Tracking Consumer Book Buying Trends

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In October 2011, Bowker (the storehouse of all publishing statistics) announced they would be doing a major study on book buying trends, specifically on e-books.  The objective of the study is to obtain information about publishing industry growth patterns as well as for tracking quantities (traditional vs non-traditional/ independent book sales). The study takes into consideration the quantity of books in print vs. digital publications (e-books).  To read the August 6, 2013 report, please follow this link. http://www.bowker.com/en-S/aboutus/press_room/2013/pr_08062013.shtml.

Technology-quote-Northrop-FryeIn my opinion, this data is much needed since the publishing industry is so rapidly changing and growing.  The study will be useful to more than just the publishing industry. The technology industry, libraries, and bookstore owners will benefit from this data. Many brick and mortar stores are trying to evaluate out how they can best serve communities with the changes that are underway in publishing.

Knowing the latest book buying trends is also helpful to independent publishers like myself. It helps us to know what platform readers are using most frequently and whether to publish a paper version, digital (e-book) or audio book and how to price them.

Have your book buying habits changed or are they likely to?  Has your reading platform changed from paper to electronic? Are you observing any trends in the kinds of books that are available for sale over the internet? We would like to hear from you.

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Counting my Blessings

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Gratitude doesn’t change the scenery.  It merely washes clean the glass you look through so you can clearly see the colors.” ~  Richelle E. Goodrich, Smile Anyway

Did you know that being grateful has health benefits? Researchers have found positive scientific health results when people focus on pleasurable things rather than thinking about every day hassles, challenges and headaches that come with life. If you are interested in reading more about the science of positive thinking, here is a link to an article by Robert A Emmons. http://bit.ly/KSy1i4.

gratitudeWhen I  took down the last of the Christmas decorations  I decided the canister that was filled with red and gold decorative Christmas ornaments will serve as my Gratitude Jar. Each day a daily note about the small things I am thankful for has been put in it.  I use only “mini” pieces of paper so I will not be verbose in my writing. Short, simple words to describe a sweet and simple thing that I found to be fulfilling throughout each day is the goal. I’ve also decided to drop a penny into the pot for each good thought and for extra luck. It won’t amount to much over the course of a year but saving for another day is a good practice to get into.

I  began to fill the jar on January 1st, so it contains a month’s worth of daily entries into the jar and I have a lot more to be grateful for! Some of my last week’s entries stated this:

  • I am grateful my manuscript in in the hands of a capable and knowledgeable publisher
  • I am grateful I am almost finished recording the audio book
  • I am grateful the cover design is almost nailed down
  • I am grateful – looks like I may have found an audio editor!!!

Look forward to your return tomorrow on All Things Fulfilling. This blog is brought to you by www.CornerstoneFulfillmentService.com.

 

Growth of Audio Book Industry

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“The reason why the universe is eternal is that it does not live for itself; it gives life to others as it transforms.” ~ Lao Tzu

On Tuesday afternoon we had our monthly We Write Steamboat meeting – a local networking group for independent publishers. It was reported that one of our members, author D.A. Hill, now has an audio book version of his novel. It’s selling well and we discussed the growth of the audio book industry.

We are fortunate to be living in an age when we have so many reading choices. Publishing  has gotten more complicated because of the new options. Learning what readers desire can be very useful for authors who are considering venturing beyond publishing books-in-print. The Independent Publisher, an on-line publication, has posted an interesting article about the growth of the audio book industry. Here is the link.http://bit.ly/11hlMyJ.

The surge of the industry does not surprise me, for the following reasons:

  • The ability to multi-task and listen at same time
  • Portability
  • You can listen while driving or on a personal computer
  • Storage space not needed on a bookshelf
  • Audio books are environmentally wise – no paper/printing involved.

So many reading options are now available. Hopefully youth, who love all things digital, will find a more fulfilling reading experience on their electronic  and audio devices and their interest in the literary world will not wane during the teen years. Audio books are also excellent for seniors whose eyesight has been diminished with age.

All Things Fulfilling is interested in hearing from our readers and subscribers through a poll. What is your favorite method of having books delivered to you ? Do you enjoy digital, audio or books- in-print? The insight we gain through the poll will be greatly appreciated. Thank you.

Return on tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Digital books: Conserving Gas and Trees

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What’s cheaper than a gallon of gas? An e-book. Save a dollar, stay home and read!”
~ Shandy L. Kurth 

At the 2012 Frankfurt Book Fair, there was a lot of discussion about the e-book industry. Digital books are gaining popularity globally. In fact, according to an article in Publishers Weekly Magazine, people in India top the charts as leaders in e-book buying. Thirty nine percent of the respondents to a survey say they have bought an e-book. Other top countries of digital book buyers are the United States and the United Kingdom.With each passing year, there is healthy growth in the electronic publishing industry, indicating an increased interest in digital reading content. 

If you have ever had any doubt about whether Americans are consumed with buying books, volunteer at a donation center for a thrift shop. Three or four hours every Saturday, I help out in a donation center run by the local churches. The amount of books that come through the doors is astounding. Each week, I gain a greater understanding of the value of buying e-books.

