Category Archives: articles on e-commerce and e-marketing

Reaching Readers Worldwide

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HAPPY NEW YEAR, EVERYONE! Today we will look back on All Things Fulfilling, over the past year and look ahead to the future.

FAQ: Does blogging work to promote books and business? My answer is YES! It provides promotion and advertising that would be, for most independent publishers, prohibitive if you used direct mailing or ads in print publications. Because we wholeheartedly believe in the power of e-marketing, I am opening up our year end report to our readers, so you can see our blogs effectiveness in reaching interested people all over the world. 

Our company’s blog All Things Fulfilling reached an astonishing 140 countries last year! Can you imagine the cost to reach people in those countries with direct mailing?

If you have never used social media to promote your business before, start in 2013, and www.CornerstoneFulfillmentService.com can educate and work with you to help you understand the marketing landscape in this digital age. A small investment reaps big rewards in exposure and visibility for your independent publication or independent business (publishing or other) through social media marketing (e-marketing).

Here’s an excerpt:

4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 18,000 views in 2012. If each view were a film, this blog would power 4 Film Festivals

Click here to see the complete report.

Thank you to our readers in 2012. We look forward to sharing more with you about the independent publishing industry and all kinds of fulfilling things in 2013.

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Kindle your Aspirations and Share the Peace

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“Let there be peace on earth, and let it begin with me.” ~ Sy Miller and Jill Jackson 

christmas-earth-dove-painting_1280x1024Reading these words reminds me that although I can not control others actions in this world, I can be mindful of my own. 

So, in that vain, I would like to pass along a message of gratitude to all of you who have visited this website All Things Fulfilling over the past year. Your readership and comments makes blogging worthwhile. 

I have enjoyed learning about our client’s inspiring independent publishing projects in 2012 and look forward to seeing what 2013 brings, for others, who have just begun the process. For so many around the world, having the ability to tell and publish a story that has been burning inside, just waiting to be told, has been a first step towards peace within. We are fortunate to have freedom of press freedom in our country, and the choices in publishing platforms has grown with the development of e-books.

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Merry Christmas, Everyone! May you celebrate this holiday in a way that is meaning and fulfilling to you, personally.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Sign of the Times

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spread the loveI wish we could put up some of the Christmas spirit in jars and open a jar of it every month. ~Harlan Miller

I love getting Christmas cards in the mail, even those once a year letters telling me about the lives of friends I seldom see. You know, the letters that say Johnny is on the honor roll, the smartest kid in the school. Mary plays the violin, at age three, with an adult symphony. Jane was the star in the school play and was contacted by Hollywood to do a bit part in the movie that will probably win an Oscar this year. We are often inspired by those around us. Learning about other’s goals and accomplishments helps us to think about our own ambitions and dreams for the coming year.

Over the past decade fewer Christmas cards have arrived in my mailbox. I miss that. People are watching their pocketbooks and practicing time management skills by eliminating some Christmas rituals. I’m no different.

The other day I sent my first batch of Christmas cards – digitally. It was so easy! And my address book is kept in one place, so I can send anniversary, birthday, graduation cards with ease. Sad that I’m included on the list of people who are less frequently sending cards in the mail, I am buoyed by the thought that I can stay in contact with my friends by sending e-cards for every occasion, economically and easily. I like sending cards as much as I enjoy receiving them.

Even Hallmark and American Greeting cards are offering e-cards, their sales have been diversified, and business revenue is now made in  e-commerce. Both companies have been long known for wonderful sentiments on their cards, and I am sure the digital artists they work with have great ideas. E-cards even come with audio sound!  http://www.hallmark.com/.

this emotional lifeIt is important to stay in touch with people who have meant much to us in life, even if we don’t often see them. Friends enrich our lives enormously. There is a DVD called, This Emotional Life, available through Amazon, brought to you by PBS. It addresses just how important friendship is to our happiness. Check it out, and share this link with your pals.Click for info & ordering

Return tomorrow, and we will see what else we can stir up on the subject of personal fulfillment.

This blog brought to you by www.cornerstonefulfillmentservice.com.

