Tag Archives: rebuild your life

Don’t be Dead in the Water! Rise to the Top.

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“Great race, great strategy and great performance all the way through.” ~ Michael Schmacher

Have you noticed that kids born after the 1980’s have a fifth sense? Using the computer comes as naturally to them as breathing. Their minds are geared and wired differently than the brains of people in generations who came before them. No way do they fulfill their need for information about a company, product or service by going to a phone book! “What’s that,” they say. 

Businesses that sell a product or service that do not have a great internet presence, are dead in the water! If your market happens to be youth, it is even more important to stay in out in front of them, by being visible on the internet.  Your market will not find you any other way. The younger generation is our future, and they do not read signs, browse phone books or visit information booths looking for products and services, how could they? Their eyes never leave their computers, i-phones and whatever other digital devices they may possess! They are obsessed!

Is e-marketing and e-commerce is a foreign language to you? There are professionals that can help. Contact a company that specializes in e-marketing and e-commerce for independent publishers. Fulfill the needs of your customers by sharing the same space as they do – the internet. They will come find you in that space, so put your marketing efforts there!

For more information on the latest marketing strategies that 88% of marketers are now using, please visit http://bit.ly/aUSFE9.

 

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A Change in Landscape

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“I think one of our main strengths lies in being adaptable, hitting smart, things like that.” ~ Franklin Brightwater

You are business owner. So, have you noticed how the landscape has changed? If not, you had better take heed! It is not a change in scenery due to seasonal weather. I am referring to the marketing landscape. It has stepped from an old season to a new season. One that now includes focus on e-marketing (internet marketing). 

Did you know that 88% of marketers are now using social media marketing as part of their overall strategy?  It is for good reason! Internet marketing generates increased exposure for business, brings awareness to your brand, improves search engine rankings, and helps to generate qualified leads. 

How about you? You are in business to stay in business, and that means changing with the landscape, too. It doesn’t mean you need to do completely away with the old marketing strategies of print advertising, direct mail and face to face selling, it means adding a new dimension to the landscape. 

The principles of internet marketing are the same whether you are selling a product or service. Visibility on the internet is the name of the game! If your business needs help in becoming more visible, do exactly what you always do in this day and age of the internet when you are looking for information, search it! Look for an e-marketing company for independent publishers. They can paint a new marketing landscape for you. One that includes e-marketing!

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Nurturing Potential

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“It helps us to all work together, because its the parent and the teacher and the child – its that triangle..”

Michelle Rhee, Chancellor of D.C. Public Schools has stated that the potential is there for students to become super men and super women, if given the opportunity for a great education. Our children’s inability to progress is due to the educators ineffectiveness in fulfilling the needs of the children in the classroom. It is the adults who are failing the children. This is a blanket statement, however, we all know that there are as many good teachers as there are inadequate teachers.

Every child deserves and needs a great education. They are the future of our country and students need to be taught in a way that recognizes and builds upon their strengths and gifts,so they can become global leaders as adults.

David Guggenheim’s new film “Waiting for Superman” will be premiering in New York and L.A. on September 24. This documentary film provides an inside look at education in America, our need for equal opportunity, America’s teachers and some answers to saving schools.

As highlighted in the film, the opportunity to obtain an excellent education should not be dependent upon the chance of winning a lottery to be admitted into one of the new high performing charter public schools.

Obviously, educational institutions can not be entirely held responsible for the success of a child. Parents need to do their part, too. Expose your child to the arts, to museums, to athletics, to faith and to groups of empowering people. A child has the potential to achieve what is set before them – so set the bar high! That way, your child will know you have confidence in their abililities and that you know they can succeed! It is all about nuturing potential.

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Sharing the Word!

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“Do the right thing. It will gratify some people and astonish the rest.”                 ~Mark Twain 

How coincidental is that? Today, I had planned to write a blog on the man who is known as our first American novelist – Mark Twain. He is one of the most well-known essayists and moralists in our country’s history! This morning, I had a few minutes to spare before my dentist appointment, and took the opportunity to take a little drive into an area of Steamboat Springs, CO that I had not previously taken the time to explore before. There the name was, on a street sign, Mark Twain. Was it an Avenue or Road or Lane? ! I dont know! I was so thrown off guard by this odd coincidence of having just composed, on paper, last night a blog based on  Mr. Twain that I can not remember which!   

