Category Archives: Business

Adding Color to Life and Movies

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 Psst……I am going to let you in on a secret, I have very limited understanding of what my son does in his career. The other night, I talked to him after almost two months of silence (except for an e-mail of one or two sentences) because he has been so busy. That’s a good thing – I’m not complaining. It means he is finding fulfilling things in what he is doing and that makes me happy. 

For many adults in my generation, being “in communicado”  may seem a little odd. According to an article I just read, my generation is filled with hovering parents of adult children who find it difficult to let go and let their kids live their own lives. http://bit.ly/7y1k85.  Don’t think I can be accused of that since we don’t speak once a day, once a week and occassionally not even once a month. I am not an errant parent, just letting my adult child spread his wings and grow in his career and life. It does not mean that we don’t have a close relationship. As they say, “Children hold their mothers hands for a short time, and their hearts forever.”  Or is it ” Mothers hold their childrens hands for a short time and their hearts forever?”

 I do have fulfilling feelings as a parent, however,when my husband and I are the first people our son calls when he is excited about something, has concerns, some information to share or he just wants to talk.

Curious what our conversation was about the other night? It is full of promise. With my son’s permission, I am going to share it. Here is a link that will let you in on our secret. For his sake,  I hope this film project comes to fruition.  http://www.indiegogo.com/ThoseWhoWait. 

What is the part he plays in this production? He is a visual effects artist, specifically a colorist. Not sure what that is? Neither was I, I had to look into it . http://bit.ly/KHabA. 

Now, I have a better idea of what to talk about next time he calls. I already knew he is involved with bright people, inspiring landscapes and scenery, vivid imaginations and a range of creative ideas. The life of an artist and  elements for good filmmaking. http://brewingdigital.com/.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Ripening Thoughts of Creative Writing

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“There are no new ideas. There are only new ways of making them felt.” ~ Andre Lord

Today, I am thinking about growth as a writer. I am betwixt and between about whether or not to sign up for a creative writing course. One minute I am resolute in my decision; the next  I am waivering.

“What’s the hesitation?” you might ask. It’s scary. What if my left brain attributes override my creative side?  Except for a lot of independent publishing education, I haven’t stepped into a classroom for many years. But, then I think of all the benefits that a creative writing course could bring me. Perhaps I’d find ways of putting together  new bouquets of words that have meaning, and I’d grow as a writer.

For now I will let thoughts of  signing-up deepen on the vine.  Just like after a long cold winter, the warmth of sunshine on my skin brings fufilling and enriched feelings. If I decide to harvest the idea of becoming a more creative writer and jump into action, I will commit and register.

I don’t know what to do. I am thinking.  “Do I really have time to fit it into my already busy schedule?”  You are thinking ” She’s procrastinating and not making a decision.”

It is the reason for this blog posting. It has been said that if you write down your intentions, thoughts are more likely to become a reality. Now that my blog readers know of my dilemma, I feel the pressure. Why, oh, why did I ever mention it?

In a few days, I will let you know what I’ve decided, in the meantime, perhaps a book on creative writing might
motivate me. Lets see what’s on the list.Creative Writing Books.

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime: Finding Fulfilling Things in the Unexpected.

Tribute to the Indies

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Expectancy is the atmosphere for miracles. ~ Edwin Louis Cole

 “I just learned that Publishers Weekly reviewed my upcoming novel Tributary. That’s a near-miracle, as my publisher is both small and independent!” Barbara K. Richardson wrote on an on-line communication from www.SheWrites.com, a web-based group about publishing that I belong to.  

I am so excited for Barbara! But, I am not sure it is a near miracle; I have come to expect there will be more stories like hers. More and more book reviewers are finding there are good reads to be had by the independents. Thus, non-traditionally published books are having increasing success in the marketplace.  That translates into authors having wonderful, fulfilling feelings about their efforts in writing. 

For more information on Barbara K Richardson’s book, Tributary, we have tracked it down for you. http://bit.ly/99BjmH. 

Just last week, an article appeared about four authors who digitally  published through www.Smashwords.com that reached New York Times Best Selling author status all in one week. To read the article, follow this link. http://bit.ly/OzYdOo. 

