A Charming Idea, Mara Purl

1 Comment

Today’s blog is part 2 of my interview with Mara Purl, author of the Milford-Haven series. The second book, Where the Heart Lives was the subject of yesterday’s blog. Please scroll down to read it.

Sue: Mara, I’d like to talk with you for a few minutes about books, in general, and what, if any, shift you have noticed among readers in recent years?

Mara: Readers know what they like to read, and with people being so busy these days, I think people are looking for more specific categories of books. Rather than just say, general fiction, they are looking types of fiction such as women’s fiction or family sagas or romance. My books are categorized in all three.

Authors are offering free sample chapters of e-books, prequels that are free, and 99 cent e-books which allows readers to venture into trying new genres and new authors they otherwise may have never discovered.  Short stories had been diminishing in the marketplace, and with the arrival of e-books, they are making a return. Serial story telling has also had a resurgence. 

Because of space constraints, in the past, booksellers have been hesitant to carry whole series of books; not wanting to take up too much space with just one author’s books. With e-books, there is not that concern of taking up too much shelf space. Thus, readers have the ability to read a whole series from beginning to end. Collecting and reading an entire series presents no constraints in storage in electronic (e-book) format.  

For fans of books that bring the reader through a chronology of generations, such as Louis L’Amour books, e-books can be very useful way to fulfill the readers desires to collect an entire series without having to find space to store them in their homes. 

Sue: I have noticed your wonderful newly redesigned website. There are all kinds of fun things for your readers on the site, including jewelry for fans of the Milford- Haven Books. Tell me what it has meant to you to follow the spirit of your character, Miranda Jones, and use your artistic expression to take your creativity in a new direction.

Mara:  Women love jewelry, and I have noticed that stories go along with jewelry that women wear. Women say, “oh, that necklace or bracelet was given to me by so and so, or it used to be my grandmothers, or I got that piece of jewelry when……” I thought that women may like to collect jewelry that will remind them of the Milford-Haven books they have read. As a talisman or reminder to listen to the heart. So, each book has a different shell “dingbat” (an ornament, character or spacer used in typesetting) and each will be available as a charm and can be collected for bracelets. The first book What the Heart Knows has a heart cockle shell “dingbat” in it, and then the 2nd book in the series Where the Heart Lives is a placuna shell, (called a windowpane oyster) which is a marine bivalve that is flat and translucent, in shape).  

Sue: Where can these charms and bracelets be purchased?  I will put a link to your newly designed website for our readers, and people can keep their eyes open for them as an upcoming product. Mara’s Blog site www.marapurlcom.  Link to Milford-Haven book charms on Pinterest  http://pinterest.com/marapurl/.

Mara: Yes, they are still in the development phase by a jeweler in Colorado Springs, but once available, they can be shipped anywhere in the world and if you go to my newly redesigned website, there is information.

Sue: Mara, I appreciate so much the opportunity to interview you again. I am so pleased at the success you are having with the Milford-Haven series. When will Bellekeep Books publish the third in the series When Hearts Keep Secrets be available? I look forward to reading the next book.

Mara: Look for When Hearts Keep Secrets in 2013. Probably in autumn of the year. Also, the e-book “When Whales Watch” the prequel to the second book  is available through Amazon.

For more information on all of Mara Purls’ publications,Click here

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpectedand www.CornerstoneFulfillmentService.com.

Digital books: Conserving Gas and Trees

Leave a comment

What’s cheaper than a gallon of gas? An e-book. Save a dollar, stay home and read!”
~ Shandy L. Kurth 

At the 2012 Frankfurt Book Fair, there was a lot of discussion about the e-book industry. Digital books are gaining popularity globally. In fact, according to an article in Publishers Weekly Magazine, people in India top the charts as leaders in e-book buying. Thirty nine percent of the respondents to a survey say they have bought an e-book. Other top countries of digital book buyers are the United States and the United Kingdom.With each passing year, there is healthy growth in the electronic publishing industry, indicating an increased interest in digital reading content. 

If you have ever had any doubt about whether Americans are consumed with buying books, volunteer at a donation center for a thrift shop. Three or four hours every Saturday, I help out in a donation center run by the local churches. The amount of books that come through the doors is astounding. Each week, I gain a greater understanding of the value of buying e-books.