Electronic books take up less space for one thing. For readers who read a book once and then get rid of it, the new generation of books makes more sense. Sure, the reading experience is a little different. There are no paper pages to turn or to dog-ear to mark a spot. But, the story is still the same whether we are reading it digitally, in a hardback version, paperback or listening to an audio book. 

I am grateful the books have not ended up in the landfill and I know they are very much appreciated by the people who buy them. They are resold at a minimal price – usually 50 cents up to a few dollars. Sometimes a little more if the book is a large volume or a special collectible publication. Many of the donated books are in “like new” condition. Read once, then discarded. 

If you would like to know more about this growing trend among publishers, please read this article. It is a good source of information, brought to you by Publisher’s Weekly Magazine, digitally. http://bit.ly/Trf7RF.

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Different Methods of Delivery

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Life is the sum of all your choices.” ~ Albert Camus

Book-lovers often get disturbed when they hear the word e-books. All they can envision is the disappearance of books in print. I can not see this happening in my lifetime.

Many people love digital readers. They are another instrument of delivering media – electronically.  Our choices for receiving news and entertainment has been expanded to film, music, radio, television, newpapers, magazines, audio books, books in print and e-books. As each form of media has arrived on the scene, it has not negated the need for the other. It has only provided new choices.

For instance, movies became available on-demand on televisions, and  DVD rentals stores opened up.  Netflix demonstrated movies could efficiently be distributed through the mail. Now a full range of movies are at our dispose by downloading them onto  personal computers and digital devices. It did not stop scores of people from going to the cinema each and every year! There is no substitute for the sights and sounds of the BIG SCREEN! Let’s be frank – visual effects are not nearly as stunning when viewed on a computer screen as when they are projected onto the big silver screen, where they are ideally meant to be.

People ask me whether I have a Kindle, a Sony or a Nook digital reader? I have a downloaded Kindle on my computer. I spend every working hour reading and writing on a computer.  At the end of the day I am not done reading but I want to switch gears. I like reading the news and books for pleasure on paper.

I want to clutch the book in my hands, smell the slight scent of ink or the hand cream left on the pages from where I left off.  I want to turn real paper pages. I don’t want to touch one more digital device.  It is as basic as that! In my opinion, there is not a fulfilling substitute for having a real book in hand.

If I asked you “What is your favorite way of having media delivered to you?” The reply would probably be “sometimes I like to listen to music, sometimes I like to read the paper, sometimes I  go to my computer…..It all depends on my mood.”

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Getting Drawn In

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Gardens are a form of autobiography.” ~Sydney Eddison 

The other night, I read my first e-book! I don’t have an e-reader yet, but I downloaded Kindle onto my laptop (yes, it is possible!).  I decided to give digital books a whorl, by taking advantage of a free e-book, available until Labor Day. “When Hummers Dream” was my book of choice.  It is on the Kindle best selling free e-book list. http://bit.ly/rgRNo1.

You might ask –“Did you like reading by digital format, rather than having a book in hand?”  I dunno! I was too involved in waltzing through a painting of a gorgeous garden created by words of author Mara Purl to notice. Which, I suppose supports the argument that if a book is fulfilling, it really does not matter which format you use. Good books come via hardcover, paper bound volumes, audio and digital forms. The choices have been expanded by one more platform with the addition of e-books. 

There was one drawback, however, to downloading Kindle on my laptop computer, rather than having an independent e-reading device. I was too tempted to quickly peek to find out if I had any urgent emails.  I overcame that urge by deciding to fully enjoy my stroll through the place of enchantment where hummingbirds dream. I followed along the path of the little winged creature as it flew among hollyhocks, soared above the blue and purple flags of iris and indulged in the essence of the scented flora. 

Let’s face it – the distractions are there when reading books in print, too. Thoughts of a decadent ice cream treat, a steamy cup of tea ……a sound of an intriguing voice can interrupt a journey through a wonderful storyline of any book.  But a good read http://bit.ly/cPS5QL will always draw you back in, time and time again.

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You are Audible. I Can Hear You!

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To listen well, is as powerful a means of influence as to talk well, and is as essential to all true conversation.” ~ Chinese Proverb 

June is Audio Book Month!  Right here, right now, lest we forget, we need to acknowledge the folks who bring enlightenment, entertainment and enjoyment to our lives all through audio books. During those laboriously long 8- 12 hour trips in the car what did we ever do with ourselves before the days of “books on tape”? 

This spring on All Things Fulfilling, we have celebrated the IPPYS, the EVVYs and the Ben Franklin Awards. But “What about the AUDIES?” I can hear the fans of “books on tape” screaming, lofty and loud! 

Books in 28 categories were nominated for the 2011 AUDIE Awards.  The list of all those in contention for the prize is lengthy, so we will name just a few of the outstanding award winners: 

There are many, many more prize-winning selections. To see the entire list of 2011 AUDIE award winners, please visit

http://www.theaudies.com/ 

Uh, oh! ….Who is that I hear now? It’s RITA! She wants her award winners mentioned too! I don’t know, though. Her awards aren’t really focused on independent writers. But, you know RITA, she is the drama queen. When she doesn’t get her own way, she can get pretty melodramatic, fiery and steamed-up. We will see what we can do…. maybe some other day when you are all ready to listen.

 

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