These days, stories of independent publishing success arrive weekly. It’s hard to keep up but, this blog site, All Things Fulfilling, strives to share stories like this with you, our readers. Please return again tomorrow!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Novelists Benefit from Movies

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I would rather entertain and hope that people learned something than educate people and hope they were entertained.  ~ Walt Disney

On this Film Friday, we will share an article for the benefit of novelists. Going to the movies and watching TV has added value other than just entertainment- it can help with story writing.

If writers are attentive when watching movies and TV, there are numerous tips that can be picked up. Learn about how to draw an audience into the story from the off-set, the importance of having “meat in the story” and then how to bring the story to a fulfilling conclusion. 

From the context of the dialog in the movie, characters and their development, as well as ideas for creating mood with words can be learned . Thinking about how much detail or how too little detail grabs us or loses us, as an audience is helpful, too. 

Learn something about pacing of a story. What is important to moving a story forward? How essential is the timing of significant peaks and valleys in the narrative for the audience? 

This article  more fully describes the benefits for novelists of watching movies . http://bit.ly/KcckW7. 

 I am eagerly anticipating the release of The Odd Life of Timothy Green. It is a film that I think will demonstrate some of what this article talks about. http://bit.ly/KlSrK9. Disney has a way of drawing people of all ages into their creative story telling for good reason.  Happy Film Friday, everybody!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Focus, Fonts and Phones

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” I love to create interesting textures with language.” ~Robert Morgan

I’ve detected an important discovery about my retention and comprehension while reading my 4th or 5th e-book that I  downloaded on my Android cell phone. Because there is a limited amount of text on a small screen at one time, my concentration is so much better. I’ve come to the conclusion it is because there is less distraction. Seems kind of crazy, but, I am getting more out of books when I read on a small digital screen. 

Having a mind that flits and floats and is in constant motion,  it makes reading (and remembering what I am reading) a challenge. It’s nothing new; a life long occurrence and probably the reason, I enjoy blogging. It serves as an outlet – turning my never still thoughts into writings. 

It’s been about seven or eight…or nine or ten years since I’ve been to the eye doctor, I know I need new prescription reading glasses. With an e-book I can increase the font if I need to. Comes in handy! Never would I have thought that the purchase of a cell phone would double as a great reading platform.

Lately, I’ve been shown several new independently published books that were printed in fonts too small for the average reader. Seeking the advice of a book printing company about the best font to use for readability is a wise thing to put on your check list of things to do when publishing; especially important if you are not planning on having a book available in electronic format. Best not to subject your readers to having to find a magnifying glass in order to comfortably read the words. It’s a turn-off. 

That’s all my independent thoughts words and views for today. Come back tomorrow, on Film Friday. We will be addressing how watching movies can help novelists.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Art Installations from Recycled Books

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“If civilization has risen from the Stone Age, it can rise again from the Wastepaper Age.” ~Jacques Barzun 

Can you imagine how many books have been thrown in dumpsters and landfills over the years? More than I care to think about. 

Overprinting books means wasting money by having to pay rent for storage space. It also uses up natural resources – trees. 

Thanks to print-on-demand, and the development of electronic publishing (e-books), future generations will be much wiser in the way they produce books.

Last week the U.S.A. Today newspaper cited how for the first time ever, in 2011, e-book sales have exceeded hardcover sales – up 28% from the previous year. That is progress towards sustaining the environment and the publishing industry. To read the article, please visit this link. http://usat.ly/MhU10F. 

Digital publishing also means that updating books is economical and easy. To post new e-ditions you just download the new version through a computer. Gotta love it! 

What to do with all those books sitting in warehouses taking up space because the publisher has over-estimated sales and over-printed? 

Here is a creative solution:

 

Photo: A library information desk made out of recycled books. 

Artists, do you have other good ideas for large permanent art installations made out of outdated publications, that will spare landfills and dumpsters from receiving them? We would love to hear from you.

This blog brought to you by www.CornerstoneFulfillmentService.com.

I Am a Rock…I Am an Island

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“All truths are easy to understand once they are discovered; the point is to discover them.” ~Galileo Galilei

 The other day, I posted a poll on All Things Fulfilling about the use of social media marketing for advertising and promotion. We encourage our readers to participate in the poll. It takes one second to select one of three choices and hit submit. Nothing to it! Here is a link that takes you directly to the poll. http://bit.ly/MpETzc.

