Two Rules for On-Line Selling

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“The only limit to your impact is your imagination and commitment.” ~ Anthony Robbins

Let’s face it, many authors love the creative process and would rather write than self-promote. From consulting with independent publishing clients, I’ve concluded that the #l reason independent publishers do not succeed is lack of consistent marketing efforts – it takes real commitment.

  • Rule #1: If you are selling your book over the internet, you must be marketing over the internet consistently.
  • Rule #2:  A strong web presence is necessary so your product is visible to potential buyers.

strategy and implementationThere are writers and there are marketers, and not everyone is both. Be honest with yourself. Determine if you capable of both. If you are not sure, that’s where a company that specializes in e-commerce and e-marketing for independent publishers comes in handy. They can educate you about what it really takes to successfully promote and market your book over the internet and whether your technology skills are up to it.

Remember, writing a book, or producing music or film, is just the beginning of the independent publishing business. Marketing strategy is as equally important to becoming a successful publisher of media content.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Family, Faith and Travel

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Each day I am thankful for; nights turned into morning, friends that turned into family, dreams that turned into reality and likes that turned into love.” ~ Ritu Ghatourey

I’ve been swept up in a whirlwind of fulfilling things since arriving on the East Coast. It all began with attending a social event of a book club group with women who reside in and around the historic area surrounding TaylorsIsland in Dorchester County, Maryland. The Grace Foundation is restoring churches and doing work on the island to preserve the history of the churches and schoolhouses. http://bit.ly/16Ezcex.

The Postmistress” by Sarah Blake, a book I recently read and adored, is on the reading booklist for the book club for this coming summer. Based on a small town sea-side community during World War 2, the post office was a hub of activity, and the spinster postmistress knows secrets which if told, will change the lives of some of the residents. If you haven’t read this book, I highly recommend it.

Then I traveled to the Boston area to attend the beautiful wedding of our niece on my husband’s side of the family. It was so wonderful to see the bride and her sister (our second Leonard niece), who are now both married adults.

We also spent a lovely evening in Newburyport, Massachusetts, and had dinner at Loretta’s. The harbor area in Newburyport has changed greatly since last time I visited many  years ago. Full of wonderful restaurants with varied cuisine, we also went art gallery hopping. As a Mother’s Day present, my husband bought me a New England artisan-crafted necklace from Annie’s of Newburyport. Then we finished the evening with dessert at a fantastic coffee shop complete with musical entertainment featuring a sole independent musician playing the guitar.

Join me tomorrow on my journey back to Vermont, my state of residence for more than thirty years. I was greeted by “Miss America” of the independent publishing industry! She’s quite a package! Well-built, for future developments.

Here are just a few pictures from my fulfilling travels:

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My favorite home away from home, my favorite writing place in the lighthouse

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Hope for a bountiful catch

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Rode my bike to the vineyards on the Island

too early in the season for fruit on the vine

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John the Baptist Church, Peabody, MA for niece’s wedding

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Beautiful bride (above)

and her maid of honor – her sister

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Stained Glass Window

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Dinner in Newburyport, MA at Loretta

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Couldn’t resist this photo http://www.imarc.net/  for our son, Marc R Leonard.

He seems to be showing up everywhere!

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My Mother’s Day Present – New England Artisan Crafted

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Left my heart in Taylor’s Island, Maryland

will be back to get it before my trip to the East Coast is over!

This blog brought to you by www.CornerstoneFulfillmentService.com. Where independent thoughts, words and views are all part of the business!

Lift Up Friends

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 “Let us be grateful to people who make us happy, they are the charming gardeners who make our souls blossom.” ~ Marcel Proust 

Friday’s blog on All Things Fulfilling was a tribute to friendship and the celebration of St. Patrick’s Day. 

