Category Archives: partnering business with non-profits

Tap In! Tune In!

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“All the world is a laboratory to the inquiring mind” ~ Martin H Fisher 

At lunchtime yesterday, the monthly Brown Bag Lunch Series of seminars began at Colorado Mountain College. http://bit.ly/dpcfHy  I was pleased to present “On the Fast Track: The Independent Publishing Industry.” I mentioned current trends in the publishing industry, in general, and the robust growth of independent publishing. 

At the end of the presentation, I answered questions, and even handed out a little advice. “If you are considering independent publishing, begin to learn all you can about the industry.” I said. I suggested “tap into as much free information as possible by speaking with others who have independently published, attend writers groups, brush up on your writing skills by taking classes at Colorado Mountain College.” I also advised it would be wise to  join the Colorado Independent Publishers Association www.cipabooks.com and tune in and listen to “Cover to Cover” Radio Show.’ For those of you that are unaware, it is broadcast on Saturday mornings on www.wnzf.com over the internet and it provides free education and valuable information on the independent publishing industry each and every week. 

The old adage “Knowledge is Power” applies to the independent publishing industry. Writing and publishing are businesses. Start with a  business plan that includes a solid marketing approach. Before you put pen to paper, identify your market and map out a plan of action for reaching it. If you need help, there are freelance professionals that are available and can help you through every step of the independent publishing process. Don’t forget to tap into all available resources, there is no need to go it alone.

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Women Turn to Book Covers

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“‘I’ve learned that everyone wants to live on the top of the mountain, but the all the learning occurs while you are climbing it.” ~Unknown

At lunchtime yesterday, I again attended the Steamboat Professional Women’s Networking Group. Every woman stood to introduce her business and present her “elevator speech.” What an amazing group of women there were. But, you know what? It was the strangest thing! As each stood before me, I couldn’t even focus on their faces! As I listened to the expertise, knowledge and personal fulfillment each business brings to each woman, what came to my mind was a possible title of a book, film or other type of publication.

 Just as a few examples –

  • An insurance agent stood up to give the “low-down” on her business and I saw “CALENDAR!” with each month devoted to “Practical Tips for How Not to Loose Everything you Own.” 
  • Several skin care products representatives were in the crowd. As they introduced themselves, I saw ”BOOK!” entitled perhaps “Protect Your Child’s Skin from Environmental Damage: Beauty From the Moment She is Born.” 
  • “FILM!” I thought as an Executive Director of a Non-Profit  stood and introduced the organization she represented. Her face, right before me, turned into a DVD cover called “Miraculous Cases of Kids that have Thrived Through Mentoring.” What a shame her face morphed into a DVD cover! She had a beautiful face, too! How wonderful that her face and talents are associated with such a beautiful cause!

The list of titles I saw before me could go on and on. As I drove home, I thought perhaps this occurrence was not so strange after all. So many businesses now use independent publishing to provide and offer an accessory to their main line of business. It does bring  an additional income stream and it shares, with others, knowledge and expertise in a field of work. 

I hope, as I stood before the group giving my ‘elevator speech” some of the women saw my face morph into a book called “Lucky Lady Works in Industry That Grew Robustly Last Year.” 

That’s the independent publishing industry for you!

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Pondering Power

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“Integrity is doing the right thing, even if no one is watching.” ~ Unknown 

Several weeks ago, I received a communication from a group of people who were interested in having me join in with them. I listened and I considered what it was I was being asked to do. I was intrigued, for sure, and flirted with the chance to join this group. But something was amiss. For reasons that at first I could not grasp, I could not quite commit. A visible, impressive name was attached to the group, which made it ever so tempting, but after deep consideration, cogitating, pondering, thought and prayer, I decided the opportunity would not be personally fulfilling to me. By being involved with this group, I felt there would possibly be things that did not mesh with the inner fiber of my being. 

I spent several sleepless nights trying to make my decision and I even searched the internet in my quest for trying to decide which path to follow. Guess what I found? I found a radio show called the Things that Matter the Most! http://www.thethingsthatmattermost.org. Just reading the title of the radio show brought me to my senses and rattled me from going in a direction that may be meant for others but not for me. 

I declined the invitation and decided I would not look back. My decision sits well within my soul and goes along with what matters most to me. In the end, I decided I would rather be personally fulfilled than to try to be and act in ways that are contrary to my beliefs. 

Have you ever been tempted by situation such as this? What did you do? I would like to hear from you.

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Weekend Indie Filmmaker News!

