Category Archives: music

Creative Connectivity

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“Because things are the way they are, things will not stay the way they are.”   ~Bertold Brecht  

As I was raising a teenager, I heard parents commiserating that even after they had given their child curfews, “grounded them” and made requests to no longer have relationships with certain others, their child still found creative ways of  fulfilling  their need to connect with others. So it comes as no surprise that a trio of students – Zuckerberg, Hughes and Moskovitz created Facebook. Other young entrepreneurs are responsible for various other social media marketing channels, too.  Young folk think differently then those who came before them – all thirteen year olds will tell you that! 

What opportunity social media marketing has brought to our world! It has given us the ability to connect with communities of people that otherwise the odds of connecting to them, would have been slim to none! No matter how much money and effort is put into print advertising and direct mailing(even with the help of targeted lists) you can not beat the scope of  internet marketing.The  chances of reaching people that have similar interests is multiplied many times over through e-marketing. It is the best way of reaching large numbers of people for the lowest cost! 

Simply having a website is just not enough these days. If you do not have an e-marketing component to go with it, you are not maximizing your internet visibility. Now, there are many more ways, than one, to become visible over the internet. Need help with expanding your web presence? Use the worldwide web to find a company that specializes in both e-commerce and e-marketing. With the New Year approaching, rethink your business’s website presence – are you maximizing on your visibility? 

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Gift Given

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 “A person should set his goals as early as he can and devote all his energy and talent to getting there.” ~ Walt Disney

It has been just about two years since I relocated to the West. I arrived, site unseen, trusting that the change of location would be good for me and our family. We loved our home of 30 years in the beautiful state of Vermont. However, it was time to turn to a new State to fulfill our need for a change in opportunities after many years of being in the same place. It was a chance to see what another part of the country had in store for us. 

Yesterday, as I sat in church, I began to think of all the things I was grateful for in my life and in a new community. Among them is a singular voice. It is a voice that emanates from a nearby pew nearly every week. The voice is so beautiful, that it brings tears to my eyes every time I hear it.  (And I am not a particularly tearful person by nature). As I told the gentleman’s wife, “when I hear his spectacular and commanding voice, there is no doubt in my mind that God gives each and everyone of us personal gifts in life.”  This exquisitely talented man, has used his talents as a professional vocalist, throughout his life. What a fulfilling way to spend one’s career. 

Parents, do you have a child who at a young age is showing signs of extraordinary talent in athletics, Art, mathematics, science or perhaps, has at a tender age, a deep understanding of the world around them? The diversity with which God created humanity and our world is awesome! No two people are exactly alike, and when we follow our individual hopes, dreams and talents we become the best we can possibly be. Are you following a path that will lead to personal fulfillment? If not, can you change that? It is never too late!

 

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Weekend Indie Publishing News

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Free education on “Cover to Cover” Radio Show www.wnzf.com every Saturday with host Frank Gromling – former Board member of the Independent Book Publishers Association! Tap into a great opportunity to learn from professionals in the independent publishing industry. Tune into this radio show from all areas of the country, because it is brought to you through the internet every Saturday morning.

  • 11:30 AM Eastern Standard Time
  • 10:30 AM Central Time
  •  9:30 AM  Mountain Time
  •  8:30 AM Pacific Time

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Looking for a winter writing retreat in a beautiful historic seaside town?  Enroll in a Poetry and Prose Get-Away in Cape May, New Jersey. This three day workshop is scheduled for January 14-17, 2011 at the Grand Hotel. Graduate credits are available through Rutgers University.

Be sure to register prior to December 15 to avoid the late registration fee.

For more information, visit www.wintergetaway.com

Genres: Memoir, creative non-fiction, children’s writing, song writing, poetry, novels and short story.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Women Turn to Book Covers

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“‘I’ve learned that everyone wants to live on the top of the mountain, but the all the learning occurs while you are climbing it.” ~Unknown

At lunchtime yesterday, I again attended the Steamboat Professional Women’s Networking Group. Every woman stood to introduce her business and present her “elevator speech.” What an amazing group of women there were. But, you know what? It was the strangest thing! As each stood before me, I couldn’t even focus on their faces! As I listened to the expertise, knowledge and personal fulfillment each business brings to each woman, what came to my mind was a possible title of a book, film or other type of publication.

