Tag Archives: good business practices

Do a Nice Thing!

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“It is above all by the imagination that we achieve perception and compassion and hope.” ~ Ursula K LeGuin

How would you like to fulfill a dream of a child who is sick and in the hospital? Well, you can, in a very easy way! If you are a parent whose kids have grown, and you have no longer used children’s DVDs sitting in boxes, or in your basement or garage, you can donate your kid’s flicks to children’s hospitals and pediatric medical units, all over the United States.

This idea came about when four sisters visited a young friend being treated for leukemia in the hospital. Children are distracted and pain is eased when they can watch colorful, fun DVDs from the comfort of their hospital beds.

Rather than selling your children’s  idle DVDs in garage sales and the like, give them away to children who will value them the most. Send them to –

Kid flicks/Barta, 11755 Wilshire Blvd., Suite 1450, Los Angeles, CA  90025

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You’ve Got to be Kidding!

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“The most thoroughly wasted of all days is that on which one has not laughed.”  ~ Chamfort

What good are the words “RANT” and “RAVE” if we don’t use them every once in a while? The thing is, they are just two little words taking up unnecessary space in the dictionary unless we all put them to work occassionally!

 I put “RANT” to good use yesterday, as I sat in front of a computer at the library. Once again, my computer is in the shop. This occurrence has been  repeated far too many times this summer. I tried to console myself as I walked through the library doors. I uttered words to myself like “oh well, at least our library is gorgeous, new and bright!” Followed by, “I will work efficiently, since my time will be limited on a library computer.” To cement this concept in my brain, I chanted “I will quickly get in and out, I will quickly get in and out.”

Yeah, right!! I selected a computer placed right across from #028.909 NEL in the non-fiction section of the Dewey Decimal System. There sat the culprit ogling me and it refused to let me be! The flirt was a book called “So Many Books, So Little Time : A Year of Passionate Reading” by Sara Nelson.

Now, I ask you – “How can you possibly get in and out when you spy a title starring at you like that?”

  1. The title – I can relate to!
  2. My dream is the tag line.
  3. I met the author at a publishing conference a few years ago.
  4. I am curious to know if Sara Nelson can write as well as she speaks.
  5. You can not just strike up a relationship with just one book! What about all the others?

Now for my “RAVE” – Sara Nelson’s book came home with me (and a few others, too!) What a delightful, easily-devoured book! As a book reviewer, Sara executes her job so well. Throughout the book, she name drops titles left and right, and gives you enough of a tease to know you want the whole story! It is a great publication for someone who wants to read so many books, but has so little time!

When my computer is back from the repair shop, I will resume my chanting “I will work efficiently, I will, I will, I will.” That way, I’ll have more time for you know what!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Limited Only by Initiative

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“Initiative is key. Anybody who wants to be somebody is going to work as hard as they can to fulfill that dream.” ~ Unknown 

It is no secret that the publishing industry has undergone dramatic change over the past ten years. As cited by Bowker, non-traditional publishing grew a robust 181% between 2008 and 2009. In a few more months, we will be able to determine whether these growth percentages have been sustained for yet another year. From where I stand, this would be fulfilling news! 

Although many in the traditional publishing industry would like to tell you that these numbers are all a result of the downturn in the economy, I am not convinced of that!  

Agreed, the downturn of the economy has been a catalyst for change in business. It has given businesses a good reason to take a look at outmoded ways of thinking and to restructure. For businesses who believe that change is good – they have done things to work in positive new directions which include developing creative vision, gaining new momentum and starting fresh initiatives! Non-traditional publishers and businesses alike are putting technology at the center of the company and are learning how to reach large numbers of people at the least cost. Not a bad deal , now, is it?  

Are you an independent publisher whose marketing tactics are no longer relevant for the times? Wasting time, energy and money preserving old ways of doing business is never a good idea. Don’t have the comfort level or the time to explore what your next steps should entail?  That is okay.  There are those that can help! But do not tarry – invest in the future of your business and move forward. Go to your favorite search engine and look for  e-commerce and e-marketing for independent publishers.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Penny Here, Penny There

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 “Literature is an investment of genius which has dividends to all subsequent times.”  ~ John Burroughs 

Believe it or not, it is getting time to pull out the fall jackets, pants and coats here in Colorado – I love that time of year! Invariably I come across a little pocket change that I didn’t know existed. Finding a few crumpled dollars, or handfuls of coins left in my clothing from the season before is such a fulfilling feeling – it is like finding an extra paycheck – no matter how big or small. 

