Tag Archives: short run printing

Covering All Bases

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“The art and science of asking questions is the source of all  knowledge.”~ Thomas Berger

Frank Gromling,  Host of Radio Show “Cover to Cover” www.wnzf.com called yesterday! I knew he would. He is as reliable as they come. He called and asked me to be a guest on his radio show this coming Saturday morning, April 3rd! “Cover to Cover” is an educational radio show for authors and publishers that all of you should not miss.

If yesterday’s blog left you dazed, confused and scratching your head, it was because I wanted to talk to Frank, ask and confirm the broadcast date, before I spilled all the beans.

Frank knows how to put together a great radio show! Every Saturday morning he has guests who know the independent publishing scene well and they share their knowledge about a variety of subjects relating to the industry. This Saturday, tune in and learn about order fulfillment for independent publishers. Independent publishers will come away from this half hour show with a better understanding of what services order fulfillment companies provide.

The best way to become knowledgeable about independent publishing is to listen to “Cover to Cover”  www.wnzf.com weekly, attend publishing conferences, search for e-zine articles on the industry, join independent publishing associations and ask questions of those who are seasoned professionals. Cover all your bases! There is valuable knowledge to be had everywhere. Take every opportunity there is to educate yourself.

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Educating Women

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“Life is a big canvas, throw all the paint on it you can.” ~ Danny Kaye

On Friday, I had the honor of speaking to the Yampa Valley University Women. The title of my presentation was “On the Fast Track: The Independent Publishing Industry.”  I kept the presentation to the basics, but wanted to share with all the University Women the fact that the independent publishing industry was grown 40% since 2008 and it now represents almost 50% of the publishing industry revenues. I mentioned that desktop publishing software has become user friendly, short run printing is now available and freelance consultants are readily available to help with every part of the publishing process. We talked of the power of the internet and of selling books worldwide through e-commerce.

I set up a display table with examples of independently published books, DVDs and cds. After the women had a chance to see the publications, a remark was made that years ago, independently published books were quite “amateurish” in appearance. The group was astonished to see that,  now, there is nothing that distinguishes an independently published book from a book produced by a big-top traditional publishing house.  My comment was that “we could thank the advances in desktop publishing software for that.”

As I spoke, I looked around the room, and realized that there was not a woman in the crowd that did not have an interesting story to tell. I determined they were all “artists in life and living.” All were well educated and many have had extraordinary experiences throughout their time on this earth. Many have traveled the world – far and wide, and have parenting words of wisdom to share. Some have interesting multi-ethnic heritage, family histories or information about their own niche interests they could write about.

Women love to communicate, women love to share – is there a  “book inside of you?”

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Considering All Things

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“All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work.” ~ Calvin Coolidge

At some point in the process, almost all self-published authors or independent publishers begin to feel a shift in their business. Their business changes from an intellectual labor of love to a task of physical labor. Many wonder how this could have happened. Often, there were no landmark events that changed the focus of the business, yet something is undeniably different.

As an independent publishing business grows, so too, do the tasks that come with daily administration of the business. When all the demands on your  time no longer allow you to focus on your primary business of writing and publishing, it is time to reassess. Consider partnering with an order fulfillment company, for independent publishers, to handle the business side of shipping and handling your orders.

In-house order fulfillment does not always make sense to the smaller independent publisher. Look at warehousing alone! Do you have the facilities or are you prepared to increase your space as your business prospers? Can you effectively manage inventory control as your business grows?

Wouldn’t it be wise to check out all your options? Perhaps it is time to get back to our primary focus of business – writing and publishing. That is where your expertise lies.

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Rosy Reflections

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“Make the most of all that comes and the least of all that goes.” ~               Sara Teasdale “The Philosopher”

Despite many trips to the mirror, have you ever looked into your reflection and observed some new things about yourself that you have never discovered before? All of us have experienced this phenomenon called self-discovery. Maybe you just noticed there are a few new freckles, that your eyes sparkle a little brighter than they did before or perhaps your mouth is more turned up than you thought.

Sometimes it leaves you shaking your head and wondering – it is an aura, my imagination or is it for real? It happened to me this week. Rather than explain exactly what I saw, I thought I would share the image that appeared before me, in my own mirror’s reflection, that way, there will be no distortion of the facts.

At the risk of being narcissistic, I am going to keep checking back with my mirror, because you never know what other changes can occur.  All of us feel good when we can share what we see with others, that is why I am sharing this reflection with you!

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Weekend Indie Publisher News

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A great way to introduce yourself as a writer or gain recognition as a writer is to submit your writing to contests. There are many contests that are open for submission during the winter months. Here are just a few:

2010 Leap Frog Press Fiction Contest. Submissions accepted beginning Jan 15 for adult literary fiction and childrens fiction. For more information, please visit www.leapfrogpress.com

2010 Women of Mystery Haiku Contest. Submissions accepted from now until the end of March. Results during National Poetry Month in April. For more information, please visit www.womenofmystery.com

Hurry! There is still time Writers League of Texas. Deadline for Manuscript contest February 24. Prize announced during the Writers League of Texas Agents Conference. June 25-27, 2010.  For full details visit www.writersleague.org.