End of the Year Reflections

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“We are the creative force of our life, and through our own decisions rather than through our conditions, if we carefully learn to do certain things, we accomplish goals.” ~ Stephen Covey

It is getting toward the end of year and we all know what that means – reflecting on the past year and setting goals for the coming.

Over the past year, it has been so very gratifying to have worked with a variety of authors consulting on selling publications through e-commerce and steering them with internet marketing strategies and direction. I’ve had the opportunity to learn of unique independent publishing projects, and meet authors who have creative minds and stories. It is extremely fulfilling work.

What I love about independent publishing is the vision people have for their projects and their ability to carry out those visions because the only “gatekeeper” is their own power of motivation, creativity and inspiration. “Independent publishing types” understand Napoleon Hill’s philosophy that “what the mind can conceive, it can achieve!”

My involvement with the Colorado Independent Publishers Association, http://www.cipabooks.com also grants me a chance to work with associate service providers who are so knowledgeable about what they do – from editors, to e-book formatters, cover designers, indexers, to copyright experts, traditional book promotion companies, proofreaders, legal experts in publishing issues and so much more.

decisionLast week, when I was walking about Steamboat celebrating my landmark day of 1,000 blogs that I had written on All Things Fulfilling, I made a decision for myself about this coming year. I am rather excited about it. Come on back tomorrow and I will tell you more about it.

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www.CornerstoneFulfillmentService.com

More Fulfilling Signs of the Season

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“Christmas is the season for kindling the fire of hospitality in the hall, the genial flame of charity in the heart.” ~ Washington Irving

On Friday I posted photos of my walking tour in Steamboat Springs, Colorado. I had given myself permission to enjoy the day doing something different, in celebration of my 1,000th blog on All Things Fulfilling. 

Today I continue with more photographic images of Ski Town U.S.A., and over the weekend Mother Nature left us with a fresh coat of white, which was greatly appreciated by this tourist town that relies on winter recreation of all kinds. 

My husband and I are grateful to live in such a beautiful and inspiring place, with gorgeous landscapes. Join me on this tour of historic Lincoln Avenue. The town has been bedecked, bedazzled and looks forward to welcoming all. It’s a very friendly place. Thanks for those who let me photograph their spaces.

IMAG0037Steamboat Art Company, offering wonderful coffee table art books and  unique hand hooked wool pillows from Chandler 4 Corners ,  designed by Laura Megroz.

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Center for Visual Arts, the CVA is a (501)(c)(3) nonprofit organization and community art center. Their mission is to support emerging artists , provide exhibition space,  educate through guest artist series and work with youth.

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Homesteader Kitchen Shop, specialty food items and wonderful kitchen gadgets and accessories.

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Nutcrackers Stand at Attention in the Windows, Handsome Fellows!

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Oh, look! The winter exhibition at the Steamboat Art Museum begins December 21st – a Retrospective of painter Jean Perry and sculptor Curtis Zabel. Can’t wait to check it out.

Photo Below: Lyon’s Drugs and alot more! Great gifts also.

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Photos above and below, more gift suggestions from Off the Beaten Path, the Indie Bound Bookstore in town.

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Branches – home decor and accessories. Pictured above and below.

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This town in filled with businesses of all kinds, including a host of location neutral businesses and people with lots of entrepreneurial spirit. Makes living here, very interesting.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Street Walking with Joy

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“Cherish your visions and your dreams as they are the children of your soul, the blueprints of your ultimate achievements.”~ Napoleon Hill 

Yesterday I gave myself a break; took time to do something fulfilling for myself. I strolled the streets and retail spaces, preparing for my personal celebration today. This is a landmark – my 1,000th blog on All Things Fulfilling. I can hardly believe it, myself. 

Today, I  share all things Christmas with you through photographic images. Enjoy this day, and I am going to do the same myself. I may even make a little yummy, sweet, holiday treat and put my feet up, just for a little bit, then I’ve got more work to do. 

Thanks in advance to all shop-owners who let me photograph their retail spaces – there will be more pictures of my walking tour of Ski Town, U.S.A next week, too!. Come on back.