 Just as a few examples –

  • An insurance agent stood up to give the “low-down” on her business and I saw “CALENDAR!” with each month devoted to “Practical Tips for How Not to Loose Everything you Own.” 
  • Several skin care products representatives were in the crowd. As they introduced themselves, I saw ”BOOK!” entitled perhaps “Protect Your Child’s Skin from Environmental Damage: Beauty From the Moment She is Born.” 
  • “FILM!” I thought as an Executive Director of a Non-Profit  stood and introduced the organization she represented. Her face, right before me, turned into a DVD cover called “Miraculous Cases of Kids that have Thrived Through Mentoring.” What a shame her face morphed into a DVD cover! She had a beautiful face, too! How wonderful that her face and talents are associated with such a beautiful cause!

The list of titles I saw before me could go on and on. As I drove home, I thought perhaps this occurrence was not so strange after all. So many businesses now use independent publishing to provide and offer an accessory to their main line of business. It does bring  an additional income stream and it shares, with others, knowledge and expertise in a field of work. 

I hope, as I stood before the group giving my ‘elevator speech” some of the women saw my face morph into a book called “Lucky Lady Works in Industry That Grew Robustly Last Year.” 

That’s the independent publishing industry for you!

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Right Here, Right Now!

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“Many fine things can be done in a day, if you don’t always make that day tomorrow” ~ Unknown 

Last week, perhaps I didn’t need to remind all independent publishers that the end of the year is approaching and the selling season will soon be upon us. That reminder was as much for me, as it was for you! I needed to fulfill my duties and tend to those nagging details of owning a business. On Friday, I decided that not one more day would pass without getting caught up on all those details that had piled up. I was going to balance that checkbook, write the letters I had been meaning to write, file those papers way and step by step, clean up my desk. A load has been lifted off my shoulders! Boy, do I feel good! Procrastination is an ugly word, and I am not prone to it. 

If you are an independent publisher, I bet you have been busy over the past year, too. Those that remember writing is a business have the best results for publishing success. Focusing only on writing the manuscript, can lead to a crucial part of the publishing process being overlooked. Failure to have a solid marketing plan of action can lead to struggle down the line, far after the book has been published.  

There are lots of details when it comes to independent publishing. Hopefully, long before you started your manuscript, you mapped out a plan for marketing it. If not, sooner is always much better than later! Remember, sales are a function of your marketing efforts, so do not leave that detail until the end. It is never too early to begin connecting with communities of people who may be interested in your publication.  

Having others evaluate your book and it’s marketing possibilities can be very valuable. If you are going to sell through e-commerce (over the internet), your plan, as an independent publisher, should include internet marketing because that is where your potential buyers will be searching for you. Make sure you are visible on the world wide web!

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Sisters in Spirit

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“Learning is the beginning of spirituality. Searching and learning is where the miracle process begins.” ~ Jim Rohn 

Women all over the world are sisters in spirit. This weekend I attended a most fulfilling weekend with a group of United Methodist Women, sisters in spirit, right here in Steamboat Springs, CO. The gathering included a range of women in different decades and seasons in their lives, but we all shared something in common. We were all women who were on a quest to understand more about our place and purpose in this world, and how our spirits guide us in our daily living. 

Life Coach, Mary Nelson of www.reclaimyourselfandmore.com led the women in our weekend retreat in considering what areas of spirituality we are interested in exploring further. The possibilities are many, and a few of them included: 

  • Life Purpose
  • Intuition
  • Connecting with God
  • Angels
  • Meditation
  • Yoga
  • Journaling
  • Prayer
  • Wisdom
  • Affirmations
  • Laws of Attraction
  • Miracles
  • Reading Spiritual books
  • Faith 

Although we were asked to identify just one area, it was difficult to make a choice for some women, including myself. There is no right or wrong in how we as women chose to incorporate spirituality into our everyday lives. Our personal definition of spirituality is different and unique to each of us based on our own life experiences and beliefs. 

If given the choice, what area of spirituality would you like to explore the most? We would love to hear from you! Do you have a spiritual journey that you could share with others through independent publishing?

This blog brought to you by www.CornerstoneFulfillmentService.com.

Hatched Blessings

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“Faith is putting all your eggs in God’s basket, then counting your blessings before they hatch.” ~ Ramona C. Carroll 

As summer slips into fall, I have decided to look back just one more time to reflect on the blessings of the summer, my favorite season of all. Focusing on what is positive in our lives, helps us to live a life fulfilled. Ordinary occurrences can become extraordinary depending on how we view them. By concentrating on our blessings rather than our woes, we live in the present moment, enjoying life to the fullest. Some of the highlights of my summer included: 

  • Returning to childhood for one glorious day of floating down the Yampa River in a tube!
  • Witnessing our child graduate from DeSales University www.DeSales.edu  and recalling all the landmark steps in his life that came before it.
  • Participating in two fundraising events as a member of Kiwanis International. www.kiwanis.org. Knowing that Kiwanis will partner with Unicef to serve children all over the world through The Eliminate Project.
  • Learning that my husband has been invited to coach athletes at the World University Games this coming winter. What a thrill for him!
  • Eating peaches and sweet corn from Paradise, CO that rivals the summer produce I ate growing up in the state of Maryland. I didn’t think again in my life, I would find any as fine as that – but I have!
  • A return to Rocky Mountain National Park for one great day of sharing the splendorous sights with our son.
  • The opportunity to share with others, at several events, what independent publishing is all about.
  • Volunteering at Strings in the Mountains www.stringsinthemountains.org seeing some of the finest artists in the world perform right here in Steamboat Springs, CO.

