Category Archives: leadership

A Box, is a Box, is a Box?

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  • “Previously, it was rush to buy anything. Now I think that quality will stand out.” ~ Michael Hartnett

    If you think a box, is a box, is a box, you are mistaken! The importance of the strength of a box for shipping purposes, came clear to me when a delivery of books arrived from China, and all the books were nearly destroyed. The cartons were clearly marked for 25 lb. test weight, but the books contained within weighed almost 40 lbs. By the time the boxes arrived at the fulfillment house, they were all riped and torn.  If they had had to be moved one more time, that would have been the end.

    I recently read a statistic that a carton can loose 50% of it’s strength in one week, in a high humidity environment. So, you can imagine how cartons break down when they are being exported on a container from a place like China to the United States. Knowing how cartons will be stacked while in transit and while in storage, needs to be taken into consideration. Each time a shipment is moved, the integrity of the carton can deteriorate if a box is filled beyond it’s test weight, and even more so if it has been subjected to a high humidity environment. The compression strength of a carton can be compromised if boxes are stacked higher and wider than designed for.

    Thankfully, there are lots of professionals in the packaging industry who do their homework and know about carton-drop tests, carton test weights, board weights, etc. Most book printers discuss their need for appropriate cartons for shipping wtih their packaging vendors, too.

    The point of this blog: A box, is a box, is a box – NOT! One size does not fit all! From experience, I know, that poor outer packaging can turn perfectly good products into unsaleable items. It is never a good idea to skimp when selecting exterior packaging for shipments, large or small! Being pound wise and penny foolish, just does not pay!

    This blog brought to you by www.CornerstoneFulfillmentService.com.

    • Walk the Walk

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    “The most important thing about goals is having one.”                                 ~ Geoffry F. Abert

    Today is World Health Day! It marks the beginning of a week long world-wide health campaign called 1,ooo Cities, 1,000 Lives. The World Health Organization calls upon all cities worldwide to open up portions of streets to people to promote health activities. For more information visit http://1000cities.who.int/

    I love to walk, and it is a form of exercise that costs nothing. For me, daily walking eases any stresses in my life. I walk and ponder! It is how I keep my mental attitude healthy! I can go out the door as Oscar the Grouch and return after 20-30 minutes of brisk walking, as little Miss Suzy Sunshine. That’s not a bad trade off, is it?

    Every month, almost all of the women’s magazines on the news stand tout articles about the benefits of walking. It is hard not to be informed about the issue. Although many people mention the lack of time to exercise, walking can become a fulfilling habit, with little change to your regular routine. Research has shown it takes 21 days to form a habit. Set a goal to walk a little more each day. It will help you to stay focused along the way. By reaching your goal, your self-esteem will be boosted and you will feel confident that when the tough gets going, you can overcome.

    When it comes to walking, it is hard to find excuses “why not”, no matter where you live. Even in cities, you can take to the streets and get in your daily dose of exercise. The largest cities around the world have some of the most gorgeous public parks! Go see what they have to offer!

    Springtime is the best time to establish a walking routine. Start today by becoming part of a global health campaign! Celebrate each extra step you take, knowing you are one step closer to your goals of becoming fit and healthy.  Have fun!

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    Rallying the Troops

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    “One of the things we desperately need is spiritual renewal in this country. We need a spiritual renewal in America.” ~  Billy Graham

    It is Spring! What better time for Kiwanis International to have their new member campaign drive. May is coming up, and Kiwanis International of Steamboat Springs, CO is on a mission! As an organization, we are all going to put our focus into recruiting new members who have energy, heart and a common interest in “improving children’s lives, one child at a time.” Kiwanians believe “through guidance and example, we can work together to develop future generations of leaders.”

    Guess what? We have started already! We have sprung ahead a month early by talking with prospective new members. To some people, spring means warming temperatures, longer days, crocuses, tulips, daffodils, baby chicks and a re-awakening of the earth from a long winter’s sleep. Those are all beautiful things!

    To Kiwanians, in Steamboat Springs, Colorado, spring means:

    • Stewardship
    • Possibility for New Members
    • Recruitment
    • Interest in Improving the Lives of Children
    • Non Profit Work and the Fulfillment it Brings
    • Growth and Renewal

    Membership in Kiwanis International requires little time, and it brings great rewards in personal fulfillment! Join in, meet new community members who share some of the same values, and re-awaken the spirit in your step and guide by example, future generations of leaders.

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    Artist’s Predictions

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    “In all things, it is better to hope than despair.”  ~ Joann Wolfgang von Goethe

    Someone sent me through the internet, an article about Vatican researcher, Richard Owen who has stated that daVinci predicted that the world will end on November 1, 4006 by a “universal flood.” (“The Times”, March 15, 2010). In daVinci’s “Last Supper” mural, the half-moon window above his painting of Christ with his disciples, contains a “mathematical and astrological” puzzle which has been deciphered to mean the flood will begin on March 21, 4006 and end the world, as we all know it now, on November 1, 4006. At which time, there will be a new start for humanity.

