Category Archives: e-marketing and e-commerc

Fulfillment for the Royals

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“Of all the roles I’ve played, none has been as fulfilling as being a mother.” ~

Annette Funicello

It’s a high time for the Royal Family. Will Catherine, the Dutchess of Cambridge give birth to a Royal Princess or Prince?  I’ll bet the Duke of Cambridge, Prince William, can hardly wait to see whether his offspring, male or female, will be next in line to the throne to fulfill his duties, if he ever reaches the post. That still remains to be seen.

As a mom, I am not sure I’d wish a royal role on a son or a daughter. It would be a blessing and a burden. But then, ordinary folk have both blessings and burdens in their lives, too! A big perk would be living in a castle with every whim or whimsy tended to. Bounty and agony can come with that  -imagine the upkeep. I think I’ll stick to an ordinary life, and surround myself with beautiful things when I want to. Sounds like a balanced solution.

I am on Royal baby countdown, like every fan of the British monarchy. You can be sure the Brits and the Americans are gearing up for selling commemorative plates, mugs, banners and all kinds of products to demarcate the big event of the  baby’s arrival into the royal family!

Bells will toll and news of the royal birth will ring out loud and clear on media sites, in print and on-line everywhere.   Castles and Coffeehouses wants you to “Be the first on your block” to own a souvenir of the special birth day of the newest royal family member. Read it for yourself.  http://bit.ly/16ADMET.

Happy Royal Baby Watching everyone!

keep calm and be yourself

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Two Rules for On-Line Selling

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“The only limit to your impact is your imagination and commitment.” ~ Anthony Robbins

Let’s face it, many authors love the creative process and would rather write than self-promote. From consulting with independent publishing clients, I’ve concluded that the #l reason independent publishers do not succeed is lack of consistent marketing efforts – it takes real commitment.

  • Rule #1: If you are selling your book over the internet, you must be marketing over the internet consistently.
  • Rule #2:  A strong web presence is necessary so your product is visible to potential buyers.

strategy and implementationThere are writers and there are marketers, and not everyone is both. Be honest with yourself. Determine if you capable of both. If you are not sure, that’s where a company that specializes in e-commerce and e-marketing for independent publishers comes in handy. They can educate you about what it really takes to successfully promote and market your book over the internet and whether your technology skills are up to it.

Remember, writing a book, or producing music or film, is just the beginning of the independent publishing business. Marketing strategy is as equally important to becoming a successful publisher of media content.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Bringing Fulfillment to Life

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“The greatest discoveries have come from people who have looked at a standard situation and seen it differently.” ~ Ira Erwin

What does fulfillment mean to you? Which medium of art do you like to explore the most to find a satisfying experience? Do  you like discovering the works of new musicians, a debut author or watching a new film release?

People who love books, LOVE books! Some individuals can not get enough music in their lives, and for others – there is nothing more personally fulfilling than watching an inspiring film, whether it is on the big silver screen or not.

What is your choice of entertainment? Take our quick survey, and we will let you know the result at a later date.

Take time this summer to explore whatever it is that floats your boat in your life!

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

The American Story in DVDs

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“You need to take pride in what God has given you.” ― Joel Osteen, Your Best Life Now: 7 Steps to Living at Your Full Potential

“God Bless America.” Those words get to me every time! Over 4th of July I was with my family at a small marina on the Chesapeake enjoying a band that was playing popular songs from the 1970s and 1980s. I was in my glory listening to “oldies but goodies,” including Bruce Springsteen’s “Born in America.” The band ended the evening with singing “God Bless America.” Many of us stood, and placed our hands over our hearts, as we were taught to do during patriotic anthems.

learn our historyIn today’s world many students are not aware of the role God has played in our nation’s history. In my opinion, it is sad, and frankly, un-American not to teach it in schools. Love of country and our creator, go hand in hand. If you ask me, without a personal belief system that includes faith our country, and in our fellow citizens, and  belief in a force much greater than humankind there is less hope in the world for growth, prosperity, ingenuity, and other things that we Americans have always held near and dear to our hearts. These attributes are what has made our country great.