Tupelo Press Contests – now accepting submissions for Chapbook Awards and First Book of Poetry Awards.  The Snowbound Series Chapbook Award is now accepting submission until February 28, 2010.

The 11th Annual Tupelo Press Press Award for First Book of Poetry now accepting submissions ! $3,000 prize money! Entries must be postmarked or submitted on line before April 15. For more information go to www.TupeloPress.org.

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Being on Target

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“All great men are gifted with intuition. They know without reasoning or analysis what they need to know.” ~Alexis Carrel

Hah! I knew I should listen to my intuition or the big guy in the sky who has been telling me to press on, not to listen to all the doubters, to carry-on with what feels right and just! I am talking about social media marketing!

One of the most high of all feels the same way I do! The Pope just advised his people that they need to spread the word by responding to “today’s cultural shifts” and if that means messing about with electronic technology and the virtual world, so be it! The Pope is an advocate for the use of electronic images, blogs, websites and videos to communicate with the masses of people throughout the world.

I concur! This is also what I have prescribed for opening up doorways of opportunity for all of our independent publishing clients! See that, sometimes it really pays to listen to your intuition or whatever elevated “being” you listen to!

Are you paying attention?

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Weekend Indie Publishing News

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Have all of you spent time with Frank lately? I have an appointment with him at 9:30 am MT, and you can listen in, too! Frank Gromling’s radio show “Cover to Cover” for authors and publishers will be well worth listening to. It is every Saturday morning at 11:30 am Eastern Standard Time, 10:30 am Central Time, 9:30 am Mountain Time and 8:30 am Pacific Time.

It is a great way to stay on top of the ever changing trends in publishing, hear interviews with local and nationally known authors, tips for independent publishing and industry tips of the trade. Tune in to www.wnzf.com.  You’ll be glad you did!

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I’ve Got to Crow!

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“Make the most of yourself, for that is all there is of you.” ~ Ralph Waldo Emerson

Some months ago, someone came to me with a book of poetry that had been published by print on demand. The poet admitted that because the book was still in rough development, she only had three copies made to show to a few people who were supporting her efforts. She was still playing around with a few things such as back cover text. When she was satisfied, she would have a larger number printed. Ah, the benefits of print on demand and the Northshire Bookstore www.Northshire.com!

After much discussion regarding the back cover, she said “I have won a few poetry awards, but I have decided that I want the back cover text to tell what in my life inspired me to write these poems.” My response to that was “great, but you need to promote yourself as a poet by mentioning your poetry awards – we all have to crow about ourselves. Self promotion is such a necessary part of a writer’s success!”

As I reflect on our conversation, this morning, it has come to me how difficult it is to promote  ourselves as bloggers. Clearly, blog writing is not for self promotion.

In my blog writing during the holidays, I neglected to mention a competition – the Blog Off II hosted by www.communitymarketingblog.com. There were bloggers from six countries and it was a great educational experience for all! To give you a little insider information – I was one of the finalists.  Oops, I’ve slipped. Pardon me, I just had to have one quick moment in the sun!

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Dazed and Confused?

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“Obstacles are those frightful things you see when you take your eyes off your goal.” ~  Henry Ford

All independent publishers have had moments of feeling overwhelmed at some point throughout the publishing process.  As an independent publisher, there is a lengthy list of things to accomplish beyond the writing of a book or production of a cd or film.

When you don’t know which way to turn, it can be confusing! If you seek professional help, solutions will be easy. With the assistance of the internet, you can find freelance consultants to help with almost anything you need. There are editors, layout designers, cover designers, book coaches as well as book marketing experts.

You can quickly cross a few items off your list if you search for “order fulfillment for independent publishers.” They are the folks that can help you with the business side of shipping your orders all over the globe. After all, as an independent publisher, there are only so many things you can do in a day!

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Ripe Retirees

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“It is not enough to have a good mind, the main thing is to use it well.” –Rene Descartes

I am living in a community filled with extremely active retirees. Not only only are they physically active, but their minds don’t miss a step either. They have all chosen to live in an active mountain community so they will continue to stay involved and engaged in life long after the generation before them would have called it quits!

Recently, the Aging Well program of the Northwest Colorado Visiting Nurse Association independently published a calendar highlighting an amazing group of retirees who lead active lives by continuing to play tennis, ice climb, ski, swim, brand cattle, volunteer and participate in other forms of vigorous sport and hobbies well into their 60s, 70s and 80s. This calendar encourages all older adults to stretch beyond what they feel they are capable of at their ages and to live fully and well at any age. For more information, visist www.agingwelltoday.com.

Within this community, I have met a wealth of highly successful retirees who lead fascinating lives. Their experiences through past careers, parenting, travel and contributions as Board members of non-profit organizations and other associations provide fodder for stories and lessons that should be shared with younger generations. Independent publishing provides an excellent opportunity for all retirees to share knowledge and wisdom with generations that will follow in their footsteps.

Writing and journaling keeps the mind active. Merely through published words, you can become a mentor to others! Think about that! It is never too late to become an aspiring writer!

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