    4006? Wow – we have a lot of generations to go before that time comes! I am happy to hear the world will not be ending before my time of natural death, whenever that may be. I have a lot of dreams to fulfill in my lifetime and humanity has a lot to accomplish in working towards a better world!

    What gives me great hope is this generation of college graduates. Many of them have their eyes wide open to living and working in a more global world than past generations. There are brilliant students who have spent their college years studying foreign relations, international trade, e-commerce, other cultures and global environments as part of their curriculums.

    Even some architectural students are thinking globally! My niece is a mid-year graduate of The Roger Williams University School of Architecture. For her masters thesis, she decided to plan and design a global project. She designed The Ocular Orientation Center, for those suffering from blindness and visual impairment, young and old. The Center was designed for a site in Chittagong, Bangladesh. She took into consideration every variable, such as climate, soil, topographical layout, local natural materials of the region and more, so that the school can be viably built. Her dream is to see this project come to fruition.

    If daVinci’s predictions are correct, that is music to my ears! I want to see what is in store for this generation of college graduates. Despite the less than ideal economic situation at this moment, I think the up and coming generation of college graduates have a lot up their sleeves!

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    Covering All Bases

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    “The art and science of asking questions is the source of all  knowledge.”~ Thomas Berger

    Frank Gromling,  Host of Radio Show “Cover to Cover” www.wnzf.com called yesterday! I knew he would. He is as reliable as they come. He called and asked me to be a guest on his radio show this coming Saturday morning, April 3rd! “Cover to Cover” is an educational radio show for authors and publishers that all of you should not miss.

    If yesterday’s blog left you dazed, confused and scratching your head, it was because I wanted to talk to Frank, ask and confirm the broadcast date, before I spilled all the beans.

    Frank knows how to put together a great radio show! Every Saturday morning he has guests who know the independent publishing scene well and they share their knowledge about a variety of subjects relating to the industry. This Saturday, tune in and learn about order fulfillment for independent publishers. Independent publishers will come away from this half hour show with a better understanding of what services order fulfillment companies provide.

    The best way to become knowledgeable about independent publishing is to listen to “Cover to Cover”  www.wnzf.com weekly, attend publishing conferences, search for e-zine articles on the industry, join independent publishing associations and ask questions of those who are seasoned professionals. Cover all your bases! There is valuable knowledge to be had everywhere. Take every opportunity there is to educate yourself.

    This blog brought to you by www.CornerstoneFulfillmentService.com.

    Frank Calling

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    “Reputations are made by searching for things that can’t be done and doing them.” – Frank Tyger

    I need to talk to Frank and discuss this passion of mine, independent publishing! The subject has occupied all the nooks and crannies of my mind for the past 10 years. Trouble is, Frank’s last name has escaped me! I have been searching all over my digital files, in my rolodex, in my address book and in my file cabinets- to no avail. It is the most foolish thing because he is not the kind of guy that disappears. Since the day we met, when I have been searching for an answer to a question about the independent publishing industry, Frank has been there. Maybe some day, I can return the favor and answer his questions!

    It is so difficult when you are trying to think of the name of someone and it evades you! I resorted to the internet to search for Frank’s last name, but that wasn’t much help either! I came across so many Franks – Frank Morgan, Frank Sinatra, Frank Capra, Frank Zappa. My friend Frank is, in a sense, an entertainer too. I used search engine keywords like Florida Publishing Company Owner Frank and all I came up with is a book called “Way Out West Lived a Coyote Named Frank.” No, it is not that Frank! I read that book to my kid, umpteen times, when he was young.

    Perhaps I ought to drop it for today, if Frank does not hear f rom me, I know he will call. I better stay close to the phone, I wouldn’t want to miss an opportunity to discuss helping authors get their books out of basements, attic and garages and into the hands of readers. If I hear from Frank, I will let you know what he says tomorrow – so stay tuned, I might have some information I may want to reveal.

    This blog brought to you by www.CornerstoneFulfillmentService.com.

    All the Pieces in Place

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    “People take different roads seeking fulfillment and happiness. Just because they’re not on your road doesn’t mean they have gotten lost.” ~H. Jackson Brown

    True enough, Mr. H. Jackson Brown! But it just so happens that the subject of my blog writing today, lives on a road I travel all the time and she resides in my community!  Last weekend, one of my fellow Steamboat Springs community members brought home an award and the reward for her labor of love of writing historical fiction. Author Kathleen Cunningham Guler won her third EVVY award of her writing career as an independent publisher for her book  A Land Beyond Ravens. This is the fourth and final installment of her Macsen’s Treasure Series which take place in the Dark Age of Celtic Britain!

    Kathi competed against 26 other writers to win 2nd place in the fiction category. Her award comes as no surprise to me. I have followed her weekly readings of the work in progress, at our writer’s group meetings. Kathi knows how to craft a fine story with all the necessary elements. She has become an expert on the time in history about which she writes, her books are written in a voice that is appropriate to time and place, her excellence in writing consistency throughout the series keeps her audience craving for more; and her character development is to perfection.

