Category Archives: Independent Publishers Resources

A Piece of Humble Pie

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Gratefulness is the gallantry of a heart ready to rise to the opportunity a given moment offers.

~ David Stendl Rast

sweetheart_cherry_pieDo you know what today is? It is February 22nd – National Humble Day. Perhaps at first glance you may have thought I meant National Hubble Day -celebrating “the man who was first to show that the universe is expanding and is considered by many to be the father of observational cosmology.” 

Well, I suppose I am celebrating National Hubble Day in my own kind of way because today I am celebrating all who have expanded my world by introducing me to the world of independent publishing. It all started back in 1998 when I was hired by West Wind Fine Art, LLC  to handle the internet sales of the publication which became a smash hit for painters “Everything I Know about Painting” by Richard Schmid, published by Stove Prairie Press, LLC. (an independent press). At the time, hardly a soul was selling books over the world-wide-web.

Oh…how things have evolved. Never would I have dreamed that the position at West Wind Fine Art, LLC would have launched me into an entirely new cosmos. And an even more far-fetched idea of penning my own book! It’s  due to be released this spring.

Well, things have changed in my world and in the publishing world – dramatically! Ordinary people with extraordinary stories are now writing, publishing and selling books through the power of e-commerce and e-marketing. To read a report on the industry with some of the latest statistics, please visit this link. http://bit.ly/1dt6xv9.

Today, I’ll eat a piece of humble pie and look back at the changes in technology that have made independent  publishing possible for people who  have great stories to tell but would not have had a prayer of having a their stories told and sold traditionally.

This blog is brought to you by www.CornerstoneFulfillmentService.com. Look forward to your return to All Things Fulfilling tomorrow.

Tracking Consumer Book Buying Trends

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In October 2011, Bowker (the storehouse of all publishing statistics) announced they would be doing a major study on book buying trends, specifically on e-books.  The objective of the study is to obtain information about publishing industry growth patterns as well as for tracking quantities (traditional vs non-traditional/ independent book sales). The study takes into consideration the quantity of books in print vs. digital publications (e-books).  To read the August 6, 2013 report, please follow this link. http://www.bowker.com/en-S/aboutus/press_room/2013/pr_08062013.shtml.

Technology-quote-Northrop-FryeIn my opinion, this data is much needed since the publishing industry is so rapidly changing and growing.  The study will be useful to more than just the publishing industry. The technology industry, libraries, and bookstore owners will benefit from this data. Many brick and mortar stores are trying to evaluate out how they can best serve communities with the changes that are underway in publishing.

Knowing the latest book buying trends is also helpful to independent publishers like myself. It helps us to know what platform readers are using most frequently and whether to publish a paper version, digital (e-book) or audio book and how to price them.

Have your book buying habits changed or are they likely to?  Has your reading platform changed from paper to electronic? Are you observing any trends in the kinds of books that are available for sale over the internet? We would like to hear from you.

This blog brought to you by www.CornerstoneFulfillmentService.com.

EVVY Book Awards: A Big Year

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“I feel that the greatest reward for doing is the opportunity to do more.” ~ Jonas Salk

2014 CIPA awardsThis is a big year for the EVVY Book Awards presented by the Colorado Independent Publishers Association. It is a special event because it is the 20th year of the contest, and it has grown more prestigious than ever. After all, CIPA is one of the largest and most active independent publishing associations in the country.

The word of the contest is spreading and last year submissions came from all over the country, and for that matter as far away as Dubai! You no longer have to be a CIPA member to enter and win! However, there are great benefits to being a CIPA member including their educational opportunities to learn more about what it takes to becoming an award-winning author! Their monthly educational presentations cover all facets of the publishing process including selling in the marketplace.

Here is a link that will provide you with all you need to know about submitting your publication to the 20th annual CIPA EVVY book awards!  http://www.cipacatalog.com/pages/CIPA-EVVY-Awards.

Some key deadline dates to mark on your calendar:

  • February  1, 2014 submissions begin
  • May 17, 2014 Last day to receive entries
  • July 26, 2014 Finalists announced
  • August 23, 2014 Awards Ceremony – The big night!

You can’t win if you don’t submit! Here’s your chance to become an award-winning author of an award-winning book!

Hope to see YOU at the EVVY awards in August. Good luck to all who submit.

This blog brought to you by www.CornerstoneFulfillmentService.com. See you tomorrow on All Things Fulfilling.