It is time to say goodbye to summer and I can’t wait to see what a new season in my life has in store. I am sure it will be fulfilling, too.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Seasonal Fulfillment

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“Winter is an etching, spring a watercolor, summer an oil painting and autumn a mosaic of them all.” ~ Stanley Horowitz

Have you ever noticed that with seasonal changes, what is personally fulfilling to us takes a turn about, too? As summer fades into fall, I no longer thirst for frozen fruit smoothies, potato salad and all things grilled. A diet of chili, stews and soups that has been non-existent all summer long begins to creep back into my repertoire of evening menu fare. Basking in the mid-day sun becomes sitting by the warmth of the fireplace on nippy mornings. 

Our color choices of clothes we wear are a reflection of our moods and they can affect the way we feel. In fall, we often substitute brightly colored, summer clothes with a wardrobe of more earthy colors – golds, greens, tans, grey-blues. When I need to feel a burst of energy or want a zip in my step, I’ll return to wearing fuschia or bright, periwinkle blue whether it clashes with mother nature’s colors or not! There is no need to always submit to the color choices of autumn herself.

Each season has its own charm, and how we fulfill our idle time is different from season to season, too. In fall, out come the knitting needles and in come the piles of books to read and movies to watch. 

If you are an independent publisher, try to wrap up those projects and keep your eye on the calendar! Christmas is a mere few months away – a prime time for selling! Don’t miss out.  

This blog brought to you by www.CornerstoneFulfillmentService.com.

Don’t be Dead in the Water! Rise to the Top.

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“Great race, great strategy and great performance all the way through.” ~ Michael Schmacher

Have you noticed that kids born after the 1980’s have a fifth sense? Using the computer comes as naturally to them as breathing. Their minds are geared and wired differently than the brains of people in generations who came before them. No way do they fulfill their need for information about a company, product or service by going to a phone book! “What’s that,” they say. 

Businesses that sell a product or service that do not have a great internet presence, are dead in the water! If your market happens to be youth, it is even more important to stay in out in front of them, by being visible on the internet.  Your market will not find you any other way. The younger generation is our future, and they do not read signs, browse phone books or visit information booths looking for products and services, how could they? Their eyes never leave their computers, i-phones and whatever other digital devices they may possess! They are obsessed!

Is e-marketing and e-commerce is a foreign language to you? There are professionals that can help. Contact a company that specializes in e-marketing and e-commerce for independent publishers. Fulfill the needs of your customers by sharing the same space as they do – the internet. They will come find you in that space, so put your marketing efforts there!

For more information on the latest marketing strategies that 88% of marketers are now using, please visit http://bit.ly/aUSFE9.

 

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Get Behind Them, Encourage!

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“There are high spots in all of our lives and most of them have come through encouragement..” ~ George Matthews Adams 

Yes! I have finally found a cause that all sides of the political spectrum can agree upon. It is the importance of art and humanities in the lives of children. 

Since 1998, Presidential First Ladies, Republican and Democrat alike, have been Honorary Chairman (chairwomen, to be P.C.) of the Coming Up Taller Awards.  The National Endowment for the Arts has selected their list of 2010 finalists that fulfill the requirements to be considered for this award. All of them exhibit excellence in arts programs for children. 

There are three primary partners in this award:

  • The National Endowment for the Arts
  • The National Endowment for the Humanities
  • Institute of Museum and Library Services

 This award is not limited to organizations within the United States. There is an international component to this award as well. These awards recognize the good work arts and humanities programs do in providing outstanding opportunities for children to learn their craft, understand the discipline and commitment it takes to become artists and scholars in their fields of accomplishment. 

The deadline of January 29, 2010 is quickly approaching for selecting the award winners.To see the list of finalists for this year, please visit:  http://bit.ly/bVGkZv. 

Meeting the needs of children who thrive in the Arts is so important! When children are supported by parents and organizations in what they love to do, they do stand tall and they thrive!

 

 This blog brought to you by www.CornerstoneFulfillmentService.com.