Braveheart

“When something can be read without effort, great effort has gone into it’s writing.” ~ Enrique Jardiel Poncela

Someone not too long ago made the comment to me that “I am a brave woman to bare my soul through blogging.” Her remark took me by surprise and I began to think about why people write and whether putting pen to paper is an act of bravery.

I came to the conclusion that, yes for many, writing is an act of courage. Therapeutic writing often addresses wrongdoings or failings in one’s life.  Topics of therapeutic writing can be ugly and fraught with raw emotion. Feelings of victimization, being punished or bullied, thoughts of resentment, shame, grief or frustration is often addressed in therapeutic writing. Acts of contrition are often mentioned.  Writing is cathartic and a useful tool of psychological therapy for many.

Writing a memoir takes guts too! Reflecting on one’s own life is not always easy. The act of sharing one’s own life story takes courage.  Deep reflection on one’s own life and it’s purpose often digs up unpleasant moments and times that have been pushed way back, lest they be remembered.

No, I am not a brave woman. I write because it is fun. It gets my fingers goin’ and my thoughts flowin’ and if someone likes my writing, it is all that more satisfying and fulfilling.

This blog brought to you by www.CornerstoneFulfillmentService.com

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Weekend Indie Publisher News

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First things, first!

Tune in This Morning! Poor Frank, he must be feeling ignored! I have been unable to listen to his Radio Show “Cover to Cover” for a few weeks now.  If you have never listened to this radio show for writers and publishers, every Saturday morning is your chance. No need for a radio, “Cover to Cover” can be listened to on line at www.wnzf.com. Host Frank Gromling always has insightful, interesting guests on his show sharing their knowledge of the publishing world.

Tune in at 11:30 am Eastern Standard Time, 10:30 am Central Time, 9:30 am Mountain Time and 8:30 am Pacific Time.

Let’s show Frank our support today!!! Listen in and learn with me!

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Registration is now open for The Association of Writers (AWP) 2010 Conference in Denver, CO!! You can save money now by registering early. Major sponsors, literary partners and patrons make this great three day event possible at the Hyatt Regency form April 7 – 10, 2010. The event includes a book fair, presenters and  exhibitors.

A wealth of information for writers is available through the AWP. They sponsor writing contests, writers conferences, information on writing careers and MFA writing programs. Check it out at http://www.awpwriter.org.

This blog brought to you by www.CornerstoneFulfillmentService.com.

It is All in the Details

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Can you imagine a company like Ben and Jerry’s ice cream deciding to sell a new flavor without tasting the concoction first? It would never happen!  Before they even begin to create a new flavor, the company often canvasses ice cream lovers for flavor suggestions. A lot of research and development goes into a new flavor before it goes to market. The company mixes and tastes, mixes and tastes, mixes and tastes, until they are completely satisfied with the test batches. Then they come up with a name and packaging for the new flavor that will excite discerning palates and make customers want to scream for the new ice cream.

If you are a self publishing author or independent publisher, the same kind of consideration needs to go into your book. Talk with those whom you think would be your prospective readers and get a feel for whether your book would be saleable or not.  Research how many books have been published on the subject you want to write about. Think about who your market would be (main and ancillary). What would your strategy for reaching those markets be? Would you sell the book on-line? Do you know the most economical and quickest way to ship and how to keep track of the business end of shipping? What title and book cover would grab the attention of your reader? These are all  details you would need to think about.

The most successful independent publisher has crafted not only their manuscript carefully but they have designed a complete plan for their publication from concept to market. They know their strengths and limitations and seek help for the parts of the plan they know little about.

No, Ben and Jerry’s ice cream would not think of selling a new product without taste testing. A writer would not think of placing their book on the shelf without editing either.

It is all in the details!

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Moving Forward

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“Everyone has his burden. What counts is how you carry it”    ~ Merle Miller

There is  no free ride in life, and no one said being an independent publisher would be a walk in the park. You most likely have had successes and disappointments along the way. Don’t we all? But don’t let those frustrations get you down. Let them only be fleeting moments.