I’ve had have further thoughts about the value of friends  since that blog writing. Coming together in friendship is the result of finding community with like-minded people – individuals who have joint interests, passions and beliefs in life.  In recent years I’ve made friends in service, through Kiwanis, and by volunteering once a week at an interfaith, community-run thrift store called “Lift-Up.” Being involved with arts organizations such as We Write Steamboat(a meet-up group for independent publishers), the Steamboat Writers Group , the Colorado Independent Publishers Association and  Strings Music Festival has brought me pleasure. Community involvement, with the Yampa Valley University Women has also been part of my life here in Routt County, Colorado.

It’s interesting, in a time when the news is reporting  church membership is declining, there seems to be very active participation in churches, in this town. Perhaps the remote location and natural beauty of the region make spiritual exploration important to folks. Yesterday, Reverend Tim at the UnitedMethodistChurch in Steamboat, elevated our spirits through his lenten season storytelling. Our new Director of Youth Ministry and independent musician, Taylor Anderson charmed us with  his musical skills playing the modern remix of  “Somewhere Over the Rainbow” on his ukulele. Very uplifting for a day of Irish celebration. A song appropriate for so many who are grateful they can be here to retire, run location-neutral businesses or for recreational reasons.

After the service, our appetites were fulfilled with  tasty goodies baked by women with whom I volunteer at the thrift store donation center. Thank you, Jeanette, Shirley and Louise and to all the other generous people who bring in provisions for fellowship moments after the service each week. The special St. Patty’s Day confections were decorated artistically. The women poured heart and soul into their efforts, it was evident.  It is a pleasure to volunteer with these women at the donation center for the thrift store.

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Jeanette, Louise, Shirley and Sue (top image). We are only a few the 100+ volunteers that make Lift-Up so successful in this community.

Scholars Singing a Cappella

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Everyday we should hear at least one little song, read one good poem, see one exquisite picture and if possible, speak a few sensible words.” ~ Johann Wolfgang von Goethe  

On Friday night, my husband and I attended a delightful performance at Colorado Mountain College http://bit.ly/WwAT4i that had me grinning from ear to ear.  One of the top ten male collegiate a capella groups in the country, the Buffoons from the University of Colorado, Boulder, traveled to Steamboat and entertained a nearly-packed house. 

CU BuffoonsAlthough the young men in the group have very diverse educational interests, their melodic voices could not have been more harmonious. The camaraderie they share through their love of music and entertaining was very apparent. They really clicked as a group, and each one of their finely-tuned voices, was important to the overall effect. 

Each year, the choral group is, in part, replaced with new talent, as some of the singers graduate from college. The repertoire of songs is assorted, some tunes have been sung for years, while others are more contemporary, which adds appeal to audiences from different generations and musical interests. The Buffoons perform at approximately 60 venues annually. 

The a cappella group was founded fifty years ago, by Dr. Oakleigh “Oak” Thorne, the musical director of YaleUniversity’s choral group the Yale Wiffenpoofs. Thorne moved to the Denver area to pursue his PhD in Biology at CU. 

 To read more about the Buffoons and the current roster of singers, visit this link http://bit.ly/UZPofR . Information about  their independently published DVD’s is also available on their website. 

To listen to a two minute You Tube video of the vocal group performing, please go to this link http://bit.ly/XSgLeb.

Thank you to the sponsors: Emerald City Opera http://bit.ly/W9i49D, Ski Haus http://bit.ly/13THStA, Steamboat Resort http://bit.ly/WjLiAB, and Colorado Mountain College http://bit.ly/UckN1r  for bringing the talented Buffoons from the University of Colorado to town! It was a lively, fun night.

Look forward to visiting with you, our readers, tomorrow on All Things Fulfilling – where sharing independent thoughts, words and views is all part of the business; I hope you’ll join us. This blog brought to you from www.cornerstonefulfillmentservice.com

 

 

 

Crossing Mountains to Get There

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Nobody trips over mountains. It is the small pebble that causes you to stumble. Pass all the pebbles in your path and you will find you have crossed the mountain. “ ~Author Unknown

event-sundance-filmThe Sundance Film Festival is on my mind this week. If you have been to Park City, Utah, the venue of this independent film festival, you know  the area is surrounded by the beauty of the Wasatch Mountains and the historic downtown is steep with artistic flair. The screening venues for the event, such as the Egyptian Theatre, entertained locals from the “rough and tumble days of exploration and active mining.”

