Tag Archives: social media marketing

Wisdom Comes from Living It

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“All men make mistakes, but only the wise men learn from their  mistakes.” ~ Winston Churchill

There is nothing worse than having a deep concern and not wanting to share it because you know others will not understand. I am talking about something that only those who have lived it can relate – such as having a child struggling with drug and substance abuse.

Out of her experiences of living with a teen hooked on drugs, public speaker, author and Mom, Mitzi Rudderow has written a book called “Coming Clean: Drug Addiction – help and hope.” This book should be in the household of every family with children. For a parent, learning how to identify addiction before it becomes a crisis is of paramount importance.

Through this book, you will learn how to avoid the mistakes this Mom made, what the red flags of substance abuse are and parenting do’s and don’ts. This book is made very affordable for every parent because Mitzi is truly committed to helping other parents learn from the mistakes she made with her teen.

As a radio broadcaster, Mitzi learned so well how to communicate with others and she has used her skill to communicate about an issue, through her book, that is all too pervasive in today’s world – drug and alcohol abuse.

Take your first pro-active step, as a parent of a teen, by educating yourself rather than denying that your child could very well face these struggles in his or her teenage years.

For more information on this book, please visit www.mitzirudderow.com and visit her blog http://www.comingcleantogether.wordpress.com

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Weekend Indie Publisher News

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It is a big day for all the participants of the Young Authors League of the Colorado Independent Publishers Association (CIPA). Today they will be premiering their new publication “Making the World a Better Place.”  The group premieres it’s book at Southlands Mall Barnes and Noble in Aurora, Colorado from 4 – 8pm today! Head on in, and support a new generation of young authors! www.cipabooks.com

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Guess what has gone viral? Painters Workshops! Join classes without having to leave the comfort of your studio.  For more information, please visit Workshop Magazine, a great magazine resource for Oil and Acrylic Painters. Workshop, a magazine published by American Artist Magazine will take you into the classes of top oil and acrylic instructors. Learn from them and from their critiques of students work. For more information, please visit www.artistdaily/workshop.com

Flip of a Coin

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“The most splendid achievement of all is the constant striving to surpass yourself and to be worthy of  your own approval.”            ~Denis Waitley

Rumor has it there has been a softening of the hearts of those who typically review traditionally published books only. I have heard that book reviewers employed by trade magazines, such as Publisher’s  Weekly www.pw.org are now more accepting of putting their declaration of approval on books that are independently published. To me, this is a sign that independently published books have gained respect and a prestigious place in the world of booksellers and reviewers.

From all that I have read, movie goers and book buyers are now more frequently seeking advance information on books and films through the internet. Readers seem to be relying less and less on traditional review resources like trade magazines. Potential book buyers and movie goers are heading for blogsites and websites to catch all the latest “buzz” on books and films.

Some books and films that come highly recommended “crash and burn,” in my opinion. Sometimes it can be attributed to all the over-rated “hype”, leading to dissapointment. My personal opinion is that “one man’s treasure is another man’s trash.” A good book or film review never guarantees anything, as I see it.

What do you think? Do  you think book and film reviews influence what people buy and watch? Do you like knowing other’s notions and opinions of books and films, or would you rather rate them yourself? Do you think word of mouth has more power in selling books and films to their potential audience? Let us hear from you!

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It’s A Perfect Fit!

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“The only thing that will redeem mankind is  c0operation.”        ~                       ~Bertrand Russell

In Steamboat Springs, CO and in places all across the country, there are so many non-profits that are quietly contributing to the betterment of others and to the world, in their own special way. Many of these non-profits are unheard of to the “average Joe.” With funding and grant opportunities being cut, it is never more important for non-profits to become visible and to demonstrate how they are helping others to fulfill their needs.

There is a way! To bring visibility and awareness to a non-profit, independent publishing can help. An independently published book or film, about your non-profit, may provide a way for non-profit organizations to spread the word about their mission and obtain corporate sponsorship. Also, it is a creative way for others to learn and see how satisfying it is to volunteer for a worthy cause and to increase your volunteer base by recruiting others who will commit to an exciting project or mission.

Independent publishing is a perfect fit for alternative marketing for non-profit organizations. One of the most successful global non-profits  has chosen independent publishing to advance their visibility throughout this world. To watch a preview of a great example of non-profit work and independent publishing joining together to bring visibility to a mission, please visit www.MillardFullerMovie.com.

Is your non-profit doing all it can to be recognized in your community, in your world?

 

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It Hit a Nerve

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“A great leader’s courage to fulfill his vision comes from passion, not position.” ~ John Maxwell

Last week, I received an e-mail from a frequent visitor to this blogsite. The correspondent stated that independent publishing is a hobby,  and nothing more. I found it interesting. I guess then, from her statement, we can all surmise that she thinks the independent films that are shown all over the world every year, are produced only as “hobbies?” Hardly!

I couldn’t  help but take quiet offense to her statement. I assured her that if she were to attend a professional publishing trade association conference with me, she would quickly realize that independent publishers are no different than those who seek to have their books published through traditional publishing houses. That by attending an independent publishing trade event, she would see that there is a huge network of professionals and vendors working hard to support each other in business, helping each other to succeed and are passionate about educating, inspiring, informing and entertaining others through their independent publishing.

What  I decided was that perhaps I needed to educate her about the fact that the independent publishing industry now represents almost half of all publishing revenue. In fact, between 2008 and 2009, the indpendent publishing industry has grown by 40%! I project that the independent publishing industry will grow even further this year.