My Winter Olympics Race

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“Starting your book is only the first five miles of a twenty-six-mile marathon that’s one-third of a triathlon (authoring, publishing, and entrepreneuring).” ― Guy Kawasaki

I’ve been so busy I really haven’t watched much of the Olympics.  For a few minutes I looked in on the ice skating. Lately, I’ve felt like a participant in a speed skating relay race – going back and forth with the publisher to make very minor, but necessary changes. Every last detail has to be in place so it is smooth sailing and there are no trip-ups to having the manuscript published. Thank goodness I finally did a hand-off and gave my manuscript to the publisher. It was time to let go, and let someone else carry the composition to the finish line.

energy goes where attention goesMost people would think now it’s a straight glide to the end point ~  not quite! The marketing, promotion and advertising is a completely  different dimension to a publishing project. Many authors loose steam, big-time, when it comes to that part.

It’s not just the independent publisher who has to carry the load of marketing, promotion and advertising. A traditional publishing house  is committed to putting  big resources behind a top selling author but, most authors are now expected to carry a good portion of the marketing load themselves. It’s understandable. After all, no one can promote a story as well as the one who wrote it because they have an intimate relationship with the characters!

Like any job, writing and publishing is not without it’s challenges. But for me,  it is very personally fulfilling. Thankfully, I went into the project with realistic expectations since I had worked in the independent publishing industry long before starting my own race.

The prize for me will come as each book is sold in the marketplace. Now, it’s back to more work. This blog brought to you by www.CornerstoneFulfillmentService.com. The space where independent thoughts, words and views are all part of the business.

Join in, Neighbors

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In most vital organizations, there is a common bond of interdependence, mutual interest, interlocking contributions, and simple joy.” —Max DePree

neighborhoodA few years ago I started a networking group called We Write Steamboat. The mission of the group is to provide support for independent publishers and to foster independent publishing success. This week we reached a new landmark. We now have 51 members.

I  live in a community where arts and literacy is highly  valued.  The Bud Werner Memorial Library, is a stellar resource in town. Artists  in this rural community find support from several organizations here including the Steamboat Arts Council and the Steamboat Writers Group which serves a great purpose of helping authors to develop their writing through very valuable critique.

Members of the Colorado Independent Publishers Association (aka CIPA) www.cipacatalog.com in Denver is also very beneficial in terms of educating and connecting writers with freelance professionals in all parts of the publishing process.

It never ceases to amaze me what a diverse group of writers there are throughout the State of Colorado, and it’s always a fulfilling to see our We Write Steamboat members’ projects come to fruition. Over the next few weeks, several Steamboat Springs authors will be featured on radio talk shows and television. I will be  blogging about our We Write Steamboat members who will be in the media spotlight so the public can learn more about their publications, their careers and their interests.

bookWe Write Steamboat will also be offering a new writers’ series called “So, You Want to Write a Book? beginning in February 2014. Next week on All Things Fulfilling, I will be posting more information on this educational opportunity for those who are considering writing a book or for those who are already in the process and want to know more about taking a rough manuscript to a polished, saleable and marketable independent publication.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Relationships and the Journey

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“Work is holy, sacred, and uplifting when it springs from who we are, when it bears a relationship to our unfolding journey.” — Wayne Teasdale

Teasdale’s concept of work is interesting. I suppose he would say I have been doing some “holy work” since what I write about “springs from who I am” and what interests me as I have journeyed along with this industry of independent publishing. And I find my work extremely fulfilling – every day is an uplifting opportunity to share what I am doing through my writing.

Fortunately, there are others who are on the same path as I am, writing their own stories for film, books or through music in hopes of publishing it.  We share commonalities. I like the synchronicity of energy.

Marketing a publication (or product or service) successfully through the web takes skill in knowing how to identify your audience and how to reach out to prospective buyers. Have you been building the right relationships along your journey to independent publishing?

come_alive_quote-Howard_Thurman-FB

This blog brought to you by www.CornerstoneFulfillmentService.com See you tomorrow on All Things Fulfilling.

Important First Steps to Publishing

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“It is not in the pursuit of happiness that we find fulfillment, it is in happiness of pursuit.” ~ Denis Waitley

The e-Book Extravaganza on Saturday sponsored by the Colorado Independent Publishers Association (CIPA) was well-worth attending. During one of the breaks, the President of CIPA, Dr. Patricia Ross came over to me and said “Sue, I’d like you to meet one of our new members.” Of course, the usual niceties followed.