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Entry of the United Methodist Church “Open Hearts, Open Minds, Open Doors

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Off the Beaten Path, a fine Indie Bound Bookstore is loaded up with The Lost Christmas Gift. A winter adventure set in Steamboat Springs, on the Colorado’s Best Seller list, it hit LA Times Holiday Book Gift list and is sold out in most outlets. OTBP has plenty and the author will have a book signing tomorrow – 12/8/12 at 2:30pm!

 

 

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Always a Beautiful Retail Space to visit in town, Steamboat Art Company all decked out!

 

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Window Shopping, a scene outside the Bucking Rainbow Outfitters – what is inside is even better! Attention, fly fishing enthusiasts!

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Fuzziwigs Candy Shop – Stocking Stuffer Sweets Galore!!

 

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Christmas Tree bedecking Colorado Mountain College’s brand new facility – meets all LEED standards and has a great business enterprise center, too! This new building raises the college to all new levels!

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F.M Light Store’s horse ready for Xmas. A real landmark in town. This business has been selling  cowboy boots and hats for more than 100 years! Best selection for miles around!

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Homesteader Kitchen Shop – The aromas coming from this shop were enough to draw me in! Daniella was cooking up her chocolate treats and toffee (more pictures of Homesteader next week). The cinnamon,vanilla coated almonds are outstanding!

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Aptly Named, “Om” this shop is a great place to calm the spirit after walking the streets. Love the lit decorative hangings that you can buy year round to add to a sacred spot in your abode, or for a thoughtful gift for a loved one.

 

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Lyons Drug, yes indeed, great thoughtful gifts in this store, and even an old fashioned soda fountain!

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Branches, Home Decor. Come back next week and there will more images of places to shop locally. Support local business, it’s what makes communities tick!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Not a Person Stirring, Just a Mouse

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“Do give books – religious or otherwise – for Christmas. They’re never fattening, seldom sinful, and permanently personal.” – Lenore Hershey

 In the mood for reading a Christmas book, but you don’t have time to go buy one or borrow one from the library? There are many low-priced and free holiday e-books and short stories available for downloading on your computer. Here are some titles available through one e-book retailer, Smashwords: 

  • Scrooge, American Style
  • Footprints in the Snow
  • The Lights of Christmas Street
  • Kristmas Collins
  • The Road to Tucson
  • Hullabalou and Holly, too
  • Suburban Christmas 2012
  • Snowman’s Chance in Hell
  • Fools Rush Inn
  • The Christmas Cottage _mouse

If you have never read an e-book before, try them out! I have found some very satisfying reads in electronic book format, and generally, they are not pricey, since there are no printer’s costs,  binding/physical manufacturing or shipping costs.  Let’s face it  – a good read is a good read whether printed on paper or not. Even bookstores now carry e-book formatted publications. Check out your local bookstore’s website to see if they are available, if you can’t get out.

I am in need of a good read. So this weekend, when no one is stirring, I will click the mouse and select one of these holiday books from the Smashwords list and enjoy myself. See the full list of books from Smashwords in the holiday category, by visiting this link http://bit.ly/TDMNLq.

Where shall I start?

Stay tuned, www.CornerstoneFulfillmentService.com  will be featuring a beautiful Christmas story, first published in 1999, that has been fulfilling people’s need to know about the first Christmas, that will be available for the first time in electronic format this year.

Meaningful Family Gifts

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“Christmas is not an eternal event at all, but a piece of one’s home that one carries in one’s heart.” ~ Freya Stark

I remember it well. As a child, during the Christmas season, I felt like the ornaments that consumed my thoughts. The bubbling lights that sat clipped to our white feather Xmas tree brought me enormous happiness.  And to think that our mother let us set up the tree, with branches that looked like extended angel wings, in the bedroom  I shared with my twin sister, was more than I could have ever hoped for in life. 

bubble_lights on white tree2Night time couldn’t come too soon. I couldn’t wait for dark so I could lay in my bed and watch mesmerized, before I fell asleep, trying to figure out what made the liquid in the vials bubble and boil. Had my maternal grandparents, who had given us the tree and lights, filled the vials themselves? I’d heard of gold, frankincense and myrrh from Christmas stories. “Did the lights contain magic oil, liquid gold, frankincense or myrrh?  Whatever that stuff was.” I thought. “Perhaps it was fairies flitting in the night, waving their wands over the tree that made the vials have movement.” 