The festival, founded by actor Robert Redford in 1981 brings together, every winter, scores of people who love independent films, as well as people who work in the industry. What began with 10 emerging filmmakers decades ago has grown and evolved into one of the most respected film-award contests in the country. To read more about the history of the Sundance Film Festival, please visit this link. http://bit.ly/VVfrFe.

A few of the many films that will be screened throughout the week are:

To read about other official slections, films that were juried into this festival, please visit http://www.sundance.org/

This morning, my husband and I would like to send a shout out  to our favorite filmmaker, who will be working very hard at the festival, behind the film camera. Hopefully, he will remember to take a few minutes to enjoy and take it all in! He deserves it, he’s successfully climbed mountains in his career field, since before high school, to get there! http://bit.ly/UJrK73.

Look forward to visiting with you, our readers, tomorrow on All Things Fulfilling – where sharing independent thoughts, words and views is all part of the business; I hope you’ll join us. This blog brought to you from Sue Batton Leonard, author of Gift of a Lifetime: Finding Fulfilling Things in the Unexpected and www.cornerstonefulfillmentservice.com.

Spinning Yarns

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The key to a healthy society is a thriving community of storytellers.” ~ Franco Sacchi

Yesterday our blog was about New Year’s resolutions, and the need for Americans to add PLAY MORE to their list of priorities for 2013. “Play more” means something different to everyone, depending on our own interests and hobbies.

growingbookLast fall I enrolled in a creative writing course, just for the fun of it. I enjoyed it immensely; it was enlightening. As a result of the class, I feel as if my brain has been fertilized and my garden pot of memories has sprouted and grown. I have thoughts that would be rewarding to share with others, in a way that never occurred to me before. Funny, how that has happened.

I made a decision for myself this morning.  Creative Writing II has been added to my “to do” list this winter. I have an independent publishing project I’m pondering; I wish to work through it, with the guidance of a skilled writing professor.

Finding inspiration is not always easy, but, researchers say that the more we create, our minds become more open and receptive to invention, ingenuity and artistry. I suppose this explains why “mad scientists” who come up with one great idea to patent, often go on to explore and invent other key concepts to copyright. Authors, after writing one book, often find the motivation to continue, and write a second.

 Imagination How Creativity WorksImagine: How Creativity Works by Jonah Lehrer addresses how many factors in our lives  nurture creativity.Click for more info & ordering

There is an interesting review in Psychology Today magazine that both questions and validates what Lehrer says in his book. To read the article, please visit this link. http://bit.ly/W7A4xh.

There is also a good article for writers and artists on how to stay inspired. http://bit.ly/YlZKaS.  Many people who live long, fulfilling lives attribute satisfying lives to the fact that they never stop growing and learning. Is there something you have always wanted do but haven’t dared to? Perhaps 2013 should be the year to pursue it.

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpected

Sounds of a Pioneer Valley

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The weekend before Thanksgiving I attended a concert called “What a Wonderful World” presented by the Yampa Valley Singers.

A fulfilling selection of thirteen songs was so appropriate to the season of thanksgiving; reminding me of things I am grateful for. The compositions ranged from spiritual to patriotic to contemporary show tunes. Most of the songs familiar; some  creative renditions of the originals. Here is the list of musical numbers from the event.

  • How Can I Keep from Singing?
  • America the Beautiful
  • For the Beauty of the Earth
  • Home (from the Broadway show The Wiz)
  • Try to Remember
  • Blowin’ in the Wind
  • Stopping by the Woods (based on Robert Frost’s poem)
  • A Long Way from Home
  • Blow Bugle Blow
  • All Good Gifts
  • I Vow to Thee, My Country
  • Hava Nagila
  • What a Wonderful World 

I am so grateful the Yampa Valley Singers come together several times of the year to share their artisic talents and voices with our community. I’ve gotten such enjoyment out of each of their concerts since I moved to Steamboat.