As an independent publisher, I am willing to bet that you have the gumption to hang in there, through thick and thin. What made you decide to independently publish was your steadfast belief that your book, film or music is unique, inspirational, educational or entertaining. I’ll wager you are persistant, persevering, have dogged determination, are unfaltering, devoted and unrelenting in your quest to see your project complete.

Precisely the reasons our company serves “independent publishers!”

This blog brought to you by www.CornerstoneFulfillmentService.com.

Help is on the Way!

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October 1st! It is hard to believe we are 9 months into the year of 2009. This year has been a blur to me and it has passed me by all too quickly. Soon, it will be time to make our New Years resolutions once again.

Before we can make resolutions for the New Year, we need to look at where we stand, look at where we are going and decide how we will get there. Now is the time to consider whether you are suffering from job burn-out. Here are a few ways to know if the stresses of the job are getting you down.

  • Do you feel you have little or no control over your work?
  • Do you have a hard time saying no?
  • Do you identify so strongly with the work that you do that you lack a reasonable balance between work and your personal life?
  • Do you suffer from lack of sleep?
  • Are you feeling stretched to your limits every day?
  • Do you feel you are pulled in every direction?

If you have answered YES! to many of these questions, perhaps it is time to seek help. Being an independent publisher does not mean having to do it all by yourself.  Order fulfillment companies  can support you administratively. Find a company that can tailor their services to your needs. Seek and ye shall find that there are many freelance services available just for independent publishers. Start by using your favorite search engine and look for order fulfillment for independent publishers.

The year 2010 looks to be a very promising year for independent publishers. Maybe your time for change has come. Regain your balance by reassessing your priorities, delegate the tasks that someone else can do for you and seek support. Work smart, the obstacles will disappear and you will be able to see much more clearly.

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Up on A Pedestal

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“Don’t place your mistakes on your head, their weight may crush you. Instead, place them under your feet and use them as a platform to view your horizons.”  ~ Author unknown

One of the conditions of being human, is imperfection – like it or not!  I don’t know about you, but I try my best from day to day to change this well known fact of life. Our company is diligent in it’s work, we try all ways to stick to our promises, we strive for excellence and reach for the highest standards.

Our shipping policy is to process all orders on a timely basis. But, everyonce in a while, our best laid plans go awry. Late one afternoon a few weeks ago, I received a book order throught the internet from a fine art gallery on the East Coast. We reached our goal of shipping the very next day. About seven days later, I received a call from the art gallery owner that he had yet to receive the order. We discussed the fact that the order was sent standard shipping, as requested, and the weekend may have delayed it’s delivery. We jointly decided to give it a few more days with the agreement that he call me if he did not receive it.

Three or four days later, I heard again from the customer that the order still had not arrived at his doorstep. I told him “you have waited long enough, I will send a second book via expedited shipping.”  To shorten the story, the first shipment arrived long after the second one arrived. I don’t know what happened. Each time I tracked the order, the only message available was the date the shipment was picked up by the carrier. Once a shipment leaves our fulfillment company’s doors, it is out of our hands.

But – I beat myself up, feeling we had let our customer down, even though we shipped the order within 18 hours of having received it. I knew there was nothing I could do about the lost order other than try to satisfy the customer the very best I could by sending another shipment – PRONTO!

As much as we strive for perfection, other influences, people and situations often get in the way. The only thing we have true control over is ourselves. For those in the customer service side of things, if we have done everything we possibly can to satisfy our customers, sometimes we have to accept the fact that we are all human beings in an imperfect world, and sometimes things just run amuck!

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Weekend Indie Publisher News

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On the Horizon!  Douglas County Libraries Writers Conference Where:  Castle Rock High School, Castle Rock, Colorado

When: Saturday, October 10 from 8:30 am to 5:00 pm

Register Now !Reduced registration fees: $65 before 9/27, $75 after A full day of activities, workshops and networking with other writers. Tips and insights from publishing professionals and experienced writers. For more info: DouglasCountyLibraries.org/SignatureEvents. Phone: 303-791-7323

Help is Here! Information Available on:

  • Optimizing Press Releases
  • Generating Publicity as a Writer
  • Querie Letters that Sell
  • How to Sell to Magazines
  • What a Publisher Looks for

Join the International Association of Writers www.associationofwriters.com

Members will receive an on-line newsletter filled with valuable information to help guide your career as a writer. Members can have their book featured on the Association of Writers website, receive free media leads, international writers calendar, career discounts and expert advice from Fern Reiss. She has been featured in countless magazines and newspapers for her knowledge of the publishing industry. Take your knowledge of the industry to another level by joining this association and reaping the benefits.