We all work hard for our money, and we should work hard at keeping it too! Are you an independent publisher guilty of overspending on postage and delivery each year? Well – you are not alone! It is no wonder though – keeping current with changes in postal and delivery service rates and fees is a never ending job.

Independent publishing means being smart, making wise decisions and not spending money needlessly, so you can retain a higher profit margin on your product. Isn’t that one of the reasons why you decided to independently publish in the first place? Adding an extra stamp here and extra stamp there “just in case” and “for good measure” can really add up! And it will affect your bottom line too.

As an order fulfillment company, we must be guardians for our clients to make sure they retain the highest profit margin on their sale. We strive to stay “in the know,” so we can ship the quickest, most economical, and reliable way possible, all over the globe. It is all part of getting the job done!

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Weekend Indie Publisher News

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ATTENTION INDIE FILMMAKERS!!! There is an all new film festival on the calendar beginning, February 2011. The New Mexico International Film Festival being held in Jemez Springs, NM in the Land of Enchantment! Read the mission statement of this festival to find out how they strive to be the best film festival you have ever experienced! http://newmexicointernationalfilmfestival.com/mission/

Submission Catagories:

  • Short Films: Documentaries (15 minutes or less)
  • Short Films: Narrative (15 minutes or less)
  • Feature Films: Documentaries (80 min or longer)
  • Feature Films: Narratives (80 min or longer)
  • Screenplays (90 to 120 pages  .pdf only)

Enter Early! Beginning October 29, 2010 submissions will be accepted. The earlier you submit, the more you will save.

The best part we have saved till the last – if your film is accepted, you will become a partner, and receive a portion of the box office take!  Assistance with travel expenses will be available and your submission fee will be returned! New concept, new attitudes and an exciting group of people to showcase your film with.  Submit now!

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Plotting the Course

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“We are all inventors, each sailing out on a voyage of discovery, guided each by a private chart, of which there is no duplicate”                                           ~  Ralph Waldo Emerson 

The words of poet, philosopher, orator and essayist Ralph Waldo Emerson have endured because of the wisdom and insight he had into the independent spirit. Transcendentalist and idealist that he was, he well understood how we are all fulfilled by different things in life. He also “got it” when it came to literature, too! His comprehension of how to eloquently use words to move us, worked well. 

One of the biggest advantages of independent publishing, is the ability to plot an individual and “private chart” for marketing a book or film. However, in order to be successful, one must have vision, understand capturing an audience, know how to market and how to tap into it. In this day and age of internet selling, the willingness to step into marketing tactics that are creative and non-traditional is important and necessary.  

If you are a person who enjoys the writing process, but do not consider yourself e-commerce (internet) savvy, there is no reason to be concerned. There are freelance consultants that can help design a course of sales and marketing action for your book. The aim will be to become more visible to your potential buyers so you can increase opportunities for sales.  

Wisdom dictates that it is never too early to begin plotting the course for your voyage for your independently published book or film. Be smart – start right now! Search the internet for companies who specialize in e-commerce and e-marketing for independent publishers.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Crossing the Finish Line

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“When the goal is in sight, all your physical pain disappears, and your mental determination shall carry you the rest of the way.” ~ Trey Patty 

At 6:30am, Saturday morning,  my fellow Kiwanians and I were perched by the side of the road at Rabbit Ears Pass. We were on the look out for athletes who where running in a relay race all the way from Fort Collins, CO to Steamboat Springs, CO – a 198 mile trek, over multi-mountain pass terrain!! 

Although participating in a race of athletic endurance is not something I can quite relate to – I can appreciate how each of these athletes were examples in courage and in not being stopped by the thought of defeat. Throughout my five hour stint of helping on the sidelines, I was inspired by a group of runners who despite extreme circumstances, had set personal goals, and had dreams of reaching the finish line first. 

