Crossing the Finish Line

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When the goal is in sight, all your physical pain disappears, and your mental determination shall carry you the rest of the way.” ~ Trey Patty 

At 6:30am, Saturday morning,  my fellow Kiwanians and I were perched by the side of the road at Rabbit Ears Pass. We were on the look out for athletes who where running in a relay race all the way from Fort Collins, CO to Steamboat Springs, CO – a 198 mile trek, over multi-mountain pass terrain!! 

Although participating in a race of athletic endurance is not something I can quite relate to – I can appreciate how each of these athletes were examples in courage and in not being stopped by the thought of defeat. Throughout my five hour stint of helping on the sidelines, I was inspired by a group of runners who despite extreme circumstances, had set personal goals, and had dreams of reaching the finish line first. 

Each of us has our own interpretation what is fulfilling, meaningful and satisfying in life. Whether you are an athlete struggling to cross the finish line, or a writer in the final stages of a book project, completing the task requires many of the same character traits.

 It takes passion, planning, motivation, enthusiasm, focus and a determined spirit to continue on despite challenges and setbacks. If you are a writer whose manuscript has been rejected through the traditional publishing world, don’t let rejection defeat you! Learn all you can about why your manuscript was rejected, take all the necessary steps to correct, rewrite, improve or enhance your writing. Don’t loose the passion for your manuscript. Use your enduring spirit to continue on. Always consider the alternative – independent publishing. That way, you can be in charge of the end result using those character traits that you already possess.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Exploration of A Dream

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Within you right now is the power to do things you never dreamed possible.” ~Unknown 

Do you have a book in you? Why not join in on the conversation! The independent publishing industry is boasting figures that are easy to understand once you hear what the buzz is all about!  

 “On the Fast Track: The Independent Publishing Industry” will be presented tonight at the Epilogue Bookstore in Steamboat Springs, CO at 7pm.

  • Learn how you can fulfill your dreams of becoming a published author!
  • Hear a first hand story of a choice that an independent publisher had to make.
  • Gather some resources so you can start down the path to independent publishing
  • Listen to how the passion of one mom has become a ministry of sharing a relevant topic with all parents through indie publishing.
  • Learn who to partner with for independent publishing success.  

Take the first step toward making your dream a reality. See you tonight!

This book brought to you by www.CornerstoneFulfillmentService.com.

An Eagle Eye Approach

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He is a great communicator and teacher. He knows how to fix things when they go wrong.” ~ Kevin Steele 

Over the past week or two, my son and I have had a running conversation about deadlines, and how they become the all consuming focus for so many writers, filmmakers and artists. 

Sometimes in the rush to meet a deadline, details that are critical to the success of a project are often overlooked. Yes, rewriting or redoing is arduous and laborious, but, it is not worth risking quality for the sake of just getting the project done and out the door. Presenting a project that is representative of your capability as a talented artist is vital. 

Before the deadline, it is wise to have someone take a hard-line objective look at the project you have been so deeply engaged in. An opinion without bias can serve you well! This step should not be ignored, nor should it be left as a final detail. Suppose there are things that need to be reworked? 

Meticulous does not mean being inflexible. It means caring and putting your very best forward. Think of it this way, what do you look for when you are at the other end? Quality, probably!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Send it Packing!

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“Action is the foundational key to all success” ~ Pablo Picasso 

Are you an independent publisher whose story has changed from inspiring, educating, entertaining and informing others to being consumed with all matters related to shipping? Has postage, boxes, tape, labels, pick-up and delivery of orders become the focus of your day? 

In one sense, this is positive! It means your independent publishing business is prospering, and that is, effectively, good news. However, it may be leaving you feeling torn between spending time doing what you need to do and what you love to do. Your life has gone from writer and publisher to maestro of the shipping department, and it is probably making it hard to focus on what you do best! The truth of the matter is, at some point, your labors of love have turned into a labor of dread. 

