Category Archives: Management

Pondering Power

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“Integrity is doing the right thing, even if no one is watching.” ~ Unknown 

Several weeks ago, I received a communication from a group of people who were interested in having me join in with them. I listened and I considered what it was I was being asked to do. I was intrigued, for sure, and flirted with the chance to join this group. But something was amiss. For reasons that at first I could not grasp, I could not quite commit. A visible, impressive name was attached to the group, which made it ever so tempting, but after deep consideration, cogitating, pondering, thought and prayer, I decided the opportunity would not be personally fulfilling to me. By being involved with this group, I felt there would possibly be things that did not mesh with the inner fiber of my being. 

I spent several sleepless nights trying to make my decision and I even searched the internet in my quest for trying to decide which path to follow. Guess what I found? I found a radio show called the Things that Matter the Most! http://www.thethingsthatmattermost.org. Just reading the title of the radio show brought me to my senses and rattled me from going in a direction that may be meant for others but not for me. 

I declined the invitation and decided I would not look back. My decision sits well within my soul and goes along with what matters most to me. In the end, I decided I would rather be personally fulfilled than to try to be and act in ways that are contrary to my beliefs. 

Have you ever been tempted by situation such as this? What did you do? I would like to hear from you.

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Right Here, Right Now!

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“Many fine things can be done in a day, if you don’t always make that day tomorrow” ~ Unknown 

Last week, perhaps I didn’t need to remind all independent publishers that the end of the year is approaching and the selling season will soon be upon us. That reminder was as much for me, as it was for you! I needed to fulfill my duties and tend to those nagging details of owning a business. On Friday, I decided that not one more day would pass without getting caught up on all those details that had piled up. I was going to balance that checkbook, write the letters I had been meaning to write, file those papers way and step by step, clean up my desk. A load has been lifted off my shoulders! Boy, do I feel good! Procrastination is an ugly word, and I am not prone to it. 

If you are an independent publisher, I bet you have been busy over the past year, too. Those that remember writing is a business have the best results for publishing success. Focusing only on writing the manuscript, can lead to a crucial part of the publishing process being overlooked. Failure to have a solid marketing plan of action can lead to struggle down the line, far after the book has been published.  

There are lots of details when it comes to independent publishing. Hopefully, long before you started your manuscript, you mapped out a plan for marketing it. If not, sooner is always much better than later! Remember, sales are a function of your marketing efforts, so do not leave that detail until the end. It is never too early to begin connecting with communities of people who may be interested in your publication.  

Having others evaluate your book and it’s marketing possibilities can be very valuable. If you are going to sell through e-commerce (over the internet), your plan, as an independent publisher, should include internet marketing because that is where your potential buyers will be searching for you. Make sure you are visible on the world wide web!

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Don’t be Dead in the Water! Rise to the Top.

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“Great race, great strategy and great performance all the way through.” ~ Michael Schmacher

Have you noticed that kids born after the 1980’s have a fifth sense? Using the computer comes as naturally to them as breathing. Their minds are geared and wired differently than the brains of people in generations who came before them. No way do they fulfill their need for information about a company, product or service by going to a phone book! “What’s that,” they say. 

Businesses that sell a product or service that do not have a great internet presence, are dead in the water! If your market happens to be youth, it is even more important to stay in out in front of them, by being visible on the internet.  Your market will not find you any other way. The younger generation is our future, and they do not read signs, browse phone books or visit information booths looking for products and services, how could they? Their eyes never leave their computers, i-phones and whatever other digital devices they may possess! They are obsessed!

Is e-marketing and e-commerce is a foreign language to you? There are professionals that can help. Contact a company that specializes in e-marketing and e-commerce for independent publishers. Fulfill the needs of your customers by sharing the same space as they do – the internet. They will come find you in that space, so put your marketing efforts there!

For more information on the latest marketing strategies that 88% of marketers are now using, please visit http://bit.ly/aUSFE9.