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There is a great opportunity coming up the last weekend of October for all of you independent filmmakers! The Directors Guild of America, 7920 Sunset Blvd, Los Angeles, CA will be the site of the Film Independents 2010 Filmmaker Forum on October 29 -31, 2010. This worthy event will help fulfill your need for information regarding how to become successful in the industry of  independent filmmaking. To give a brief overview of  just some of the weekend events:

  • Keynote Address – Joe Drake, Co-Chief Operating Director of Lionsgate Film Production Company
  • Workshop- Evaluating your film for the marketplace
  • Workshop-  Finding funding for your documentary project
  • Workshop – Realizing your vision on a budget
  • Workshop – Distribution strategies, tools and business models
  • Workshop – Packaging and financial and legal issues

“Film Independent is a 501(c)(3) non-profit arts organization that champions independent film and supports a community of artists who embody diversity, innovation, and uniqueness of vision. Film Independent helps filmmakers make their movies, builds an audience for their projects, and works to diversify the film industry.”

For the full story on this forum brought to you. by a non-profit dedicated to independent filmmakers, including ticket information, schedule, sponsors and more, please visit http://empower.filmindependent.org.

Hatched Blessings

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“Faith is putting all your eggs in God’s basket, then counting your blessings before they hatch.” ~ Ramona C. Carroll 

As summer slips into fall, I have decided to look back just one more time to reflect on the blessings of the summer, my favorite season of all. Focusing on what is positive in our lives, helps us to live a life fulfilled. Ordinary occurrences can become extraordinary depending on how we view them. By concentrating on our blessings rather than our woes, we live in the present moment, enjoying life to the fullest. Some of the highlights of my summer included: 

  • Returning to childhood for one glorious day of floating down the Yampa River in a tube!
  • Witnessing our child graduate from DeSales University www.DeSales.edu  and recalling all the landmark steps in his life that came before it.
  • Participating in two fundraising events as a member of Kiwanis International. www.kiwanis.org. Knowing that Kiwanis will partner with Unicef to serve children all over the world through The Eliminate Project.
  • Learning that my husband has been invited to coach athletes at the World University Games this coming winter. What a thrill for him!
  • Eating peaches and sweet corn from Paradise, CO that rivals the summer produce I ate growing up in the state of Maryland. I didn’t think again in my life, I would find any as fine as that – but I have!
  • A return to Rocky Mountain National Park for one great day of sharing the splendorous sights with our son.
  • The opportunity to share with others, at several events, what independent publishing is all about.
  • Volunteering at Strings in the Mountains www.stringsinthemountains.org seeing some of the finest artists in the world perform right here in Steamboat Springs, CO.

It is time to say goodbye to summer and I can’t wait to see what a new season in my life has in store. I am sure it will be fulfilling, too.

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Believe it, Achieve it!

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“Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things!” ~ Napoleon Hill 

Last weekend, as I climbed the ladders to the caves of the cliff dwellings in Bandolier National Monument in Jemez Springs, New Mexico I was fulfilling a dream that for many years I had been wanting to see come to fruition. The ultimate pleasure of all was being able to share the dream with those that I love, my husband and my son! 

It is important to have dreams in our lives! They give us hope, they give us a reason to believe, things to aim for and things to fulfill. Without dreams, we accept life as ordinary and mundane, and we can fail to thrive. 

Before we reach our dreams,  we must first climb the rungs of the ladder! We need to set goals and reach them. Sometimes the steps to success can be fraught with fear, self-doubt and setbacks. The timeline we set for having our dreams come true does not always follow the path we would like it to. 

This weekend, I will be attending my second women’s retreat! Last year at the retreat, our leader, Mary Nelson of www.reclaimyourselfandmore.com  asked the retreat participants to map out, through pictures,  how we saw our lives. I am pleased to report, a year later, the picture of my life, is very different. Some of the images should be exchanged, old for new, some should be revised. Make no mistake, I have moved in the direction I set for myself because I have done the personal work it takes to find success. As I have climbed the ladder of personal fulfillment, I know that whatever I believe, I can achieve. Granted, sometimes change does not happen as quickly as I would like. Sometimes the situation is out of my control, and sometimes not. What is important is that I have learned lessons along the way. 

As time marches forward, so do my dreams!

Pain Free Writing?

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“..sometimes I wonder all those who do not write, compose or paint can manage …” ~ Graham Greene

CNN news recently took a survey and technical writing ended up #28 on the top 50 list for best paying jobs with best growth potential in the coming years. It also ranked as #5 for lowest stress (quality of life) jobs. My interpretation of these statistics is that if you have the technical knowledge in any field, and can write, it is a fulfilling way to make a living. Interested in seeing how other careers rank on this survey? Go to http://bit.ly/3L5eRk. 

However, I do question whether technical writing is low stress. Perhaps to the reader it is – if the writer has done a commendable job of researching then communicating his points and data to the audience. For a writer who is focused on excellence,  writing is rarely low stress. Editing, tweaking, rewriting to get the words to flow just right, so that the reader can easily follow the writing, is no easy task! 