My sister was so lucky; she got extra peeks of the lights in the middle of the night. She often woke up hungry, so my mother packed her a peanut butter and jelly sandwich every night, wrapped it in waxed paper, and set it beside the bed. When her stomach began rumbling, she’d eat the snack, and watch the lights on the tree. I was never hungry, so I missed out and slept through the night.  

Just to look at an image of a Victorian white feather tree with bubbling lights, brings fulfilling memories flooding back. Do you have cherished childhood memories around holiday traditions that you could write about to preserve for your family.

There are easy to use programs to help you make keepsakes of family photos  for grandchildren or children. www.blurbl.com and www.Shutterfly.com are perfect for these kinds of projects. If you are computer savvy, you still have time to produce a uniquely designed gift book in time for Christmas giving.

Check them out. This blog brought to you by www.CornerstoneFulfillmentService.com.

Art Rocks! Rock Art Books

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“Every block of stone has a statue inside it and it is the task of the sculptor to discover it”~Michelangelo 

Yes, Art Rocks! It adds personal fulfillment to my life. Visual arts, literary/language arts, performance arts…it’s all good! Art is part of our American culture and arts and crafts are unique from each country around the world.  

Since I have moved to the western part of the United States, I have visited places where rock art rules. Petro glyphs, geological digs, caves and cliff dwellings indicate human existence that goes way back in time – interesting stuff! Trying to decipher crude symbols for common words is fun and all part of examining our ancient culture. 

Do you have a rock hound, historian, paleontologist, geologist,a fan of Native American culture or artist in your life that really digs looking at and reading about rock art? There are a number of excellent books on the subject.
Click for info & ordering

During my Thanksgiving visit to Bandelier National Monument, I discovered a nice assortment in their gift shop.  If you ever want to see a great  historical site with authentic rock art, visit Bandeliers, a real national treasure in New Mexico. http://1.usa.gov/10XO7LB.

 

 

 

Many of  independently published books about rock art and native American culture can be ordered in time for the holidays through e-commerce (internet shopping).

This blog brought to you by www.CornerstoneFulfillmentService.com

and author Sue Batton Leonard, author ofClick here for info & ordering.

Shopping with the Click of a Mouse

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“Communications is at the heart of e-commerce and community.” ~ Meg Whitman 

Tis the Season! According to the Green Bay Press Gazette, http://gbpg.net/U9ALXu Cyber Monday had a 20% increase in on-line buying this year. Other sources report as much as 30%. Fulfillment centers everywhere have increased their staffing to accommodate for the buying and shipping activity that will take place over the next month, until Christmas. People filling orders are like Santa’s little helpers – selecting items, wrapping and packaging. What would bring you personal fulfillment this holiday season? Almost every imaginable item is now sold through internet commerce. 

Remember the days when the neighborhood store ran a tab and you went to the retail establishment to make your installment payments? You had to face the man who lent you the money! It felt more risky. And you wanted to stay on good terms with the shop keeper.  “Buying things on time” in the 1950’s was so vastly different than buying on credit today, sixty years later. 

On-line buying has become so easy! All it takes is a few clicks of a “mouse,” and you’ve got it – that thing you desire. No need to get in the car to mail your installment payment. Bill paying on-line reinforces the convenience. 

What you would spend in gas going to a retail store and mailing your payment at the Post Office, can be put toward buying another present. A carrier will even deliver the goods to your door! What with the price of gasoline these days, that’s not a bad thing. What do you need? Express, priority or standard shipping? How much of a hurry are you in to have it? 

Products are shipped worldwide, in short-order thanks to digital communication, logistics, computers, merchant services allowing for electronic funds transfer of currency – even money exchange from other countries is no big deal. 

Welcome to the world of e-commerce! Happy Holiday Shopping, everyone!

This blog brought to you by www.CornerstoneFulfillmentService.com.