Category Archives: Independent Business

Right Here, Right Now!

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“Many fine things can be done in a day, if you don’t always make that day tomorrow” ~ Unknown 

Last week, perhaps I didn’t need to remind all independent publishers that the end of the year is approaching and the selling season will soon be upon us. That reminder was as much for me, as it was for you! I needed to fulfill my duties and tend to those nagging details of owning a business. On Friday, I decided that not one more day would pass without getting caught up on all those details that had piled up. I was going to balance that checkbook, write the letters I had been meaning to write, file those papers way and step by step, clean up my desk. A load has been lifted off my shoulders! Boy, do I feel good! Procrastination is an ugly word, and I am not prone to it. 

If you are an independent publisher, I bet you have been busy over the past year, too. Those that remember writing is a business have the best results for publishing success. Focusing only on writing the manuscript, can lead to a crucial part of the publishing process being overlooked. Failure to have a solid marketing plan of action can lead to struggle down the line, far after the book has been published.  

There are lots of details when it comes to independent publishing. Hopefully, long before you started your manuscript, you mapped out a plan for marketing it. If not, sooner is always much better than later! Remember, sales are a function of your marketing efforts, so do not leave that detail until the end. It is never too early to begin connecting with communities of people who may be interested in your publication.  

Having others evaluate your book and it’s marketing possibilities can be very valuable. If you are going to sell through e-commerce (over the internet), your plan, as an independent publisher, should include internet marketing because that is where your potential buyers will be searching for you. Make sure you are visible on the world wide web!

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Sisters in Spirit

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“Learning is the beginning of spirituality. Searching and learning is where the miracle process begins.” ~ Jim Rohn 

Women all over the world are sisters in spirit. This weekend I attended a most fulfilling weekend with a group of United Methodist Women, sisters in spirit, right here in Steamboat Springs, CO. The gathering included a range of women in different decades and seasons in their lives, but we all shared something in common. We were all women who were on a quest to understand more about our place and purpose in this world, and how our spirits guide us in our daily living. 

Life Coach, Mary Nelson of www.reclaimyourselfandmore.com led the women in our weekend retreat in considering what areas of spirituality we are interested in exploring further. The possibilities are many, and a few of them included: 

  • Life Purpose
  • Intuition
  • Connecting with God
  • Angels
  • Meditation
  • Yoga
  • Journaling
  • Prayer
  • Wisdom
  • Affirmations
  • Laws of Attraction
  • Miracles
  • Reading Spiritual books
  • Faith 

Although we were asked to identify just one area, it was difficult to make a choice for some women, including myself. There is no right or wrong in how we as women chose to incorporate spirituality into our everyday lives. Our personal definition of spirituality is different and unique to each of us based on our own life experiences and beliefs. 

If given the choice, what area of spirituality would you like to explore the most? We would love to hear from you! Do you have a spiritual journey that you could share with others through independent publishing?

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Weekend Indie Filmmaker News!

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There is a great opportunity coming up the last weekend of October for all of you independent filmmakers! The Directors Guild of America, 7920 Sunset Blvd, Los Angeles, CA will be the site of the Film Independents 2010 Filmmaker Forum on October 29 -31, 2010. This worthy event will help fulfill your need for information regarding how to become successful in the industry of  independent filmmaking. To give a brief overview of  just some of the weekend events:

  • Keynote Address – Joe Drake, Co-Chief Operating Director of Lionsgate Film Production Company
  • Workshop- Evaluating your film for the marketplace
  • Workshop-  Finding funding for your documentary project
  • Workshop – Realizing your vision on a budget
  • Workshop – Distribution strategies, tools and business models
  • Workshop – Packaging and financial and legal issues

“Film Independent is a 501(c)(3) non-profit arts organization that champions independent film and supports a community of artists who embody diversity, innovation, and uniqueness of vision. Film Independent helps filmmakers make their movies, builds an audience for their projects, and works to diversify the film industry.”

For the full story on this forum brought to you. by a non-profit dedicated to independent filmmakers, including ticket information, schedule, sponsors and more, please visit http://empower.filmindependent.org.

