories of on-line business successes through building whuffies!

Make no mistake, building your whuffie on-line takes time. But, building a business does not happen overnight. Even after reading this book, the concept is still very foreign to many. Where do you start? Call on an expert, a company who specializes in e-marketing for independent publishers. While you are at it, you had better ask whether they handle order fulfillment for independent publishers too ! You will be needing that !

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Smell a Blog

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“All glory comes from daring to begin.” ~ Unknown

The day of independence is almost upon us! In honor of this holiday, one of the things I have decided that I am going to do is to strike out, be bold, and add more herbs to my diet. Today, I thought I would cook up a batch of flavorful gazpacho soup in readiness for the holiday weekend.

I will begin with tomatoes, not common beefsteak tomatoes, but some juicy, ripe off the vine, heirloom tomatoes! May as well start out right and stew them up! Now comes the good part – I’ll add some of those herbs that the Indians used to keep their bodies in tune with nature and helped them maintain proper balance. Into the pot will go:

  • Basil for a little Love
  • Chives to make myself more Useful
  • Parsley for some Merriment on this 4th of July
  • Thyme – why not? I said I was going to become more independent minded and daring in my cooking!
  • Rosemary – to help me Remember the loved ones
  • Chervil – to add Serenity, and just because!
  • Garlic – I don’t think so! That won’t make me any friends!

Umm – Smells good! Can you smell it? Of course you can’t, silly me! Until some entrepreneurial soul decides to spice up the blogging world by adding smell a blog as a new feature, you won’t be able to! Rest assured, that entrepreneurial soul will not be me! I am too busy trying to make my life more fulfilling! How about you?

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Handing it Over

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“It’s not the things you get but the hearts you touch that will determine your success in life.” ~ Unknown

Many people wait until their days are limited to consider the question “Am I living a fulfilling life?” Last summer as I was about to loose a lifetime friend to cancer, I stumbled upon a poem that poignantly helped me to consider this very question.

“The Dash” by Linda Ellis (www.lindaslyrics.com) perfectly demonstrates how despite the brevity of a poem, its depth in meaning can rival a 500 page book. In less than 250 words, this poem helped me to consider the question “Am I living a fulfilling life?” Moreover, it brought clarity to me that my friend’s life had indeed been filled with what matters most and it was time for me to “let go and let God” take my friend as he saw fit.

At the risk of copyright infringement, I will not post the poem “The Dash.” This poem serves another purpose, too. It aptly demonstrates how poetry can involve the reader by communicating thought provoking ideas. Quality of content is more important than length, just like our lives. Although, everyone likes a good long story, too! One they can settle into and enjoy.

If you are struggling with whether there are things in your life you would like to change, “The Dash” says it all. check it out.

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Seniors on the Rise

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“Until he extends his circle of compassion to include all living things, man will not himself find peace.” ~ Albert Schweitzer 

Eldercare has become big business! Marketers have not contrived a need for eldercare services, there is a real need!  Our senior citizen population is growing at a fast pace! Adult children are looking to fulfill their parent’s senior care needs, in the best way they know how, by researching information and making good decisions about Alzheimer’s facilities, cancer care facilities, long term care facilities and other housing arrangements. Many are looking for advice on fitness for seniors, hospital concerns, privacy issues, in-home care options, integrative health issues and more. 

We are fortunate that in this country, experts are available to guide and advise senior citizens and their adult caregivers on a multitude of issues. On-line support is also available at sites such as:

http://www.parentgiving.com/expert-nswers/caregiving/housing-choices/. On the team of experts of this site is eldercare consultant Mike Campbell. Mike has written a new book called “When Mom and Dad Need Help.” Mike shares advice and information for seniors facing difficult decisions about housing choices and long term care options. Through his consulting business, Campbell Consulting, Inc. Mike has visited hundreds of senior care facilities across the country and has seen, first hand, what is positive and what needs improvement. For more information on this very valuable resource book, please visit http://www.iffenwen.com. 

Seniors deserve good, quality care. If you have an obligation or desire to help your parents when the time is right, make your job a little easier by knowing the facts.

 

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Trusting Trenches

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“Leaders should visit all parts of the office, not just those they pass through regularly.” ~ Unknown

Are you a recent college graduate who has had to accept a less than ideal position? My first job out of college was at a condominium resort. Most of the units were in the rental pool, and the  property was run like a hotel. My job was to serve continental breakfast to the guests in the morning and help the housekeeping department, in the laundry room, in the afternoon. Not at all what I had anticipated my first job out of college would be. But, I needed income right away to fulfill my financial obligations and I was determined to live in a gorgeous resort town.

By the time summer was over, the General Manager of the property recognized my hardwork, my ability to work well with others and found me to be a pleasant communicator with the guests. My reward? A move to the front lines as front office clerk (customer service representative) and reservations clerk.

As I began working in the front office, I quickly learned that working “in the trenches” served a purpose besides as a stepping stone to my new position. I had established a great rapport with a department that was so important to the overall efficiency of the entire operation. When I called from the front office to ask the housekeepers to place special priority on cleaning a unit or take extra towels to a guest, the housekeeping department responded rapidly and kindly to my request.

Moral to the story – trust the trenches, for they serve a purpose in life, too! Prove yourself first, and the rewards will come along the way.

P.S. I also learned a life long skill of how to correctly fold those pesky fitted sheets so they will lie neat and tidy on the linen closet shelf. There are lessons to be learned from all experiences in life, if we recognize them!

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Sweeten the Deal

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“The universe is full of magical things, patiently waiting for our wits to grow sharper.” ~ Eden Phillpotts

Some companies become more famous for their legendary marketing ploys than for their products. For years, Ben and Jerry’s has been the focus of attention for their accomplishments in innovative marketing and product development. Since the start up of the company, decades ago, it’s visionary leaders have tested what happens when combining business with social consciousness. The taste of sweet success for this company, has been the result.

