Tag Archives: order fulfillment independent filmmakers

Press On

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“Action is the key to all foundational success”~ Pablo Picasso 

Just learned of two artists whose books are in the coffers of the printing press, right now. Without hang-ups or glitches in the process, the books will be ready for holiday selling.  Hopefully, advance promotion of the book has been done, so that potential buyers know the book is on it’s way to the marketplace, and it is soon to be available. I’ll bet the beautiful publications will fulfill some holiday dreams of artists all around the world. 

How about your independent publishing project? How is it coming? Hitch up your britches and get to work in finishing up those final details, so that you can have it ready in time for Christmas selling or by the start of the New Year. Success means starting off the New Year right!  

Are you facing challenges in the process?  If so, here are a few tips: –

  • Focus on what is easy first, get it done so you can concentrate on problem solving.
  • Reorganize for better work flow
  • Don’t avoid challenges – step into them and view them as part of the process rather than as “hang-ups”
  • If the problematic can be quickly and easily solved by someone else, hand over the task. It will free you to focus on the work you can handle and the parts you do best.
  • Seek the advice and counsel of professionals, for the steps of the publishing process that you are unsure of. 

Good luck, hang in there and focus – visualize your finished book. It will energize you along the way.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Novel Writing Challenge

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“The most beautiful things are those that madness prompts and reason writes.  ~André Gide,

Heads up, novelists! November is National Novel Writing Month. Do you have what it takes to beat the challenge and fulfill the goals of  “thirty days and thirty nights of literary abandon?” 50,000 words (175 pages) in 30 days is the goal and NaNoWriMo will have novelists all over the world participating in this fun literary challenge. 

Do not procrastinate, do not stall, write your heart out and win, above all!

 What’s this I read?

  • Worry, not about content, only quantity?
  • Allow your work to be unedited?
  • Write wrecklessly? Scary!
  • No writing experience needed?
  • Kids can participate in their own challenge! 

Join in this on-line writing challenge! For more information, please visit: http://www.nanowrimo.org/

Russian Roulette

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“…the greatest fulfillment of all that he holds dear, is the moment when he has worked his heart out in a good cause”                             ~ Vince Lombardi 

On Saturday, at the Colorado Independent Publishing Association event, www.cipabooks.com,  Eric Boss of the traditional publishing house, Penguin Group, revealed his viewpoint on what books sell. From what I heard, it’s anyone’s guess! There seems to be no proven, tried and true formula to writing a top selling book. What a bookseller feels will be a sure thing can sometimes disappoint. A book that seems to have a lesser chance for outstanding sales can produce surprising and fulfilling results! 

There are some things, however, that can increase the selling potential of a publication. The cover design and even the spine design needs to make the book pop and stand out from all the rest. Also of great importance, is the choice of title and tagline. The potential buyer to has to be compelled to pick up the book, and curious enough to want to know what  is in it for them. If those elements are there – the odds are much better that the book will be sold. Ka-ching! Ka-ching! 

According to Boss, right now, there are two kinds of books that are not selling well – computer books and self-help books. Computers have become so much more user friendly, people are not seeking direction from computer manuals like they used to. I was surprised at the downturn in selling in self-help books, but perhaps during this time, people are deferring to the advice of professionals to better ensure success. 

Although the chances of writing a top earning book can be a bit of a gamble, does that mean a writer should abstain from jumping into the publishing industry? Absolutely not! People by the millions enter into book publishing each and every year. Why? Because they believe in the end, they will have a story to tell with a fulfilling outcome. And you can’t win if you don’t play.

 

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A Fulfilling, Worthwhile Trek

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“I know the price of success: dedication, hardwork and an unremitting devotion to the things you want to see happen.”~ Frank Lloyd Wright  

Saturday morning at 5:30 am, I began  the long trek over snowy Rabbit Ears pass from Steamboat Springs, Colorado to Denver, CO, three hours away, to attend the monthly Colorado Independent Publishers Association www.cipabooks.com gathering. Snow covered mountain passes were not going to stop me from fulfilling my need for more knowledge about the subject of  independent publishing vs. traditional publishing. Eric Boss, bookseller for the Penguin Group, would be an informative speaker, I was sure. 