Hatched Blessings

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“Faith is putting all your eggs in God’s basket, then counting your blessings before they hatch.” ~ Ramona C. Carroll 

As summer slips into fall, I have decided to look back just one more time to reflect on the blessings of the summer, my favorite season of all. Focusing on what is positive in our lives, helps us to live a life fulfilled. Ordinary occurrences can become extraordinary depending on how we view them. By concentrating on our blessings rather than our woes, we live in the present moment, enjoying life to the fullest. Some of the highlights of my summer included: 

  • Returning to childhood for one glorious day of floating down the Yampa River in a tube!
  • Witnessing our child graduate from DeSales University www.DeSales.edu  and recalling all the landmark steps in his life that came before it.
  • Participating in two fundraising events as a member of Kiwanis International. www.kiwanis.org. Knowing that Kiwanis will partner with Unicef to serve children all over the world through The Eliminate Project.
  • Learning that my husband has been invited to coach athletes at the World University Games this coming winter. What a thrill for him!
  • Eating peaches and sweet corn from Paradise, CO that rivals the summer produce I ate growing up in the state of Maryland. I didn’t think again in my life, I would find any as fine as that – but I have!
  • A return to Rocky Mountain National Park for one great day of sharing the splendorous sights with our son.
  • The opportunity to share with others, at several events, what independent publishing is all about.
  • Volunteering at Strings in the Mountains www.stringsinthemountains.org seeing some of the finest artists in the world perform right here in Steamboat Springs, CO.

It is time to say goodbye to summer and I can’t wait to see what a new season in my life has in store. I am sure it will be fulfilling, too.

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Pain Free Writing?

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“..sometimes I wonder all those who do not write, compose or paint can manage …” ~ Graham Greene

CNN news recently took a survey and technical writing ended up #28 on the top 50 list for best paying jobs with best growth potential in the coming years. It also ranked as #5 for lowest stress (quality of life) jobs. My interpretation of these statistics is that if you have the technical knowledge in any field, and can write, it is a fulfilling way to make a living. Interested in seeing how other careers rank on this survey? Go to http://bit.ly/3L5eRk. 

However, I do question whether technical writing is low stress. Perhaps to the reader it is – if the writer has done a commendable job of researching then communicating his points and data to the audience. For a writer who is focused on excellence,  writing is rarely low stress. Editing, tweaking, rewriting to get the words to flow just right, so that the reader can easily follow the writing, is no easy task! 

Some of the basic things it takes to become a technical writer is addressed in a new article, Tips on How to Become an Independent Technical Writer.  Please visit http://bit.ly/aIo1L6. 

Are you someone who has technical or educational information to share? Consider sharing your knowledge through independent publishing! Technical writing is applicable in so many fields – cooking, science, coaching, how to paint, draw or sketch, how to play a musical instrument, computer science, medicine and much more! Wherever your field of expertise lies, there are always communities of like minded people who will search and find and buy your book through the internet, the big wide web of information!

 

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Don’t be Dead in the Water! Rise to the Top.

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“Great race, great strategy and great performance all the way through.” ~ Michael Schmacher

Have you noticed that kids born after the 1980’s have a fifth sense? Using the computer comes as naturally to them as breathing. Their minds are geared and wired differently than the brains of people in generations who came before them. No way do they fulfill their need for information about a company, product or service by going to a phone book! “What’s that,” they say. 

Businesses that sell a product or service that do not have a great internet presence, are dead in the water! If your market happens to be youth, it is even more important to stay in out in front of them, by being visible on the internet.  Your market will not find you any other way. The younger generation is our future, and they do not read signs, browse phone books or visit information booths looking for products and services, how could they? Their eyes never leave their computers, i-phones and whatever other digital devices they may possess! They are obsessed!

Is e-marketing and e-commerce is a foreign language to you? There are professionals that can help. Contact a company that specializes in e-marketing and e-commerce for independent publishers. Fulfill the needs of your customers by sharing the same space as they do – the internet. They will come find you in that space, so put your marketing efforts there!

For more information on the latest marketing strategies that 88% of marketers are now using, please visit http://bit.ly/aUSFE9.

 

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A Change in Landscape

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“I think one of our main strengths lies in being adaptable, hitting smart, things like that.” ~ Franklin Brightwater

You are business owner. So, have you noticed how the landscape has changed? If not, you had better take heed! It is not a change in scenery due to seasonal weather. I am referring to the marketing landscape. It has stepped from an old season to a new season. One that now includes focus on e-marketing (internet marketing). 