Each of us has our own interpretation what is fulfilling, meaningful and satisfying in life. Whether you are an athlete struggling to cross the finish line, or a writer in the final stages of a book project, completing the task requires many of the same character traits.

 It takes passion, planning, motivation, enthusiasm, focus and a determined spirit to continue on despite challenges and setbacks. If you are a writer whose manuscript has been rejected through the traditional publishing world, don’t let rejection defeat you! Learn all you can about why your manuscript was rejected, take all the necessary steps to correct, rewrite, improve or enhance your writing. Don’t loose the passion for your manuscript. Use your enduring spirit to continue on. Always consider the alternative – independent publishing. That way, you can be in charge of the end result using those character traits that you already possess.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Gather Support and Reap Rewards

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“Creativity is not the finding of a thing, but the making something out of it after it is found” ~ James Russell  

Raising money for independent films has gotten much easier. It can be attributed  to the internet and an innovative,creative idea. Thanks to a new funding platform, www.kickstarter.com, artists, filmmakers, writers, illustrators, performers and creators can inspire others to become fans of a project, and pledge their support.  

This website allows project developers to “test the waters” to determine whether the response to their project makes it viable. In other words, before a creator is in too deep, there is chance for honest evaluation from the public as to whether a project is worthy or not.

Kickstarter.com also provides a convenient way to find out about films, publications and other projects  that are in various stages of development. The creator posts a “pitch” of the project, and also posts the targeted funding level that is needed in order to see the project through to completion. Interested parties can commit to providing a donation, as small as $1 or as large as the pocket book and heart will allow.

For example: If people are excited about an independent film project they learn about on Kickstarter.com, they will spread the word, and donations will flow. If the needed funds are not raised, this is a great indicator that perhaps there is not enough interest garnered to proceed.

To read more about this new way of research and development testing for independent filmmakers, artists, writers and illustrators please visit www.kickstart.com.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Seeing it Through

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“There is no such thing as a minor lapse of integrity” ~ Tom Peters 

I love it when I re-read a book and gain more from it the second time around. There are often hidden messages, concepts and all sorts of things that fly over our heads the first time around. 

About a year ago, a book came into my hands called “The Hourglass Principle”  by Ray Kelly III. It is written by a person who has spent a lifetime in sales. The book addresses the issue of building a business and the choices that we have in doing so. He mentions that throughout the process, we may come to a crossroad where a decision must be made of how to proceed. Sometimes there are two choices – we can take the short route, often sacrificing our beliefs and convictions or we may take, perhaps, a more challenging route allowing us to remain true to our selves. As author Ray Kelly III points out, “Integrity is the only thing we carry with us from career to career.” 

I began to think how integrity applies to the reasons why people decide to independently publish. For many, the choice is easy. After talking with a traditional publishing house, the author often realizes what is at stake is the piece of work they have poured their heart and soul into writing. If they hand their manuscript over to a traditional publisher, it could ultimately be sacrificed. Their words may be changed, a rewrite with a different slant may be requested. It may be marketed by people who do not share the approach or the same values. The cover design choice may even be out of their hands. 

What would you do, if given the choice?

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An Eagle Eye Approach

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“He is a great communicator and teacher. He knows how to fix things when they go wrong.” ~ Kevin Steele 

Over the past week or two, my son and I have had a running conversation about deadlines, and how they become the all consuming focus for so many writers, filmmakers and artists. 

Sometimes in the rush to meet a deadline, details that are critical to the success of a project are often overlooked. Yes, rewriting or redoing is arduous and laborious, but, it is not worth risking quality for the sake of just getting the project done and out the door. Presenting a project that is representative of your capability as a talented artist is vital. 

Before the deadline, it is wise to have someone take a hard-line objective look at the project you have been so deeply engaged in. An opinion without bias can serve you well! This step should not be ignored, nor should it be left as a final detail. Suppose there are things that need to be reworked? 

Meticulous does not mean being inflexible. It means caring and putting your very best forward. Think of it this way, what do you look for when you are at the other end? Quality, probably!

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