As I  sat enjoying the tune “How Can I Keep from Singing?” I thought if it wasn’t for my lack of a decent musical voice I would answer their call and join in. But, they wouldn’t want to hear my vocal utterances. Why ruin a good thing?

The Yampa Valley Singers sell independently published DVDs of their concerts- affordable gifts!  The choral group is comprised of approximately 30 -35 of people -friends and neighbors to many in this valley. To order a CD of the music from the concert “What a Wonderful World,” please click on this link. http://bit.ly/UnLPCO. There are also some wonderful cds from the Yampa Valley Boys that make for great gifts.For ordering Christmas Trail by the Yampa Valley Boys. click here.

Thank you for a very enjoyable evening, Yampa Valley Singers, and to the United Methodist Church in Steamboat for providing a space to hold the concert.

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpected.

 

Music of Americana

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“Any fool can make something complicated. It takes a genius to make it simple.”  ~Woodie Guthrie

Did you happen to see American Masters on PBS last Tuesday evening? Woody Guthrie: Ain’t Got No Home was a wonderful documentary filled with songs of Americana. Click for info & ordering

There are so many dramatic twists and turns in Guthrie’s life story that it made for a fulfilling documentary, giving us insight into him as a person, well beyond his musical abilities. In my opinion, he and his family’s brokenness made for outstanding lyrical songwriting. His struggles  seemed to give him insight into the human condition and  he had the ability to simply translate those feelings into inspirational songs that have been remembered and still sung four decades later. A wandering minstrel he was, with such talent as a full rounded musician.

To read more about Woodie Guthrie and the complex life he led, please visit this link http://to.pbs.org/SosT2w.

If you missed this American Masters documentary, keep your eye out for a rerun of it. It is well-worth watching and the songs will take you back to some of the most poignant times in our country’s history.

To order cd’s of Guthries music Click on this link

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpected and www.CornerstoneFulfillmentService.com.

Film Friday: 48 Hour Music Video Contest

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Curiosity about life in all it’s aspects, I think is still the secret of great creative people.”  ~ Leo Burnett

The judges have had their say. The 48 Hour Music Video Contest in Albuquerque is over for 2012. Congratulations go out today to Lindele Media for their awards in the competition.

Todd and The Fox” was the title of Lindele Media’s music video that was conceived, shot and produced within two days. http://www.youtube.com/watch?v=r04xy9830Bw&feature=relmfu.

It takes intense brainstorming, artistic creativity and labor to pull off a quality video within the given 48 hours. Lindele Media came away with the following awards:

  • Best Director:  Marc Leonard  http://bit.ly/QiidY4
  • Best Acting
  • Best Cinematography
  • Runner-up Place for Best Music Video

To learn more about the independently published films and music of Lindele Media and projects in progress, please visit this link. http://lindelemedia.com/.

Congratulations to all teams who participated in this fun and frantic competition!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Film Friday: A Late Quartet

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A Late Quartet will be coming to theatres on November 23rd.  

This film, directed by Yaron Zilberman, is about a fictional world-renown quartet that struggles to survive due to events that any group of musicians could face in real life. The egos of the group members are challenged when one of the members faces illness, and when others question how to continue and survive. The drama effects both family and musicians whose lives have been driven by their passions. 

The Grace Rainey Hall at the MetropolitanMuseum is the place where the concert scene of the film was filmed. The very place where after 45 years of playing together the Guarneri String Quartet played their final concert. 

Expect to hear some Beethoven overtures in this film that has a strong cast that includes Oscar winning actors such as Philip Seymour Hoffman and Christopher Walken. 

The reviews of A Late Quartet are mixed. Some critics say they would have enjoyed more music, less dialogue. Here is a review from the Philadelphia Weekly. http://bit.ly/QoPaSz

Click here for info & ordering  

We will be back on Monday with more independent thoughts, words and views from Sue Batton Leonard, author of Gift of a Lifetime:- Finding Fulfilling Things in the Unexpected
andwww.cornerstonefulfillmentservice.com.