 

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A Change in Landscape

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“I think one of our main strengths lies in being adaptable, hitting smart, things like that.” ~ Franklin Brightwater

You are business owner. So, have you noticed how the landscape has changed? If not, you had better take heed! It is not a change in scenery due to seasonal weather. I am referring to the marketing landscape. It has stepped from an old season to a new season. One that now includes focus on e-marketing (internet marketing). 

Did you know that 88% of marketers are now using social media marketing as part of their overall strategy?  It is for good reason! Internet marketing generates increased exposure for business, brings awareness to your brand, improves search engine rankings, and helps to generate qualified leads. 

How about you? You are in business to stay in business, and that means changing with the landscape, too. It doesn’t mean you need to do completely away with the old marketing strategies of print advertising, direct mail and face to face selling, it means adding a new dimension to the landscape. 

The principles of internet marketing are the same whether you are selling a product or service. Visibility on the internet is the name of the game! If your business needs help in becoming more visible, do exactly what you always do in this day and age of the internet when you are looking for information, search it! Look for an e-marketing company for independent publishers. They can paint a new marketing landscape for you. One that includes e-marketing!

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Penny Here, Penny There

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 “Literature is an investment of genius which has dividends to all subsequent times.”  ~ John Burroughs 

Believe it or not, it is getting time to pull out the fall jackets, pants and coats here in Colorado – I love that time of year! Invariably I come across a little pocket change that I didn’t know existed. Finding a few crumpled dollars, or handfuls of coins left in my clothing from the season before is such a fulfilling feeling – it is like finding an extra paycheck – no matter how big or small. 

We all work hard for our money, and we should work hard at keeping it too! Are you an independent publisher guilty of overspending on postage and delivery each year? Well – you are not alone! It is no wonder though – keeping current with changes in postal and delivery service rates and fees is a never ending job.

Independent publishing means being smart, making wise decisions and not spending money needlessly, so you can retain a higher profit margin on your product. Isn’t that one of the reasons why you decided to independently publish in the first place? Adding an extra stamp here and extra stamp there “just in case” and “for good measure” can really add up! And it will affect your bottom line too.

As an order fulfillment company, we must be guardians for our clients to make sure they retain the highest profit margin on their sale. We strive to stay “in the know,” so we can ship the quickest, most economical, and reliable way possible, all over the globe. It is all part of getting the job done!

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An Adjustment

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“The winds of grace are always blowing; all we need to do is raise our sails” ~ Unknown  

Ok, so I couldn’t post the blog that I really wanted to post today. I had written a blog that I really wanted to share with all our readers. It was important and it needed to be said! But the image I wanted to post came to me in a format that does not want to cooperate. 

So, rather than pout, and fuss and stew, I decided to move on and I will share what I have to say, in due time. Hopefully tomorrow I can share it, but if not, we have until August 31st to share the news. 

I have been caught a little off-guard today, since what I had planned needs to be postponed. I will follow the words of a friend who has been a mentor to me for 10 years or more. As she says, “There are no problems, only solutions.” She has set a great example in finding grace during the most trying times, and has taught me to turn to Art for fulfillment and enjoyment! 

So, that is what we will do. Join me in a moment of sharing and caring.

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A Different Kind of Breed

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“…turn a critical eye and ear to what we are offered by the mass media as well as the independent media“~ David Wilson

The filmmaking industry conjures up thoughts of the red carpet, glitz, glamour and buzz! Cropping up are a different breed of filmmakers working to craft outstanding stories with great vision. They do not necessarily have landing on the Hollywood walk of fame as their first priority. Enter independent filmmaker extraordinares!

Independent films are usually made with considerably lower budgets, yet they can be as notable in quality as their counterpart – productions by major film studios. Their content and artistic dimension often sets them apart. Designed to reach specialty audiences rather than mass market, these films are equally as fulfilling to the audience. They win awards at film festivals such as Sundance, Raindance, Silverdocs, IDFA, Durango, Toronto and other places far from L.A.

Apparently, there is a new breed of  independent filmmaker who is centered around “business plans, business models and business books.” He is determined to responsibly manage his  independent film production company and to bring his personal artistic vision to reality. Filmmaking has been “who he is” since the age of 15! His lack of interest in parties and all things Hollywood has landed him and his film company in Albuquerque, NM.