Seeing this sign has changed the content of my blog. I was going to go on and on about the man who was born in 1835 and died in 1915 AKA Samuel Langhorne Clemens. His speculative ventures included silver mining, business and publishing.  His writings had appeal to young and old, alike. Although in he is known for his humor and wit, many of the essays he wrote in his final years were filled with his “venting” against power, corruption and greed.

Why his name should appear on a street sign in a place like Steamboat Springs, CO, I wonder. Perhaps it is just a subtle reminder to all that as we travel down the road of life  “to do the right thing.”

 

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Devilish Distractions

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“Patience and fortitude conquer all things.” ~ Ralph Waldo Emerson

My computer, the little devil, has really gotten under my skin! It has even become the cause of writer’s cramp. I’ve got writer’s block – of all things! I have begun to write not out of desire but out of will.  My will to test my fortitude over a machine. Imagine that!

Having to work on what has become an antiquated, slow computer that freezes up, coughs and chokes every time I turn it on has been the bane of my existance all summer long. I have put off getting a new transmitter of digital information for far too long. My limits of being a fiscally conservative business owner have been reached, that is for sure!

I have learned alot from this adversarial relationship between my old computer and me –

  1. Write out of desire, not out of will!
  2. Recognize when it is time to let go of the old old and bring in the new.
  3. If a relationship becomes too overwhelming, get out of it!
  4. To write and think clearly and succinctly, you must clear out the clutter.

I need to have patience for a few more days. Then, I will be in a new relationship – one that will not be detrimental to my mental health.  As readers of this blogsite, you’ve got to be tired of hearing about this relationship with my old computer that I have found hard to forget! The relationship with my new electronic transmission device will be positive and filled with all good things! It will be more aligned with the way I like to live.  I will look forward to sharing all things fulfilling, once again!

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Stepping into the Light after 9-11

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“..the whole healing process – art, colors and design – all that makes a difference.” ~  Barbara Weaver

I was never more cognizant of art fulfilling it’s purpose than during the days following September 11, 2001. As much as I wanted to do all that I could to shield my eyes from the ugly images of destruction, rubble and death, I found myself glued to the television watching images I never expected to see in the United States of America.

Going to work each morning, following the horrific events of 9-11 gave me the opportunity to escape from a world of ugliness into a environment  filled with beauty and light. I had begun my employment at West Wind Fine Art, where my introduction into a career of order fulfillment for independent publishers began.

Not only was I surrounded by inspiring art books and videos, I was also amidst magnificent paintings by master artists. Each morning after 9-11, as I stepped into the art gallery, my place of work, I lingered a little longer in front of each painting so I could forget the images of the destruction of the Twin Towers, and into an environment of beautiful landscapes, floral images and portrait paintings that exquisitely captured faces without pain, fear and horror. At the end of the work day, I would do the same, stand and be drawn into worlds far different than what the media was charged with covering.

Art fulfilled it’s purpose by changing my perspective, it connected me with peace and set me free from my emotions of sadness and doom. It allowed me to replenish and nuture the seasons of my soul.

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Keeping Us Safe

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“Sometimes it takes risking that friendship to find a love that will endure all things.” ~  Unknown

The events of 9-11 are all so fresh in my mind. Early Saturday morning, I reached page 197 in former First Lady Laura Bush’s memoir “Speaking from the Heart.” Here begins Mrs. Bush’s recounting of all the tragic events of that horrific, fateful day.

On this 9th anniversary of  the senseless loss of thousands of Americans, I helped my fellow Kiwanians as they rescued, with nets and buckets, the majority of 2500 rubber ducks that were released and floated down the Yampa River in Steamboat Springs, CO. The Rubber Duckie Race is an annual fundraising event for the Yampa Valley Medical Center, which Kiwanis has been involved with for over twenty years now. www.kiwanis.org. This year’s proceeds will go toward purchasing a medical instrument which will detect infections, such as staph, of new patients prior to being admitted to the hospital. An important, pro-active medical device.