Some of the basic things it takes to become a technical writer is addressed in a new article, Tips on How to Become an Independent Technical Writer.  Please visit http://bit.ly/aIo1L6. 

Are you someone who has technical or educational information to share? Consider sharing your knowledge through independent publishing! Technical writing is applicable in so many fields – cooking, science, coaching, how to paint, draw or sketch, how to play a musical instrument, computer science, medicine and much more! Wherever your field of expertise lies, there are always communities of like minded people who will search and find and buy your book through the internet, the big wide web of information!

 

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Absorbing Culture and Climate

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“Attending there let us absorb all the culture of nations and dissolve into our judgment all their codes.” ~ William Empson 

About 20 years ago, my interest in Native American history and lore began. As I read book after book of all things Indian to our young son, I became as absorbed in the culture as he did. I learned right along with him.  Never did I dream this East coast native, would get the opportunity to fulfill her dreams by climbing up the ladders and into the caves of the cliff dwellings at Bandolier National Monument. This weekend, I saw it all for myself first hand, along with our son who has gone from toddler to filmmaker, in what seems like a blink of the eye! 

While in the Jemez Mountains of New Mexico, we stopped and saw the site of the New Mexico International Film Festival. The venue will be as unique as the mission of the film fest itself.  Come February 2011, the  town of Jemez Springs, will be filled to the brim with like-minded artists, whose films have been selected for excellence in independent filmmaking. The community is inhabited with residents who are fulfilling their lives with their passion for the arts. Writers, potters, musicians, jewelers, photographers  and other independent minded people draw inspiration from their surroundings in this town,  removed from city living. For more information on this film festival, and to get a peak on video at it’s awe inspiring surroundings, http://bit.ly/abaSuQ.

Thanks to our host, Marc Leonard, Associate Director of the New Mexico Film Festival for taking this weekend to show us the sights of the area. I even came away with a little pocket change from my 15 minute winning streak at the Sandia Casino. Our quick trip, unfortunately, left no time to visit the galleries in nearby Santa Fe, but it gives me one more reason to return!

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Don’t be Dead in the Water! Rise to the Top.

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“Great race, great strategy and great performance all the way through.” ~ Michael Schmacher

Have you noticed that kids born after the 1980’s have a fifth sense? Using the computer comes as naturally to them as breathing. Their minds are geared and wired differently than the brains of people in generations who came before them. No way do they fulfill their need for information about a company, product or service by going to a phone book! “What’s that,” they say. 

Businesses that sell a product or service that do not have a great internet presence, are dead in the water! If your market happens to be youth, it is even more important to stay in out in front of them, by being visible on the internet.  Your market will not find you any other way. The younger generation is our future, and they do not read signs, browse phone books or visit information booths looking for products and services, how could they? Their eyes never leave their computers, i-phones and whatever other digital devices they may possess! They are obsessed!

Is e-marketing and e-commerce is a foreign language to you? There are professionals that can help. Contact a company that specializes in e-marketing and e-commerce for independent publishers. Fulfill the needs of your customers by sharing the same space as they do – the internet. They will come find you in that space, so put your marketing efforts there!

For more information on the latest marketing strategies that 88% of marketers are now using, please visit http://bit.ly/aUSFE9.

 

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Georgia, On My Mind!

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“Flowers are the sweetest things God ever made and forgot to put a soul into.”         ~Henry Ward Beecher 

Georgia O’Keeffe, on my mind,  that is! All of my friends and family know by the gardens that surrounded my home in Vermont that flowers are my passion. Working in my gardens fulfilled my soul for many hours every spring, summer and fall. It wasn’t until the last pretty perennial was killed off by frost that I would then spend my idle hours reading about flowers from my library of gardening books. The square footage of our gardens exceeded the size of my home. 

In this dry climate of Steamboat Springs, CO I rarely see homes with flower gardens on the same scale that mine were in Vermont. I miss that! Vermonters sure can and do grow flowers, unlike any I have seen elsewhere. The cool, dewy nights give the perennials just what they need to thrive – a nice drink of water. 

Now residing in Steamboat Springs, Colorado, a new opportunity with regards to flowers has arisen. We are that much closer to an art museum that I look forward to visiting sometime very soon. Our travels to visit our son in New Mexico will bring me close to the area of the Georgia O’Keeffe Museum. 

I may not be able to pick a posy at the Museum, but, I know my eyes will pop when I set foot inside the Georgia O’Keeffe Museum in Santa Fe. Once again I will be surrounded by flowers and my art education will continue too!

P.S. Don’t you just love this O’Keeffee poppy? Thanks to my friend, Vesna from Macedonia, this image hangs on my wall, where I can view it all year long.

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