Tag Archives: marketing

Weekend Indie Publisher News

 

All Independent Publishers – Second Reminder – Mark your Calendars The American Library Association Mid-Winter Convention.  9,000 + librarians will be attending this conference, looking for unique books for their library patrons. The www.AuthorsCollective.com is dedicated to helping the self published, emerging writers and independent publisher gain publicity for their books. Contact the Authors Collective today about including  your publication in their display.

The Independent Publishers of New England www.ipne.com will also include your publication in their display. Time is running short, so act now, while  space is still available.

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Another reminder- Deadline for the 2010 Eric Hoffer Book Award

All books accepted and the grand prize is $1500. Winner and First Runner-up in your selected category. Montaigne Medal for the most thought provoking book and the daVinci Eye Award will be presented for the best book cover.

Some of the catagories are: Art, Poetry, General Fiction, Commercial Fiction, Children, Young Adult, Culture, Memoir, Business. Reference, Home, Health, Self-Help/Spiritual, Legacy Non-fiction.

For more information: hofferaward01@gmail.com.

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Comfort in Knowing

“Other things might change us, but we start and end with family.”                  ~ Anthony Brandt

I recently read some staggering statistics about hospice. According to The National Hospice and Palliative Care Organization www.nhpco.org  1.45 million hospice patients were served in 2009. Out of approximately 2,500,000 deaths in 2008 – close to 963,000 were cared for by hospice workers. These numbers include patients who found comfort  and care in their final days of life in private residences, nursing homes, residential facilities, acute care hospitals and hospice inpatient facilities.

All of us have known someone who has been cared for by hospice workers in the final days of their life.  My hope is that along with my family, a compassionate and caring hospice worker will be by my side at the end of my life. This thought, I am sure, is shared by many people.

It is astounding to me that, although the need is great, the general population knows so little about hospice services. With our aging population, it would behoove all of us to be come educated and informed.

If you have a family member who is facing end of life issues, check with a  hospice facility, closest to you, to see whether they have a lending library that includes the documentary film “Pioneers of Hospice” www.pioneersofhospice.org. The film will help to educate you about an issue that, as human beings, each of us will face in a lifetime. The documentary sensitively handles a subject that so many are uncomfortable in discussing. It is insightful and educational for any family member who is faced wtih end of life decisions and end of life care.

You will find comfort in knowing you have learned something about hospice and it’s value prior to making those difficult end of life decisions for your loved one.

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More Indie Publisher News

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Learn from others. Attending other author’s book tours and book release events are an ideal way to learn to promote your book.

There is a great resource for finding out what author will be coming to your area by going to www.BookTour.com.

You can search the website by date, author and place and find out where you can meet and hear about your favorite author’s newest book releases, including NY Times best selling authors.

Learning from others is a great way to educate yourself so that when you are ready to promote yourself as an author, you have the knowledge of what it takes to have a successful book tour.

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Weekend Indie Publisher News

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First things, first!

Tune in This Morning! Poor Frank, he must be feeling ignored! I have been unable to listen to his Radio Show “Cover to Cover” for a few weeks now.  If you have never listened to this radio show for writers and publishers, every Saturday morning is your chance. No need for a radio, “Cover to Cover” can be listened to on line at www.wnzf.com. Host Frank Gromling always has insightful, interesting guests on his show sharing their knowledge of the publishing world.

Tune in at 11:30 am Eastern Standard Time, 10:30 am Central Time, 9:30 am Mountain Time and 8:30 am Pacific Time.

Let’s show Frank our support today!!! Listen in and learn with me!

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Registration is now open for The Association of Writers (AWP) 2010 Conference in Denver, CO!! You can save money now by registering early. Major sponsors, literary partners and patrons make this great three day event possible at the Hyatt Regency form April 7 – 10, 2010. The event includes a book fair, presenters and  exhibitors.

A wealth of information for writers is available through the AWP. They sponsor writing contests, writers conferences, information on writing careers and MFA writing programs. Check it out at http://www.awpwriter.org.

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More Indie Publisher News

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Did anyone listen to the Saturday weekly radio show for writers and publishers called “Cover to Cover” hosted by Frank Gromling on www.wnzf.com?  Copywrite information was the subject of the day and the guest was Christopher Kenneally from the Copywrite Clearance Center in Boston, MA. Chris is also host and moderator for “Beyond the Book” www.BeyondtheBook.com. The programs are often broadcast on C-Span’s Book TV and in Canada on BookTelevision.

There is alot of confusion and legalities regarding copywrite issues due to the ways in which we publish in today’s world.  We publish on paper, on-line, through electronic digital files, through movies (DVDs) and on cd’s in the music industry. For intellectual property protection,  best course of action is through copywrite registration through the Library of Congress www.loc.gov. Registration of your publication is not mandatory, however, it is the best way to protect your intellectual property rights.

The Copywrite Clearance Center www.copywrite.com in Boston, MA is a good resource for non-fiction publishing, where fact checking is essential for business, academic,research, medical and economic related publishing.

If you missed yesterday’s radio show “Cover to Cover” with Frank Gromling and wish to hear what was discussed regarding the issue of copywrite, please go to the archive section of  www.wnzf.com for “Cover to Cover” and look for October 10, 2009.  The broadcast will also be available on Ocean Publishing’s website www.OceanPublishing.com.

It is not too late to listen and learn!

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More Indie Publisher News

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RADIO FOR WRITERS AND PUBLISHERS – LISTEN WEEKLY!