There is a new series of animated films called “Learn our History.”  Writers, animators, historians and educators collaborated on this project to make certain highlights from America’s story of independence available to students and teachers. You can see a sneak preview, free of charge, through this website. http://www.learnourhistory.com/Columbus.html.  The lessons are uniquely told, in a fashion that is interesting and compelling. The American Revolution, Lewis and Clark Expeditions, The Mayflower and the First Thanksgiving, Christopher Columbus’ Great Discovery are just a few topics on this DVD series.

Order these independently produced films to share with your children and keep the American story alive. Teaching history does not have to be rote learning of facts, creative storytelling is incorporated into each of these movies. They are also formatted for on-line streaming on I-Pads and i-phones  and other internet connected devices.

Return tomorrow to All Things Fulfilling. This blog brought to you by http://www.CornerstoneFulfillmentService.com.

America through Images

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I think at a child’s birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift should be curiosity.” ~ Eleanor Roosevelt

 Happy Birthday, America!

Today’s blog is all about independence, patriotism, and all things fulfilling and nostalgic through American art posters.

Each of these works of art have been created by independent artists and can be purchased, and shipped world-wide through e-commerce (through the web or on-line). Please go to www.AllPosters.com .

As you take a tour, remember those who have fought to defend our country’s liberties, this day and every day. Enjoy the American story, told through images.

Happy 4th of July, everyone!

adolph-treidler-soldiers-without-gunsfood is ammunition dont waste

girl pulling for soldier

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edward-penfield-every-girl-pulling-for-victory-save-waste-papersilence means security

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charles-coiner-give-it-your-bestThis blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Do return tomorrow to www.allthingsfulfilling.com .

Book Club Buzz

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“Reason, observation and experience; the holy trinity of science.” ~ Robert Green Ingersoll

book group insiderAs I conclude my blog series about book clubs, here is what I have ascertained from being a casual observer.

Conclusion:  “Bookies” have their own opinions of what they like in a story. They are spirited and fight respectfully to uphold their side of the debate of whether they think a book was a good read or not.

Conclusion: Journeys of the heart, that incorporate lessons or themes involving moral judgments make for good book discussions.

Conclusion: Avid readers usually make  decent writers. They know what makes for a fulfilling story, and have a vault full of their own wealth of experiences to write about.

Conclusion: Most members are as interested in the author, as the storyline. This leads to curiosity about learning more about the writing process and publishing.

Thus, the group asked me to explain what I do. I said “everything I do in my professional life involves writing and reading. I consult with independent publishers on how to market and sell their products over the internet.”

A discussion ensued about how the publishing industry has changed. No surprise to this group. Many have had the experience of reading e-books. We talked about how digital technology has changed the way books, films and music is being produced. I left them with the thought that people just like themselves who have stories to tell, can now do it and not fear having a warehouse full of books sitting waiting to be sold. Print on demand and e-books have eliminated that.

I’d like to say thank you to the women in the Dorchester County Maryland book club who allowed me to observe their group discussion of “The Postmistress,” and for the opportunity to share with them information about the independent publishing industry. I enjoyed it very much.

Please return to All Things Fulfilling tomorrow. The space where independent thoughts, words and views are all part of the business. This blog brought to you by www.CornerstoneFulfillmentService.com.

Bay to Ocean Writers Conference

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To live a creative life, we must lose our fear of being wrong. —Joseph Chilton Pearce

Winter is a good time to hold a Writers Conference. It’s the time of year when people spend more time indoors reading and writing! Mark your calendar! 

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What: The 17th annual Bay to Ocean Writers Conference

When: February 22, 2014

Where:KentHumanitiesBuilding, ChesapeakeCollege, Wye Mills, Maryland 

How do I know if this conference is for me?

The mission of the non-profit organization that sponsors this one day conference is “to inform, encourage and inspire writers of all levels from beginners to published authors.”

More details, please. To see the list of 2013 presenters and their offerings please visit the website for the Bay to Ocean Writers Conference.

Please visit this link. http://bit.ly/1ackcUn.