For more information on this up and coming breed of independent filmmaker phenoms, please visit http://bit.ly/bWB1LV.

I hope you will join me in following this filmmakers production company in the coming months and years. I think they have alot in store!

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Crossing the Finish Line

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“When the goal is in sight, all your physical pain disappears, and your mental determination shall carry you the rest of the way.” ~ Trey Patty 

At 6:30am, Saturday morning,  my fellow Kiwanians and I were perched by the side of the road at Rabbit Ears Pass. We were on the look out for athletes who where running in a relay race all the way from Fort Collins, CO to Steamboat Springs, CO – a 198 mile trek, over multi-mountain pass terrain!! 

Although participating in a race of athletic endurance is not something I can quite relate to – I can appreciate how each of these athletes were examples in courage and in not being stopped by the thought of defeat. Throughout my five hour stint of helping on the sidelines, I was inspired by a group of runners who despite extreme circumstances, had set personal goals, and had dreams of reaching the finish line first. 

Each of us has our own interpretation what is fulfilling, meaningful and satisfying in life. Whether you are an athlete struggling to cross the finish line, or a writer in the final stages of a book project, completing the task requires many of the same character traits.

 It takes passion, planning, motivation, enthusiasm, focus and a determined spirit to continue on despite challenges and setbacks. If you are a writer whose manuscript has been rejected through the traditional publishing world, don’t let rejection defeat you! Learn all you can about why your manuscript was rejected, take all the necessary steps to correct, rewrite, improve or enhance your writing. Don’t loose the passion for your manuscript. Use your enduring spirit to continue on. Always consider the alternative – independent publishing. That way, you can be in charge of the end result using those character traits that you already possess.

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Gather Support and Reap Rewards

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“Creativity is not the finding of a thing, but the making something out of it after it is found” ~ James Russell  

Raising money for independent films has gotten much easier. It can be attributed  to the internet and an innovative,creative idea. Thanks to a new funding platform, www.kickstarter.com, artists, filmmakers, writers, illustrators, performers and creators can inspire others to become fans of a project, and pledge their support.  

This website allows project developers to “test the waters” to determine whether the response to their project makes it viable. In other words, before a creator is in too deep, there is chance for honest evaluation from the public as to whether a project is worthy or not.

Kickstarter.com also provides a convenient way to find out about films, publications and other projects  that are in various stages of development. The creator posts a “pitch” of the project, and also posts the targeted funding level that is needed in order to see the project through to completion. Interested parties can commit to providing a donation, as small as $1 or as large as the pocket book and heart will allow.

For example: If people are excited about an independent film project they learn about on Kickstarter.com, they will spread the word, and donations will flow. If the needed funds are not raised, this is a great indicator that perhaps there is not enough interest garnered to proceed.

To read more about this new way of research and development testing for independent filmmakers, artists, writers and illustrators please visit www.kickstart.com.

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Seeing it Through

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“There is no such thing as a minor lapse of integrity” ~ Tom Peters 

I love it when I re-read a book and gain more from it the second time around. There are often hidden messages, concepts and all sorts of things that fly over our heads the first time around. 

About a year ago, a book came into my hands called “The Hourglass Principle”  by Ray Kelly III. It is written by a person who has spent a lifetime in sales. The book addresses the issue of building a business and the choices that we have in doing so. He mentions that throughout the process, we may come to a crossroad where a decision must be made of how to proceed. Sometimes there are two choices – we can take the short route, often sacrificing our beliefs and convictions or we may take, perhaps, a more challenging route allowing us to remain true to our selves. As author Ray Kelly III points out, “Integrity is the only thing we carry with us from career to career.” 

I began to think how integrity applies to the reasons why people decide to independently publish. For many, the choice is easy. After talking with a traditional publishing house, the author often realizes what is at stake is the piece of work they have poured their heart and soul into writing. If they hand their manuscript over to a traditional publisher, it could ultimately be sacrificed. Their words may be changed, a rewrite with a different slant may be requested. It may be marketed by people who do not share the approach or the same values. The cover design choice may even be out of their hands. 

What would you do, if given the choice?

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