It’s funny how people criticize what they do not understand. I am posting this video in hopes that the frequent reader of this blogsite, who hit a nerve within me, will return again and become better informed. There is so much excitement in the independent publishing industry. It keeps me engaged each and every day.

Weekend Indie Publisher News

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Tis the Season for Annual Writers Competitions!

79th Annual Writers Digest Competition. Deadline May 14. Grand prize $3,000 and trip to NYC to meet with 4 editors or agents of your choice. 10 Categories to be judged.

For information on more writing contests, please visit Poets and Writers Magazine www.pw.org

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Creative Writing Summer Intensive Program June 13 -25, 2010    New York University – School of Continuing & Professional Studies. For more information, visit www.scps.nyu.edu.

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Split Rock Arts Program – Summer workshop and retreats for creative writing. University of Minnesota.  For more information, please visit www.cce.umn.edu/split-rocks-arts-program.com

Check back every weekend for more news on writing contests, workshops and other independent publishing news!

Peek-A-Boo, I See You!

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“Vision is the art of seeing things invisible”  ~ Jonathan Swift

Are you an independent publisher who has been tucked away, just waiting to be found? If so, you might be waiting for a long time before you are discovered. Some independent publishers are quite skilled at becoming visible in the marketplace. Yet, there are others who need help in becoming more noticeable to potential book buyers. Even the most well crafted book will not sell if it can not be found by potential book buyers over the internet. Visibility can be the make or break of book sales.

The dynamics of e-commerce (internet selling) are quite different than selling from a brick and mortar bookstore or through print advertising and marketing. If it is unfamiliar territory, consider seeking the help of others who can help you, as an author and independent publisher, and your publication. Come out from hiding and be “in the face” of those who are looking for unique and niche subjects, and books not found in the same ole, same ole bookstores.

Writing and publishing is a business. All businesses, big and small, need to rely on the most current, far reaching methods of marketing there are. Have you considered whether you are doing all you can to come out from hiding? Have you moved from antiquated ways of doing business into the new age of being discovered in places you have never thought of before? If not, why not?

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All Angles of Fulfillment

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“All the so-called “secrets of success” will not work unless you do.” ~Author Unknown

There are so many ways to look at fulfillment! Fulfillment can be thought of from a personal point of view, emotional point of view, intellectual point of view and a business point of view. Each of these perspectives have been addressed by www.dictionary.com in their definitions for the word fulfillment:

1- the act or state of fulfilling

2- the state or quality of being fulfilled; completion; realization

3-the process or business of handling and executing customer orders, as packing, shipping or processing checks.

Expanding this definition of fulfillment is what we like to strive for. Knowing we have done our best in helping independent publishers  become successful and visible in their business and have acted in a manner that is consistent with our goals and values brings the most satisfying feeling of all. Staying focused on a vision and being dedicated to what we set out to achieve, brings realization of our goals, each and every day.

Simple principles that take hard work to achieve.

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Walk the Walk

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“The most important thing about goals is having one.”                                 ~ Geoffry F. Abert

Today is World Health Day! It marks the beginning of a week long world-wide health campaign called 1,ooo Cities, 1,000 Lives. The World Health Organization calls upon all cities worldwide to open up portions of streets to people to promote health activities. For more information visit http://1000cities.who.int/

I love to walk, and it is a form of exercise that costs nothing. For me, daily walking eases any stresses in my life. I walk and ponder! It is how I keep my mental attitude healthy! I can go out the door as Oscar the Grouch and return after 20-30 minutes of brisk walking, as little Miss Suzy Sunshine. That’s not a bad trade off, is it?

Every month, almost all of the women’s magazines on the news stand tout articles about the benefits of walking. It is hard not to be informed about the issue. Although many people mention the lack of time to exercise, walking can become a fulfilling habit, with little change to your regular routine. Research has shown it takes 21 days to form a habit. Set a goal to walk a little more each day. It will help you to stay focused along the way. By reaching your goal, your self-esteem will be boosted and you will feel confident that when the tough gets going, you can overcome.

When it comes to walking, it is hard to find excuses “why not”, no matter where you live. Even in cities, you can take to the streets and get in your daily dose of exercise. The largest cities around the world have some of the most gorgeous public parks! Go see what they have to offer!

Springtime is the best time to establish a walking routine. Start today by becoming part of a global health campaign! Celebrate each extra step you take, knowing you are one step closer to your goals of becoming fit and healthy.  Have fun!

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Observing Beauty in Silence

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“The best things in life come in threes, like friends, dreams and memories.” ~  Unknown

Spring is trying  here in Steamboat Springs, Colorado, it really is!! Old man winter had to have his way with us,  just one more time! No sooner had I declared the snow was melting here in the mountains on Saturday morning’s radio broadcast of “Cover to Cover”, I had to eat my words! Snow arrived yet again, on Easter morn!

I had a good chuckle when I arrived at the church doors on Easter Sunday morning. The greeter and I spontaneously said to each other, right at the same time, ” Merry Christmas!” Old man winter sure had us confused! Instead of putting on my Easter bonnet, fancy heels and special Easter dress, we wrapped up once more in our wooly scarves, winter wraps and boots for trudging through the sloppy, wet snows.

Sometimes, our words don’t quite fit the occasion. Sometimes our words don’t quite come. And sometimes there are no words to describe what we are feeling. Today, I think it best to share a story through an image, rather than through words. The image is too beautiful to describe and the artist who has shared beauty through his Art needs to be honored.

Artist: Timothy Thies

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