This blog brought to you by www.CornerstoneFulfillmentService.com

Weekend Indie Publisher News

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IPPY AWARD INFORMATION

What are the IPPY AWARDS? “The IPPY Awards reward those who exhibit the courage, motivation and creativity to bring about change in the world of publishing.” Awards are given in 67 categories, along with regional awards as well.  It is the world’s largest book awards competition!

Who is eligible to enter: All small presses, self publishing authors using print on demand, university presses and self publishers.

Enter Early! Fees increase as the deadline approaches!             $75 per title, per category until November 14, 2009                                 $80 per title, per category from November 15 – January 16, 2010       $85 per title, per category from January 17 – March 20, 2010               FINAL ENTRY DEADLINE – MARCH 20, 2010                                                $45 Regional entries (such as travel, local history, geography, etc.)  

Why enter?  Awards earn credibility for your book!  Awards earn publicity for your book! Awards SELL BOOKS!

For more information and to register your publication for the IPPY Awards, go to www.independentpublisher.com.

IPPY AWARDS GRAB THE ATTENTION OF BOOKSELLERS, BUYERS, LIBRARIANS AND BOOK LOVERS AROUND THE WORLD!                                    ENTER NOW!

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Weekend Indie Publishers News

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Wow! Where did this week go? It is hard to believe it is time to update you with more independent publisher news.

NEWS FLASH: The 2010 Eric Hoffer Book Awards are coming up!     Here is your chance indie publishers – shoot for the moon and submit!!

This contest is accepting newly released books or older books from     Small Presses~Academic Presses~Micro-Presses~Self Publishers                                                                                                        Deadline:  January 21, 2010                                                                                    Entry Fee: $45                                                                                                           Grand Prize and World Wide Exposure                                                        Winner and Runner-up Prizes in Every Category                                     Coverage in The US Review of Books!

Categories: Art, Poetry, Children, Fiction & Non-fiction, Memoir, Culture, Business, Reference, Home, Health, Reference, Spirtual/Self Help.

A SINGLE REGISTRATION GIVES YOU FIVE WAYS TO WIN!!!

For full details and to enter – please visit www.HofferAward.com         Other Contact Information: email – info@hofferaward.com                      The Eric Hoffer Awards, PO Box ll, Titusville, NJ  08560

     This blog brought to you by www.CornerstoneFulfillmentService.com

It is a Tricky Business

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One of the comments I hear from self publishing authors or independent publishers is “I had no idea what I was getting myself into!”  But this comment is not unique to the publishing industry. I have often heard the same comment from those who have renovated a house or had a house custom built! Sometimes, we just do not know all the facets of a project until  we roll up our sleeves and jump in!

This same comment can be heard from those selling independently published books, videos, DVDs and journals through e-commerce (internet sales). Independent publishers think “how hard can it be to put a book in the mail to someone?” What independent publishers fail to consider is this:

  • Is there time in your day to invoice the orders and record payments?
  • Do you have a reliable method for tracking your inventory?
  • Are you ready to deal with wholesale orders from bookstores, universities, libraries and other organizations?
  • Will you be able to handle customer service inquiries and calls regarding lost shipments or shipment tracking?

This is only surface stuff. Once you roll up your sleeves and jump in, I can assure you order fulfillment is a whole lot more time consuming and detailed than one can imagine. Just keeping track of what the most economical and most efficient way of shipping is, is a job in itself.

Thankfully, there are companies out there that can assist with the business end of shipping so you can focus on writing and publishing. The best way to find the support services you need is use your favorite seach engine and search the terms:  Order Fulfillment for Independent Publishers or Order Fulfillment for Independent Filmmakers or Order Fulfillment for Independently Published Books, Videos, DVDs and Journals. That part is not tricky!

This blog brought to you by www.CornerstoneFulfillmentService.com.