Electronic books take up less space for one thing. For readers who read a book once and then get rid of it, the new generation of books makes more sense. Sure, the reading experience is a little different. There are no paper pages to turn or to dog-ear to mark a spot. But, the story is still the same whether we are reading it digitally, in a hardback version, paperback or listening to an audio book. 

I am grateful the books have not ended up in the landfill and I know they are very much appreciated by the people who buy them. They are resold at a minimal price – usually 50 cents up to a few dollars. Sometimes a little more if the book is a large volume or a special collectible publication. Many of the donated books are in “like new” condition. Read once, then discarded. 

If you would like to know more about this growing trend among publishers, please read this article. It is a good source of information, brought to you by Publisher’s Weekly Magazine, digitally. http://bit.ly/Trf7RF.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Growth of an Emerging Technology Industry

2 Comments

 “Many a man has dated a new era in his life from the reading of a book.” Henry David Thoreau (1817 – 1862), Walden 

On October 4, 2011, almost a year ago, I posted a blog called Libraries Kindle the Flame. If you missed out or don’t remember it, here is the link. http://bit.ly/TaxQPo  I invite you to go back and read it. The gist of the blog was the number of libraries that have included e-books in their catalogs. 

A year later, the numbers have changed and show about a 9% increase. It is too bad we don’t see those kind percentages in the growth of our economy. That would be extremely encouraging; evidence that other emerging technologies are coming to the forefront.

These graphs show how the numbers stack up, side by side,  for 2011  and 2012.

Being the eternal optimist, I believe the entrepreneurs of our country can develop other technologies that will show the same kind of promise. But, some may take longer than others to come to fruition. And let’s face it, e-books didn’t arrive on the scene overnight. The momentum has been growing since 2007.

Energy, enthusiasm, vision, initiative, motivation to lead others, self-motivation and resilience is what is needed in new businesses. In other words, pioneering qualities!

The United States of America is only sixty-some days away from our next political election. Here is an article that outlines traits of good business leaders. http://bit.ly/PvOIRg. As  Americans, it is our God-given right to vote but with that comes responsibility to know the issues, and to listen, with open minds, to both sides of the story. Then vote in good conscience. What is best for our country as we go forward? Who has the experience to lead our nation in the right direction so that the American spirit will not continue to suffer?

This time next year, I will make it a point to look in on the e-book statistics once again, to see how far the electronic book industry has traveled to bring a more sustainable way of publishing to our citizens. We need to commend and support our local libraries and  bookstores for making adjustments to the way they do business and for spreading their roots in community in different directions – it hasn’t been easy. 

 Business owners who have figured out how to adapt to the “digital age” are proving that, indeed, the traits that are outlined in the article can be found in every American who runs a successful business.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Focus, Fonts and Phones

Leave a comment

I love to create interesting textures with language.” ~Robert Morgan

I’ve detected an important discovery about my retention and comprehension while reading my 4th or 5th e-book that I  downloaded on my Android cell phone. Because there is a limited amount of text on a small screen at one time, my concentration is so much better. I’ve come to the conclusion it is because there is less distraction. Seems kind of crazy, but, I am getting more out of books when I read on a small digital screen. 

Having a mind that flits and floats and is in constant motion,  it makes reading (and remembering what I am reading) a challenge. It’s nothing new; a life long occurrence and probably the reason, I enjoy blogging. It serves as an outlet – turning my never still thoughts into writings. 

It’s been about seven or eight…or nine or ten years since I’ve been to the eye doctor, I know I need new prescription reading glasses. With an e-book I can increase the font if I need to. Comes in handy! Never would I have thought that the purchase of a cell phone would double as a great reading platform.

Lately, I’ve been shown several new independently published books that were printed in fonts too small for the average reader. Seeking the advice of a book printing company about the best font to use for readability is a wise thing to put on your check list of things to do when publishing; especially important if you are not planning on having a book available in electronic format. Best not to subject your readers to having to find a magnifying glass in order to comfortably read the words. It’s a turn-off. 

That’s all my independent thoughts words and views for today. Come back tomorrow, on Film Friday. We will be addressing how watching movies can help novelists.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Art Installations from Recycled Books

Leave a comment

“If civilization has risen from the Stone Age, it can rise again from the Wastepaper Age.” ~Jacques Barzun 

Can you imagine how many books have been thrown in dumpsters and landfills over the years? More than I care to think about. 