As I helped with this fundraiser from the sidelines, I began to think how taking pro-active steps saves lives. Had our country known just how vulnerable, we were to attack, it would have done all that it could to be pro-active on that fateful day. If  all the safety nets had been in place, perhaps several thousand lives could have been spared.

I opted to stay safely out of the waters , as I helped with this fundraising event on Saturday. I did not want to risk the chances of petite, little ole me, being carried down the rapidly rushing waters of the Yampa River. I wanted to stay safe to enjoy today. It is a day of celebration of two people who have survived the challenges  and risks of marriage for 30 years! My husband has been my safety through each and every day of it.  I am truly grateful for all that I have and feel sad for those that no longer can share anniversaries, holidays and daily living with their mates that were lost in the Twin Towers.

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Do Another Nice Thing!

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“A library of all wisdom is more precious than all wealth…” ~ Unknown

All children need to learn the virtues of compassion and sharing. Teach your child to be a book angel, by donating their gently used (or new) books to inner city children, homeless shelters, youth centers and family literacy centers through www.bookends.org.

The founder of this non-profit is a 8 year old boy. The focus of  this  organization is kids helping other kids for the sake of literacy. Since this organization was founded in 1998, 1.9 million books have landed in the hands of 478,000 at risk childrens hands. Imagine how many smiles this gesture of kindness has brought to the faces of children who needed it the most!

Keep the momentum going from yesterday’s cleaning out of kid flicks to give to children in hospitals. Have your child make room for new books by donating those they no longer need!

Teaching your children to be involved with doing good things sure beats the alternative, doesn’t it?

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Do a Nice Thing!

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“It is above all by the imagination that we achieve perception and compassion and hope.” ~ Ursula K LeGuin

How would you like to fulfill a dream of a child who is sick and in the hospital? Well, you can, in a very easy way! If you are a parent whose kids have grown, and you have no longer used children’s DVDs sitting in boxes, or in your basement or garage, you can donate your kid’s flicks to children’s hospitals and pediatric medical units, all over the United States.

This idea came about when four sisters visited a young friend being treated for leukemia in the hospital. Children are distracted and pain is eased when they can watch colorful, fun DVDs from the comfort of their hospital beds.

Rather than selling your children’s  idle DVDs in garage sales and the like, give them away to children who will value them the most. Send them to –

Kid flicks/Barta, 11755 Wilshire Blvd., Suite 1450, Los Angeles, CA  90025

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You’ve Got to be Kidding!

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“The most thoroughly wasted of all days is that on which one has not laughed.”  ~ Chamfort

What good are the words “RANT” and “RAVE” if we don’t use them every once in a while? The thing is, they are just two little words taking up unnecessary space in the dictionary unless we all put them to work occassionally!

 I put “RANT” to good use yesterday, as I sat in front of a computer at the library. Once again, my computer is in the shop. This occurrence has been  repeated far too many times this summer. I tried to console myself as I walked through the library doors. I uttered words to myself like “oh well, at least our library is gorgeous, new and bright!” Followed by, “I will work efficiently, since my time will be limited on a library computer.” To cement this concept in my brain, I chanted “I will quickly get in and out, I will quickly get in and out.”

Yeah, right!! I selected a computer placed right across from #028.909 NEL in the non-fiction section of the Dewey Decimal System. There sat the culprit ogling me and it refused to let me be! The flirt was a book called “So Many Books, So Little Time : A Year of Passionate Reading” by Sara Nelson.

Now, I ask you – “How can you possibly get in and out when you spy a title starring at you like that?”

  1. The title – I can relate to!
  2. My dream is the tag line.
  3. I met the author at a publishing conference a few years ago.
  4. I am curious to know if Sara Nelson can write as well as she speaks.
  5. You can not just strike up a relationship with just one book! What about all the others?

Now for my “RAVE” – Sara Nelson’s book came home with me (and a few others, too!) What a delightful, easily-devoured book! As a book reviewer, Sara executes her job so well. Throughout the book, she name drops titles left and right, and gives you enough of a tease to know you want the whole story! It is a great publication for someone who wants to read so many books, but has so little time!

When my computer is back from the repair shop, I will resume my chanting “I will work efficiently, I will, I will, I will.” That way, I’ll have more time for you know what!

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