As a person who has been involved in bookselling for many, many years, Eric had much to say about what books sell and what do not. He also addressed the issue of “what it takes to be successful” in the traditional publishing industry.  

So, what did I learn? From all that I heard, the chances of “making it” in independent publishing and traditional publishing are one in the same. It helps to have good business acumen, defer to professionals for assistance (especially important if you want to first and foremost be a writer) and be dedicated to the project at hand. 

Tomorrow, I will share some things Eric Boss, professional bookseller, had to say to the crowd about what books sell and what do not. I think you will be surprised!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Creative Connectivity

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“Because things are the way they are, things will not stay the way they are.”   ~Bertold Brecht  

As I was raising a teenager, I heard parents commiserating that even after they had given their child curfews, “grounded them” and made requests to no longer have relationships with certain others, their child still found creative ways of  fulfilling  their need to connect with others. So it comes as no surprise that a trio of students – Zuckerberg, Hughes and Moskovitz created Facebook. Other young entrepreneurs are responsible for various other social media marketing channels, too.  Young folk think differently then those who came before them – all thirteen year olds will tell you that! 

What opportunity social media marketing has brought to our world! It has given us the ability to connect with communities of people that otherwise the odds of connecting to them, would have been slim to none! No matter how much money and effort is put into print advertising and direct mailing(even with the help of targeted lists) you can not beat the scope of  internet marketing.The  chances of reaching people that have similar interests is multiplied many times over through e-marketing. It is the best way of reaching large numbers of people for the lowest cost! 

Simply having a website is just not enough these days. If you do not have an e-marketing component to go with it, you are not maximizing your internet visibility. Now, there are many more ways, than one, to become visible over the internet. Need help with expanding your web presence? Use the worldwide web to find a company that specializes in both e-commerce and e-marketing. With the New Year approaching, rethink your business’s website presence – are you maximizing on your visibility? 

This blog brought to you by www.CornerstoneFulfillmentService.com.

Weekend Indie Publishing News

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Free education on “Cover to Cover” Radio Show www.wnzf.com every Saturday with host Frank Gromling – former Board member of the Independent Book Publishers Association! Tap into a great opportunity to learn from professionals in the independent publishing industry. Tune into this radio show from all areas of the country, because it is brought to you through the internet every Saturday morning.

  • 11:30 AM Eastern Standard Time
  • 10:30 AM Central Time
  •  9:30 AM  Mountain Time
  •  8:30 AM Pacific Time

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Looking for a winter writing retreat in a beautiful historic seaside town?  Enroll in a Poetry and Prose Get-Away in Cape May, New Jersey. This three day workshop is scheduled for January 14-17, 2011 at the Grand Hotel. Graduate credits are available through Rutgers University.

Be sure to register prior to December 15 to avoid the late registration fee.

For more information, visit www.wintergetaway.com

Genres: Memoir, creative non-fiction, children’s writing, song writing, poetry, novels and short story.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Right Here, Right Now!

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“Many fine things can be done in a day, if you don’t always make that day tomorrow” ~ Unknown 

Last week, perhaps I didn’t need to remind all independent publishers that the end of the year is approaching and the selling season will soon be upon us. That reminder was as much for me, as it was for you! I needed to fulfill my duties and tend to those nagging details of owning a business. On Friday, I decided that not one more day would pass without getting caught up on all those details that had piled up. I was going to balance that checkbook, write the letters I had been meaning to write, file those papers way and step by step, clean up my desk. A load has been lifted off my shoulders! Boy, do I feel good! Procrastination is an ugly word, and I am not prone to it. 

If you are an independent publisher, I bet you have been busy over the past year, too. Those that remember writing is a business have the best results for publishing success. Focusing only on writing the manuscript, can lead to a crucial part of the publishing process being overlooked. Failure to have a solid marketing plan of action can lead to struggle down the line, far after the book has been published.  

There are lots of details when it comes to independent publishing. Hopefully, long before you started your manuscript, you mapped out a plan for marketing it. If not, sooner is always much better than later! Remember, sales are a function of your marketing efforts, so do not leave that detail until the end. It is never too early to begin connecting with communities of people who may be interested in your publication.  