I asked the new member if she was enjoying the morning, and she said “Yes, but I feel so uninformed! There is so little I know about independent publishing.” Dr. Ross told her not to be discouraged, and off the President went doing her job of hob-knobbing about the room.

CIPA 9 13 #1As the new member and I stood talking, I said to her, “You know, each and every person in this room started where you began today, knowing nothing. That is the reason you have joined this group -to get help, to learn, to network and become informed about your options.” There is a lot to learn and you have taken a very important first step. You have joined this group!”

“Yes,” the new member replied. “There seems to be plenty of knowledge to learn from in this group.”

Before the break was over and we went to sit in our respective seats, across the room from one another, I had one more thing I had to say. “In your free time, read anything you can get your hands on about the industry, and keep coming to this group. It’s the best thing you can do for yourself.”

To learn more about the Colorado Independent Publishers Association, please visit this link. http://www.cipacatalog.com/join-cipa/. Please note the organization also offers downloadable webinars if you are too far to travel to their meetings.

http://www.cipacatalog.com/categories/CIPA-College-Downloads/

As I drove home, I began to ponder how many first steps I have taken since 1998, when the independent industry was in its infancy. They’ve all been in a quest to learn all I could about the industry and it led to becoming a business.  And the wonders and development of the independent publishing universe never cease to amaze me. I find it fascinating.

This blog brought to you by www.CornerstoneFulfillmentService.com. The space where independent thoughts, words and views are all part of the business. See you tomorrow on All Things Fulfilling.

e-Book Extravaganza

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Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family. ~ Kofi Annan

cipa logoOn Saturday I made the very worthwhile three hour trek into Denver from Steamboat Springs, Colorado to attend Colorado Independent Publishers Association (CIPA) monthly meeting. The September agenda was an e-Book Extravaganza. Here are just a few things that were discussed throughout the day:

  • The e-book industry now represents 33% of book sales. How about that?
  • People like having a choice of formats, so offering books in print, as well as an e-book version is wise marketing.
  • There is still a viable market for books-in-print but there is a certain part of the reading population who are clamoring for e-books due to their convenience.
  • Surprisingly, people who are 55 years of age and over ARE BUYING e-books, contrary to what was expected. It is not just the young generation that are interested in the digital format.
  • We discussed pricing of e-books and how you can leverage your intellectual property.
  • E-books make it easy to offer samples, providing potential book buyers the  opportunity to see if they like an author they’ve never read before.
  • A big advantage to e-books – there is no printing involved, thus it removes the need for physical space of inventory.

If you are a writer who wants to get on The Fast Track to Independent Publishing, here is a short webinar that will introduce you to the basics. http://bit.ly/10cCp1Y. 

Do return tomorrow to All Things Fulfilling, we will be discussing the next best step if you are a person who is considering independent publishing and you are in need of knowledge. I will tell you a quick but valuable story from this weekend.

This blog brought to you by www.CornerstoneFulfillmentService.com .

 

Timely Messages

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Challenges are what make life interesting and overcoming them is what makes life meaningful.” – Joshua J. Marine 

On September 6th, National Read a Book Day I mentioned that reading one spark of an idea from a book can change us for a lifetime. I recently saw a sentence that motivated me big time! I took seriously the words: “the person whose life is full of faith is on the offense; he or she is taking charge of life, making decisions and making things happen.”

morning-roosterHow’s that for a call to action? For weeks I had been indecisive about whether or not to sign up for a public speaking class. I knew it was something that I needed to do for myself if I am to pursue my dreams for my publication. As soon as I read the inspirational thought, I acted immediately and enrolled in the course, before I could “chicken out.”

The course is in the early weeks but it is going well. When it’s time, I will be better prepared to “strut my stuff,” and I will be one more step closer to what I dream of doing.

As I have said before on All Things Fulfilling, I try at all costs to hold myself accountable to any ideas that I broadcast on this website. Otherwise, I am full of phony-baloney. That is not one of my lifetime aspirations I can assure you of that!

The inspiring thought came from THE book I’ve hinted about previously that I will be revealing in due course. Before it appears on this site, I will give you the heads up!

This blog is brought to you by www.CornerstoneFulfillmentService.com. Please return to All Things Fulfilling tomorrow.