Perhaps it is time to consider the alternative! An order fulfillment company can help you get those publications out of your basement, garage, attic and car and into the hands of the consumer in the fastest, economical way, leaving you to focus on what you do best – writing and publishing. 

If you have never considered this alternative, maybe it is time! Help is only a click away! Go to your favorite search engine and enter the words – affordable order fulfillment for independent publishers. It is as easy as that!

 Authors and publishers – think outside the box – partner with an order fulfillment company!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Write or Wrong?

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Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.” ~ John Jakes

Writers, have you taken the test? It is called I Write Like.

It goes like this – you enter a short chapter of your unfinished book, several paragraphs of your blog writing, an entry from your journal, a comment you wrote in response to a blog or perhaps, a short letter to an editor. In other words, submit a sample of your writing to http://iwl.me

What happens next? Within a matter of moments, your writing is analyzed in terms of your writing style and your word choice.

 How do you get the result? You receive an on-line ‘badge” which indicates which famous author your writing compares with.

 My result?  My writing compares with the writing of Stephenie Meyer, the author of the Twilight Series! Yeah, right!

 Personally, I think it is only a test to see how many foolish people, like me take it! That’s all!

 What do you think of this test?

Is it a gimmick that leads to false hope for writers?

Does it encourage writers to press on and to continue to hone their craft?

Can statistical analysis based on a sample writing of a few paragraphs be a valid way to assess talent and ability?

Can this writing test really forecast whether or not you have a chance at becoming an accomplished writer like the author your writing has been compared to?

 We would like to hear from you!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Trusting Trenches

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“Leaders should visit all parts of the office, not just those they pass through regularly.” ~ Unknown

Are you a recent college graduate who has had to accept a less than ideal position? My first job out of college was at a condominium resort. Most of the units were in the rental pool, and the  property was run like a hotel. My job was to serve continental breakfast to the guests in the morning and help the housekeeping department, in the laundry room, in the afternoon. Not at all what I had anticipated my first job out of college would be. But, I needed income right away to fulfill my financial obligations and I was determined to live in a gorgeous resort town.

By the time summer was over, the General Manager of the property recognized my hardwork, my ability to work well with others and found me to be a pleasant communicator with the guests. My reward? A move to the front lines as front office clerk (customer service representative) and reservations clerk.

As I began working in the front office, I quickly learned that working “in the trenches” served a purpose besides as a stepping stone to my new position. I had established a great rapport with a department that was so important to the overall efficiency of the entire operation. When I called from the front office to ask the housekeepers to place special priority on cleaning a unit or take extra towels to a guest, the housekeeping department responded rapidly and kindly to my request.

Moral to the story – trust the trenches, for they serve a purpose in life, too! Prove yourself first, and the rewards will come along the way.

P.S. I also learned a life long skill of how to correctly fold those pesky fitted sheets so they will lie neat and tidy on the linen closet shelf. There are lessons to be learned from all experiences in life, if we recognize them!

This blog brought to you by http://www.CornerstoneFulfillmentService.com.

Sweeten the Deal

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“The universe is full of magical things, patiently waiting for our wits to grow sharper.” ~ Eden Phillpotts

Some companies become more famous for their legendary marketing ploys than for their products. For years, Ben and Jerry’s has been the focus of attention for their accomplishments in innovative marketing and product development. Since the start up of the company, decades ago, it’s visionary leaders have tested what happens when combining business with social consciousness. The taste of sweet success for this company, has been the result.

On June 20th, Ben & Jerry’s unveiled Berry Voluntary and Brownie Chew Gooder. You can be sure the sales of these two new ice cream flavors will be closely watched and scrutinized by the company’s marketing and advertising gurus. They will be watching their target markets to see whether the sales performance of these two concoctions have the anticipated results that they expect.

Ben & Jerry’s has never waivered from their belief in the value of being a socially responsible company. The names of these two flavors leave little doubt in the minds of the consumer that volunteerism is supported and positively endorsed by this company.