Having others evaluate your book and it’s marketing possibilities can be very valuable. If you are going to sell through e-commerce (over the internet), your plan, as an independent publisher, should include internet marketing because that is where your potential buyers will be searching for you. Make sure you are visible on the world wide web!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Weekend Indie Filmmaker News!

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There is a great opportunity coming up the last weekend of October for all of you independent filmmakers! The Directors Guild of America, 7920 Sunset Blvd, Los Angeles, CA will be the site of the Film Independents 2010 Filmmaker Forum on October 29 -31, 2010. This worthy event will help fulfill your need for information regarding how to become successful in the industry of  independent filmmaking. To give a brief overview of  just some of the weekend events:

  • Keynote Address – Joe Drake, Co-Chief Operating Director of Lionsgate Film Production Company
  • Workshop- Evaluating your film for the marketplace
  • Workshop-  Finding funding for your documentary project
  • Workshop – Realizing your vision on a budget
  • Workshop – Distribution strategies, tools and business models
  • Workshop – Packaging and financial and legal issues

“Film Independent is a 501(c)(3) non-profit arts organization that champions independent film and supports a community of artists who embody diversity, innovation, and uniqueness of vision. Film Independent helps filmmakers make their movies, builds an audience for their projects, and works to diversify the film industry.”

For the full story on this forum brought to you. by a non-profit dedicated to independent filmmakers, including ticket information, schedule, sponsors and more, please visit http://empower.filmindependent.org.

Seasonal Fulfillment

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“Winter is an etching, spring a watercolor, summer an oil painting and autumn a mosaic of them all.” ~ Stanley Horowitz

Have you ever noticed that with seasonal changes, what is personally fulfilling to us takes a turn about, too? As summer fades into fall, I no longer thirst for frozen fruit smoothies, potato salad and all things grilled. A diet of chili, stews and soups that has been non-existent all summer long begins to creep back into my repertoire of evening menu fare. Basking in the mid-day sun becomes sitting by the warmth of the fireplace on nippy mornings. 

Our color choices of clothes we wear are a reflection of our moods and they can affect the way we feel. In fall, we often substitute brightly colored, summer clothes with a wardrobe of more earthy colors – golds, greens, tans, grey-blues. When I need to feel a burst of energy or want a zip in my step, I’ll return to wearing fuschia or bright, periwinkle blue whether it clashes with mother nature’s colors or not! There is no need to always submit to the color choices of autumn herself.

Each season has its own charm, and how we fulfill our idle time is different from season to season, too. In fall, out come the knitting needles and in come the piles of books to read and movies to watch. 

If you are an independent publisher, try to wrap up those projects and keep your eye on the calendar! Christmas is a mere few months away – a prime time for selling! Don’t miss out.  

This blog brought to you by www.CornerstoneFulfillmentService.com.

Don’t be Dead in the Water! Rise to the Top.

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“Great race, great strategy and great performance all the way through.” ~ Michael Schmacher

Have you noticed that kids born after the 1980’s have a fifth sense? Using the computer comes as naturally to them as breathing. Their minds are geared and wired differently than the brains of people in generations who came before them. No way do they fulfill their need for information about a company, product or service by going to a phone book! “What’s that,” they say. 

Businesses that sell a product or service that do not have a great internet presence, are dead in the water! If your market happens to be youth, it is even more important to stay in out in front of them, by being visible on the internet.  Your market will not find you any other way. The younger generation is our future, and they do not read signs, browse phone books or visit information booths looking for products and services, how could they? Their eyes never leave their computers, i-phones and whatever other digital devices they may possess! They are obsessed!

Is e-marketing and e-commerce is a foreign language to you? There are professionals that can help. Contact a company that specializes in e-marketing and e-commerce for independent publishers. Fulfill the needs of your customers by sharing the same space as they do – the internet. They will come find you in that space, so put your marketing efforts there!

For more information on the latest marketing strategies that 88% of marketers are now using, please visit http://bit.ly/aUSFE9.

 

This blog brought to you by www.CornerstoneFulfillmentService.com.