    That is not all Kathi has going for herself as an independent publisher. She knows her niche market and how to reach it, too! She has even taught herself to produce a book trailer that grabs the attention of  potential readers. To read more about the other installments of her Macsen’s Treasure Series and other awards she has won, please visit www.bardsongpress.com and her blogsite http://kathleenguler.blogspot.com.

    Congratulations, Kathi! What is on the horizon for your next writing project?

    This blog brought to you by www.CornerstoneFulfillmentService.com.

    Find Meaning in the Journey

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    “Experience is the best teacher of all.  And for that, there are no guarantees that one will become an artist. Only the journey matters.” ~ Harry Callahan

    Whew! What a whirlwind of a weekend! It was satisfying, fun and intense. Just as I had anticipated! I arrived dehydrated and wanted to drink from the fountain, all the knowledge that I possibly could! The Colorado Independent Publishers “College” took care of my needs! I came parched and left sated with all the information one could possibly take in over a 48 hour period. Thank you, CIPA!

    There is much to share, but I don’t quite know how or where to start. I have not even had a chance to absorb all that I ingested. You can be sure however, once I have had a chance to assimilate all the information, process it and pinpoint what I need to share, I will! I will be sharing the names and titles of the EVVY book award winners. On my list are words of wisdom from keynote speakers who took us through their travels into the publishing world. And there is useful, general publishing industry information that needs to be dispersed.

    As a speaker/presenter at the CIPA College, I came away with a wonderful gift. It is a gift that will take me on many beautiful, inspiring travels into an area of Colorado referred to as South Park. It is a high country paradise near Fairplay, Colorado where author Bernie Nagy lives. For three years, Mr. Nagy captured exquisite color photographic images of the landscape, in all seasons. His book won two 2010 EVVY awards the other night, for cover design and illustration. For more information and to order this book, please visit www.ColoradoSouthParkBook.com.

    I came away a winner, too! Not only did I receive an award winning, beautiful photographic book for speaking at the Conference, I had a chance to speak with independent publishers who are saying “out, out, out!” to all of the boxes and books sitting in their basements, attics and garages. I say “put them on their journey into the hands of readers.” And I know just who independent publishers can call to help them fulfill their wishes.

    This blog brought to you by www.CornerstoneFulfillmentService.com.

    Feeding the Mind, Again!

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    “The most important thing to remember is this: to be ready at any moment to give up what you are for what you might become.”  ~ W.E.B.  Dubois

    Things will be a little quiet on this blogsite All Things Fulfilling for the next few days. I will be at the Colorado Independent Publishers Association “College.” An event I greatly look forward to. I will be busy networking, cavorting, educating, indulging and engaging in a subject that has captured my interest and my passion for the past ten years – independent publishing! It is an industry that has gained enormous popularity and has evolved greatly. There is never a dull moment, and there is always something new to be learned, gained, profited from educationally and professionally, with each new publishing event I attend.

    As a blogger, I am on the job 24/7!  Well, maybe not 24/7, I do sleep! I am grateful that I never remember my dreams. If I felt pressured to blog about events that occurred in my sleep too, it would be cause for total burnout! Since I am a person who struggles with quieting my mind, as it is, it would be the worse case scenerio of stimulus overload I could ever encounter! But, during my awakening hours, I am always on the lookout for my next story.

    When I return on Monday, I will have plenty of blogging material I will want to share with my loyal readers. I have decided that until the general population catches up with the blogging world, you could just call me a reporter. The power of e-marketing and social media marketing is awesome but few understand it. Not quite yet, anyway!

    While I am away, enjoy a little bit of spring unfolding before your eyes.

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    Counting Down

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    “The only thing that will stop you from fulfilling your dreams is you.” ~Tom Bradley

    Isn’t it fun when you get together with others that speak the same language as you do? Networking with communities of people who like to converse about the same things as you do is fulfilling and definitely has it’s rewards. For an independent publisher, attending workshops and publishing conferences is especially valuable. All the tricks of the trade can be learned in this ever evolving, fascinating world of independent publishing.

    Only two days left until the Colorado Independent Publishers Association “College” begins in Denver, CO. Each spring, the Board members of this publishing trade association of 450 members brings together vendors that are “the best of the best” in the business. Book printers, editors, copywrite/trademark experts, book marketing companies, producers of book trailers, leaders in creative writing workshops and other freelance professionals who support authors and independent publishing, through their services, will be present. Folks who can give  you advice on partnering with order fulfillment companies for independent publishing success will be there. Outstanding keynote speakers will even rev up and wow the crowd!

    The “College” will culminate with a dazzling event! The best independently published books of the year, by Colorado residents, will be recognized with an EVVY award! For more information, please visit www.cipabooks.com.

    When you come, look  me up! See you there!

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