Overprinting books means wasting money by having to pay rent for storage space. It also uses up natural resources – trees. 

Thanks to print-on-demand, and the development of electronic publishing (e-books), future generations will be much wiser in the way they produce books.

Last week the U.S.A. Today newspaper cited how for the first time ever, in 2011, e-book sales have exceeded hardcover sales – up 28% from the previous year. That is progress towards sustaining the environment and the publishing industry. To read the article, please visit this link. http://usat.ly/MhU10F

Digital publishing also means that updating books is economical and easy. To post new e-ditions you just download the new version through a computer. Gotta love it! 

What to do with all those books sitting in warehouses taking up space because the publisher has over-estimated sales and over-printed? 

Here is a creative solution:

 

Photo: A library information desk made out of recycled books. 

Artists, do you have other good ideas for large permanent art installations made out of outdated publications, that will spare landfills and dumpsters from receiving them? We would love to hear from you.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Syllabus: Gratefulness for Book Buying Customer

1 Comment

Not all readers are leaders, but all leaders are readers.” ~ Harry S Truman

I just read an article on e-book pricing that made me literally laugh out loud. The article posed the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?”

Since when do we place value on whether a book buying customer is “good enough to purchase a book?” Has it boiled down to needing a litmus test to determine whether a reader is worthy of reading your book or not? Attracting the right kind of reader or the wrong kind of reader, really? Are you kidding me?

This concept further complicates  book selling in this ever changing marketing landscape. Do we need to develop a scale for book pricing based on “worthiness of the reader?” Would a well qualified buyer pay more or less? Hmmmm….what a conundrum.

I am not suggesting that all e-books should be priced at 99 cents. In my opinion, it’s an individual call. If an author is willing to sell their e-book at a price less than what they would normally charge for a book-in-print, so be it.

Perhaps the person who asked the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?” was just being facetious. If not, perhaps a 101 course on “How to be Grateful You Have a Book Buying Customer” is needed. http://bit.ly/qfiC0.

Today, I am going to end this blog post by practicing a lesson in my new course “How to be Grateful You Have a Book Buying Customer.”

  • Lesson 1: Smile and say, “Thank you reader! I appreciate your interest!” 

See you tomorrow on All Things Fulfilling. Meanwhile, I’ll be  further developing the syllabus for a class in “Finding Fulfillment in a Book Sale.”

This blog brought to you by www.CornerstoneFulfillmentService.com.

Read an E-Book Week

Leave a comment

I have seen how the foundations of the world are laid, and I have not the least doubt that it will stand a good while.” ~ Henry David Thoreau

We are smack dab in the middle of Read an e-Book Week!

More and more Americans are gaining access to the internet through WiFi. No longer tethered to desktop computers, communicating through digital devices in most communities, is possible even when we are on the go. Many people have traded in their telephone landlines for wireless phones. Smart Phones and i-phones are very handy for accessing electronic bookstore catalogs if you do not have a Kindle, a Nook or any other brand of digital reader.

If you have a hand-held device already, why not join in on Read an e-Book Week? It involves no monetary investment at all. There are plenty of e-books you can download for free or for less than the cost of a cup of coffee. A trip to the bookstore or to the library is no longer necessary to pick up a good read. You probably have what you need to locate and download a fulfilling book right in your hand!

What do you like to read? Fiction, non-fiction, mystery, chick lit, mind-body-spirit, detective stories or comic books? E-books are now available in most genres or categories of literature. Books for young readers and academic textbooks in are available in digital format, too.

Think what sustainable publishing will mean to this new generation of readers as they grow up. They are witnessing the building of a strong foundation for green publishing now.  Print on demand publishing and e-books means a reduced number of books will end up in landfills. That is a good thing!

Although Read an e-Book Week is designated from March 4 to 11th, the beauty of independent on-line bookstores is you can gain access 24/7! No locked doors at any time. Pick up a book whenever you want – the store is always be open.

It is a very exciting time for independent publishers. Do you have story to tell? Join in!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Contemporary Publishing Doing Well

Leave a comment

“In a chronically leaking boat, energy devoted to changing vessels is more productive than energy devoted to patching leaks.” -Warren Buffett

In this new generation of publishing, e-books are being discovered by readers all over the planet. For those who have never read an e-book there is a mix of curiosity and not knowing what to expect. Once engaged in a fulfilling e-book, the reader sees the familiar and realizes a ‘good read is a good read” whether it comes by way of digital format, in-print on paper or through audio sound.