Another opportunity to listen in for news, tips, marketing information for publishers and writers is Blog Talk Radio!

Michigan Lit Radio –  Go on line,  for the weekly scheduled speaker and topic   http://MotownWriters.com

Marketing and Motivation Mondays feature speaker Monica Marie Joans.

And Don’t Forget – Saturday Mornings on www.wnzf.com

“Cover to Cover” with host Frank Gromling – featuring interviews with published authors, success tips, how to get started in the publishing field, marketing yourself as an author and marketing your book.

Broadcast times:

  • 11:30 am Eastern Standard Time
  • 10:30 am Central Standard Time
  •  9:30 am Mountain Time
  • 8:30 am Pacific Time

Take advantage of these two broadcasts brought to you free of charge!

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Grow, Baby, Grow

“He who plants a garden, plants happiness”   Chinese  Proverb                             

Writing usually begins with a hint of an idea, a small thought, a vague notion.  As time goes by, the seed sprouts, the microscopic buds reach out and the plot develops, paragraph after paragraph, page after page, chapter after chapter!

But remember, your marketing plans for your book or film must too develop. Many independent publishers make the mistake of limiting the marketing possibilities to the thought that “my family and friends” will buy it. Quite bluntly, that is the wrong approach.

Just like a vine, the marketing possibilities  for your independently published book or film should reach out in every imaginable direction. Beauty can be found in unpromising places. Let your imagination run rampant, without discipline, without fences as it’s borders. You may need to trim the growth once you have discovered your target market but, when putting together the initial plan – brainstorm, brainstorm, brainstorm.

You have put too much time and effort into planting the seed, weeding and nurturing your publication to completion to limit its possibilities. A book or film which you may feel has limited potential is only limited by your efforts! Aim high, reach for the stars and most of all, share your thrill for your beautifully cultivated publication with others. Your excitement needs to be like poison ivy – contagious!

After all, a gardener is optimistic! Let that spirit carry your publication to the beautiful places you have dreamed about.

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Weekend Indy Publisher News

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My desk has become a landing field for broadcast information on independent publishing display opportunities, writers conferences and workshops. In fact, it could be a full time job just staying “in the know” with all the happenings on the independent publishing scene.

In an attempt to keep  our independent publishing friends up to date and informed, our weekend blogs, at least for the next few weeks, will be devoted to passing along information regarding conferences, workshops and publishing display opportunities. Bookselling, in part, is dependent upon trade shows, so it is important to get this information out!

Upcoming:                                                                                                            September 25-27                                                                                                   Burlington Book Festival, Burlington, VT                                                          For more details, visit http://BurlingtonBookFestival.com

Baltimore Book Festival, Baltimore, MD                                                            For more details, visit www.baltimorebookfestival.com

Florida Publishers Association presents “Strategies for Success”           2009 Publishing Ed-U-Conference                                                                      For more details, visit www.FLbookpub.org

October 2 & 3                                                                                                               New England Independent Booksellers Association (NEIBA),          Hartford, CT   To register & for information, http://www.ipne.org

The Collingswood Book Festival, Collingswood, New Jersey                    For more information, visit www.collingswoodbookfestival.com

Five great opportunities! Get on Board! Join In and Participate!

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Tantalize, Tease and Entice

Owning a company that is a vendor to the independent publishing industry, I often enter into discussions with writers about book covers.  The importance of book cover design can not be overstated.  Good cover design is what leads us to pick up a book in the first place. It is what makes us decide to venture further and take a peak. Good cover design draws us in.

One time, a poet came to me with his book of poetry which was hot off the press – a print on demand publication. He was proud as a peacock that his first published work was complete. The poetry was good. Actually, I liked it alot! He painted visual pictures with words quite effectively. He had used the caption of one of his poems as the title for his book of poetry – it was something like “Hot, Steamy Sunset: Poetry for Evening Reflection.” The cover design, however, was nothing more than a blank canvas – just the name of the book, the author’s name and a solid color (sage green) background.

A discussion ensued about the cover design and I inquired about the lack thereof. He said he had chosen the “least expensive option” available from the print on demand company because  ” he didn’t know how many books he would sell.” 

The cover did nothing, absolutely nothing, to make me want to open up the book of poetry and read it.  So, please remember, the cover needs to be reflective of what is on the inside. It needs to grab a reader and make them yearn for more!  I am not in the book cover design business, but to my way of thinking, the choice of a cover design would have been quite obvious.

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What is Under Your Umbrella?

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“What is  your name?” and “What do you do for a living?” I am routinely asked being an unknown face in a new community. When I answer question #2 with “I own an order fulfillment company specializing in e-Commerce for independent publishers,” I am looked at like I am a space alien. To redeem myself, I usually go on to mention some of the services our company provides for independent publishers:

  • Order Processing
  • Order Fulfillment (pick and pack)
  • World wide shipping
  • Warehousing
  • Providing sales and inventory reports
  • Social Media Marketing for our clients (the alien look sets in again)!

Our company is definitely a niche market kind of business. But, anyone seeking our services knows what they are looking for.  They know to google “order fulfillment for independent publishers” to find us on the internet.

Sometimes when asked question #2 “What do you do for a living? ” I just put everything under one big umbrella and answer -“We assist independent publishers with the business and shipping aspect so they can focus what they do best – writing and publishing!”

Does that clear things up? I will keep my umbrella handy incase things get cloudy again.

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