On June 20th, Ben & Jerry’s unveiled Berry Voluntary and Brownie Chew Gooder. You can be sure the sales of these two new ice cream flavors will be closely watched and scrutinized by the company’s marketing and advertising gurus. They will be watching their target markets to see whether the sales performance of these two concoctions have the anticipated results that they expect.

Ben & Jerry’s has never waivered from their belief in the value of being a socially responsible company. The names of these two flavors leave little doubt in the minds of the consumer that volunteerism is supported and positively endorsed by this company.

Having resided in the state of origin of Ben & Jerry’s, Vermont, for over 30 years, I can attest to the fact that Ben & Jerry’s puts “their money where their mouth is.”  The promise of a free ice cream has sweetened the deal for many a volunteer or supporter of non-profit fundraising events. The company takes the cake in their stellar example of giving back to community.

Thanks, Ben & Jerry’s, for dipping into your profits to make this world a better place!

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Sweet, Satisfying Summer

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“Memory is a complicated thing, a relative to truth, but not its twin.”                                          ~ Barbara Kingsolver

When was the last time you witnessed someone rocking their day away in a hammock reading a book? I have  not seen anyone lollygagging this way since – well… since… I don’t know when! Too many people consider this too much of a luxury – there is too much to do, too many places to go, too many sites to see (on the internet, of course). The practice of taking out time for our selves has been overtaken by electronic communication device demands – cell phones ringing, emails to answer, texting, faxing and blogging! It has become a second, third or fourth job, for many! Humans have become their own worst enemies by creating ways to communicate 24/7. I have resisted in all ways that I can – but unfortunately, doing business today, requires keeping step with all the rest!

For today, I am going to take great pleasure in recounting summertime memories of my childhood. Come on along, and feel free to add to my list, of what you remember from your days as a child:

  • Hearing the Good Humor truck coming down the road
  • Dousing myself with Muguet des Bois cologne, made cool by refrigerating it before spraying my body.
  • Playing badminton or croquet with neighborhood children
  • Playing “Mother, May I?” or hopscotch on the paved walkway at my Grandparents house
  • Building tree forts with my sister and two brothers
  • Sleeping in the back of the station wagon as my parents watched “Gold Finger” at the Drive-In Movie Theatre (I only peeked once or twice).
  • Sipping delicious, homemade, root beer that our neighbor concocted annually
  • Playing Jacks and pickup sticks
  • Reading Nancy Drew mysteries and the Bobbsey Twin novels
  • Learning to do the swan dive and cannonball jumps into the pool.
  • Playing softball with the neighborhood families on the 4th of July.
  • Catching lightning bugs in jars
  • Snowballs (snow-cones) with Thunderbird or Tutti-Fruity flavored syrup
  • Taking a class at the YMCA on drawing with pastels (I was pitiful!)
  • Helping my mom deliver Meals on Wheels to inner city elderly people.

Ah, the good ole days! I hope children of this generation will be able to look back and have childhood memories of simple pleasures. Take time to share a memory of an activity that was fulfilling to you as a child, in the good old summer time. We would love to hear from you!

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Continuing Thought

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“Many men go fishing all their lives without knowing that it is not fish they are after” ~ Henry David Thoreau

The other day, I picked up a book from the shelves of my mom’s library that was faded with age. It was authored by several editors of the New Age Journal and published in 1984. The book is called “Chop Wood, Carry Water: A Guide to Finding Spiritual Fulfillment in Every Day Life.”

As I began to browse the pages, I realized that many of the subjects addressed in this book written 25 years ago, are still among hot topics today. Those seeking knowledge on spiritual healing, information on understanding truths through the body (by practicing yoga, martial arts, massage and judo and the like), writings on understanding astonishing occurrences through miracles, finding rewarding careers with slants toward social consciousness, interpreting dreams for wisdom and guidance, and more can all be found in this book.

Answers to living a life fulfilled, has been on the minds of people for ages. Over the years, new schools of contemporary thought  expand and deepen our understanding of the human psyche, and I for one, have always enjoyed reading new books on psychology and spirituality.

It does make me wonder, however, why books of this nature have such great appeal. It has been said that all the answers we need are within ourselves. It is the search for such answers that lead people to a lifelong quest.

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Bouncing Off Ideas

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“All the arts we practice are apprenticeship. The big art is our life” ~ M.C. Richards

My mind has wandered off this day as to why people reside in the places they do, and how location plays a part in inspiring artists in their work. Many artists attribute their creativity to majestic landscapes found in mountainous areas and seashore vistas. A wish to be continually be awed by nature is the very basic reason why many artists choose to settle in environments such as these. But, colonies of artists are found in all places across this continent, some expected and some unexpected.

Some artists thrive on city life, where galleries and art exhibitions are readily available and frequenting them are a large part of every day life. Through daily collaboration with like-minded individuals, many artists find great source of inspiration and connectivity in the art world.

Temporarily living and working in artist retreat environments can also be a great way to grow and be nurtured as an Artist. Artist retreats combined with beautiful, inspiring settings can found in many states across America. The Vermont Studio Center in Johnson, Vermont is a perfect example. Classes in creative writing, poetry, the visual arts, theatre and more are offered on a year round basis. The Vermont Studio Center provides an escape for city-based artists to experience a quieter, serene way of living and learning. For more information, please visit http://www.vermontstudiocenter.org.

Whether you are an artist from the cornfields of Iowa, the Ozarks of the Mississippi or hale from the Keystone State of Pennsylvania, a change of scenery will give you a whole new perspective on your art. This summer or fall, get out there and travel as far as your pocketbook will allow. It will do your heart and soul good too!

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