I subsequently received an e-mail from my twin sister asking me my opinion of whether e-marketing is a passing trend or here to stay. Here is what she said verbatim. “I think people will tire quickly of FB, Twitter, etc. I really don’t enjoy it and think it will wear itself out but I may be the exception. What do you think since you use it all the time and if it fizzles what do you think will be the next thing in getting the word out for people with businesses since advertising had become so cost prohibitive.” 

Although my sister has tried hard to try to understand alot of what I do through my work, by being one of my most faithful readers of this blog, sometimes I think, she thinks, I am part of a “woo-woo” society because of the language I speak. I’ve been talking the language of independent publishing since 1998, and  some years ago I added social media dialect to my vernacular, too.

So that my sister doesn’t “give me the devil” for not answering her question, my opinion is that “social media is the foundation for a new generation of entrepreneurs in this century. The young professionals, who are up and coming, have different skill sets because they grew up on computers and they will use technology and all the advances that goes with it,  in ways that we can not even imagine to make money. ” That’s called progress. I have faith in it,  that is why I use it so extensively.

Am I rock solid in my thinking or am I an “island” out in the big blue ocean without a clue of what is going on in this 21st century? Fulfill my need to know how others feel about this issue of whether or not social media marketing is a passing trend, by answering the poll. Thanks!

More independent thoughts, words and views tomorrow on www.cornerstonefulfillmentservice.com.

Is Social Media Here to Stay?

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At Cornerstone Fulfillment Service, LLC we value your opinion. All it takes is one selection, to let us know whether you think social media marketing is a passing trend, here to stay or if you are undecided. Please enter our opinion poll and we will share the results in an upcoming blog. Thank you.

Speaking Bookselling Opportunities

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Today, we will drift back into dialogue that is current and a hot topic in this century for those who enjoy speaking the language of bookselling through e-commerce, public speaking and independent bookstores.

You are Cordially Invited to:

 A Writers Workshop

Date: August 24, 2012

Time: 6:00 pm to 7:30 pm

Where: The Book Worm (An Indie Bound Bookstore) at Riverwalk 

City: Edwards, Colorado

Description of the Workshop:  Owner of the Book Worm, Nicole Magistro will be speaking about getting independent publications onto the shelves of bookstores and consignment arrangements, author of Scones and Sensibility Lindsay Eland will presenting tips about selling books through public speaking and Sue Leonard, Owner of Cornerstone Fulfillment Service, LLC, a company specializing in e-commerce and e-marketing  will be talking about marketing publications over the internet.

Time will be allotted for Question and Answers and Helpful Resources will be provided at the event. For more information on the Book Worm in Edwards,Colorado or on the Writers Workshop, please go to

Look forward to seeing you there!

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Wrinkle in Time on the World-Wide-Web

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“Words, once they are printed, have a life of their own.” Carol Burnett

My guess is this quotation by Carol Burnett, was written far before the effectiveness of digital content was even realized. Who knows where writing travels when posted on the world-wide-web. It is a mystery how words, images and sounds journey in this global age of web-based communications.  

On Friday, our blog was about the theatrical release of the movie The Amazing Spider Man, a film that is now in cinemas worldwide. If you missed this blog, scroll down to it. The quote that I incorporated into the blog. “When spider webs unite, they can tie up a lion” really spoke to me – since I am a Leo. 

My birthday is in the month of August, and with each year that I age, so does the world-wide-web. The effective use of digital communications gets increasingly more complex and like my aging face, each new wrinkle connects to the next. One development on the web leads to another, it’s all about those spiders!  

It is fun trying to keep up with the latest methods of digital marketing, however demanding; a continual learning process. If your marketing strategies are antiquated, and you have not kept up with this digital world of communication, you are not utilizing the best way to reach potential buyers. The first place people go for information is to the computer.  

If you need education on how to effectively promote your business, product or service over the internet, there are companies that specialize in e-commerce and e-marketing for independent publishers. There is no reason to be invisible in this age of digital communication.

 This blog brought to you by  www.CornerstoneFulfillmentService.com.