Having resided in the state of origin of Ben & Jerry’s, Vermont, for over 30 years, I can attest to the fact that Ben & Jerry’s puts “their money where their mouth is.”  The promise of a free ice cream has sweetened the deal for many a volunteer or supporter of non-profit fundraising events. The company takes the cake in their stellar example of giving back to community.

Thanks, Ben & Jerry’s, for dipping into your profits to make this world a better place!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Ride a Indie Publishing Express

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“Art is not a thing, it is a way.” ~ Elbert Hubbard

Imagine what disadvantaged kids could do if given a chance. Wife of the late and great, John Lennon is giving a ticket to many children to hop aboard the publishing express! Helping kids write and record songs, is what the mission of the John Lennon Educational Bus Tour is all about.

In honor of John Lennon’s 70th birthday in October, the bus is traveling the country to continue John’s legacy and to provide music education and mentorship opportunities for underserved kids.

It is from opportunities such as this, that kids often discover their true talents and passions in life. I say “Kudos to Yoko Ono for this inspiring idea and for providing a roving space for kids across the country to experiment with independent music production.”

This blog brought to you by www.CornerstoneFulfillmentSerivce.com

A Box, is a Box, is a Box?

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  • “Previously, it was rush to buy anything. Now I think that quality will stand out.” ~ Michael Hartnett

    If you think a box, is a box, is a box, you are mistaken! The importance of the strength of a box for shipping purposes, came clear to me when a delivery of books arrived from China, and all the books were nearly destroyed. The cartons were clearly marked for 25 lb. test weight, but the books contained within weighed almost 40 lbs. By the time the boxes arrived at the fulfillment house, they were all riped and torn.  If they had had to be moved one more time, that would have been the end.

    I recently read a statistic that a carton can loose 50% of it’s strength in one week, in a high humidity environment. So, you can imagine how cartons break down when they are being exported on a container from a place like China to the United States. Knowing how cartons will be stacked while in transit and while in storage, needs to be taken into consideration. Each time a shipment is moved, the integrity of the carton can deteriorate if a box is filled beyond it’s test weight, and even more so if it has been subjected to a high humidity environment. The compression strength of a carton can be compromised if boxes are stacked higher and wider than designed for.

    Thankfully, there are lots of professionals in the packaging industry who do their homework and know about carton-drop tests, carton test weights, board weights, etc. Most book printers discuss their need for appropriate cartons for shipping wtih their packaging vendors, too.

    The point of this blog: A box, is a box, is a box – NOT! One size does not fit all! From experience, I know, that poor outer packaging can turn perfectly good products into unsaleable items. It is never a good idea to skimp when selecting exterior packaging for shipments, large or small! Being pound wise and penny foolish, just does not pay!

    This blog brought to you by www.CornerstoneFulfillmentService.com.

  • Covering All Bases

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    “The art and science of asking questions is the source of all  knowledge.”~ Thomas Berger

    Frank Gromling,  Host of Radio Show “Cover to Cover” www.wnzf.com called yesterday! I knew he would. He is as reliable as they come. He called and asked me to be a guest on his radio show this coming Saturday morning, April 3rd! “Cover to Cover” is an educational radio show for authors and publishers that all of you should not miss.

    If yesterday’s blog left you dazed, confused and scratching your head, it was because I wanted to talk to Frank, ask and confirm the broadcast date, before I spilled all the beans.

    Frank knows how to put together a great radio show! Every Saturday morning he has guests who know the independent publishing scene well and they share their knowledge about a variety of subjects relating to the industry. This Saturday, tune in and learn about order fulfillment for independent publishers. Independent publishers will come away from this half hour show with a better understanding of what services order fulfillment companies provide.

    The best way to become knowledgeable about independent publishing is to listen to “Cover to Cover”  www.wnzf.com weekly, attend publishing conferences, search for e-zine articles on the industry, join independent publishing associations and ask questions of those who are seasoned professionals. Cover all your bases! There is valuable knowledge to be had everywhere. Take every opportunity there is to educate yourself.

    This blog brought to you by www.CornerstoneFulfillmentService.com.