Did you know that 88% of marketers are now using social media marketing as part of their overall strategy?  It is for good reason! Internet marketing generates increased exposure for business, brings awareness to your brand, improves search engine rankings, and helps to generate qualified leads. 

How about you? You are in business to stay in business, and that means changing with the landscape, too. It doesn’t mean you need to do completely away with the old marketing strategies of print advertising, direct mail and face to face selling, it means adding a new dimension to the landscape. 

The principles of internet marketing are the same whether you are selling a product or service. Visibility on the internet is the name of the game! If your business needs help in becoming more visible, do exactly what you always do in this day and age of the internet when you are looking for information, search it! Look for an e-marketing company for independent publishers. They can paint a new marketing landscape for you. One that includes e-marketing!

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Reading in the Boat

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“Develop an interest in life as you see it; the people, things, literature, music – the world is so rich~ Henry Miller 

Count me in! The City of Steamboat Springs, CO is embarking on an all-city reading program. One of the classics of all time, To Kill a Mockingbird by Harper Lee, will be the subject of much discussion over the coming weeks. Added to the already jam-packed schedule of events at the Bud Werner Library will be an official 50th birthday party kickoff with cake and tea, a scavenger hunt to find 10 free copies strategically placed throughout the city, discussions and a culminating event which will include the screening of a documentary about this book, with filmmaker Mary McDonagh Murphy in attendance. 

My first reading of this classic was in high school, and it has been on my list for decades  for books I MUST READ AGAIN. Here is my chance! With age, wisdom and a better appreciation for good literature, I can’t help but think my second time through will be even more rewarding than the first. 

People in communities travel in the same circles, and many of this city’s citizens will be in the same company – with Atticus, Scout and Boo! Want to learn more about our city’s One Book Steamboat program? Please visit http://onebooksteamboat.wordpress.com and while you are at it, check out www.steamboatlibrary.org, too.

  

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Old Concept, New Location

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“The thing I would encourage you to do is go where your love is. Go where your heart tells you to go.” ~ Bill Billachick 

Are you one of the many who has been traditionally published but for one reason or another wish to do things a little differently this time around? Perhaps you are disillusioned by the way the integrity of your writing can be changed by your publisher. Maybe you are interested in being more directly involved with the sales and marketing aspect of your publication. Is it that you would like to earn a higher percentage on your sales or do you wish to find out for yourself why, according to Bowker, independent publishing grew a whopping 181 percent between 2008 and 2009? All of these are good reasons for making a switch. 

One of the most valuable skills you will need to know as an independent publisher is how to reach communities of people, through social media marketing, who will purchase your book. 

Although the concept of social media marketing may sound “new age”, it really is an old concept, in a new setting. Instead of locating people that share the same interests as you do at church, at PTA meetings, in gyms, in bars, at knitting clubs or through fraternal organizations – you meet them over the internet and communicate with those like minded people. By building relationships, you will locate potential buyers. 

Don’t know where to start? Help is readily available. Search the internet for  e-commerce and e-marketing for independent publishers. Professionals can assist you in becoming more visible over the internet, which will increase the potential for sales of your independently published book all over the world.

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Nurturing Potential

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“It helps us to all work together, because its the parent and the teacher and the child – its that triangle..”

Michelle Rhee, Chancellor of D.C. Public Schools has stated that the potential is there for students to become super men and super women, if given the opportunity for a great education. Our children’s inability to progress is due to the educators ineffectiveness in fulfilling the needs of the children in the classroom. It is the adults who are failing the children. This is a blanket statement, however, we all know that there are as many good teachers as there are inadequate teachers.

Every child deserves and needs a great education. They are the future of our country and students need to be taught in a way that recognizes and builds upon their strengths and gifts,so they can become global leaders as adults.

David Guggenheim’s new film “Waiting for Superman” will be premiering in New York and L.A. on September 24. This documentary film provides an inside look at education in America, our need for equal opportunity, America’s teachers and some answers to saving schools.

As highlighted in the film, the opportunity to obtain an excellent education should not be dependent upon the chance of winning a lottery to be admitted into one of the new high performing charter public schools.

Obviously, educational institutions can not be entirely held responsible for the success of a child. Parents need to do their part, too. Expose your child to the arts, to museums, to athletics, to faith and to groups of empowering people. A child has the potential to achieve what is set before them – so set the bar high! That way, your child will know you have confidence in their abililities and that you know they can succeed! It is all about nuturing potential.

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