The line-up is jam-packed with fulfilling subjects for writers in every genre. Workshops range from the Craft of Writing, to Poetry, to Marketing and Using Social Media. You will have an opportunity for one on one manuscript review, there will be agents available. 

If independent publishing and e-book publishing (digital/electronic publishing) strikes your fancy, sign up now. There will be  independent publishing industry experts on hand to educate you on this growing trend of publishing, which now represents more than 50% of all publishing revenue.

Remember, there is no right or wrong way to publish. We all have our own preferences and ways of doing things. In this day and age, publishing can be whatever your heart desires!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Launching from an International Shipping Port

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You must live in the present, launch yourself on every wave, find your eternity in each moment. ~ Henry David Thoreau

Charming Oxford, Maryland, http://www.oxfordmd.net/ a small waterside town of about 1,000 people is one of the oldest towns in America.  Oxford has a very southern feel with huge, old magnolia trees lining many of its streets. Until the American Revolution, Oxford enjoyed prominence as an international shipping center surrounded by wealthy tobacco plantations.

On my way to St Michaels, Maryland, I boarded the Oxford ferry for a scenic fifteen minute ride across the TredAvonRiver to the town of Bellevue, Maryland. The ferry is the longest running privately owned ferry in the country.  Service began in 1683.

People in Oxford live a fulfilling “waterman’s way of life.” Here are a few pictures from my travels to Oxford.

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Above: A Day at Work for Oysterman & Crabbers

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Oxford is enjoying a new resurgence based on tourism and leisure activities. Its quiet environment, fresh air and cooler breezes provide a haven from the hustle and bustle of  the Baltimore-Washington metropolitan area.  Boaters, weekend visitors, and summer residents find Oxford a welcoming change of pace.

Filmmakers came to Oxford in 2006 when they captured some of their scenes for the movie Failure to Launch, a romantic comedy staring Matthew McConnaughey, Terry Bradshaw and Sarah Jessica Parker. This film can be ordered through the Internet Movie Database http://imdb.to/14ZGByG .

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Photo: The stars of the film Failure to Launch in Oxford, Maryland

Do return tomorrow and I will show you more photos of fulfilling things I found to see and do, when I traveled from Oxford to St Michaels, Maryland.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Honoring Those Behind the Scenes

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successThe other day I posted several blogs about the 2013 EVVY book awards from the Colorado Independent Publishers Association. Service providers are also recognized for their outstanding work on the night of the award presentations They are the individuals and companies  who work behind the scenes to help independent publishers create and sell quality publications for the marketplace.

Today, I would like to acknowledge the  freelance professionals who provide services to the independent publishing industry, such as printing companies, editors, cover designers, layout designers, e-book formatters and designers, marketing , copyright experts and more. Here is a helpful link  for finding assistance with your publishing projects  for the future. http://bit.ly/ZOsPCr .

If you are an author in any state or region looking to hire high quality freelance professionals to help you with your publishing project, a great place to start is to contact a regional or statewide trade association for independent publishers. They may be able to steer you in the right direction by locating companies who support authors in all parts of the publishing process.

When you are in the planning stage of publishing a book, decide what part of the process you can handle yourself and what parts would be best left to the professionals. It will make for a smoother process and a quality end result.

2013 Book Awards – the EVVYs

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“To accomplish great things, we must dream as well as act.” ~ Anatole France

evvy-gold-sticker-76134-53479-zoomEvery May the Colorado Independent Publishers Association (CIPA) presents awards to independent publishers who have submitted their books for judging. I look forward to these annual awards because some of the authors I have had the opportunity to meet through networking.

The awards are given according to genres of literature, and also by technical category. Today, we will feature some of the 2013 EVVY Award-Winning author books and authors. To see the full list of award winners, please visit http://bit.ly/16BLVPn.

Writing and publishing a book is a big task. Kudos goes out to every author who submitted their publication to the contest. Each individual should be proud of having finished the many-step process and find fulfilling feelings, from within, for having accomplished it.

Please return tomorrow to All Things Fulfilling. We will feature  more 2013 EVVY award-winning authors and their publications.

This blog brought to you by www.CornerstoneFulfillmentService.com.