Our life’s journey sometimes takes us into the unknown.  We all have pivotal moments in our lives when we are confronted with dealing with new things. Like facing a blank canvas, getting started is the hardest part. For some, uneasiness comes with striking up a relationship with some newfangled electronic device. Whether we embrace a fresh opportunity, or not, is something that only each of us can decide for ourselves.

For those who have taken a step in buying e-books, many have found there are wonders that come with taking a risk to explore:

  • Electronic reading devices allow fonts to be enlarged and clearly displayed.
  • E-book selections are large and diverse.
  • You can order a very affordable book and download it in less than 60 seconds.
  • Electronic reading devices come in pocket size and are lightweight – some less than 6 ounces.

Still skeptical? Kindle is now available for computers at no cost and there are plenty of free e-books to download. There is no risk in that.

In 2012, www.AllThingsFulfilling.com will be highlighting authors who have given contemporary independent publishing a chance. We will be featuring writers who have invested themselves in e-book publishing and are doing quite well. Join us tomorrow for the first, of many to come, feature of e-book authors and their electronic books.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Cheers! Here’s to a New Generation in Publishing!

Different Methods of Delivery

1 Comment

Life is the sum of all your choices.” ~ Albert Camus

Book-lovers often get disturbed when they hear the word e-books. All they can envision is the disappearance of books in print. I can not see this happening in my lifetime.

Many people love digital readers. They are another instrument of delivering media – electronically.  Our choices for receiving news and entertainment has been expanded to film, music, radio, television, newpapers, magazines, audio books, books in print and e-books. As each form of media has arrived on the scene, it has not negated the need for the other. It has only provided new choices.

For instance, movies became available on-demand on televisions, and  DVD rentals stores opened up.  Netflix demonstrated movies could efficiently be distributed through the mail. Now a full range of movies are at our dispose by downloading them onto  personal computers and digital devices. It did not stop scores of people from going to the cinema each and every year! There is no substitute for the sights and sounds of the BIG SCREEN! Let’s be frank – visual effects are not nearly as stunning when viewed on a computer screen as when they are projected onto the big silver screen, where they are ideally meant to be.

People ask me whether I have a Kindle, a Sony or a Nook digital reader? I have a downloaded Kindle on my computer. I spend every working hour reading and writing on a computer.  At the end of the day I am not done reading but I want to switch gears. I like reading the news and books for pleasure on paper.

I want to clutch the book in my hands, smell the slight scent of ink or the hand cream left on the pages from where I left off.  I want to turn real paper pages. I don’t want to touch one more digital device.  It is as basic as that! In my opinion, there is not a fulfilling substitute for having a real book in hand.

If I asked you “What is your favorite way of having media delivered to you?” The reply would probably be “sometimes I like to listen to music, sometimes I like to read the paper, sometimes I  go to my computer…..It all depends on my mood.”

This blog brought to you by www.CornerstoneFulfillmentService. com.

Objectives and Goals in Indie Publishing

Leave a comment

Goals allow you to control the direction of change in your favor.” ~ Brian Tracy

Last week, our SHe Writes Steamboat meet-up  group hosted the Colorado Independent Publishers Association www.cipacatalog.com for an event at the Bud Werner Memorial Library. The afternoon sessions were educational in nature and the President of the organization talked about various options in publishing and also the costs of independent publishing. 

Over the weekend I reflected on what was presented and truly, there are so many variables that it is difficult to answer this question of what independent publishing costs without knowing which options best fits a persons needs. The presentation reinforced the importance of researching all the options, and also the importance of identifying your goals and objectives in independent publishing. Are you independently publishing a book for:  

    • a personal project – for family and friends only (such as a family memoir)?
    •  advancing your career and for gaining  recognition in a field?
    •  becoming a professional speaker and for using your book as a resource in your speaking engagements?
    • starting a small or medium sized independent publishing company?

    Determining your reasons for publishing will help you narrow down whether your project will be low-end budget (personal project) or whether it will involve a more substantial investment and commitment of resources. Also,  would an e-book suit your needs as a starting point? Consider that. 

Tomorrow we will be addressing more questions that you should ask yourself before starting the process of independent publishing. Do return!

This blog brought to you by www.CornerstoneFulfillmentService.com.